Video: Olly Wilkins Joins the Goodyear Wingfoot Alliance

Jun 28, 2020
by Goodyear Bicycle Tires  

PRESS RELEASE: Goodyear Bicycle Tires

First launched in 2018 with official licensed partner, Rubber Kinetics, Goodyear’s brand presence continues to make an impact within the global cycling market. In support of the Goodyear brand, Olly Wilkins is being announced as the first rider to join the newly formed Wingfoot Alliance global athlete and ambassador program. Based in Surrey, England and widely considered as having the greatest facial expressions in the game, Olly joins primarily as an athlete, but also to provide invaluable feedback on MTB product development.

Who else will join Olly?

The Goodyear Wingfoot Alliance is a recently launched global ambassador program to support and represent Goodyear Bicycle Tires. The program exemplifies the Goodyear Bicycle Tire’s commitment to creating the top-performing bicycle tires, as well as its support of both professional and grassroots levels of cycling.

“It’s the dream to work with a brand with such a rich history in creating performance tires,” said Olly. “This is my second season running ‘Goodyear Bicycle Tires’ and we’ve got some interesting stuff in the pipeline and a lot to be excited about. Watch this space!”

“It’s great working with a character like Olly,” said Ben Evans, market manager of Goodyear Bicycle Tires in EMEA. “Not only is Olly an extremely talented rider and genuinely nice guy, but he’s also keen and able to work with us on the development of new products. He understands the process of building successful brands from first-hand experience, as well as what it takes to be a valuable brand ambassador. We couldn’t be happier to have him on the team.”

Goodyear Bicycle Tires is looking to expand the Goodyear Wingfoot Alliance globally at the grassroots level. The Alliance is looking for anyone—from young pinners trying to break through the ranks to veterans learning new tricks. For more information and to sign up for the chance to join the team, visit

Want to join the Wingfoot Alliance yourself?

• We're seeking talented, creative riders who love skids and wheelies
• If you love talking tech, tire pressure, and rubber compounding we'd love to hear from you
• We'll set you up with eight tires of your choice
• We'd ask you to display the Goodyear logo on your riding gear and to wear the Goodyear podium hat to keep your helmet hair at bay
• Closing date for applications is August 16, 2020

Fill out an application on


  • 37 1
 This is the single greatest advert I have ever seen!
  • 2 0
  • 2 0
 Took the words right outa me yapper... Big Grin
  • 3 0
  • 19 7
 Ebike - 'parts of my body have got bigger' - Is it your gut?
  • 7 1
 Look, I'm an Olly Wilkins fanboi. Whatever he says, whatever he does, I believe him. I'm now off to buy the latest Goodyear mtb tires for my 26" wheels. I don't care about compatibility nonsense. Just put more air in the tubes and they'll stay on anyway. As Goodyear, you do know that Olly rides with tubes (and as a consequence, all of us fans watching your add do so too Wink )?
  • 2 1

None of this rings any bells.
  • 1 1
 @RonSauce: Just looked them up (in an article which absolutely no one replied to: And yes apparently that URL is supposed to have a typo in their brand name. Don't correct it or you'll be lost. It does give away some of their secret ingredients though. Indeed, their tire sealant contains yeast. Why hasn't anyone else thought of this before? They should sign Barelli (

I quote:
About Goodyear Premium Bicycle Tires
Goodyear is one of the world’s largest tire companies and a leader in applying innovation excellence to products and services that provide solutions.

So there you have it, no bells. Glad they now have Olly to help them putting sentences together. And indeed, would be even better if Barelli joins as well. You heard it here first.
  • 1 0
 If there good enough for Olly, then there good enough for me...
  • 8 0
 "widely considered as having the greatest facial expressions in the game" - this is clearly Olly Wilkins on Olly Wilkins hahahaha
  • 4 0
 I'm glad the Ebike filter wasn't applied to this ad - it's quite enjoyable. The classic Goodyear-patched hat brings back a lot of motorsports memories from my long-distant youth as well.
  • 3 0
 Go rewatch Olly and Brendog dirt jumping in's eff'ing badass!!!
  • 1 1
 I hope these tires don't break belts and bubble sidewalls out every time you hit a bump like their vehicle tires do. I'd buy Walmart brand tires over Goodyears any day, but hopefully these aren't related in any way to those. Bic makes crappy pens but nice windsurfing boards so maybe there's hope.
  • 4 0
 It won't be long until he gets his jetski
  • 3 0
 Now that was the right video for starting the week.
  • 3 0
 so Goodyear is still trying at the mtb game eh, who knew?
  • 2 0
 HAHAHA Crazy guy Olly Wilkins!
  • 3 0
 So good
  • 1 0
 Holy cannoli that was amazing and hilarious and the riding was badass, too. I feel more creative after watching that...
  • 3 1
 Im sold
  • 2 0
 absolute gold!
  • 1 0
 Well at least it is a good year for OLLY?
  • 1 0
 Best actor in mtb by far!
  • 1 0
 Final Cut Bro
  • 1 1
 Gotta be his recent film footage....on point lol

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