Video: The PBA Photo Challenge - Pinkbike Academy Episode 3

Oct 29, 2020
by Pinkbike Originals  

PINKBIKE ACADEMY
PRESENTED BY SHIMANO


EPISODE 3




Love it or hate it, social media is a big part of the job for a professional mountain biker. This time on Pinkbike Academy, we see which contestants have the eye for the perfect shot.






PREVIOUSLY

Did you miss the previous episodes from Season 1 of Pinkbike Academy? Here's the full Pinkbike Academy playlist.



Which Pinkbike Academy athlete would you want to work with if you were creating an ad?






Official Location Partner of Pinkbike Academy @bikebigwhite

Huge thanks to the brands who made this show possible!
Shimano, Orbea, Fox Racing, Fox Factory, Big White, GoPro, Garmin,
Pro Bike Gear, Feedback Sports, Maxxis, Stan's NoTubes, Ride Concepts, and Trailforks.



205 Comments

  • 260 24
 Influencers are the absolute worst. I don't know how that title should appeal to anyone. It made me not watch the video.
  • 76 6
 Makes me want to throw up in my mouth. Not the kind of influence that I want.
  • 112 8
 Pro's have always been influencers, far before social media ever existed. The whole point of being having a sponsor is to influence people to buy their product.
  • 51 9
 @chriskneeland: True. Except most "influencers" these days aren't actually pro... nor are they as fast as one. They've managed to compile a robust social media following which shouldn't be conflated with actual race results.
  • 20 1
 @chriskneeland: yes but Pros are pros because they are fast and good. Here is just who can be best stock photo equipment carrier.
  • 119 229
flag brianpark Mod Plus (Oct 29, 2020 at 7:26) (Below Threshold)
 @Chadimac22: weird I guess we’ll have to tell Danny MacAskill that he’s not a pro rider since he doesn’t get race results.
  • 102 9
 @brianpark: what a ridiculous statement. comparing one of the most talented people ever to ride a bike with some of these average joes with a vlog/instagram that brands send their equiptment
  • 46 3
 @brianpark: weird comparison because this series is about racing, non?

Also Danny Mac is a likable dude who puts out high quality content in a discipline where watching someone do sick tricks on a bike is the whole appeal. At least two of these candidates are not very likable (imo) and the whole appeal of watching racing is seeing who’s fastest.

So your argument is kinda apples to oranges
  • 44 3
 @brianpark: I don't think of Danny Mac as an 'influencer' as such. He creates innovative content off the back of being a really talented rider. He's not 'Look at me skid around a berm......here's 10% off some grips'.
  • 32 3
 @brianpark: Did roadstains hack brian's account? Seriously Danny mac and others create great content. They release maybe only one or two amazing edits a year. An influencer releases 3 videos a week and they're all complete garbage.
  • 101 103
 @kcy4130: nah I’m just poking fun and saying race results are not the only thing that matters to being a pro rider. Everyone grumpy today aha.
  • 28 1
 @brianpark: That's true. Sorry, I called you roadstains, that was below the belt.
  • 33 0
 Do a long jump contest if you want more diversity than racing. It would be much more entertaining to watch.... Need more Ben Cathro content on pinkbike. He's the best media publisher on this site.
  • 14 1
 Everyone is an influence really, we all make product recommendations to our mates, wear branded merch, carry bags with logos on etc etc. Just the word itself now has some filthy negative connotations for obvious reasons. Early comment about pros being influencers from early on is true, anyone under sponsorship is only sponsored to "influence" people to buy more of the brands product.
  • 19 4
 @Soucy: more Cathro is incoming shortly. And we WERE looking forward to doing another Unofficial Long Jump Worlds at Crankworx this year... www.pinkbike.com/news/video-whistler-long-jump-contest-with-pro-mountain-bikers.html Frown
  • 21 2
 100% such a disgusting term I never want my children to have to hear it, hopefully it’s died a horrible death by then!
  • 5 2
 @josh250: they could also become content creators. Fear not, they will be able to add value to society!
  • 13 35
flag WasatchEnduro (Oct 29, 2020 at 8:41) (Below Threshold)
 Thanks for signaling how virtuous you are by not supporting this video, LOL. I recommend you keep hitting up websites with your time and bitching about the content.
  • 3 0
 @josh250: agree with you 110%
  • 1 0
 Props already given
  • 3 2
 @brianpark: Even weirder is your extrapolation... and no, I'm not grumpy Smile and Pinkbike is still my favorite site, so there!
  • 19 0
 Everyone realizes that the only reason anyone gets a discount/gets sponsored is to sell products right? Like it or not fast racers are selling less vs social media these days. It would be fantastic if being fast were the only thing that mattered, but that doesn't sell bikes or parts much anymore.

BTW when anyone mentions the term "Influencer" all I see in my head is some vapid idiot who has sold his/her soul to peddle skinny tea or some other ridiculous crap that they never actually use. The way the term should really be used is someone who provides value to individual consumers outside of paid marketing.
  • 2 4
 @chriskneeland: So true. Remy Metailler says I "I love this shock/Camelbak/socks/". I'm already mashing the keyboard to buy it!
  • 19 0
 I think the strong reaction people have to influencers has to do with the characters we are flooded with who appear self entitled, superficial, and with less investment to the people or places they seek to earn cash from. Those people suck and are everywhere- some perhaps making money off bike companies and mountain bikers. There is also the side though where athletes are hired to sell product and some naturally do that better than others regardless of who is the better rider. People always have their favorites and are drawn to what they do. I think of a guy like Gee Atherton who based solely on riding is easily one of the best riders of all time when you take into account his Rampage appearances, years of high level racing, freeriding etc. but for a while there he kinda went out of style- not because of riding skill or riding merit but because he was perceived to be less "cool" than some of the other riders around him. Companies want likable riders who make good content- like the Masters brothers, Cathro, Elliot Jackson etc.

I don't have issues with guys like Seth's Bike Hacks either as he never sold himself as the best rider but rather as a guy making video's about stuff he was figuring out on the bike and projects he was doing and he has been authentic to that. There has been an audience for that. He didn't choose to be more popular than other people some assume have more claim to it due to skill- he just did what he did well and was likable. Good on him and if I were running a company and knew putting a derailleur on his bike got 2 million eyes on that product vs. the best rider in the world who may only draw 15,000... Seth is a better decision.

For this show the parts that I liked watching the most were the riding and while I'm not a fan of the character Ben seems to be playing, or someone asked him to play?, watching his style on a bike was one of my favourite parts of the episode. Scrubby whips all day over lifestyle shots. I also liked the photographers input that you also have to know how something looks through the camera lens. It's why Misa's shot was great and why Schley dominated early print media etc.
  • 16 21
flag forestbathing (Oct 29, 2020 at 14:55) (Below Threshold)
 @brianpark: Comments like this from the "Head of Editorial" are embarrassing and reflect poorly on you and Pinkbike. Please be better
  • 21 5
 @forestbathing: “be better” is the biggest shit eating c*nt phrase of this year. Be better
  • 15 8
 @onlyDH: "shit eating c*nt" is the biggest shit eating c*nt phrase of the year. Please be better, you shit eating c*nt.
  • 7 1
 @forestbathing: Comments like yours from a "person" are embarrassing and reflect poorly on you and the entire human race. Please... aww fack, I can't bring myself to repeat it!
  • 5 3
 Have you been completely ignorant about marketing and advertisement your entire life? ...right up 'til NOW?
  • 12 0
 @wallheater: I think lots of you guys are struggling with the word influencer. Having an emotional response to the word rather than thinking about what it means.

100% of pros are influencers. Santa Cruz, POC, red bull etc sponsor Danny Macakill for his influence that he creates through his riding, his content and his persona. Every world cup podium you've ever seen riders have branded hats, jerseys, they get their bike infront of the podium etc.

Yoann Barelli and Remy Metailler are pretty much full time influencers at this point. Olly Wilkins, Sam Pilgrim. Probably Matt Jones. Old heads like Brett Tippie, Rob Warner, Steve Peat - none of those guys race any more but they're still active in the sport and they're still covered in sponsored kit head to toe because they still have influence. Some people are more subtle - they just wear the kit and never talk about it. Others give big shout outs and discount codes and all that stuff and it's more obvious. Still an influencer either way.

Lots of these people make money through other avenues as well - product testing, managing their own ventures etc - but that doesn't mean they're not an influencer.
  • 5 3
 @tom666: That's pretty well my point. The people above are talented at riding bikes first and foremost. They make a living off the back of that talent, and with the right personality continue to do so once their riding career is over.
It's easy to see that the likes of Barelli and Metallier put a lot of work into their videos. I've 'featured' in a couple of Paul The Punter videos and I know that he takes his job very seriously.
Any sponsored person is an influencer to use the old description. Even your local Dentist who gives you a certain brand of toothbrush.

What I roll my eyes at (and it seems to have struck a chord with a lot of other people), are the totally average riders who manage to blag a couple of free handlebars, then proceed to turn up at every new 'cool' trail, 'gram the shit out of it while pretending to be pro rider. "I couldn't have got down this feature without this sick handlebaaaaa" type bollocks. It doesn't help that I live in Influencer capital of the world (Squamish). Every time I scroll through my IG feed, loads of pretty random people are trying to tell me to buy product, yet most don't have the marketing skills to convince me why. It's just 'look at me roll down this slab. #buythesegrips'. It's f*cking lame!
  • 5 1
 @wallheater: I'm sure you can see then that people reacting so strongly to the word influencer "made me not watch the video", "makes me throw up in my mouth" are ridiculous because their favourite riders are influencers.

A huge part of being a professional mountain biker, which is what this series is all about, is being a positive influencer for the brands that sponsor you, hence this challenge.

People who make terrible marketing material and/or are shitty riders and/or come across disingenuous trying to promote product are very bad influencers who won't do very well.
  • 3 2
 Some of y'all don't know what a brand ambassador is and it really shows. This episode was a marketing competition, which is pretty crucial for a sponsored rider these days, inside the tape and out.
  • 1 3
 @kcy4130: saying “influencers release 3 videos a week and they’re all garbage” but because macaskill releases higher quality videos but less of them, he is somehow not an influencer is just saying Danny is not a bad influencer therefore he’s not an influencer at all. What he is doing is the same thing except at a way higher calibre than whatever your used to.
  • 158 14
 When an “aspiring pro” cases small jumps and has to be told to drop the outside foot in a turn... ????????????
  • 26 1
 This exactly
  • 14 1
 I did WTF at that also its pretty much cornering 101...
  • 11 38
flag GPP2117 (Oct 29, 2020 at 12:09) (Below Threshold)
 Maybe dial it back there, bud. 2020 sucks hard enough without the negativity.
  • 9 1
 @McMeta666: I'd take issue with that advice on a berm like that for an aspiring pro level rider. That's advice to give a beginner so they aren't scared of the corner. A big bermed corner like that at high speed warrants flat feet.
  • 8 1
 @McMeta666: yeah I took that as a way to make the photo look better. Maybe exacerbating your outside foot being dropped makes photos look better. Not a MTB photographer but that was how I interpreted that tip.
  • 9 0
 and still, Angie was the fastest of the girls on the timed lap...I think a lot of the scenes are put out of context so it is hard to interpret the tips they're given!
  • 14 0
 You do realise that was photo advice and not riding technique advice, right? And that she was the fastest woman in last episode's race?
  • 15 0
 I wonder if that footage just wasn't very flattering - she was actually the fastest woman on the timed run and that photo at the end of her blowing out a turn shows a pretty decent level of riding IMO
  • 11 1
 she got 2nd in trans bc last year.. aka the hardest enduro race around I think she might know how to ride.... Wink
  • 164 50
 I don't get all these people that come in here just to whine. Like sorry this super high quality free content isn't exactly what you wanted it to be. All these guys and girls on the show are clearly having the time of their lives and we get to watch it, FOR FREE!! Even if it's not exactly your style doesn't mean you should come whine about it in the comments like a bunch of 6 year olds who didn't get the Christmas present they wanted. If you think it's bad, simply don't click.

Side note: I think this show is so much fun and PB is doing a great job, keep up the great work! Also I think the majority of people who are enjoying it aren't voicing their opinions cause they're scared to get slaughtered by the mob, so don't let these dipwads get ya discouraged Smile
  • 27 54
flag TreeBeak (Oct 29, 2020 at 7:57) (Below Threshold)
 Only your opinion counts yeah?? Surprise, it doesnt.
  • 31 8
 @TreeBeak: Huh? I'm just tired of all the negativity, I feel like it brings down the community so much. If this was a big time issue I would totally get it, but it's a f*ckin reality TV show, I don't get why its the end of the world
  • 16 16
 @oragy: Yeah, I get your bewilderment and yeah, I kind of agree. I dont like negative stuff messing with my day so apologies, no offence meant. But this shit is just wrong. Its not mountain biking. Its dragging something very special to me and a lot of other people into the mainstream and thats not good.
  • 12 13
 @oragy: If you are tired of PB user comments then you shouldn't read the comment section. Same logic as your above statement - If you think its bad, simply don't scroll down, or comment back. Also your comment is just as negative as everyone else's, you are just complaining about PB users instead of the show.
  • 9 1
 People would get just as pissed if their favorite black metal band recorded a cover of Mariah Carey's Christmas song. No one wants something they like to sell out(even if the sell out thing is not very popular at all).
  • 21 4
 @Rubberelli: www.youtube.com/watch?v=5Ogc4xlozaE I can't believe that actually exists, and it's amazing.
  • 4 0
 @twhart20: Sheeeesh, I've become the very thing I swore to destroy
  • 6 2
 thanks dawg for standing up for the community, It's solid entertainment. Even though it makes me cringe watching them try to build up a bike. don't hate on free stuff. if you don't like it don't watch it.
  • 4 1
 @TreeBeak: MTB is stupid mainstream nowadays... Part of it sucks but that's just the reality of the sport, especially since COVID. Get used to it or find a new hobby.
  • 2 0
 Agree!
  • 4 5
 @cgreaseman: No. I wont do either.
  • 19 3
 I think a lot of the negativity comes from being disappointed in this series. I, for one, was expecting much better. The premise seemed good: a competition to find the most sponsor-able rider. But instead of making it about riding and the natural unscripted drama that arises from races and competitions, they employed the same tired old reality show elimination formula w/ all the cliches like cheesy dramatic music and tearful interviews. All the interviews feel so scripted and fake. Maybe I'm being a bit too negative.

I would be able to tolerate it, even enjoy it, if they sorta separated the cliche reality show stuff from the rest. Like edit it so they annoying reality show stuff like the interviews (and when jason hands out the derailleurs that allows them the stay on the island) was all at the end, with a cheese warning before hand. Just my two cents.
  • 8 0
 Curtis Keene’s rebull On Track series shits on this all day long. That was a series that was also free and gave a lot of valuable insight on nearly all aspects of prep, training and racing. Somethings don’t get better with age and I liked IFHT’s old stuff

youtu.be/JUeI8cekvA4

Really don’t need everything delivered as a reality show.
  • 1 0
 @brianpark: ndeed it is and Awesome find Brian! and all I can say is that it's good thing that wasn't my favorite black metal band, Emperor, or would be really pissed!Ihowever, nowIknow what I am posting this yuletide season!
  • 2 1
 @kcy4130: back in the day in the skate world, peopleflipped when Gator released s video that was essentially one long love letter to his girlfirend,but skaters stuck to thier guns and cursed it in all of its mainstream putridity. And, as it turned out, Gator brutally murdered that girlfriend and the mainstream vomited out the skate worlduntil it dared to taste it again. The ship was righted and everyone lived happily ever after.
  • 3 0
 Good for you for saying what you did. To add to it...The world is starved for content because of Covid restrictions on racing and travelling to film. PB met the challenge and took a chance. All of these negative people commenting about wanting more hardcore expert content probably can't even ride to that level anyways. Everyone should sit back and enjoy it instead of being a bunch of self centered freaks. Who cares about whether it's reality TV or not. It's entertainment after all.
  • 2 1
 @TreeBeak: the only thing wrong with mtb going mainstream is that you don’t get to be a special little unique snowflake anymore. Meanwhile with a bigger industry everyone has more options bike, part, and trail, wise available to them; more money is put into building and maintaining trail systems, and maybe Pinkbike can effort to make another tv show for people like you.
  • 1 1
 @bike-lair: Did you get someone to spell snow for you. Dont waste my time by replying.
  • 107 9
 As someone who has spent a large portion of my life working to create bike and ski content, I really appreciated this episode. I understand the frustration with "influencers" but I'm also incredibly frustrated by strong riders who can't do the bare minimum to work with photographers. Clothing choice is important, the ability to work with a photographer to express both of your visions is important. Being able to make good photos on trails and features that aren't your top choices is important.

These folks can actually ride, and this is a legitimate challenge, it's not like PB's forcing them to make an episode of Seth's Bike Hacks or some crap.

All of these riders have racing pedigrees that qualify them to be here. But there are plenty of fast people in the world. To make a living at mountain biking you either need to be that top 1% that can compete at world cups, or you need to have the creativity and life skills to find your own niche outside of racing. If the Academy hadn't covered this aspect I'd have been very disappointed. Favorite episode so far!
  • 16 0
 Thanks for your perspective, that was actually pretty insightful to read.
  • 11 0
 agreed, thought this was a much more interesting episode than building bikes (duh, I guess), and showcases a skillset that you don't have to be a super sender to take advantage of
  • 3 1
 Yes, i quite enjoyed this one. I was amazed at how poor some of the photo contributions were, the group selfie taking the cake, but also some of the riding shots. I always look forward to our local race photographers pics after a race and simply based on how he frames them and positions the camera, I'm pretty sure I could have done way better with the features and time they had.
  • 95 10
 How is someone who isn’t comfortable on a black trail be confidently selected and moved forward in a competition for a pro enduro contract?

If the bar for being pro was this low half of pinkbike users would be.
  • 48 0
 Don’t do that. Don’t give me hope.
  • 83 18
 If this series is the trash that fills the void left by media companies not producing full length films, I will pay for films all day long.
  • 6 1
 It was so sick to have films like Not Bad, Where The Trail Ends and UnReal. Then full length mtb/dirt jump films just died, why though?
  • 33 0
 @ridealltheb1kes: because we don't pay for them.
  • 63 2
 Hoping there are more actual riding based challenges in the coming episodes...

We want:

1. A long jump competition.
2. A berm destroying contest.
3. MORE RACING
4. A race where they actually have a flat or other mechanical (forced) in the middle of the trail that they have to ride out on and/or fix.
5. A whip-off
6. A game of BIKE
  • 64 3
 I’m over mountain biking being some exclusive club. This show appeals to my girls who are 9,11 and 13 so I’m gonna watch it with them even if it’s not my cup a tea.
  • 6 0
 Surprised how many girls were at the bike park last week and no not as tagalongs with the boys but because they wanted to. If this helps that then keep it coming.
  • 6 0
 @shotouthoods: my 11 year old had her first day at Whistler this summer and loved it. She and her sisters are getting up early to watch the World Cup with me in the morning.
  • 2 0
 this is exactly it, i am watching it with my wife, she doesnt even know how to ride a bike, and she is enjoying it, my 2 year old loves watching girls on bikes too, i can tell how she gets motivated to ride her balance bike.
  • 51 4
 This had so much potential. I know we're living in the age of YouTube and Instagram but what's with the perpetuating these weird dramas and relentless interviews. Spend some time showing some riding. Your other content is so far from this trash
  • 59 13
 Here’s a novel idea - if you don’t like the PB Academy stuff, don’t watch the f*ckin thing.

For all those getting pissy about it “ruining MTB cos it’s making it mainstream,”

Does getting on your bike and hitting trails feel any less exhilarating since this series launched?

Do you feel less special cos more people are enjoying the same experiences? Are you in fact a hipster rather than a rider?

Is the enjoyment you receive from MTB a finite resource, diluted more and more with each person who gets off their arse and into the pedals?
  • 46 0
 thanks i hate it
  • 45 0
 The eliminated guy was the same one that Everested the North Shore right?
  • 64 9
 Yeah, beaten by chicky who cased a wee drop and didn't do up her stem
  • 1 0
 What do you mean everested the north shore?
  • 7 0
 @lew-77: he completed a ride that included the elevation gain equivalent to summiting Everest (almost 9,000 metres).
  • 7 0
 @ODubhslaine: f*ckin hell ha. Cheers for link fair play to the guy
  • 6 24
flag usedbikestuff (Oct 29, 2020 at 17:38) (Below Threshold)
 @lew-77: there are only two types of Everesting people in the world, pro cyclists and youths. No adult in the world gets that length of free time and thinks that challenge is the best use of it.
  • 12 0
 @usedbikestuff: sorry your priorities are whack.

-an everything adult
  • 5 0
 Damnit. Stupid autocorrect. -an everesting adult
  • 3 4
 @sspiff: Like Pinocchio, someday you’ll be a real boy.
  • 11 4
 @spaceofades: Did you miss the part where this episode was a photo contest and not a riding contest?

He led his group to lose the first stage with his shitty lifestyle selfie ideas so it's not like he was all about shredding either.

So yeah, then he got edged out by a "chicky" (really?) who got a banger shot when she did her own thing. She also happened to win the women's race last time so it would be a shame if she dropped out so early.

As impressive as everesting anything is, it's totally irrelevant here. Orbea is looking for their next brand ambassador, not the guy with the most time on his hands and good cardio.
  • 52 11
 I genuinely can’t believe Orbea cut the women from their enduro racing team so they could fund this terrible web show.
  • 6 0
 Wait, is that for real? So, the whole premise of this garbage show was to give some aspiring enduro racers an opportunity... if so, that irony is thick
  • 21 0
 @thegoodflow: Yes Becky Cook a top ten EWS rider, who formerly rode for Orbea, called them out on it on Pinkbike's instagram post as did Martha Gill and other EWS women. It's absolutely dreadful.
  • 11 1
 @Danfsims: And i thought this show couldn't be any lamer.... apparently the feelgood premise of giving a leg up to an aspiring racer is completely fabricated deceptive horseshit. f*ck this. All these resources poured into what could have actually been cool and this is what they ended up with. Wow.
  • 9 0
 This needs to be posted as a comment on every episode of this trash show
  • 3 0
 @mtshakira: I will if you do too ha ha!
  • 35 1
 Could have been cool. It's like they just grabbed every vapid and cynical reality trope and sterotype and packed it all into one show. It's basically a tv show of marketing.
  • 27 0
 I hate the word 'Influencer'. Closely followed by the word 'Content'.
  • 28 3
 Please get this man and his shaved body hair off my screen
  • 6 4
 Why? He looks great. I'd 100% flaunt it if I worked hard enough to get ripped like that. It's also his job, so...

The amount of insecurity about Vlad from the PB peanut gallery is so funny Smile
  • 21 0
 Media is a big part of being a mountain biker and being a sponsored athlete but sometimes I wish you could just ride your bike and get noticed by companies without having thousands of YouTube or Instagram followers.
  • 1 1
 I head up sponsorship at such a company (Schwalbe North America), and happened to notice your comment. I also wish the bicycle industry worked a bit more this way so consider yourself 'noticed'. Shoot me a message (seriously).
  • 3 0
 @nzandyb: To quote the accomplished and respected navy admiral Gial Ackbar, “IT’S A TRAP”
  • 21 0
 Ooh this comment section is about to light up, people not going to like this. *insert evil laugh*
  • 54 32
 Please make it stop, 2020 has sucked enough without this drivel.
  • 28 5
 please stop
  • 60 37
 This series is trash.
  • 27 5
 what the fuck is this shit
  • 18 0
 I really like that solid red Fox Rampage helmet. Have I been . . . influenced??
  • 19 1
 good job posting the douchiest man bun dude you could find on the cover page, pinkbike. haha
  • 8 9
 You should go check his results from the Downhill Southeast #1, he is insanely good.
  • 6 2
 @Marilou: so are a lot of other riders.
  • 24 6
 I enjoyed the show! Glad Pinkbike is willing to take risks on things like this.
  • 24 6
 can we have an exclude academy button added?
  • 12 3
 Ya, I'd rather see roadies and eMopeds than more academy.
  • 26 8
 i hate that guy
  • 24 11
 probably very controversial, but i kinda like this series
  • 11 0
 Haha, Pinkbike just trying to get the commenters riled up! Way to take the bait and give them such great entertainment ????
  • 11 0
 This is pretty bad, Pinkbike. You're supposed to be rising the bar, not lowering it to try to get views.
  • 8 0
 This idea (the show) had, and still has potential.
I hope that if PB does another season the bugs are worked out.
The fatal flaw keeping me from watching or being interested in the results is the elimination format. Why? Why send someone home over some BS every episode? How about, everyone competes in the challenges and accrues points, most points at the end is the winner? You know, like in the Enduro World Series, for example.
The elimination ceremony is unwatchably cringy.
  • 13 5
 Hopefully pb will see the negativity to this "spicegirling/boyzoning" of our beloved sport and pay heed. They make money by our willingness to read their articles and click adds. I love pb, but this is wrong.
  • 12 5
 Pinkbike...most of us are dealing with the Election Royale right now, pandemic, wild fires or hurricanes....so PLEASE don't be messing with our fragile emotions right now. We can't deal with it. And we CERTAINLY can't deal with this Vanity Vlad guy who needs the treatment Bieber got on Between Two Ferns.
  • 11 1
 Who came up with these challenges they are awful
  • 11 0
 cringe
  • 8 0
 said it last week.... but #bringbacknicole - wanting someone that takes a good pic? then check out her instagram - looks like she actually rips!
  • 4 0
 She was my favorite! I was super bummed to see her go Frown
  • 11 3
 gotta be honest i clicked because of that buff shirtless dude. well played pinkbike.
  • 15 7
 Wow this is competition of who has biggest billboard pinned to them while riding a bike. Fkin garbage
  • 20 11
 Did trump invest in pinkbike or something?
  • 7 2
 There is a big difference between an Influencer and someone that is talented. An Athlete that has a strong following due to their commitment, work ethic, and quality far out ways someone who jumps on a trend band wagon and demands free products in exchange for a hashtag.
  • 1 1
 Yup. I only follow real athletes will real talent and commitment. I see mtb youtubers will zero talent with more followers than Olympic athletes. I hope these influencers aren't stealing industry marketing budgets from the real pro's.
  • 9 4
 Hi, I'm here to stick up for social media. I love it!!!!

I feel so connected to social media users. They genuinely make me feel like I am their best friend.

I love product placement in my feeds. Advertising makes me want to buy more and more.

Please follow me @ user459392 and use the hastag #sarcasmisdead #facebookruinedeverything
  • 8 1
 Well this is now my guilty pleasure. Whatever, it's fun and harmless. Angie is starting to wear on me though....her riding and attitude are...not great.
  • 8 0
 I would rather lick a corona-infested hobo's crusty taint than watch one more second of this abomination.
  • 9 0
 This is the whitest thing I've ever seen.
  • 7 0
 Fool me once (episode 1) shame on you, fool me twice (episode 2) shame on me. There will be no more fooling because I will not watch another episode of this garbage.
  • 7 1
 I applied to be in this and initially I couldn't tell if I didn't like the series because it was trash or because I was envious.....now I know.
  • 8 0
 This episode is some hot garbage. Hope they turn this shit around
  • 4 0
 at 3 episodes deep, I wouldnt count on it
  • 6 0
 Tom Bradshaw is the man! Gutted to see him get kicked off so early...Such a ripper on a bike and super chill. Someone get this guy a ride!
  • 4 1
 Definitely a tough challenge today for people who just ride their bikes, this called for completely different skills. If I had been at the bike park that day I would have been pissed to see a bunch people with cameras standing on the trail.
  • 7 0
 why wasn't i featured in this? god damn pinkbike what DO you know?
  • 3 0
 next season its a graveldowndurocrosspackingfixieshitposting competition. rooting for ya Wink
  • 10 3
 PLEASE MAKE IT STOP! Why the f*ck is this on the homepage?!?
  • 11 4
 I think it pretty good entertainment, it is still mtb.
  • 9 1
 This video was comprised of about 6% mtb riding and 94% complete bullshit
  • 5 2
 Even more complainers this week in the comment section. Even though the presentation is formulaic, the show is ultimately entertaining. If I have a criticism, I'd say the show is a bit light on the riding and heavy on the drama so far. But I have no real complaints.
  • 4 1
 The first two where meh, but I actually enjoyed this one a lot (even though I don't agree with the judges decision, Angie's shot was great but not really marketing friendly as you don't see any brand etc which was one of the main points of this no?)
  • 6 4
 This is basically SLAP's one in a million take 2 - and that didn't exactly end well!

www.jenkemmag.com/home/2012/04/30/what-really-happened-with-slaps-one-in-a-million-part-1

(also hope this isn't where all my TrailForks app money is going)
  • 3 1
 @brianpark If you compare comments on Youtube versus Pinkbike the sentiment is pretty compelling. I can probably do some sentiment analysis with a simple Python program and you estimate the expected sentiment conditioned on what platform they are using. Anecdotally though you can tell the difference without diving into analytics.
  • 7 2
 This is pure trash, i hope our beloved sport doesn't become associated with this rancid tripe.
  • 5 0
 I would rather watch Mike Levy argue with Mike Kazimer... way more fun than this, sorry pinkbike.
  • 2 0
 This show is an insult to privateers everywhere. Everyday people with twice the talent and 1/10th the support the best of these riders have work towards getting a pro contract. Imagine loosing a contract because one of these hackjobs got it. The whole concept of this show doesnt sit right with me. ALSO SIDEBAR the women who won this challened (the photo contest) won becuase of a mistake, its really obvious is you look at her body position and listen to things she said that this cool shot was a mistake. disappointed in pinkbike for this one.

ALSO ALSO I have heard rumors, (not sure if they are true) that Orbea let their womens EWS racer go to fund this? thats pretty messed up if it is true.
  • 9 4
 More of this shxt? I thought pb were just trolling us last time.
  • 4 0
 The word 'influencer' has negative undertones imo.. I'm not sure why its so widely used
  • 21 17
 I watched part of episode 1 and I would rather contract AIDS than watch another one.
  • 8 0
 that's quite the review - I'd say a cold, but then it is pretty bad!
  • 6 0
 Well don't sugar coat it. Tell us how you really feel!
  • 3 1
 I remember the AIDS era. Watch the next episode - trust me.
  • 3 0
 Hmmm - I've been giving this show the benefit of the doubt so far, but I think this should have been a small sideline alongside another proper riding challenge.
  • 8 4
 Becky Cooks take on this w***y b****cks is pretty much dead on, money should have been spent better.
  • 8 2
 I liked it. Thank you.
  • 2 1
 As much as I understand and agree with the need for aspiring pros to master online content and influencing business, I absolutely don’t get the concept of time pressure here. Nothing of quality can be produced without planning, thinking, scouting for spots, maybe adjusting a line, exploring, waiting for the right light...
this episode made no sense with regards to helping the professional development of these kids.
  • 1 0
 man you don't understand. When the winner will have a day in bike park, they will have to post likable instagram post/story, look at me I have awesome time in my awesome kit 24/7/365, even tho I liked other clothes better, and I also have shitty days, to influence people into buying it. It is just new commercial every day. That is why they must post it so fast so the story seems geniue.
  • 1 0
 @dumr666: I must be too old...
  • 5 1
 Hey pinkbike can I get the option to filter this shit out along with my ebike one?
  • 8 3
 It has that vile vibe
  • 4 1
 kthxbye. anyone or anything that sets out to be an influencer instantly loses all of my attention.
  • 5 1
 Show is getting worse by the episode. Had high expectations...
  • 9 10
 I’m almost upset Thomas Vanderham ‘dumped-on’ the lifestyle shots. A core ethos of mountain biking is inclusivity, so showing the sport as an opportunity to enjoy yourself and foster relationships is nothing but a positive, especially considering Fox Head clothing has an entire line of casual apparel. The fact he is biased toward ‘riding shots’ speaks more to his era of ‘attention grabbing riding’ where the sport was still typing to establish itself and show people what’s possible on a bike. With events like Red Bull Rampage being televised on ABC, the mainstream audience is already aware of the abilities but might otherwise feel put-off if they see mountain biking as an aggressive, skill-based sport and not something that presents opportunities for all people of all abilities. It’s upsetting but more so disappointing. The fact successful YouTube mountain biking channels like Seth’s Bike Hacks, BKXC, most recently the change in direction for Paul the Punter, hell, even this entire show have focus the on the enjoyment and growth, moreover ‘lifestyle’ of mountain biking. I’m willing to bet if you add-up all the time this show has of riding versus people lounging around talking, you’d be surprised how little riding there is. The fact is ‘lifestyle’ has just as much value in representing the sport as does ‘bangers’.
  • 17 4
 On one hand, yeah, inclusivity in the sport is super important. But on the other hand, this is a skill-based sport. NBA teams aren't signing players who can't make baskets, NHL teams don't sign players who can't skate, and no one will ever go to the olympics because they live the marathon-running lifestyle—if they can't also win a marathon.

I understand why brands want to support people like Seth's Bike Hacks and Paul the Punter: they reach an audience that traditional mountain bike marketing does not. Someone watching Paul the Punter probably doesn't know who Vanderham is, and doesn't care. And brands need to market to that person too... but Seth and Paul are not professional mountain bikers, they are professional youtubers. Hear me out: Paul is starting a youtube channel about playing golf. He's going to succeed, following the same formula he did for his Punter channel. He could probably start a cooking youtube channel, or a trail running youtube channel, and also be successful.

But he couldn't lateral into any competitive arena of mountain biking and expect success—the guy isn't going to win an EWS, a DH race, or enter into rampage. But if you look at the best XC racer, that person could be competitive in DH or EWS with some training. And the top guys at Rampage could probably do pretty well at a DH race. Those guys are professional athletes. But they might not be any good at youtube or portraying the "lifestyle" of mountain biking, because they're busy actually perfecting their craft of mountain biking.

So it's 1000% appropriate in this context that the person who wins the $ and the pro contract to be competitive on the global scale as a mountain biker, and also show some inclination to become good at the social media thing... because I bet it's easier and less risky to learn how to make a good youtube channel and engage with followers on instagram, than it is to learn how to be a top-level mountain biker.
  • 13 0
 I think he was put off that 2 out of 3 shots were lifestyle, not that there were lifestyle shots at all. Two sick riding shots to one lifestyle shot feels about right.
  • 2 0
 I'm trying guys...I really am. But had to skim over the last 15 mins...nothing happened here...
  • 3 4
 Ridiculous, this has nothing to do with racing whatsoever.
(Anti-)social media does not make riders better.
And even IF a good rider is not good with self-marketing, then he/she is authentic. That woth more than being pathetic.
  • 1 0
 That's worth...
  • 2 0
 Where did you get the idea from that this was going to be a racing show?
  • 4 2
 Just baffled by the decision to send Tom home, of all the people. It's like the names were drawn from a hat or something.
  • 3 0
 Makes no sense.
  • 3 2
 Or, his pics weren't that great? Could be that, idk... Wink
  • 1 0
 I like the show. bring the winner back next year as a judge and 'Are you better than the GROM's' episode. I think we already know the answer.
  • 13 12
 And this is why I have the free version of TrailForks. SO it doesn't help pay for this horse shit.
  • 3 5
 Trailforks subscription fees have nothing to do with Pinkbike. Trailforks is a stand alone company now. Pretty sure it's Big White, Fox et al. that are putting up the $ for this series.
  • 7 3
 @kwl1: Not sure what yer talking about, as Trailforks was created and is fully supported by PinkBike. They're both in bed with one another, its just a question of who's jerking each other off more.
  • 1 0
 @cherry21jeff: I'm talking about Trailforks subscription fees go towards running Trailforks, not towards Pinkbike content.
  • 3 0
 You had me at Vanderham
  • 2 0
 Notice how none of the photos below the video were shot on GoPro
  • 1 0
 Am I missing the podcast or is this the alternative?
I’m fine either way
  • 8 9
 Next week on PB Challenge--Our contestants talk politics, inclusion and diversity and you'll hear their thoughts on the CoronaVirus! Be there!!
  • 3 5
 Well, I can't speak for anyone else, but I'm loving Pinkbike Academy! I would like to see an ultimate fanzine show, to back up the program, with behind the scenes, interviews etc
  • 2 1
 slaaaappppin the bass..er birm go angie!
  • 2 0
 that was terrible
  • 1 0
 I was cringing so hard at this i couldn't watch to the end.
  • 4 5
 I wasn't going to watch this, but I did and to my suprise I actually enjoyed it.
  • 3 3
 GROSS!
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