Video: Specialized Celebrates Trail Building with Talking Shovels in 'Metalheads'

Apr 30, 2021
by Sarah Moore  

"The Most Prestigious Job That a Tool Can Have"

bigquotesTrails are the lifeblood of mountain biking, connecting us with nature and offering a reprieve from the complexities of the modern age. To be a part of the building process is to be part of something bigger than yourself, bigger than any one thing or person. Connecting the pieces for us, as a brand, is Soil Searching. It’s not a product or a tax write off—it’s the manifestation of our love for the people, and process, that make trails a reality…

At least that’s what we hope you walk away with from this film. But hey, there are talking shovels too if that’s more your thing.


Get Involved: http://bit.ly/soil-heads
Specialized



46 Comments

  • 95 0
 Specialized Team: how high are you?

Director of this film: yes
  • 14 0
 I think I'm scarred for life. I'll never be able to pick up a shovel again
  • 10 0
 A cautionary tale about the dangers of working in an enclosed building, and what daily exposure to the chemicals released during the offgassing of CARBON FIBER can do to a person's brain.........
  • 22 0
 Haha, I guess that is what happens when you finally have run out of bikes and parts and there is nothing left to build and sell. So they started smoking... Smile
  • 12 0
 Totally should have been released on 4/20
  • 11 0
 The dialogue was reminiscent of an elementary school play
  • 10 0
 If you want to get rich during a gold rush, don't prospect gold, sell shovels.
  • 9 0
 I don't think the people who don't believe in "no dig, no ride" realize that they're missing out on a relationship with talking shovels.
  • 3 0
 True that. As corny as this film is, it definitely speaks some truth.
  • 9 0
 Totally unrealistic. Nobody brings TWO flat shovels when they dig.
  • 1 0
 If you knew you could train them to take video of your riding and then compliment your style I bet you would bring two of them.
  • 6 0
 I"m at work so I can't watch this with volume but at 2:20 the sheer utter humor of that moment is spectacular.
  • 5 1
 I thought this video was going to start off with some Mesuggah, Opeth, Gojira, NeOblivicaris, Slayer, Between the Buried and Me or something metal, but no it is Specialized...
  • 6 0
 Just more BMX tracks in the woods.
  • 2 0
 ridden with E-bikes
  • 6 0
 awkward.
  • 7 2
 Looks like ebike justify to me more than celebrating of trail building
  • 3 0
 WTF, why didn't my "no e-bike" filter didn't save me from this one.
  • 1 0
 I was thinking the same thing, I would have liked this video much better if it didn't include ebikes.
  • 3 0
 That was an interesting experience.
  • 3 0
 Real shovel metal

youtu.be/IyQOw-_H4yE

Rob Scallon on YouTube
  • 1 0
 More enjoyable for sure
  • 3 1
 0:45: Typical man move: Running around in the hardware store until it turns dark instead of asking someone
  • 2 0
 my kids thought this was hilarious!
  • 2 0
 Rad. That just made my whole day....... Good stuff...............Man.
  • 3 0
 Potheads
  • 1 0
 Shovels with faces,? Yet
The biggest metal head
had no face
The track “Hoe” that could have
But didn’t
The End
  • 2 1
 I liked it. E-Bike Marketing, but it wasn't smashed down your face hole.
  • 1 0
 Needed more Metalheadz music
  • 1 0
 I'll never look at my tools the same
  • 2 1
 13.5 min too long and no metal music.
  • 2 0
 Puff puff pass
  • 2 1
 I watch some really dumb stuff...but I couldn't make it past 5 minutes.
  • 1 0
 Man, they must got tired quick pulling up on those Levo s!
  • 2 1
 Ah yes the big s pretending they actually care
  • 2 1
 Jeez Specialized, that joke could have been 40 seconds.
  • 1 0
 Fucking bullshit!Crap video! Specialized sucks!! Stay true mothe fuckers
  • 3 3
 A bit late, I watched this last week.
  • 1 0
 Wut?
  • 1 0
 Details about the songs?
  • 3 0
 Home - J. Crum Pray - Duce Williams
  • 1 0
 yeah
  • 6 5
 Simply amazing.
  • 2 1
 Hoes before bros
  • 2 5
 Nope, this one should land in Friday Fails. This was unwatchable.

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