Video: Vincent Tupin & Eliott Lapôtre Ride Box Components' New Prime 9 Drivetrain

Sep 5, 2019
by Box Components  
Views: 1,497    Faves: 2    Comments: 1



We already knew from our test panel that our Prime 9 would resonate well with the masses, but we weren’t yet totally convinced that next level free-riders would be as enthusiastic about a 9-speed. After all, doesn’t the 9-speed bring back memories of the 90s? Admittedly Vinny T. and Eliott Lapôtre’s first reaction was to question our sanity! We are in a 12-speed world now so why would these two guys be interested in going backward, right? Luckily these compadres had done a video for us in the past for our Redbull Rampage proven 7-speed downhill system, so we knew they would at least give us the benefit of the doubt when we told them don't worry “9 is fine”.

They didn’t deny that today’s 12-speed systems are finicky creatures, so we wanted to express that emotion in the opening scenes before having some alpine fun.

Prime 9



We then let the guys loose in Vinny T.'s backyard wanting to know if they would miss those 3 cogs (each) when shredding apart those familiar trails. The brothers, however, chose first to check out how we had modernized 9-speed while enjoying a beer, bonfire, and barbecue together in the wilderness.

Prime 9
Prime 9

After camping under the starlit skies of the French Alps, the boys hit the slopes for a dawn ride. With Mont Blanc behind them and a panoramic view of Lake Geneva in the distance, it's easy to understand how these guys just wanted to rip those big freeride lines ahead of them without having to worry about anything else. Having a simpler and more durable drivetrain only reinforced that visceral experience.

The scene then cuts to Eliott’s home turf a couple hours northeast in Les Vosges' technical terrain. Here the saga continues, but this time with the lads flowing effortlessly through tricky switchbacks and sending it with their trademark style. Then after insane whips and endless loamy berms, we stop them for a quick check-in and they are grinning from ear to ear under their full-face lids. It seems 9 is indeed fine.

Prime 9

"Prime 9 Technology is a counter-intuitive philosophy based on the less is more theory. It embraces range without adding complexity. The outcome is fewer parts, reduced weight, and increased durability."

BOX ONE PRIME 9 CASSETTE

Features
• Our Simplest & Best Performing Cassette
• Durable Dual-Coating DLC Over Nickel Protection
• Standard Freehub Body (HG-9/10/11)
• 11 • 13 • 15 • 18 • 22 • 28 • 34 • 42 • 50t
• 350g


BOX ONE PRIME 9 DERAILLEUR

Features
• Adjustable Tri-Pack™ Limited Slip Clutch
• Modernized 9 Speed Architecture
• Durable Forged Construction
• 290g


BOX ONE PRIME 9 CHAIN

Features
• Unique Geometry with 11 Speed Inside - 9 Speed Outside
• Optimized for Modern Wide / Narrow Chainrings
• Durable Dual-Coating DLC Over Nickel Protection
• 350g


BOX ONE PRIME 9 SHIFTER

Features
• Only Shifter to Come Stock with a Hinged Clamp
• Fast Action Release Lever
• 135g



Riders: Vincent Tupin and Eliott Lapôtre
Cinematography: Edgar Hans
Photography: Damien Guiot and Edgar Hans

Thanks to @eliottlapotre, @vinny_t_, @edgar_hans, @boxcomponents, @boxmtb, @veetireco, @magura, @bikeonscott, @commencal, @ekoi


For more information on the science of Prime 9, please visit http://prime9.com.


14 Comments

  • 5 0
 Selling even one of these makes no sense to me. I was exciting at first as a light, durable 9 speed would be just fine with me but the price point is ludicrous. My e13/XTR setup is less expensive, lighter, and has been bulletproof.
  • 5 0
 On the leftcorner...9speed Box @600ish $/€/£

On the right corner.... 12speed XT@350 £/€$ (incl. freehub!)
  • 1 0
 Or 12 speed SLX... Smile
  • 3 0
 I'm glad they made this so affordable!....... But for real guy's get pricing together and think about it. That's bull crap to charge that for a frickin cassete. bogus.
  • 1 0
 @gorideyourbikeman we offer Prime 9 in (4) tiers Box One, Two, Three, and Four to fit every budget. This press release highlights our top tier and the unique features of the cassette such as the unibody steel cassette.
  • 5 0
 Promote a drivetrain with a video where there is almost no pedalling?
  • 4 0
 Single speed is all you need
  • 4 0
 Because everyone knows a great drivetrain makes you fly like those guys
  • 1 0
 A company that actually listened to what riders asked for, less gears is better!
  • 1 0
 No MSRP listed... wonder why....
  • 2 0
 @bok-CZ: I know that was a PB early review. This is Box's own PR, so they should list prices and not hide... Microshift seems more palatable due to pricing now...
  • 1 0
 Prime 9 offers (4) different tiers and only showcased Box One, the top tier. For more information and pricing, please visit prime9.com.
  • 1 0
 Box 2 all you need at $269

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