Peaty’s Launch a New Wet Weather Version of their LinkLube

Mar 22, 2021
by Peaty's Products  



Press Release: Peaty's


Introducing Peaty’s LinkLube Wet Weather Chain Lube!

LinkLube Wet Weather chain lube is a Readily Biodegradable blend of oils, waxes & powerful corrosion inhibitors that will give you a super smooth, hyper-durable, quiet running chain in the wettest, filthiest riding conditions.






Born out of the gruelling requirements of Enduro World Series (EWS) races, riders often need to ride all day in the wettest, filthiest conditions. We’ve designed LinkLube Wet to cope with these demands and more - easily lasting a full day riding in any condition whilst not turning to thick, impossible to clean, gunk which wet lubes are renowned for.

LinkLube Wet is a higher viscosity blend of waxes and oils with a higher concentration of waxes and corrosion inhibitors compared to LinkLube All-Weather. The high wax concentration makes LinkLube wet much quieter and smoother running, whilst also lasting much longer than LinkLube All-Weather, on long rides in the wettest conditions.



Peaty s LinkLube Wet Weather
Peaty s LinkLube Wet Weather



Developed over three years, LinkLube Wet has been battered and beaten into shape by some of the world’s best EWS, XC, Road and Cyclocross riders through a process of prototype, test, critique, improve, repeat.

Outside of racing, many test rides were conducted using eBikes where chains are under extreme levels of torque for long periods of time. If you combine this constant torque with smashing mud and puddles, grinding steep hills, rapid descending then repeat on loop until the battery dies, then you’ve got yourself the perfect chain lube testing ground (who said testing chain lubes was boring!).

Packed into a smoked black version of our fan-favourite lube bottle, LinkLube Wet is super easy to apply with our simple twist-top cap with a rounded end to roll easily over your chain links while you apply.

Simply apply to the inside face of your chain, spin your cranks around 15-20 times to allow the lube to soak deep into the nooks and crannies of our chain links, wipe off the excess, and go get muckeh!



Peaty s LinkLube Wet Weather
Peaty s LinkLube Wet Weather



In summary:

Linklube Wet is designed for long rides in the wettest, filthiest conditions.

A Readily Biodegradable blend of oils, waxes and powerful corrosion inhibitors with an Irish Coffee scent

Super smooth, hyper durable, quiet running chain for the worst riding conditions

Easily last a full day of riding in the worst conditions, without turning to thick gunk
which wet lubes are renowned for!

Available now in 15ml (RRP £2.99/€3.49), 60ml (RRP £7.99/€9.99) and 120ml (RRP £11.99/€13.99) sizes

Now Available worldwide in all good bike shops & at Peatys.co.uk


Content by: Unieed Creative



Peaty s LinkLube Wet Weather





85 Comments

  • 183 18
 People put so much effort into technical articles, photos and videos they upload to pinkbike. Many of these are never seen by more than a handful of people, because they dont get to the front page. This post only got to the front page, because its Steve Peats chain lube, not because its in any way, shape or form newsworthy. This essentially makes putting it on the front page nothing but an undeclared ad. Same with the Youtube link posts. I love Remy Metallier and watch many of his videos, but when you already have 200k Youtube subscribers, you dont exactly need Pinkbike to additionally promote your videos. It would be much more interesting to see something, that is not shown to you on 5 other pages already. This is constructive critizism and I am open for discussion, so I am sure we can stay civilized about this.
  • 36 149
flag browner (Mar 22, 2021 at 6:23) (Below Threshold)
 I will try to stay civilized, but this is Peaty we are talking about and you are coming dangerously close in tone to critisising the greatest sportsman that ever lived young man
  • 43 0
 I would be interested to learn how PB decides which press releases to post, as it can't be all of them. Someone has got to be deciding which ones will interest the readers.

Press releases are a big win for free media sites. It's free content already written and supplied with nice photos! More pageviews = more ad revenue. You and I both clicked on it...
  • 61 2
 @browner: whos peaty
  • 2 0
 @AndrewHornor: Maybe someone like @sarahmoore can help with that
  • 65 1
 @Korbi777: No idea, I cant find him on tiktok?
  • 17 1
 It's all about revenue generation and ad space, simple online business model. PB is owned by a private equity company, they got targets to meet and ad revenue to generate, money goes where eyeballs go.
  • 12 36
flag feardabeast (Mar 22, 2021 at 8:11) (Below Threshold)
 @browner: ok boomer
  • 5 7
 @feardabeast: Breaking: tik tok gen z turn on millennial side parts, chinos, and peaty
  • 10 1
 .... ummmmm - it’s pinkbike. Everything mtb is what the site represents. I think coverage of Peaty’s lubes, vids of Remy, and everything else published, has a place on this website. It’s designed specifically for all of it.
  • 2 0
 I sent a short email to the jobs saying how I’d improve their engagement, never heard back though (anyone looking for a junior JavaScript I’m available)
  • 2 1
 never buy chain lube again?? gear oil seam to be the winner for moto
youtu.be/VnPYdcbcAe0
  • 2 4
 @endoplasmicreticulum
Well said!

And Matt Jones too,
with the F**D sponsored videos!

The only good with Remy is that
sometimes we can see some "new" riders!
  • 1 0
 @plpl: thanks, very interesting
  • 1 0
 its the algorithm man.... the algorithm...
  • 4 0
 It is a well done press release though. Got to give them that! And getting the product on Pinkbike is good marketing. Also worth recognition.

How much it brings the audience is a question left unanswered though.

Since the content is "by: Peaty's Products"(it is stated on the top) it seems like an ad dressed like an article. I do not believe Peaty's Products is on even an freelancer contract with Pinkbike to deliver content.

Pinkbike: Please confirm - this is an ad, right? If it is, I believe you should state it accordingly. In civilized countries this sort of advertisement would be illegal and fined accordingly. Since you are active in civilized countries, delivering digital services(to your advertisers that is, not me as a social media user(/product), I would suggest to alter your way of business. Some jurisdictions might eventually come after you at some point in time.

If this is not an ad you are doing your brand a disservice and conducting bad business at the same time by not commenting this press release in any way or form.
  • 1 2
 @suppehue: again, it’s pinkbike... what do you expect to see other than things like this mixed into the scene every once in a while. Perhaps they are just showcasing Peaty’s as a new bicycle product, like they do with MANY other things. Personally, I like turning to pinkbike and learning about anything new related to the thing I’m passionate about. Pinkbike isn’t being unlawful. They are bike nerds. If you feel like you need a dissection of content and Pinkbike makes you feel violated, maybe you should turn to something watered down, like Bicycling mag.
  • 2 0
 @chuckobike: I do also turn to Pinkbike to learn about new products and stories, but I do not turn to Pinkbike to be spammed ads not presented as such. Pinkbike states again and again that they are independent. If they want to appear independent they need to adjust a little.

Oh. And they might be unlawful where you come from, but in other parts of the world this is illegal and fined assuming this is what it appears to be(a paid ad not disclosed as such). Remember, Pinkbike does business outside of North America. This becomes even more obvious when the ad(or press release with front side coverage) is from a mediocre bike park in Austria for instance.

And your argumentation around Pinkbike not being unlawful because they are Bike Nerds. Impressive. I do not believe the one exclude the other. As an unlawful bike nerd I have experience in both fields. Will never tell you about my unlawful, intentional and unintentional, behavior though. ;-)
  • 2 0
 @suppehue: the first line says Press Release
  • 48 1
 I absolutely hate wet lubs. Don't get me wrong. They are excellent at what they do but stuff just get so gunky. @mikelevy @mikekazimer @brianpark Any chance you guys could do group tests on these?
  • 44 0
 If this test happens it would be interesting to also see other kinds of oils as well, like chainsaw lube or industrial chain lubes. Despise Shell all you want, but tiny mtb companies arent going to outengineer billion dollar Oil companies that have been in the business for a hundred years. Many oils and greases sold by bike companies are just rebranded products anyway.
  • 5 3
 @endoplasmicreticulum: Totally. And there's the old standby: Boesheild T9. Still the best, wet or dry conditions. Cheap.
  • 7 2
 @endoplasmicreticulum: so many of those industrial lubricants are designed to stay on at super high RPMs ie chainsaw oil or moto oils. Presumably there are industrial applications similar to a bike, just gotta find those. Do a little research, find the perfect product that already exists, buy in bulk, repackage with a cool logo and recognizable athlete, throw in a little virtue signalling and you too can have your own bike brand featured here.
  • 2 9
flag Serpentras (Mar 22, 2021 at 7:58) (Below Threshold)
 @endoplasmicreticulum: paha I don't want chainsaw stuff near my drivetrain.
I also would ad why the fuq do I need wet lubes if it is wet already? I prefer non gunky stuff every time.
Squirt, all year long. Don't care about wet lubes if they built up gunk.
  • 2 0
 @Chuckolicious: Not exacly cheap, 22 € for 120mL where muc off dry is 10 €...
  • 1 0
 @Simzesun: 12oz can in US is $18, and a can tends to last me at least three seasons. And I'm pretty particular about cleaning and lubing my drivetrain.
  • 4 1
 @Serpentras: you realize that wet chain lube isn’t water right?
  • 5 0
 @endoplasmicreticulum: I used to put Castrol GTX Magnatech motor oil in my fork lowers, just because it was what I had in the garage. Worked as well, if not better than proprietary fork oil (same weight oil).
  • 4 0
 @mtb-jon, Agree. I stopped using wet lube and just apply dry lube more regularly (after each ride) through winter. Much easier to keep clean.
  • 5 0
 @mtb-jon: that’s a much deeper dive than you’re going to get on here. If you want to read up on chain lube go here: cyclingtips.com/2018/03/fast-chain-lube-that-saves-you-money and then you can read up on chains here: cyclingtips.com/2019/12/the-best-bicycle-chain-durability-and-efficiency-tested

If you don’t care about the why, Molten Speed Wax and SRAM XX1 or X01 chain is the way to go.
  • 3 0
 @tremeer023: I was never really too worried about using a different oil in the lowers either. As long as it has comparable film strength it should be good. Fork lowers are such a low demanding application, I bet you could pour vegetable oil in there and not notice it right away. The seals are probably FKM too, so you can pour in there whatever you like.
  • 2 0
 @alexsin: The chainsaw oil was a half joking suggestion. I am just intrigued how much dirt bar oil would attract compared to bike chain lube.
  • 3 0
 @Chuckolicious:
I cited the coil overs on my car with that stuff. I never even thought of using it as chain lube.

You are a genius
  • 1 1
 @tremeer023: Motor oil theoretically isn’t ideal for that application. In a car engine, you have an oil filter, so the oil is designed to hold contaminants and dirt in suspension so they can be carried along and removed by the filter later. I doubt your fork has an oil filter, so all you’re doing is creating a grinding paste of suspended dirt which might be eating away at your bushings and uppers. Of course, if motor oil works fine in real life, then what more evidence do you need?
  • 2 2
 @MaplePanda: foam rings are the filters....
  • 1 0
 @Solorider13: Happy to be of service! Thank the guy who turned me onto it back in, I think, ‘93.
  • 2 0
 @DHhack: I'm not convinced that the majority of the oil is actually passing through the foam rings. Merely splashing onto them obviously isn't enough to filter out contaminants.
  • 2 0
 Maxima MPPL. You’re welcome
  • 1 0
 I prefer dry lube. I also ride in the wettest, filthiest riding conditions. And I do have a slight Irish Coffee scent
  • 2 0
 @MaplePanda: flip your bike upside down for 5-10 minutes before each ride. It’s not a perfect system, but it also explain why the maintenance schedule is so ridiculous for forks.
  • 1 0
 @DHhack: do you really think that soaking the rings is the same as filtering the oil or are you just recommending it unrelated to your filtering claim?
  • 1 0
 @PhillipJ: you will catch some of the junk in the oil that way. It’s not going to extend service intervals, it’s mainly to keep your upper bushings properly lubricated.
  • 1 0
 @bike-lair: if you did understand what I wrote you would not ask. It is the fuqing opposite that's why I don't need it. Why do I want gunk building up in my drivetrain. That grime alone will do more damage to my drivetrain then no lubricant at all. Before you ask my drivetrains will last 10.000km. I even had the expensive eagle chain's who last that long. If I would wear it that quick it would be long gone..
This is the second drive train and I only used squirt and water..
  • 15 1
 I bought the normal one and I'm very satisfied with it! Easy to use, does a good job, price is totally acceptable and it smells like mint so it also does a good job as toothpaste...
  • 17 2
 Needs more photos of product sitting on the trail. Won't consider a new product without at least a dozen images in the press kit.
  • 7 2
 You would think if they were riding in minging conditions all the time they would have a better front mudguard on.... Those wee fenders are utter mince compared to am RRP Proguard etc. Would love to see lube coming out based on its performance and impact to the environment too.
  • 9 0
 With British sping/summer coming I better stock up
  • 8 0
 Irish Coffee Scent?!? Billiant. Now i want all my chain lubes scented.
  • 23 0
 I've been lubing my chain with Axe body spray. Smells so good, it has made me faster - because now I have to outrun all the girls chasing after me on the trails.....
  • 2 0
 The dry weather lube should be "Dry Roasted".
  • 3 0
 Wd-40 wet lube chain oil smells like cologne.
  • 3 0
 @FatTonyNJ: Why are you trying to out run them?
  • 6 0
 "Squirt" chain wax doesn't smell what I expected. Disappointed
  • 2 0
 I put a drop of vape juice in a bottle of lube. My bike smelled like watermelon bubblelicious.
  • 2 0
 Right, am I the only one who likes his bike to smell of actual oil after cleaning and lubing? Not to mention the awesome smell of rubber from fresh tyres? The added scent is the number one reason I'm not tempted to try this lube.
  • 4 0
 Love Peaty but I don’t know about the all weather Link Lube. Mine attracts dirt like flies on fresh shit... Maybe I am doing something wrong...? MucOff for example works way better.... School me Peaty! Haha!!
  • 6 0
 Jeez, if this is worse than mucoff, I'll avoid like the plague. I've found mucoff lube to be the nastiest stuff for covering every drivetrain component in black goo.
  • 1 0
 @mountainsofsussex: Haha! Yeah the wet lube attracts a bit more dirt but the dry lube works perfect for me! But I guess you guys don’t use that much in the UK huh..? Haha!!
  • 3 0
 Id like to see more brands specifying what biodegradable means because it doesnt necessarily mean its made out of natural products.

What about the bottle, how about recycled materials?
  • 5 0
 It will cease to exist when the sun swallows the earth
  • 2 0
 Wet lube is really for really wet days ,cause dry lube only last a couple of water and mud holes ,then it starts to grind ,I used the wet one and it was a really wet one ,but it was to much of a mess in the drivetrain ,only used half a bottle and that was it no more ,try the dry one and I was surprised cause it was very good (still not that dry),but a good one ,the cap could have a smaller hole cause it waists a little of the lube ,and the bottle could be a little bit more spongy (just a little),but again I was real happy with the dry one,doesn’t create a layer of muc on the pulleys ,and it washes out fairly well on the high pressure wash ,but my favorites still are the Pedro’s ice wax(leaves a little muc on the pulleys ,but doesn’t attracts that little grain sand),and the smoove one ,that is a little to much for really dry days ,but for me the Pedro’s ice wax is still the best for some years since the version 1.0 :-))).
  • 6 1
 Peaty is a complete sell out. He does only do products, which require no innovation at all, to go for that cheap rebranding.
  • 2 0
 Genius idea on the brown pigment - Not........just plan odd to mimic a runny fusty liquid, though could be super clever coz if you put the bottle down on wet / muddy ground anywhere, its totally camouflaged, so you'll need to buy a replacement, or NOT.
  • 8 5
 Love linklube all weather so can’t wait to try this. Better to support the rider owned brands trying to do the right things than the faceless corporates.
  • 10 7
 Hate to say this cause I love Pete! but I Link Lube is horribly messy and the bike wash is nowhere near as good as mucoff.
  • 5 0
 Pete Stevens, the man, the legend.
  • 4 0
 Why would anyone use anything else other than Dumonde Tech??
  • 1 0
 I use the All Weather and its a very good lube... and everlasting. Welldone.... I dónt really think need it, but supose it´s a good choice.... I will givei t a chance instead Muc Off C3 Wet
  • 2 0
 I'm using chainsaw bar oil as chain lube. It's a cheaper solution ... sorry, I don't have links from peer-reviewed journals about the efficacy.
  • 3 0
 If it doesn’t have graphine I’m not interested.
  • 3 0
 Might have some caffeine?
  • 3 0
 Are there any testimonial's or is this just another snake oil?
  • 2 0
 LinkLube wet......reminds me of my party college days in the PNW.
  • 2 0
 Fenwicks stuff is great, just seems to work.
  • 2 0
 Let's hope this is not as bad as their sealant.
  • 2 0
 Not to be mistaken for Peters Kink lube!
  • 1 0
 I read this entire thing in innuendo and then the comments just kept it juicy.
  • 1 0
 Imagine getting this up your nose going for a sniff.
  • 2 1
 You had me at Peaty... then Irish coffee scented sealed the deal.
  • 1 0
 Irish coffee scent Smile that Green Nomad is sooooooooo hot!!!!
  • 1 0
 Maxima MPPL. you’re welcome
  • 2 1
 Just in time for spring!
  • 1 0
 Wet lube rocks
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