Video: Old-School Meets New-School in 'Since 1977'

Jun 4, 2020
by Diamondback Bikes  



Diamondback Bicycles has been putting gears to the ground since 1977. Over 40 years of skids, wheelies, brick and board booters, chalk lined street cred, blasting bowls, railing ruts, and all the mayhem that comes with two wheels. In this three part mini-series we celebrate our past, present, and future.


Old-School meets New-School / BMX to MTB / Respect The Roots










Riders / Mike Dominguez, Wayne and John Lambert, Reilly Horan, Micayla Gatto, & Mike Hopkins
Concept / Director / Producer / Edit : Mike Hopkins
Cinematography : Scott Secco, Peter Lambert, & James Lindsey
Logo Design : Juicy Studios
Sound Design : Keith White Audio
Presented By : Diamondback Bicycles



Since 1977



37 Comments

  • 15 0
 Damn!! Had no clue Dominguez was a) still alive and b) still riding! . 1977 part two shows Mike riding on Ron Wilkerson's 'Enchanted Ramp' in Ron's backyard. (yes, showing my age). Shred on..Rad!
  • 5 0
 Man, I didn't even remember him getting that close to 900's that long ago. Looked it up and that was '88. First pulled 900 I remember was Hoffman in Head First, which was like '91 I think. Crazy Dominguez was nearly pulling them 3 years earlier.
  • 1 0
 @wareagle4130: Yep. I can't remember if it was Mike or Ron who pulled it first. Josh White and I think even McCoy were all working on them around the same time.
  • 2 0
 @bman33: I thought Hoffman landed the first 900 in like 86?
  • 2 1
 @bman33: sorry searched it and he landed the first 900 in a competition back in 1989.
  • 2 0
 @scotttherider: Right on. My mind is fuzzy after all these years. Haha. Hoffman is still shredding the half after all these years himself (although I am sure he eats pain meds like candy).
  • 2 0
 @scotttherider: yeh, I remember the film 'Ride On' from about 1991. Hoffman and Jay Miron were two of the first I think.
1977 was a great year, keep on freestylin'.
  • 2 0
 @bman33: There's someone out there whose mind is Fuzzier than yours...
  • 1 0
 @scotttherider: first "Flair" in '90.
  • 9 0
 My first bike was a Diamond Back BMX in 1986. It had a polished chromoly finish and Araya rims. My Brother had a Hutch. Such a sick bike. I kept it in my bedroom next to my RAD (movie) poster.
  • 3 0
 Mine first 'real' bike was a CW, but same year. I had pics of ALL those contest in the videos above all over my room. Forgot the name of that velodrome , but that was a popular series. I have Mike, Josh White and a few others in pics from that contest. Rad indeed.
  • 6 0
 Watching Mike Dominguez never gets old, especially riding his Hutch in a Diamond Back ad. He is timelessly rad!!! Funny though in several of the clips he is doing opposite airs which i don't remember him doing, he normally airs to the left (maybe those clips were flipped during conversion?)
  • 1 0
 In this video @ 13:00 he rides on his pegs but I didn't see any switch airs.

youtu.be/Zser4et5468
  • 7 0
 Shoutout to Harry Leary. He was all over the magazines back in the day. The Diamond Back "Turbo" Harry Leary signature model was sick.
  • 5 0
 Had the Diamond Back Silver Streak but dreamed about the Turbo!! Harry Larry & Stu Thompson - Legends!!
  • 1 0
 I had a Turbo, and it was sick! I kept in the house. Stupidly sold it in the mid 90's (before internet/ebay) for like $175.

Now I see I could get about $2k for the condition mine was in.
  • 6 1
 Although the old school BMX footage is getting a lot of attention, I appreciate the new footage where we are travelling alongside the rider and there's no over-editing so we can see the rider work the terrain at speed. It's always been my favourite style of MTB footage. DB, I appreciate the content.
  • 1 0
 Absolutely. Hit the nail on the head with this one. The video style celebrates the best of each riding type 1:1. It's refreshing. But still, doesn't BMX just look like more fun?
  • 5 0
 This is genius marketing on Diamond Back's part. I kinda sorta legit want a DB after this. Could be that I was born in '77 too, which happened to be a great year for Fleetwodd Mac and the Eagls so. . .win, win.
  • 5 0
 Pretty sweet. I’ve always had a soft spot for DB, I wish they were a little more legit right now. I mean the bikes seem fine, just seems like the company is only half-way getting after it.
  • 2 0
 Agreed. Same path as Mongoose went. AKA Legit player to corp. 'portfolio' brand without much real investment. GT went that route after they were sold. Thankfully they have been pushing a bit to get back into the game. Lets hope Diamondback can/will do the same.
  • 3 0
 Mike used to ride with his pedals finger-tight. I've heard he'd show up at contests with his bike in a box, take it out, put his pedals on by hand, blast the highest airs, then pack it up and head out (lol.) Total talent....

Keep the OS vid's coming!
  • 7 0
 Old school is cool
  • 6 0
 That air to fakie in prt 3 was perfect
  • 3 0
 Yep. It reminds me of when, one night at a skatepark near the centre of the city, I was riding with a friend and this older dude wandered up with a wine bottle in a paper bag and asked for a go on a bike. Sure (though we covered his exits in case). He pedalled up the ramp that backs on to the half pipe, drops in and airs out the opposite side. My instinct was 'He's gonna die.' but... air to fakie. Almost as big as the one in Part 3. Was an ex-state champion. Blew us away. So good.
  • 5 0
 YES! Keep the old school videos coming!
  • 4 0
 I drive by the old Skyway factory everyday, they still have the graphics on the air conditioner in front of the building !
  • 1 0
 Chiming in here with all the other old sports. Ah, memories. Back in the day, I would eagerly await my subscription copy of BMX Plus. The day it would arrive -- church would be in session. I'd devour that magazine. Every ad, every photo, and, especially, the Radical Rick cartoon. Great video!
  • 4 0
 I could watch this all day!
  • 1 0
 Ah, loved diamond back..... Back in the day earlys 80s. Never had one, as had a mongoose, then went on to have Se bikes. I think they had a real prestige name back in the day, shame they never really followed through to Mtb.
  • 1 0
 What year did Dominguez go from Haro to Diamond Back?
  • 2 0
 1986-88 with DB then they terminated his contract for wearing Haro pants and he went to Bully.
  • 1 0
 Is there a more stylish trick than a clicked turndown?
  • 1 0
 Any diamondback vid that doesn't have darin read is a waste of pr.
  • 1 0
 Diamond backs vids are always bangas!! That was superb, more please
  • 1 0
 That was bangin' --- like me and yo mamma.
  • 1 0
 Hey @diamondbackusa is there anywhere in BC to demo the Release please?

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