Matt Macduff and Mind Spark Cinema: Project Breathe Easy

May 9, 2014
by Julian Coffey  
This is by far the best $8 you'll ever spend. Project Breathe Easy is live and available on Vimeo On Demand. Head over and support an amazing cause by watching an incredible film - time to rack up some karma points.

Views: 86,008    Faves: 485    Comments: 27


None of us really put that much thought into breathing, it's a natural body function that we can pretty much control. The rhythm and strength of our breathing strongly determines the mental and physical state we are in - change your breathing and you literally change your state of mind. Without breath there is no life. Plain and simple.

Now imagine not being able to breathe. Imagine not being able to make it up that hill or ladder to the drop in. What if the very act of breathing left you breathless....what if you couldn't Breathe Easy. This is where Project Breathe Easy (PBE) was born. Matt Macduff came to the realization that breath was basically life, and when it's a struggle just to breathe, well it sucks. His little sister, Caitlin, has Cystic Fibrosis which for her and many others is primarily a lung disease. He has watched this disease basically take the wind from his sisters sails. He knew he needed to do something to help people like his sister BREATHE EASY.

PBE - Nova Scotia
  The Macduff family

Matt had always had the dream of building a crazy state of the art course, but without the land and equipment it remained just a dream until Drew Bezanson invited him in 2012 to Jason Leil's place in Truro, Nova Scotia. Jason's plans for the SOF (Sanctuary Of Fun) was to build a cutting edge indoor/outdoor bike park, the perfect location for Matt's progressive lines and totally unique features. This was the place that his dreams would become reality and unbeknownst to him turn into the birth place of Project Breathe Easy. In 2013 he started talking to his friends and family about doing a freestyle mountain bike movie at the SOF to raise money and awareness for Cystic Fibrosis.

Macduff invited some of the best freestyle riders from around the world including Sam Reynolds, Aaron Chase, Anthony Messere and Logan Peat. Capturing the action would be no easy task. It would require the creative skills and genius of Nic Genovese (half of Mindspark Cinema), Harrison Mendel and photographer Julien Grimard - all volunteering their skills, time and energy. This project was going to take an extreme amount of work and funds to see it through. Matt approached his peers & sponsors for help and through donations of product from Giro, OGC and Joyride 150 he was able to start an indigo campaign to raise funds. Other companies stepped up with time, talent and money including Mindspark Cinema, Pinkbike, Wlson equipment, O1 & The Rise.

PBE - Nova Scotia

Friends, family and people from around the world reached out to Matt with offers of help, funds and an amazing amount of inspiration. Matt was overwhelmed with the amount of love and support he has received. This whole project was made possible because so many people came together to help in their own way. It would take a few pages to name everybody but Matt would like all those involved to know that this project could not have happened without them and that it has been such a crazy journey for him. He's extremely thankful for all that took the journey with him.

Together we will make it happen. Together we will help people with Cystic Fibrosis BREATHE EASY. Project Breathe Easy will drop May 9th 2014 and be available on Vimeo On Demand and at select premieres.

projectbreatheeasy.com

Posted In:
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74 Comments

  • 135 3
 This is a great film from a group of amazing riders and filmmakers. Not only that, it also champions a worthwhile cause. Hopefully you, the Pinkbike community, will support this film and we can see more projects like this. Everyone should be able to breathe easy while on their bike!
  • 30 1
 Words can't describe the hard work that has been put into this project, especially by Matt himself. So glad I had the opportunity to be part of it, can't wait for the video to drop
  • 13 1
 We need more ride for a cause stuff... ALOT more
  • 5 0
 Seriously recommend this! Awesome filming and riding! Nicely colour graded and the angles were great!
  • 3 4
 wIll it be available somewhere else than vimeo... like itunes??
  • 5 0
 Definitely by far the best $8 iv ever spent
  • 2 0
 Purchased and loved it.
  • 2 0
 soo smooooth
  • 2 0
 Count me in - seriously stand up way going about this - major props to everyone involved and giving of ones self is the highest form of respect a person can share.
  • 5 0
 @guigui333: it's super easy to pay through Vimeo and it gives you the option to download it so you can watch it offline (super high quality: 900MB for 27min). Even more userfriendly than iTunes, and I'm pretty sure iTunes would take a very high percentage of the income, since the people behind Apple are greedy bastards. So Vimeo it is Smile
  • 1 4
 i dont wanna be a dick but that comment was the biggest cliché i have ever seen
  • 5 1
 if you don't want to be a dick, don't make a dick comment Wink
  • 24 2
 Oh fuck yes that looks so good and its always that much better when its for such a good cause, CAN'T WAIT!!!!!!
  • 16 0
 I suffer from Cystic Fibrosis but am fortunate enough to be fit and healthy enough to ride. It means an incredible amount to me (and others, I'm sure) to see not only the creators of BREATHE EASY but also everyone buying and watching. Props to Matt and the team, can't wait to watch this tonight.
  • 5 0
 So do I, it's a shit disease but it can be beat. I love being faster than my healthy friends Smile
Never give up!
  • 9 1
 Super stoked for this project ! I really wish Matt And his family huge success, they deserve it after going through tough times and working so hard on this project ! Props to riders and media guys for joining in voluntarily, good Karma on all of you !! Smile
  • 7 1
 sick looking video aside from the cause, but the cause takes it to another level. I lost a friend to CF three years ago—nasty, awful f*cking disease. Thank you, Matt, and everyone else involved for bringing this project to fruition. Can't wait to watch!
  • 7 0
 "this project could not HAVE happened without" the people that made it possible.

With that out of the way, MacDuff is just a f*ckin' baws & I'm stoked to see Ace on the scene. This gon' be titty bags!!!!
  • 8 1
 Wow, can't imagine how much time and effort went into those jumps. Great work and for a great cause
  • 9 2
 Hey thats me drinking the redbull!! Cant wait for this to drop, everyone killed it !
  • 4 0
 ayyy lmao
  • 12 0
 And I gave you that Red Bull haha ...And I also have Cystic Fibrosis so thanks all for the support on this. MEANS A LOT.
  • 5 1
 Great to see you taking a proactive approach Matt! I lost my father last year to Lou Gherigs Disease, a disease that affects muscles all over the body as well as the lungs. It makes me so happy to see athletes working for a good cause. Props to pinkbike, mind spark, and everyone else that helped make this video happen. I hope nothing but the best for your sister, and everyone else fighting this disease. Keep the positivity flowing, and everyone take a minute to donate for a good cause!
  • 4 0
 This is great! Pretty much what I love about mountain biking - positivity and community. Nice work on the part of the riders that stepped up to be involved - gained my respect.
  • 4 0
 Oh I'm so excited. Just finished the DL of my copy!!!! I'm so stoked!!!! Good on you for not making me have to go to iTunes to get it too Matt!!!! I be sure to spread the word about what ya done here!!!!
  • 4 0
 Goosebumps all over man. For both the riding, but moreso, for the cause. This is absolutely rockin. Def spending some money on Vimeo in a couple weeks...
  • 2 0
 It's to awesome having a brother and his friends that came there to build, hearing all the storys about it, and what the video is for, I can't wait to be there for the premier of the movie, to see all that hard work from every one who helped out and to see all of those amazing riders doing what they do, this is so amazing! and I have to say its gonna be the most gnarly video for the year and its gonna take a lot to top it!
  • 4 0
 Wow, cant wait. MacDuff edits never fail and this ones for a great cause. C'mon pinkbike, let's end CF!
  • 6 0
 Macduff is a good man!
  • 2 0
 Thank You Matt for being such an amazing person. Always been stoked on you and always will be! Ride on buddy and I hope this movie generates the awareness and funds you are hoping for.
  • 2 0
 I have a really good friend who has a little dude with cycstic fibrosis, and she would be smiling ear to ear to know what you're doing Matt. Massive props for doing something for the good of what will hopefully be many.
  • 3 0
 awesome stuff, so glad to see this project come to live. cant wait to get my hands on.
  • 3 1
 how come I don't see him in FMB nor any competition, is he kinda Matt Hunter type of rider? Or just something people who named Matt like to do, steeze without competition.
  • 4 0
 He's just not really huge into the contest scene and this project did end up taking up the entire past 2 summers to create
  • 4 16
flag freeride-forever (Apr 28, 2014 at 12:04) (Below Threshold)
 Hunter ain't shit compared to MacDuff.
  • 10 0
 Freeride-forever, you clearly don't know freeride very well. With that said Hunter and Macduff are two very different riders who both love to ride, but not compete.
  • 3 0
 Really happy to have supported the crowdfunding campaign, and can't wait to see the full video!
  • 2 0
 So proud to know Matt is a good friend what a great guy and a great crew this is going to be a sick film for Our side of Canada yeah buddy
  • 3 0
 Thanks to Matt MacDuff for including me in this rad project! Hope everyone enjoys to vid! --AC
  • 3 0
 Just bought this, but won't have time to see this until this evening. Can't wait!!
  • 4 0
 Just watched it and I'm super amazed! This is seriously the best $8 I've ever spent. Seriously, buy it! The best full length video I've ever seen, and you support a great cause! Huge respect for Matt and everyone who helped him with this!
  • 3 0
 Just bought it and watched it.It was awesome!!!!Great job by Matt and everyone involved.
  • 2 0
 My little sister has cystic fibrosis too! Definitely going to give this watch
  • 2 0
 Such a rad vid! Love the imagination involved in building the features. Great cause!
  • 3 0
 can't wait for this
  • 3 0
 Hey look thats me!
  • 2 0
 ooh ooh after all intriguing Smile
  • 3 0
 So Stoked for this!
  • 2 0
 This is going to be so sick!! i'm buying it!
  • 2 1
 What's the frame in the last pic? Looks awesome...
Brake hoses arent long enough either.
  • 2 0
 its going to be so sick! and its for a brilliant cause! good on you Matt!
  • 4 1
 buy this!
  • 2 0
 Yewwww sooo sick !! Props
  • 3 0
 song?
  • 2 0
 Been waiting for this for a long time
  • 2 0
 so sick so worth it Definitely buy it!
  • 2 0
 Video was sick, awesome job.
  • 1 0
 easily the best 8 bucks ive ever spent on biking, good music, great riding, awesome jumps, superb cause!
  • 2 0
 soo worth buying, best £5 ive ever spent.
  • 2 0
 just wow!
  • 2 0
 Good Job!
  • 1 4
 why does MBA keep testing motorized bikes?

this month they test a hanibrink with a lawn mower attacted to it for only $7650, and it goes 20mph wow and you cant get it off the ground even
,
thanks pink bike for keeping it real(biking)
  • 2 0
 EPIC! great work guys!
  • 1 0
 Song: Dark Night - Built To Fade
  • 1 0
 like how matts father looks like woody harrelson in zombie land..
  • 1 0
 Artist /song in trailer?
  • 1 0
 What's the song?
  • 2 5
 will it be available on iTunes?
  • 3 9
flag freeride-forever (May 9, 2014 at 10:33) (Below Threshold)
 f*ck iTunes. f*ck Apple. Vimeo sucks & they should go die too, but f*ck APPLE!
  • 3 1
 also why is itunes so bad? do they take like 50% fees....
  • 6 0
 It's super easy to buy and it gives you the possibility to download it. Just do it, you really won't regret it!
  • 6 0
 yeah i know i did... best 8$ ever
  • 2 0
 iTunes is shit because it's Apple & because it's full of DRM bullshit. I liked iTunes for tunes, but I hate Apple in general & Vimeo's problem is really just with their clunky, crappy video player that forces a restart when the quality is changed & also never lets me skip to any part that hasn't been DLed yet? f*ckin' bogus.

However, Vimeo asks yo' ass straight up, "You want 'dis file?" you click on da button say "HELL YEAH I WANT 'DIS HERE FILE" & BAM!!!!! You got yourself the best way you can spend $8 this year, right on your HDD/SSD in a nice compact 922 MB MP4 file. That's how it should be so big points to Vimeo for that. Maybe saying they should go die is a bit harsh, maybe they should go fix their shitty video player instead.

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