Video: Pit Viper Announces New MTB Apparel Line

Jun 17, 2021
by Pit Viper  
Views: 5,330    Faves: 10    Comments: 0


PRESS RELEASE: Pit Viper

This May, we kicked off the LXIX Exclusive program, a new luxury arm of Pit Viper with a nod to mountain bikers in the form of the High Speed Off Road collection.

Now, you may have already seen some press about the launch, but this time we have a VIDEO. Nope, it wasn’t “strategic marketing” to launch the video three weeks later than the product, we just kinda suck at timelines. Our video editor hasn’t slept, bathed, or seen his family in weeks. He tackled an ungodly amount of footage, and like a skilled balloon animal artist, wrangled it all into a pretty little puppy.

All this is to say that we are finally ready to present the real life reenactment of HIGH SPEED OFF ROAD’s origin story.

photo JP Gendron

Our tale begins with a group of friends on a search for more in riding the great outdoors. Just when they needed it most, a high performance shuttle van from the future offered them the ride of their lives. They piled in that van naive young mountain bikers but emerged as high performance athletes. Witness their journey and realization that you CAN find both style and performance in apparel.

Maximizing functional fashion, the only thing they have to worry about now is if it’s possible to go TOO HIGH SPEED and TOO OFF ROAD.

The High Speed Off Road collection is all about looking faster than your friends, and being faster than them too. The limited edition line is constructed of technical pieces made specifically for the rugged demands of mountain bikers and for a variety of riding styles. It offers DH pants for the park with enough stretch for knee pads, or even for climbing on cool days. Choose from long sleeve and short sleeve jerseys depending on the day, or grab one of the tanks for full party mode. (Yep, no more ripping sleeves off to make your own tanks. We will wholeheartedly support you if you want to do things the old fashioned way though). Each piece has been designed with purpose, and the difference is noticeable when you put one on.

“Every fabric, stitch, and measurement decision is intentional, right down to the crotch seam lengths.” exclaimed Pit Viper soft-goods wizard Whit Boucher, reiterating, "Especially the crotch seam lengths."

The loose fits, low necklines, and lightweight fabric on the HSOR tops allow maximum movement, and the HSOR bottoms feature an adjustable hook and loop waist system, laser cut ventilation, stretch material, and low profile hidden pockets.

Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions
Brady and Maurena in the HSOR dh pants and short sleeve jerseys.

Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions
Maximum stretch from the HSOR short for maximum mobility and breathability.

Photo by Dan Krauss of DanK Haus Productions
Jackie, looking back in disbelief that Derek got another flat, in the HSOR women's tank.

Photo by Dan Krauss of DanK Haus Productions
Blake customizing the waist adjust, featured on the shorts and dh pants.

Photo by Dan Krauss of DanK Haus Productions
The story of High Speed Off Road begins with a group of friends ripping around the desert on their fat tire bikes...

photo JP Gendron
Photo by Dan Krauss of DanK Haus Productions
photo JP Gendron

Photo by Dan Krauss of DanK Haus Productions
photo JP Gendron
Photo by Dan Krauss of DanK Haus Productions

Photo by Dan Krauss of DanK Haus Productions
Out of nowhere a magical shuttle van from the future comes roaring up behind them just when they needed it most.


photo JP Gendron
photo JP Gendron

Photo by Dan Krauss of DanK Haus Productions
After a quick jaunt through time and space our heroes reemerge as the high performance athletes they were born to be.

Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions

photo JP Gendron
New kits to match their futuristic bikes. Brady Tweedy figuring out how it all works.

photo JP Gendron
Moab local, River Martucci wasting no time tabling off of the classic Mushroom drop.

Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions

Photo by Dan Krauss of DanK Haus Productions
Photo by Dan Krauss of DanK Haus Productions
Taking some notes and sharing style with veteran sender, Brady.

photo JP Gendron

photo JP Gendron
River, freeriding in his backyard.

photo JP Gendron
photo JP Gendron
photo JP Gendron
photo JP Gendron

photo JP Gendron
Jackie and Derek showing their top notch bike acting and fashion model skills.

photo JP Gendron

photo JP Gendron
photo JP Gendron
Blake dropping in and leading the charge.

photo JP Gendron
Photo by Dan Krauss of DanK Haus Productions
Sketchy Andy isn't a pro mountain biker yet, but he sure isn't scared to try.

photo JP Gendron
Pit Viper soft goods designer, Whit Boucher testing the goods on the Mushroom Drop.

photo JP Gendron
Pit Viper's Marketing Director and President making big decisions.

photo JP Gendron
Photo by Dan Krauss of DanK Haus Productions
To be Pit Viper in-house extreme dudes.

photo JP Gendron
photo JP Gendron
Photo by Dan Krauss of DanK Haus Productions

photo JP Gendron
The sun sets on a world where the optimal blend of style and performance exists.

PIT VIPER: DEMAND RESPECT AND AUTHORITY.

To see more about LXIX Exclusive, High Speed Off Road, and all things Pit Viper head to pitviper.com

Special thanks to:

Our Pro Bike Actors: Brady Tweedy, Maurena Nauman, Blake Hansen, Mikey Sampson, Derek Thompson, Jackie Johnson, and River Martucci.

Coyote Shuttle, Slim & Knobby's Bike Shop, and BASE Jump Moab


151 Comments

  • 250 18
 please be nice to me, my parents read this site
  • 170 13
 also they are lawyers and will sue you if you are mean
  • 12 4
 I'm digging the whole thing and you look like you are having fun. Awesome. And I may be a bit older than than your target demographic, but my 14YO and and his riding (and fishing?!?) buddies are all wearing the glasses.....
  • 33 8
 @Pit-Viper: ok Specialized
  • 7 0
 ....your website is something else. love it
  • 2 0
 @Pit-Viper: Have your lawyers talk to me, I am a lawyer. Love you.
  • 4 0
 When you coming out with Dogecoin pajamas?
  • 3 0
 @FatTonyNJ: you forgot to add "in a non-ironic way" at the end of your comment.
  • 2 0
 Damn we already got pit viper beefing in the comments
  • 6 12
flag Uncled (Jun 18, 2021 at 2:04) (Below Threshold)
 please f*ck off out of the MTB world, and if you see your Mom (or Dad) this weekend be sure and tell them SATAN SATAN SATAN!
will that do?
  • 7 3
 Pit Viper is awesome. Not only is their MTB gear on point, they also donate 20% of proceeds to the local kill shelter with hopes of one day eliminating teen homelessness.
  • 2 0
 I'd be interested if you did Jorts. This lemon lycra just doesn't do it for me.
  • 2 2
 @scott-townes: I was foolishly being ironic with a large American audience, about a brand dripping in irony, it was never gonna end well...
  • 2 1
 @Uncled: I didn't read your post, apparently you didn't read mine as well.
  • 3 0
 @Uncled: I appreciate the irony and the obscure Butthole Surfers reference that pretty much no one else will get.
  • 2 0
 @shami: and I apologise whole heartedly for making a cheap gag about the irony thing, all the best to you Shami, The Buttholes were the best live band to see in a club high on drugs ever eh?
  • 1 0
 @Uncled: Definitely the best drugs high on a club ever. I first saw them in Seattle in 1987 or so. This band I'd never heard of called Nirvana opened for them and there were some skinheads in front of me yelling how they hated these hippies and throwing stuff, it was pretty cool. Anyways, thanks for the trip down memory lane.
  • 86 8
 how do you delete comment oh god here we go
  • 5 0
 LOL... i don't judge. The gear looks legit and some nice location shots to go with it.
  • 9 1
 @jgottya1: $66 for the men's tank. Yikes.
@Pit-Viper I'm sorry I had to let your mom know how much you're making. Looks like she'll ask you for rent money or for you to move out of the basement.
  • 3 0
 The edit makes me want to ride bikes and wheel mah truck. Blessed are the Ghastly
  • 55 3
 1/2 of me dispises you for Bro marketing, while the other 1/2 luvs you for Bro marketing

Congrats at winning
  • 8 0
 ....that entire video was an assault on my senses ...but I'm okay with that. I like the cut of your jib @Pit-Viper.
  • 51 0
 Cool your jets, Pit Viper. Your product is becoming borderline functional.
  • 38 1
 As much as I'd like to buy something from @pit-viper I just hate stuffy companies like them that take themselves too seriously and don't know how to have a good time. C'mon guys lighten up.
  • 36 3
 I've been told that the kids call this "a try hard."
  • 33 1
 If I buy the whole kit will people be able to know I started riding last April?
  • 37 0
 No but your riding should make that pretty clear lmao
  • 20 0
 Those marble downhill pants... I feel far too old to buy them.. and I don't want to admit I like them.. but if my other half gave them to me for Christmas I don't reckon I'd ever take them off! I would however never wear them with the matching top... that should be illegal. In fact it probably is. Also, kudos for the hook and fastener belt thing, I've got too many otherwise fine pairs of shorts where the velcro has given up.
  • 7 0
 Yessss, hook and fasten all the waistbands. Down with velcro!
  • 24 5
 Step aside TLD. There’s a new sheriff in town.
  • 11 0
 I think if you are old enough to have worn this style of clothes in the 80s and early 90s, it’s hard to wear it now and pull off the same sense of fun and irreverence. NoW I know how my boomer parents felt when tie dye made its 1980s comeback.
  • 12 0
 I both love this so much, and hate this so much.
  • 9 0
 This shit is silly af and I love it.
  • 6 0
 Is that the same Sketchy Andy (Andy Lewis) of slacklining fame? Would absolutely love to see Sketchy Andy send it on a bike. What a legend: www.redbull.com/int-en/episodes/sketchy-andy-reel-rock-s01-e03
  • 8 0
 I'm just here for king gizzard & the lizard wizards song.
  • 3 0
 they just dropped another new album the other day.
  • 2 0
 Guess I gotta watch the video now.
  • 5 0
 Part of me never understood the brand, but I just realized that the website is freaking hilarious. We need more brands who are all about having a good time.
  • 4 0
 As long as the clothes don’t fall off your face like the sunglasses do.

I have a couple pairs of Pit Vipers and they’re great for backcountry skiing. Not so much for mountain biking.
  • 3 0
 Size down to the Originals if you need a more snug fit. I've been riding in them for years and prefer them to any other cycling glasses I've ever tried. You can also really dial in the fit with the adjustable ear pieces and temples.
  • 2 0
 you clearly arent riding with them in full turbo mode! clack those arms down to hug ya face!
  • 6 0
 Sketchy andy at the end made it
  • 3 0
 Unfortunately even suburbanite moms rock em while having no clue about brotasticness in Colorado. They are main stream and the novelty has worn off. But if they are selling and making the $$$ more power to them.
  • 6 0
 Ill wear this over Rapha any day
  • 3 0
 LOL at the range of the sizing chart on the shorts. And kudos for semi-capturing the spirit of an '00s Myspace page or late '90s Netscape blog site but damn is it annoying.
  • 3 0
 I’ve got a 100 mile charity ride next weekend but I’ve only got a gravel bike to do it on. A pair of pitties and the marble pants would be perfect for it
  • 2 0
 If you're looking to go more traditional for the gravel ride they're making roadie style bibs and jerseys as part of this product line too, but a legit cycling kit just wouldn't be as fun as wearing marble downhill pants to ride gravel.
  • 1 0
 @calmeyer: it’s a traditional road ride but my gravel bike is my “do everything that doesn’t require any suspension” bike so it’s got roadie duty that day. Nothing like a steel frame, steel fork, and 47mm tires to make a long ride smooooooth.

Anyway, their shipping is understandably backed up at the moment so it looks like I’ll be the only guy there in Fox shorts and a t shirt Smile
  • 4 3
 So rad! It makes me want to start my own apparel/lifestyle brand that mixes the aesthetic of Pit Viper and the branding of Fasthouse.

Does anyone know if the “Super Cool Guy” brand has already been used????
  • 3 1
 I LOVE THIS. i want those pants and the adjustable slits on the shorts are genius. perfect for when the beer gut is a little more prominent after the weekend
  • 3 0
 You know how they say "never say never", I guess in this case, i have to say never
  • 3 0
 @pitviper is a great follow on the gram. The glasses alone make you faster and now they offer kit to match. SWEET
  • 5 0
 How good?!?!?!
  • 3 1
 looks like my dad still shredding on his 1990's ridgid trek singletrack 930 chromoly
  • 2 0
 Sadly,I can not pull off the coolness with Pit Vipers. Too much head fat, I have.
  • 4 1
 ....what a fucking rad company though!
  • 4 0
 That tire lick is gnar!
  • 3 0
 LXIX ...I vide quid tu fecerit
  • 4 1
 I clearly don't do enough drugs to appreciate this : )
  • 1 0
 Distastefulness hidden as ironic coolness - what a concept!
Problem is: I lived through the early nineties and for sure don’t want that ugly fashion back…
  • 2 0
 For one second, I thought I spotted Missy Giove in picture 11 and 13. :-D
  • 11 0
 @missy this is my first year with a real athlete budget and to be honest i have no idea what i'm doing. this would be a great time to get on board
www.pitviper.com/pages/sponsor-me-application
  • 6 0
 @Pit-Viper: I am completely the wrong demographic and would look horrible in these. Application sent.
  • 4 27
flag Three6ty (Jun 17, 2021 at 9:33) (Below Threshold)
 @Pit-Viper: You guys recruiting Drug smugglers now?
  • 6 1
 @Three6ty: Wait, weed is "drugs" now?!
  • 4 5
 @teagues: When you are transporting 220lbs in a trailer it is. And add on the other 150lbs at her house along with $1million in cash. Yep that would be considered "drugs"
I suppose Escobar was "just another guy" and hell it was only weed.. no harm no foul right???
  • 6 1
 @Three6ty: arguably the biggest risk factors of it are due to it being classified an illegal drug and the crime that in itself it creates.

to me sounds like she easily could have been mistaken as a botanist on the road in less draconian societies.

we need some more missy attitude in this sport these days!
  • 3 2
 @acdownhill: Hell even in Columbia she would have been arrested... And there is plenty of "Missy" attitude in this sport now a days.
  • 3 0
 @Pit-Viper: Seriously, Dylan Stark sends his Pit Vipers hella hard
  • 2 0
 Does it work with my favourite leopard print shades?
  • 2 0
 Martucci up next, that guy shredss
  • 1 0
 We got one print and it’s not great. But I love the vibe here. Let’s get some print options.
  • 3 0
 I think the idea is going to be to do limited runs of different prints so there will be fresh stuff coming out regularly. Pretty good idea actually.
  • 2 0
 I really want to go back to Moab now Smile
  • 2 0
 Man I want that Volvo / Cannondale kit. Swag!
  • 1 0
 How much mescaline was consumed during the planning and execution of this project?
  • 3 0
 Damn, PV crew shreds!
  • 2 0
 I blame Cole the Cornstar
  • 2 1
 To everyone not in the 'know' PV's have been the "white shades" of the 90's and 2000's for a few years now
  • 3 1
 Yeah. Around here (Southern Alberta), only guys in ironic mullets who drive pickup trucks wear PVs these days.
  • 1 0
 @mungbean: subject to shipping delays, I’m about to change that. Then again, I do rock a pickup (although no mullet, sadly).
  • 2 0
 Wild marketing, I like it. Bartlett wash?
  • 1 3
 I tried my friend's glasses on. Very cheaply constructed. Film scratched easily. And that's okay if they are cheap, but they aren't. My DeWalt clears aren't 'cool', but they at least satisfy Australian Standard 1337.1-2010. I'd like to see safety information on these. You know what's cooler than looking cool? Keeping your eyes safe.
  • 6 0
 sounds like one of the counterfeits, something we are having a hard time controlling.
try our 2000s range or any from this collection ( www.pitviper.com/collections/z871-rating) which are all ANSI Z87+ safety rated.
  • 1 2
 @Pit-Viper: Thanks for the info on Z87+ - I will read it. But they definitely weren't counterfeit.
  • 2 0
 Welcome to the party Pit Viper!
  • 1 0
 @shami: I got it straight off the bat. Gonna be sleepin' on Lee Harveys grave with the Shah tonight.
  • 10 0
 fender? i hardly know er
  • 2 0
 @Pit-Viper: What are you trying to Tele me? It’ll be hard to strat my day until I know.
  • 1 0
 @Pit-Viper: That's probably why she was 'fended...
  • 1 0
 heaviest sunglasses in the bizzzzz
  • 2 0
 Love y'all
  • 2 0
 'Kin rights man!
  • 1 0
 This is what hot bro summer needed
  • 1 0
 eaaaaa, very like those, happily buy MTB lineup
  • 1 0
 Costa Rica has the most varieties of pit vipers in the world.
  • 2 0
 LXIX --- niiiiice
  • 1 0
 The video is great but the green shit is awful...
  • 1 3
 I hope sketchy Andy picked up a shovel after he destroyed a lip just for a pic that helps to sell some pants…

And in my case, that’s the best way to make sure I’ll definitely won’t by anything from @Pit-Viper
  • 6 0
 thanks, Andy did and we also sent a donation over to Paul at moab bike parks to help further the spot!
  • 1 0
 Great! riding apparel that works as pijamas
  • 1 0
 Cheesy steezy right there
  • 1 0
 Yikes. Head scratcher of a strategy for mtb market. Hope it’s a test
  • 1 0
 Is this real? I thought Pit Vipers were just a joke?
  • 1 0
 Are those all legal trails?
  • 2 1
 Oh no...
  • 3 2
 Lol ew
  • 1 1
 I like my pittys. But man this clothing is a bit on the expensive end imo.
  • 1 0
 Beer an great times
  • 1 1
 Loogie? Gear kinda looks like a giant lung cookie...
  • 1 0
 Wow! So ugly
  • 2 3
 Hey Pit Viper
What happened on Easter?
  • 5 2
 instagram guy copy & pasted a very dumb joke into our comment section, which we quickly deleted and apologized to the girl tagged
  • 4 1
 Some of the funniest stuff I've read on IG.
  • 8 11
 Nice. Now it'll be even easier to spot trail douches to avoid
  • 4 7
 Embarrassing
  • 3 3
 Totally
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