Video: Matt Macduff Rides the New Norco Shore in ‘Augment Legend’

Oct 14, 2020
by Norco Bicycles  

The mountains of Vancouver’s North Shore have ignited imaginations for decades - an enchanted realm formed by nature and hand sculpted with trails of triumph and confronting challenge.

There is a life force at play here - intertwined with every rock, root and trail relic. It draws you in and alters your perception of the impossible, leaving an undeniable, indelible mark.

IT'S WHERE RIDERS BECOME FREERIDERS.

It’s where boundaries are broken and limits hyperextend. Where gravity meets technique and technology amplifies instinct to exploit every scrap of untapped potential.

Twenty years have passed since we drafted the blueprint for the original Shore. The mountains of North Vancouver remain steadfast, demanding evermore from riders and their equipment. They are the ultimate inspiration and proving ground for the sublime big-mountain ride that’s driven by the mystical place that started it all, and demands the most from those who ride there.

Photo by Dave Smith

Photo by Dave Smith

Photo by Dave Smith

Photo by Dave Smith

Photo by Dave Smith

Photo by Dave Smith
Photo by Dave Smith

Photo by Dave Smith
Photo by Dave Smith

Photo by Dave Smith

The Shore will be in stock for purchase at Norco dealers and at www.norco.com this January.

EXPLORE THE SHORE


58 Comments

  • 62 8
 Nature shots were cool and neat. However nothing about the film screamed 180mm travel bike. I feel like any of that riding could have been done on something smaller in travel.
  • 27 1
 That was some great cinematography and editing, but I prefer my MacDuff clips when MacDuff is in charge of the storylines!!!
  • 12 0
 wait, the bikes 180mm?? barely even saw the thing..
  • 9 1
 yup, there are some monster hits on Seymour that could have shown off that bike.
  • 11 8
 But anything can be done on smaller travel, thats like saying "I can surely ride my trail bike down the world cup courses" but a DH bike is obviously gonna be a huge difference
  • 4 0
 @counterpoint: Bingo...video just shows of sweet nature slow-mo's not the bikes actual capabilities.
  • 6 0
 @AdamS05: so if your promoting a new product then show it
  • 2 0
 Shorr
  • 21 0
 I think the point of this video is the "shore" going back to its roots, where the bike was born.
Riding classic cbc and such
  • 2 0
 @werts: you bring up a good point hahaha
  • 3 0
 BRO THIS BIKE CAN MAKE MOSS GROW
  • 4 0
 You ridden the Shore much, Minnesota? Think you and probably 98% of the mtb community would welcome 180mm for specifically what he's riding in the video.
  • 3 1
 I agree... and I want to buy one.. ( history etc... ) but at that weight I'm kinda finding it hard to justify to myself... perhaps we have all moved on? / less travel is more fun? ( bias here, I have an Optic and have sold my 160mm rig as it's no longer needed).
  • 24 0
 Awesome to see a bike company remembering freeride. It's been neglected and ignored but its the best side of mountain biking. More companies need to make a bike to have fun on.
  • 17 1
 That's outstanding filming! Please can someone tell me who filmed and edited this ? The artist deserves credit for this masterpiece.
Love the bike. Love the Shore.
CBC looked Killa in this flic.
  • 18 0
 Credits are at the end of the video if you want details on the many amazing people who helped bring this home, but the team captain was Scott Secco.
  • 1 0
 @norcobicycles: thanks . Tough to see credits on my smart phone.
  • 5 0
 Agreed- I was wondering why the millennium log had been seeing some love recently (not that it doesn't deserve it).
  • 3 0
 @norcobicycles: Ah Secco. Man every time I am blown away by an edit or get little PNW happy goosebumps in rolls Scott in the credits. I was waiting for the super slow crisp roost into the RED camera lens but meh can't be in every edit.
  • 2 0
 @norcobicycles: Of course it was the legend @scottsecco
  • 2 0
 @norcobicycles: looked like Ryan Gibb’s Lifecycles had a big influence here.
Good work
  • 12 0
 That raindrop in the beginning was so cool. It had a biker in it
  • 4 0
 New bike drop
  • 6 0
 You had me at wood stunts...
  • 2 0
 They had me at Macduff.
  • 6 0
 Such a good video, loved the subtle effects. On my 4th time watching it!
  • 1 0
 Thanks Max, you're too kind!
  • 6 0
 I can feel this video.
  • 6 1
 Kinda looks like a Sess- I mean Grim Donut
  • 4 0
 Getting some Ari Aster vibes from how the nature is moving...solid work Scott!
  • 3 0
 That's awesome! Loved Midsommar (and Hereditary).
  • 3 0
 Riding CBC on a Norco Shore is the opposite of ironic. (in case you get it in a trivia question)
  • 4 0
 Looks like stiff competition for Miracle-Gro.
  • 4 0
 Skinnies making a comeback? Rebuild Flying Circus!
  • 4 0
 IT IS ALIVE!
  • 3 0
 What trail is it at 0:53? Looks sweet!
  • 6 0
 That's CBC on Mt. Seymour! It's a classic.
  • 3 0
 @scottsecco: Thanks!
  • 2 26
flag regdunlop (Oct 14, 2020 at 11:56) (Below Threshold)
 @scottsecco: - let the kooks find it themselves- Never tell people what trail the footage is from - even if its a classic-
  • 2 0
 Wow. Thank you @scottsecco and @norcobicycles for the pleasure of viewing this.
  • 2 0
 Sweet lines, this Shore gives me appetite fro big drops!
  • 3 0
 SICK!!
  • 1 0
 I still get stoked every time I see macdoobs riding after that nasty freefall! Sick vid!
  • 2 0
 Damn that high pivot looks sexy!
  • 2 0
 Yes!!! Haven’t even watched yet but this is the perfect Collab
  • 2 0
 very Sherpa Cinema-esq. Amazing work
  • 1 0
 @talderson I interned for those guys, summer 2013! Definitely learned a few things from those legends.
  • 3 0
 Scott, you are a wizard!
  • 2 0
 Definitely Norco, so well done perfect!.
  • 2 0
 feels more like a mushroom trip then a bike promo vid
  • 2 0
 Idk what it is about this bike, it feels like it should be in life cycles.
  • 2 0
 Anyone else think it looks like a slightly less aggressive grim donut??
  • 1 0
 Heavy edits dropping today.
  • 2 0
 Dug it.
  • 1 0
 the original greasy drop still standing
  • 2 1
 Looks like a knock off grim donut....
  • 1 0
 reborn the shore
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