Video: Pit Viper Announces New MTB Apparel Line
PRESS RELEASE: Pit Viper
This May, we kicked off the LXIX Exclusive program, a new luxury arm of Pit Viper with a nod to mountain bikers in the form of the High Speed Off Road collection.
Now, you may have already seen some press about the launch, but this time we have a VIDEO. Nope, it wasn’t “strategic marketing” to launch the video three weeks later than the product, we just kinda suck at timelines. Our video editor hasn’t slept, bathed, or seen his family in weeks. He tackled an ungodly amount of footage, and like a skilled balloon animal artist, wrangled it all into a pretty little puppy.
All this is to say that we are finally ready to present the real life reenactment of HIGH SPEED OFF ROAD’s origin story.
Our tale begins with a group of friends on a search for more in riding the great outdoors. Just when they needed it most, a high performance shuttle van from the future offered them the ride of their lives. They piled in that van naive young mountain bikers but emerged as high performance athletes. Witness their journey and realization that you CAN find both style and performance in apparel.
Maximizing functional fashion, the only thing they have to worry about now is if it’s possible to go TOO HIGH SPEED and TOO OFF ROAD.
The High Speed Off Road collection is all about looking faster than your friends, and being faster than them too. The limited edition line is constructed of technical pieces made specifically for the rugged demands of mountain bikers and for a variety of riding styles. It offers DH pants for the park with enough stretch for knee pads, or even for climbing on cool days. Choose from long sleeve and short sleeve jerseys depending on the day, or grab one of the tanks for full party mode. (Yep, no more ripping sleeves off to make your own tanks. We will wholeheartedly support you if you want to do things the old fashioned way though). Each piece has been designed with purpose, and the difference is noticeable when you put one on.
“Every fabric, stitch, and measurement decision is intentional, right down to the crotch seam lengths.” exclaimed Pit Viper soft-goods wizard Whit Boucher, reiterating, "Especially the crotch seam lengths."
The loose fits, low necklines, and lightweight fabric on the HSOR tops allow maximum movement, and the HSOR bottoms feature an adjustable hook and loop waist system, laser cut ventilation, stretch material, and low profile hidden pockets.
Brady and Maurena in the HSOR dh pants and short sleeve jerseys.
Maximum stretch from the HSOR short for maximum mobility and breathability.
Jackie, looking back in disbelief that Derek got another flat, in the HSOR women's tank.
Blake customizing the waist adjust, featured on the shorts and dh pants.
The story of High Speed Off Road begins with a group of friends ripping around the desert on their fat tire bikes...
Out of nowhere a magical shuttle van from the future comes roaring up behind them just when they needed it most.
After a quick jaunt through time and space our heroes reemerge as the high performance athletes they were born to be.
New kits to match their futuristic bikes. Brady Tweedy figuring out how it all works.
Moab local, River Martucci wasting no time tabling off of the classic Mushroom drop.
Taking some notes and sharing style with veteran sender, Brady.
River, freeriding in his backyard.
Jackie and Derek showing their top notch bike acting and fashion model skills.
Blake dropping in and leading the charge.
Sketchy Andy isn't a pro mountain biker yet, but he sure isn't scared to try.
Pit Viper soft goods designer, Whit Boucher testing the goods on the Mushroom Drop.
Pit Viper's Marketing Director and President making big decisions.
To be Pit Viper in-house extreme dudes.
The sun sets on a world where the optimal blend of style and performance exists.
PIT VIPER: DEMAND RESPECT AND AUTHORITY.
To see more about LXIX Exclusive, High Speed Off Road, and all things Pit Viper head to pitviper.com
Special thanks to:
Our Pro Bike Actors: Brady Tweedy, Maurena Nauman, Blake Hansen, Mikey Sampson, Derek Thompson, Jackie Johnson, and River Martucci.
Coyote Shuttle, Slim & Knobby's Bike Shop, and BASE Jump Moab
Author Info:
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will that do?
@Pit-Viper I'm sorry I had to let your mom know how much you're making. Looks like she'll ask you for rent money or for you to move out of the basement.
Congrats at winning
I have a couple pairs of Pit Vipers and they’re great for backcountry skiing. Not so much for mountain biking.
Anyway, their shipping is understandably backed up at the moment so it looks like I’ll be the only guy there in Fox shorts and a t shirt
Does anyone know if the “Super Cool Guy” brand has already been used????
try our 2000s range or any from this collection ( www.pitviper.com/collections/z871-rating) which are all ANSI Z87+ safety rated.
Problem is: I lived through the early nineties and for sure don’t want that ugly fashion back…
www.pitviper.com/pages/sponsor-me-application
I suppose Escobar was "just another guy" and hell it was only weed.. no harm no foul right???
to me sounds like she easily could have been mistaken as a botanist on the road in less draconian societies.
we need some more missy attitude in this sport these days!
And in my case, that’s the best way to make sure I’ll definitely won’t by anything from @Pit-Viper
What happened on Easter?
those extremist losers can absolutely get f*cked, though.
www.instagram.com/p/CJzP_6aB3Vr
we have not figured out a great way to block the wrong individuals from purchasing our product. if anyone has software for that holler at me.