Video: Steezy Shredding from the Rider R-Dog Calls 'The Most Stylish in Town'

Aug 4, 2020
by Giro Sport Design  
Views: 7,876    Faves: 40    Comments: 1

Warren Kniss. Do you know that name? Although this 23-year-old shredder has mostly been under the radar, Warren’s talents on and off the race course are making waves. Here are a few reasons why you should care:

1. “He’s the most stylish rider in town.” When that quote comes from Ryan “R-Dog” Howard and that town is Santa Cruz, California, that says a lot. The small coastal community is known around the world as an epicenter of action sports, including (and especially) mountain biking. Warren’s regular riding buddies include world cup downhillers like Kieran MacKinnon, pro cyclocross/XC racers like Tobin Ortenblad and rockstar freeride/dirt jumpers like R-Dog. “The level of riding in Santa Cruz is crazy,” says Warren. “I think it pushes us all to be better.”

Image Credit Isaac Wallen

2. He’s Napalm Approved. Warren joined Shaun Palmer's Intense Junior Development team to race junior DH world cups in 2015. “That was really the start of racing for me,” Warren says. “I got lucky with that team. Palmer was a mentor for me and really helped my confidence.”

3. Yeti signed Warren to the development team this season to focus on enduro racing. Considering Yeti Cycles’ legacy of identifying and nurturing up-and-coming riders, this alone is a strong statement. Richie Rude, Jared Graves, Aaron Gwin, Jill Kintner, Missy Giove, Myles Rockwell and John Tomac all raced in turquoise in the early stages of their careers. Could Warren Kniss be the next legendary talent to emerge from the program?

Image Credit Isaac Wallen

4. Style and speed: Warren’s skate/BMX/moto-influenced riding style speaks for itself. “I grew up riding Post Office,” Warren says. “From age 11 to about 16 or 17, dirt jumping was all that I wanted to do. When Post Office went away and it was like, What do we do now? That’s when I discovered downhill. Downhill was just so cool… a mix of everything that I like: moto, BMX, mountain bikes, just perfect for me and I got super into it, just so pumped on everything about it. Enduro is like that for me now.”

5. He’s juggling a full-time job as a heavy equipment operator, full-time college student and full-time training until the race season restarts. “I’m studying communications right now,” he says. “Because communicating effectively can apply to anything. But the end goal, when I’m done racing, is to be a tactical pilot. I want to fly for Cal Fire”

Image Credit Isaac Wallen

6. Full commitment: Warren says, “I find training fun. I really like the feeling of getting better and stronger. I ride a ton of moto, go to the gym.” Despite his dirt jump and skate background, he’s a true racer and he has the work ethic to prove it.

7. He’s got something to prove: “This was the year that I was supposed to show everyone that I could keep pace with the top guys,” he says. “I really wanted to show Damion (Yeti team manager) that I could put in the work and have some results. The fact that this season has been delayed … I wouldn’t say it’s heartbreaking, because these things happen … It’s just kind of uncertain for me. Hopefully next year happens, I really want to do something.”

Image Credit Isaac Wallen

Regions in Article
Santa Cruz County


  • 43 4
 wow, haters gonna hate... I really like the different vibe, and mix of real-time and slow-mo
  • 15 3
 not hating on the rider - he's clearly got skills. Would prefer to see more of the actual good riding and less of the moody slo-mo noir
  • 7 3
 i would hardly call this a "different" vibe anymore. seems like everyone who thinks they are artsy puts out an edit exactly like this.
  • 19 0
 i like it a lot too. Loved the more artsy style and chilled music.. perhaps im in the minority but im getting a bit tired of all the everything cranked up to 11 of bike edits these days so its nice to have a change.
  • 2 2
 I guess the sad vibe just isn't what you expect when the article literally says "he's got something to prove" lol I still enjoyed it
  • 14 0
 Great rider, great dude, great trails, great shots, great gear Nothing bad here!!
  • 5 0
 War dogs modesty in his own riding is his only limitation. About time a larger, cool brands starts pushing the name. Stoked for ya homie! Also it's impressive how upset people can get over FREE content haha
  • 8 0
 Best rider in Santa Cruz.
  • 2 0
 Artsy is more like the Semenuk spectrum. I like smow-mo; you watch & learn. Bunch o' anti-dentite hate... more skate/BMX/DJ riders should ride Yeti to rub it in... I hope he enjoys as much success as Kasper Wooley!
  • 4 0
 Wow @nexuscollective this is f*cked
  • 3 0
 Can't wait to see more from Warren, and where he ends up next! Such good style.
  • 12 12
 I'm sure the guy is a great rider, but with that weird art noir video there's no way to know. Time to go watch literally any BMX video.
  • 2 0
 wfo ftw
  • 2 3
 You'd expect the sponsor to at least get his name right in the video...
  • 35 37
 Insufficient steeze in blatant advertisement video, save your time
  • 4 7
 thank God the 2 minute video saved our time because it says "a day in the woods"
  • 1 0
 Nice to look at, well-shot, rider can ride, etc. but let's all be honest here - it's simply advertising as content. We all just watched a 2 minute Giro ad, with well-timed helmet/shoe/cap placements. Great.
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