Yeti is a brand that needs little introduction, it's been home to some of the most famous racers of all time. The brand is well known for signing up and coming American racers, and they've stayed true to form with the Yeti Fox Shox Enduro Team. Get to know the team as they talk life on the road, racing and what it's like to have two times world champion Richie Rude as your mentor and teammate.
DH is still the ultimate proving ground and as cool as enduro may be for some, to abandon DH for it is a bad move. Yeti, bring back the DH bike and team...respect your roots.
@RLEnglish: Exactly why people pull out from DH, lots of money to develop a world class bik and run the team, quite a lot of exposure as it is the most exciting to watch but as DH bike sales make up an absolutely tiny amount of a brands sales volume the return on investment just isnt there and cross-model sales dont really happen.
E.g. not many people will buy a Giat Trance because people are doing well on the Glory etc.
To some companies the added 'prestige' of running a WC dh team is worth it, I couldnt imagine not seeing Santa Cruz and Intense out there now.
@b-mack: I'd argue that enduro is the ultimate proving ground, some of the trails are just as gnarly as some top level DH tracks and then you've gotta pedal back up again! Pure mtb.
@Golden-G: Good ole Marla Streb! She was awesome and cool to talk to at local Norcal DH races. She was a skater at the Federal Banks in Boston before her MTB career. World Champ SS racer too.
@sam264: Take Mont Saint Anne, I don't care who you are, no one is going down that WC course on a Enduro bike at the speeds that you see WC racers go down it on DH bikes. Yes some Enduro trails are straight up gnarly DH trails, and yes you can go down Mont Saint Anne WC course on a Enduro bike, but they are not even coming close to the speeds a WC racer will pull off on a DH bike and getting use to that kind of speed is something totally outside of Enduro modality, it's just not the same and the bike makes a big difference.
@Emu-Jon: But Yeti is probably a really good example. When they had a Dh team everyone lusted after their DH sled but they ended up buying a trail bike of some sort.. I wonder how many sales they get from their enduro team? You will never really know because the numbers don't tell the truth, us as mountain bikers have seen the light and buy trail/light freeride/enduro bikes because we are informed as to what we really need. If Yeti didn't have a Enduro team they would still sell a crap ton of enduro bikes.
@Racer951: And F1 sells a bunch of F1 cars? No, it highlights the brand's prestige, technical ability, and social impact - leading to sales in other models.
@sam264: How many EWS pro's have crossed over to WC DH racing and have done well in any races, if I'm not mistaken the answer is zero? How many DH pro racers have crossed to EWS and done well, I'm pretty sure the answer is quite a few and 3 of them were EWS overall champs. Now if that's not indicative of ultimate proving ground then I'm wrong and apologize.
@dirtyrig: I think that's unfair given that enduro racing is still in it's infancy, whereas DH is relatively well established and therefore has (had) a higher level of competition, which then migrated over. More indicative of where the pools of talent were at that particular time than the sport itself IMO. But you're entitled to your opinion.
Santa Cruz is a weird case. I might be biased, but the work and help they do for our local trail systems along with how well they treat LBS's, how open they are about their products, and their warranty far outweighed any other brand when I was looking for a bike to rip. Much more so than the ever-sucessful Syndicate and EWS teams, although that definitely trickles down into our local Enduro bike market. But the soul of Intense has made it appealing for riders far removed from their native SoCal, wherein LA and SD I see a disproportionate amount of Yeti's and Specialized bikes. Just my $0.02 here. Didn't expect my comment to form a discussion on the microeconomics of the entire industry.
@sam264: I know how badly you enduro fanboys want your "dh-lite with climbing" to eclipse the prestige of downhill but it's just not gonna happen. Like F1, World Rally, Supercross, or any other elite level wheeled sport, the top is the real proving ground and is where most of the technology (and racers) trickle down from. Enduro has it's place, and for sure it is a little more representantive of "pure mtb" (whatever the hell that is), but whether you want to see it or not, those top tier sports in fact do sell lower level, more realistic rides to the masses. Race on Sunday, sell on Monday. Incidentally, let us not all forget that the very first mountain bikers and racers were downhillers...shuttles to the top of Mt Tam and timed runs gettin' sideways on the way down. Guess that's not "pure" enough.
@b-mack: Ooooh struck a nerve there did I? I'm not trying to take anything away from DH as a sport, I don't even follow enduro (I race occasionally). Yes downhill has more heritage. Yes it's more exciting (that's why I watch and follow it), but that's not what we were talking about here.
Anyway. You have your opinion, I have mine. This conversation is circling the drain (and in this case the plughole is somebody getting butthurt because they took something on the internet too personally). Happy trails
I saw Cody at Trailside bike park a few months ago. The amount of air he could get off of the smallest jump was insane and his style is something else. He didn't flaunt himself like he was anything special or different than any other rider. Steve Peat was the same way when he was riding in the area also. Total class act and a good role model for up and coming riders.
Every time I've reached out to Cody or their mechanic Shaun Hughes about setting up my yeti, I received friendly and helpful responses.
Every time I post a pic on instagram, at least 3 yeti ambassadors like it.
Everyone I've met who has a Yeti shares the enthusiasm that you don't see with other brands.
I don't just love my bike, I love knowing that they appreciate my custom... which is how it should be because bikes are expensive.
Met Cody's Dad in line at Deer Valley this year and also got to see Cody and his Dad ripping Dirt Merchant at Whistler.......really seem like great, down to earth people and Cody's one helluva rider. Here's wishing him the best.
Got a chance to ride w/ Neer over the weekend. Dude is really great, unassuming, can corner on anything, and has that land manual trick dialed! Good dude. Needs his own vids
I saw Cody and his dad at Whistler a lot this year. They looked like they were having the times of their lives. As was I.
If you like bikes and riding down hills I suspect we can get along just fine.
I'd be down.
E.g. not many people will buy a Giat Trance because people are doing well on the Glory etc.
To some companies the added 'prestige' of running a WC dh team is worth it, I couldnt imagine not seeing Santa Cruz and Intense out there now.
I'd argue that enduro is the ultimate proving ground, some of the trails are just as gnarly as some top level DH tracks and then you've gotta pedal back up again! Pure mtb.
Whatever you say man. Depends what you're trying to 'prove' I guess.
Try racing a downhill bike in an enduro race.
Just my $0.02 here. Didn't expect my comment to form a discussion on the microeconomics of the entire industry.
Ooooh struck a nerve there did I?
I'm not trying to take anything away from DH as a sport, I don't even follow enduro (I race occasionally). Yes downhill has more heritage. Yes it's more exciting (that's why I watch and follow it), but that's not what we were talking about here.
Anyway. You have your opinion, I have mine. This conversation is circling the drain (and in this case the plughole is somebody getting butthurt because they took something on the internet too personally).
Happy trails