PRESS RELEASE: Ride Wrap
Last year, we were asked to come up with a protective kit that could do triple duty for the Rocky Mountain Race Face Enduro team. The kit needed to protect their race bikes, keep an unreleased frame model under wraps, and it had to look good. This year, we decided to do things a little different. We got the team to design kits for each other, but we didn't tell them that until the end of the process.
We started by interviewing each rider. We asked questions that made it seem like your standard team intro video. Then we got them to answer question about their fellow teammates. Once the interviews were wrapped, we picked out pieces that would help us design each rider's custom race livery. We sent the interview clips and transcripts to creative designer, Victor Brousseaud. Victor worked with us to come up with graphic elements that represented each riders character, on and off the bike.
The result: We surprised each of the team riders with their own unique race livery.
Good luck and good racing, team!
Follow the Rocky team this season: Jesse Melamed ALN Remi Gauvin
Check out Victor's work:Victor Brousseaud