Video: Sam Blenkinsop & Henry Fitzgerald Sending on the New Norco Sight

Oct 30, 2019
by Norco Bicycles  

Words: Norco


To create the new Sight, our engineers drew on the inspiration we find in the mountains surrounding our Canadian headquarters, and let it drive innovation that can only come from re-thinking the science behind the design.

By digging deep into how a rider’s centre of gravity impacts the bike’s performance, we used anthropometric data, proprietary kinematic software and a new range of setup parameters to precisely match each individual rider to their bike. It is a whole new perspective on bike design we call, Ride Aligned™.

The results? The Sight delivers maximum front and rear wheel grip on climbs and descents, maintains momentum and cadence in technical situations, and allows the suspension to move freely without absorbing drivetrain energy. This creates an All-Mountain experience that feels dynamic under rider input and provides a confident, stable chassis when charging through rough terrain.

It’s a completely new take on All-Mountain that’ll blow away your expectations – and shatter the status quo.

It’s the Science of Send.






Riders: Sam Blenkinsop and Henry Fitzgerald
Photography: Tom Richards
Directed by: Harrison Mendel
Cinematography: Nic Genovese and Harrison Mendel
Edited by: Aaron LaRocque and Harrison Mendel
Written by: Anders J Svensson
Color: Sam GIlling
Sound Design: Racketsound
VFX: Studio Dialog
Music: Thinnen - Blood

On October 30th, Norco Sales Representatives will be at select Canadian Norco dealers, with bikes on hand, to provide you with first-hand access and information on the Sight's re-defined All-Mountain ride. Contact your local dealer for more information or find a local dealer in your area.

Want to demo the new Sight? Stay up to date with our latest demo schedule.

Learn more about the new Norco Sight at

Regions in Article

Author Info:
norcobicycles avatar

Member since Feb 11, 2000
125 articles

  • 36 0
 Why is Alexa getting me all thigh rubby?!
  • 32 1
 I seriously haven't been so sold on a bike this fast in a long time. Already trying to figure out how soon I can get a demo on one. Norco is killing it!!
  • 5 0
 Yo dawg, shoot me a PM and we van figure out a time to make a demo happen!
  • 13 0
 Blenki fucks for sure
  • 28 0
 @myfriendgoose: I think there's not much doubt that he copulates - he has fathered a child.
  • 18 2
 Love the riding, bikes, location and lasers, but the narration was a bit MK Ultra!
  • 12 0
 All over Fernie with perfect conditions on what looks to be a rad bike... enviable for sure.
  • 11 8
 I ride my 2014 sight like that, but only between warranties! Only on warranty #4. Maybe one day when I've depleted their 2014 stock of carbon frames.. they'll give me one of these new ones, they look great.

Remind me why they don't offer lifetime warranties anymore? PS I'm grandfathered in, your stuck with me now... muahaha

Awesome riding & video though!
  • 1 0
 I warranty replaced a 2014 al frame in yellow and got a 2016 al in black. Dreams do come true.
  • 2 0
 my 2014 Al still is running super strong. I even dented the BB (lbs pointed that out, I hadn't noticed) and it still runs bullet-proof. It has been a fantastic bike for me.
  • 2 1
 @rrolly: To be fair, I haven't personally broken anything of them yet. But have encountered damn near every production issue/defect from that year it seems. Misaligned chain stay, cracked downtube, cracked ISCG tabs, cracked brake mounting tabs, cracked shock mounts.. Such a piss of, as its hands down the best riding/performing bike i've ever owned.

And if they do upgrade the frame to a new model someday, im equally f*cked.
New wheel spacing, trunnion mounted shocks, increased seat post diameter.

TBH Cant win this battle, just happy to have had some amazing rides on her while she lasted Wink
  • 7 0
 So much bikes with 64 degree head angle.. But Norco has something unique.
  • 7 0
 Can someone overlay an alt-J song?
  • 7 0
 This bike is so fast, Blenki didn't have to pedal in the air once!!
  • 5 0
 Why would this not be my next bike? I predict they sell at least a Brazillian of these.
  • 5 0
 For sale: 2019 Range and 2019 Optic. Hmu
  • 3 0
 Seems like the grass is always greener somewhere else... then I see my town (Fernie) in this video and realize the grass is pretty damn green right where I am.
  • 10 5
  • 4 0
 Dear Norco. Its soon christmas so... Thank you so much.
  • 4 0
 I'd say,that was some rather fine mountain velocipede riding!
  • 4 0
 Quite happily have that voice put me to bed everynight
  • 4 0
 That is shot so bloody well!
  • 3 0
 Everything about this edit was good. Amazing shots, sick riding, good blend of slomo and speed. Sweet.
  • 3 0
 Triangle logo and styling definitely stolen from ATLiens
  • 3 0
 Thought I recognized those trails, and yup for sure, All shot in Fernie.
  • 2 1
 i believe the drop-in trail is Dirks Diggler in Crowsnest pass, Alberta Canada ?
  • 5 1
 Its Dirt Diggler in Fernie
  • 3 0
 Well that was sweet
  • 2 0
 Gorgeous trail. Does anyone know where this is?
  • 1 0
 its in the description
  • 1 0
 Multiple trails in Fernie
  • 2 0
 Great edit! Amazing looking bike!
  • 2 0
 One of the best bike i trying .....
  • 2 1
 Sooo, video restricted? Must be approved to view it?
  • 1 0
 Rad video! Blenki and Henry are so stylish on the bike.
  • 1 0
 Damn, I could watch Blenki slay all day. Also ... LAZERZ!
  • 2 1
 No gloves required...
  • 1 0
 Perfect again!
  • 3 5
 Lotsa big words in there. Transition is going to have a heyday (indirectly) parodying this.

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