Video: Sam Hill, Elliott Heap, Kelan Grant & Team Chain Reaction Cycles Unveil Fresh Bikes & Kit for 2021

Jun 8, 2021
by Chain Reaction Cycles  

PRESS RELEASE: Team Chain Reaction Cycles

We are fired up for a fresh season of the Enduro World Series with Sam Hill, Elliott Heap and Kelan Grant returning to racing after 16 months apart.

The team hosted two separate test camps early last month – one in Innerleithen, Scotland, with Elliott and Kelan and another with Sam in Perth, Australia, where the riders took the chance to dial in their 2021 Nukeproof race bikes.

Watch our 2021 launch video to see the action from team camp and interviews with the riders.

 pic by Leighton Madden

We spoke to Team Manager, Nigel Page, for his take on the upcoming season:

2019 was another successful one for us with Sam Hill securing his third consecutive world title and we were ready to go for the 2020 season after our team camp in the south of France with all the riders looking super-fast and focussed. Then the coronavirus hit the world, and it’s been a crazy time since!

 pic by Leighton Madden

Last year we decided that Sam Hill would not travel over to Europe for the three EWS races at the end of last summer because of the risks of travel and uncertainty with the virus, so we haven’t seen Sam since February 2020 and we’ve missed him.

It’s been the first year since Sam was 16 years old that he’s had a year off racing and had chance to spend time with his family which has been a positive for him, I think! He will be keen and raring to get back racing this season though.


Kelan Grant had a shoulder injury before last year’s races so we decided he should get that fixed and miss out on the three races too. Kelan is back stronger than ever and trained hard for this season and is super keen to get to where he deserves to be in the EWS rankings.


Elliott Heap had a strong performance for the team placing a career best seventh at the first round in Switzerland, another solid top 20 in Pietra Ligure and unfortunately a mechanical in Finale Ligure, but this gave him some great confidence and he’s worked hard this off season for his 2021 preparations.


We didn’t manage to get the whole team back together for this year’s team camp and as you will see from the photos and video, we had some horrendous weather in Scotland! Sam did his own mini team camp back in Australia and we are now getting ready to leave for Italy in just over a week for the start of the 2021 EWS races.

It’s still uncertain times now with travel implications, shortage of bike parts etc., but I am really excited to get the team all back together and get stuck into the races.


Enjoy the team launch video and photos and if you are at any of the races, please give us a shout.

The Chain Reaction Cycles and Nukeproof guys have done an amazing job on the frames and clothing and thanks to all the team sponsors for getting us what they can to do our job in these challenging times.

The bike industry is booming so here’s to a bright cycling future.


Nigel Page

Author Info:
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Member since Mar 16, 2012
107 articles

  • 27 5
 Cheese factor 100%
  • 14 0
 Sam is one bloke I would never doubt. I've (well, we've) been following him for years but there is still a ton of mystery that surrounds him but one thing's for sure, If he's in a race that's who I'm putting my money on. Oh, the others in the team? Definitely rate them highly, team CRC is strong.
  • 5 0
 The dude always works hard, always has the pace, and is just a wizard on the bike.
  • 14 0
 Chains dont have the ugliest kit anymore... what is going on!!!
I like Eliots positivity, but he has to catch Sam first Wink
  • 3 1
 I reckon he might this year, he's been on fire in the off season
  • 1 0
 @sewer-rat: I remember being on holiday with Elliot way back when he started, him and his 2 pals... I have never laughed so much in my life.
His attitude was spot on too, up for everything on trail and always going flat out.
  • 2 0
 @betsie: yeah and his pure style is incredible, top lad all round
  • 7 0
 Sam's aim, to win his 4th world title. You gotta feel for the rest of the riders if he's in this super confident mood. Man is a beast and the GOAT.
  • 7 0
 This season is going to be MEGA ! Oh wait..GIGA ?
  • 2 0
  • 4 0
 I feel so fortunate to still "see" Sam race. I love that he's still competing. It feels like he's been on top of the sport for 20+ years.
  • 2 0
 To see him ride in person is a shock to the senses. He does stuff that is just fluid and silent that no one else does.

Getting to see World Cup racers trackside over the years has been one of the most amazing experiences. They all do racing so differently from one another.

I've never seen a single Sam Hill video that was "exciting" after having watched him in person. It just shocks you awake if that makes any sense?
  • 2 0
 @blowmyfuse: I believe it, and wish I could witness it live.
  • 5 0
 Wow, Sam even looks fast when riding to shit tunes...
  • 3 0
 Sam Hill doing a piece to camera in black and white?

I thought I was watching 3 Minute Gaps for a second there.
  • 4 0
 *insert ultra close-up*
  • 4 0
 No more pajama party.....?
  • 2 0
 a well rested hungry sam hill!
  • 1 0
 Is Ant Hale on a national program type team deal?
  • 2 0
 he's a Nukeproof supported rider, frame and kit. not on the official team - no salary or support.
  • 1 0
 @cookpassbabtridge: Thanks, makes things clear then
  • 1 0
 That full face helmet in the second shot is sick af actually!
  • 1 0
 Sam fucken Hill. Go ya carn!
  • 1 0
 Lets go racing!
  • 1 1
 Sam has them beat already. Everyone else is a pretender.
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