Video: South Wales Hardcore with Homegrown Hero Ajay Jones

Dec 15, 2019
by Paligap-cc  

Many of you won't have heard of Ajay Jones, but ask anyone at the heart of the UK scene (South Wales in particular) and they'll tell you that he's a proper grassroots, homegrown hero.

Ajay is a hard man to sum up... but cut him in half and he'll bleed South Wales' golden soil.

He grew up on a solid diet of moto and mountain bikes. He spent years as frontman for hardcore band 'Brutality will Prevail' before moving back to race Enduro and build his profile as a force in UK racing. In the last couple of years Ajay has backed off from racing but certainly hasn't slowed down.

He's a plumber, he's a dad and he's the main man behind cult clothing brand Lets Avew. You don't have to go far to see his influence, whether it's a hoody on a young rider or a "Let's aveew!" yell from the side of a race track.

During 2019 Ajay rode the Stans NoTubes Flow Mk3 wheelset, a tough but light wheelset that's suitable for everything from enduro shredding to downhill racing. You can learn more about them at

Ajay Jones for Stans NoTubes

Ajay Jones filming for StansNoTubes

Ajay Jones for Stans NoTubes

Ajay Jones for Stans NoTubes

Ajay Jones for Stans NoTubes

Posted In:
Videos Stans


  • 18 4
 French is such a pretty language
  • 8 1
 Init just me butty! Bang tidy.

  • 1 0
 So is Alabama.

"Ain't gonna git me nottin if me Ma all PO'd up in my face like she do".
  • 10 1
 2 videos of Welsh dust in 2 days, awesome
  • 5 3
 #letsavew, glad I met you when I lived in UK, thanks for all the tips, connections and good vibes you always shared bro.
Now I moved to another side of the planet, I hope and wish you all the best you and your family. LETSAVEWWWWW
  • 5 1
 Guy seems awesome AF, but I understood maybe 5 words of his story at the beginning of the video.
  • 4 0
 So... I’m thinking an MTB talk show with this guy and Rat as host and cohost.
  • 2 0
 Please make english subtitles availiable.
  • 4 0
 Didn't know they had dust in Wales
  • 1 0
 That and the wood that is obviously had a recent forest fire makes it look an American, not a Welsh location. The only thing that tended to catch fire in Wales was English folks holiday homes back in the last century.
  • 4 2
 We can all learn from your positive attitude Ajay.
Enjoy’s a ride!
  • 2 2
 met this feller at an event in 2018, no idea who he was - just some super friendly bloke walking up the side of a hill with his bike chatting a love of bikes and heavy music \m/ been a fan ever since.
  • 2 1
 Had the pleasure of riding with Ajay at Bike Park Wales last weekend. Great guy, and obviously a great rider.
  • 5 4
 Top bloke sharing his story and shredding. Nice.
  • 3 2
 Your Dad Tom will be STOKED when he sees this!!
  • 2 0
 We twinning ayeeeee
  • 2 0
 Great story!
  • 4 3
 We like Ajay Cheers mate
  • 3 3
 Brilliant edit and story, big up Ajay #letsavew
  • 2 2
 Great stuff Ajay!!
Onwards and upwards
  • 2 1
 good lad. #Letsavew
  • 1 0
  • 4 4
 good lad
  • 2 2
  • 2 3
 Yeah buddy. Top fella this guy and f*cking mad head shredder. #letsavew
  • 1 2
 walking upthe hill?? what a newb
  • 1 1
 top Dude.
  • 2 3
 Top man

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