Video: Yoann Barelli Signs with Guerrilla Gravity for 2021 & Sends It On The Gnarvana

Jan 8, 2021
by Sarah Moore  


After four years with Commencal, Yoann Barelli announced he was saying farewell to the brand mid-December. No, he hasn't signed up to ride the Grim Donut full time. Instead, he's signed with Guerrilla Gravity, becoming the first high-profile athlete to work with the Colorado brand. Both sides said that the partnership was an easy “hell yes” after Yoann test rode a Gnarvana last spring. Yoann’s notorious sense of humor meshes well with Guerrilla Gravity’s tongue-in-cheek rock and roll vibes.

bigquotesWe take our suspension platform, our frame designs, and our proprietary material engineering seriously. But we don’t take ourselves too seriously, and neither does Yoann. Between his ability to get everyone laughing and his skills test riding new GG bikes… yeah, we’re going to have a lot of fun. He’s put every model through the paces on terrain 99% of our riders will never have to worry about, which makes his feedback invaluable.Guerrilla Gravity Co-founder and Chief Engineer, Matt Giaraffa


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Barelli said that the fact that the frames are made locally in Denver, Colorado attracted him the brand. Guerrilla Gravity says their partnership with Barelli Concepts is founded on a mutual goal of increasing North American manufacturing and improving the environmental life cycle of carbon frames. One part of that is tied into local manufacturing - the raw material for Revved Carbon is made in the US, and the frames are powder coated in-house.

bigquotesWhat’s amazing with GG is that they make everything in-house, in Denver, Colorado. I wanted to work with a partner that was manufacturing locally and thinking seriously about their environmental impact.

Revved Carbon feels like something I’ve never experienced before, it absorbs all the vibrations of the terrain and allows you to go fast, real fast, without feeling it - and I love going freaking fast! The Gnarvana instantly inspired me to send it bigger and to do lines that I’ve never considered before. I could keep talking about how awesome our journey with GG has been so far, but instead I will let these bikes do the talking for me!
Yoann Barelli

bigquotesIt’s a highly efficient setup with a small carbon footprint, which makes a strong case for US/ North American-based manufacturing.Revved Carbon can also be reheated and reused again, and we’re developing ways to recycle scrap and GG Revved Carbon frames at the end of their usable lifespan,” says Will. “That’s something that’s important to Yoann, and it’s important to us.Guerrilla Gravity co-founder and President, Will Montague

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The GG Lineup consists of five models. The long travel 29" Gnarvana, the mid travel 29" The Smash, the shorter travel 29" Trail Pistol, the long travel 27.5” Megatrail, and the mid-travel 27.5” Shred Dogg . Complete builds of the Gnarvana, Megatrail and Shred Dogg are available for purchase now, which means no one has to wait too long for the same Revved Carbon frame that attracted Yoann Barelli.

Check out the Guerrilla Gravity lineup at RideGG.com.

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Member since Mar 30, 2011
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271 Comments
  • 340 0
 Did not see that coming
  • 100 0
 Totally Guerilla.
  • 97 0
 Same... but I'm PUMPED for both of them!
  • 138 0
 Best Rider/Brand collaboration so far of the year. After all of the farewell bids, it's nice to see something positive about the future.
  • 21 4
 A few weeks ago when GG put up their post about moving on instagram, I noticed Yoann liked it, it was shortly after he had announced leaving Commencal. They later posted a photo of a bike with Hutchinson tires on it. I thought the two would be a great fit and the hints were lining up.
  • 5 1
 I am almost as surprised by this as PFP's move to Absolute Absalon. Wink
  • 30 0
 Suppose it’s onto the Gnar then.
  • 1 0
 same here
  • 7 1
 @Scottybike36: Into the Gnarvana
  • 2 0
 Who would have guessed...?
Surprised by that bold statement and move.
I wish Yoan only the best and will be interested to see if GG keeps up with him.
  • 3 1
 Everytime I see\hear Barelli I have to think of „Ham bur ger!“ Big Grin
  • 1 0
 @Rainozeros: i must have missed something.??
  • 118 1
 Awesome! What a great match!!
  • 54 0
 This is going to be awesome to watch develop! Stoked to see an athlete actually following through on the morals/statements they talk about publicly as well. Hopefully we see a lot more of this in the future.
  • 33 2
 now, how to get Remy on Knolly?..
  • 11 1
 SO, since GG reuses the front triangle mold across multiple sizes and models, the head tube has a very large insert that allows for the greatest reach and angle adjustment of any bike out there. I bet they could get a Grim Dounutesque, 57 degree HTA on the Gnarvana. I don't think any other company that does carbon can so easily do this.
  • 4 0
 @hamncheez: To a point..The seat stays for the Gnarvana are already the longest in the line-up but if one had the inclination to make custom headset cups you could probably rake it out pretty far. Though that would drastically increase stress to the bottom of the head tube.
  • 2 1
 @kingpine: The Chainstays are so long because its a long travel 29er. They can't steepen the seat tube, or increase its offset, since its the same mold. If they didn't have long chainstays it would contact on bottom out. However, a 57 degree HTA would actually drop the front end noticeably, steepening the STA and would allow them to custom make some shorter chainstays, but idk by how much, my fusion 360 1 year account just expired so I can't calculate it.
  • 3 15
flag SunsPSD (Jan 8, 2021 at 9:03) (Below Threshold)
 @hamncheez: The Grim Donut was faster than the Commencal because of it's uber long chainstays vs. uber short chainstays.
None of that other geo stuff on the Donut helped.
  • 18 0
 @SunsPSD: I've been playing around with different geometries on some custom frames I had welded up, and here is what I'm starting to think:

Once you go below about 65 degrees, the HTA actually doesn't matter that much. going from 70 to 69 degrees is a huge jump, from 66 to 65 degrees not so much, from 65 to 64 degrees isn't that noticeable. My theory is that the front-center length has a larger impact on handling than the HTA, and slacker HTA create a longer front center and overall wheelbase. What also matters a ton is the ratio of bottom bracket height to overall wheelbase. The Grim doughnut had a low BB, suppppper long wheelbase, and long front-center. The 57 degree HTA gave it this, and that was what made it do so well with Yoann, not specifically the chainstay length or 57 degree HTA itself.
  • 2 0
 @CarbonShmarbon: I second that thought!
  • 9 1
 @hamncheez: I was at the trailhead the other day and saw a guy with a GG and the head tube just looked bizarre. Sort of a wizard sleeve.

I asked what he though of the bike (didn't even mention headtube) and he said he liked it BUT, the headset makes awful noises and even though he had gotten GG to work on it, it was still giving him issues. He seemed pretty bitter about it and thought it was an engineering issue and was unsatisfied with GGs response.

Look like awesome bikes, but all these adjustable bits worry me.
  • 3 0
 @hamncheez: "The Chainstays are so long because its a long travel 29er"

Yeah, no duh.
  • 3 0
 #YOBAR - Super asset. Congrats to GG.
  • 17 0
 @mtb-sf: thanks for your post. Marshal the marketing director at GG here. There was a run of headset cups with tolerance issue that creates a slight knock.

For any GG riders reading this, please feel free to reach out on the GG warranty form any time to troubleshoot torque, bearings, races, or cups!
  • 3 1
 @kingpine: wayyy back in 2012, the first gen Specialized Enduro 29er, without BOOST, front chainring compatible, had 430mm chainstays with 155mm of travel. That Canfield 29er that everyone likes so much has 140mm of travel with 420mm chainstays. Its not hard to do.
  • 2 0
 @mtb-sf: My close buddy rides a GG revved frame, and has 0 issues. He is on the lighter side of things though.
  • 1 0
 Yup. Super stoked
  • 7 0
 @mtb-sf: see comment from GG, it's not an issue with most of their bikes. Mine has been silent for over a year, riding through wet PNW winter and dry dusty summer, with probably less than ideal maintenance habits.
  • 5 0
 @olson44: Great to hear! I was disappointed cause the frames look so appealing with the ability to swap travel etc. and made in CO.

I guess I am gonna have to find a Gnarvana to test ride before I decide on my next race bike.
  • 6 0
 @hamncheez: Appreciate your comment, but I just wanted to point out that the CS length on the Gnarvana was a design decision chosen to maximize stability at speed. The CS length is not a constraint at all. Certainly, if someone wants a short rear end, therte are lots of shorter CS bikes, including The Smash from GG. The Gnarvana was speced to be clearly bigger and longer than The Smash.
  • 1 2
 @hamncheez: Although you have some great observations, I disagree on your final point about handling being mostly about FC & WB.
Barelli was clearing holding a tighter line, able to throw the Donut over harder and it stick, not having to rear wheel steer, and generally holding a tighter line on the Donut. Basically, massive front wheel traction which a lack of is always the nemesis of a mountain bike ime.
That was a result of the long chainstays on the Donut, or maybe just the ratio of CS/ WB. Those that ride smaller bikes won't be familiar with this phenomenon as their shorter FC bikes with 435mm chainstays don't have these imbalance issues.
As far as what you have found regarding HTA, I agree, once the bike has balance. But when the bike is poorly balanced that HTA matters a lot. Now that I have 448mm CS however, I can't believe how trail bike like, 63.5' feels. But on a short CS bike, anything slacker than about 65.5' felt pretty unwieldy.
Chainstays need to be sized for the bike size, this will be the next big geo trend.
  • 1 0
 @mtb-sf: GG has just improved their customer support because they were aware of these issues. I think they'll do a much better job of things going forward.
  • 2 1
 Well, I got the news from GG a while ago. Holy crap, my favorite bike brand and rider together! 2021 is actually starting out on a great note. I'm beyond stoked about all this.
  • 2 1
 @olson44: What happened to that secret mullet bike?
  • 3 0
 @hamncheez: It's no secret! I'm running a Megatrail mullet and its awesome. 170 Zeb 29er up front.
  • 5 0
 @hamncheez:
Yo man! The MeaSmash mullet config is certainly being ridden. Due to industry wide supply constraints and shortage, most notably on wheels it’s a “spec it yourself” this, where you would use the GG custom builder to put together a 27.5 Megatrail frame, request a 29er fork (150 or 160mm), and bring your own wheels (there are not viable OE mullet options at present).

But totally doable!
  • 2 0
 @CarbonShmarbon: a new podium might make things interesting
  • 1 0
 @kbgav: Yo dude, if you ride GG, do you make use of their adjustability? Do you go and run a trail pistol then switch it into a smash? I can't tell if the adjustability is a cool idea but nobody would actually end up doing it.
  • 1 0
 More North America with even more french accent! Perfect! Big Grin But seriously, they really match well! I wish they were more easily available in Europe. Awesome bikes with a unique flair.
  • 2 0
 @EarninTurns: I do that exact thing, trail pistol for 90% of the riding, then smash for park days. Takes me about 30 minutes to convert with the seatstay, rear shock and second air spring for the fork.
  • 1 0
 @EarninTurns: *dudette Smile

and no, not yet. I've been running mine as a Smash since I got it. At some point I would like to try the Megasmash or Megatrail, but haven't yet. My bike budget has been allocated elsewhere but if I start to get the new bike itch, I will spring for the seatstay kit and new shock/wheels.
  • 85 0
 New frame color for 2021: Gun Barelli... waiting for them to sign Remy and release a DH bike called the Heavy Metallier... ol, enough! Congrats Yoann. Excited to live close to GG!
  • 19 0
 @borisimobike I think you need a job in their marketing department!
  • 20 0
 Heavy Metallier is an amazing name.
  • 5 0
 Death Metallier
  • 2 8
flag mike-gamble (Jan 8, 2021 at 12:10) (Below Threshold)
 Or just straight up Metallica.
  • 4 0
 Remy listens to gangster rap. It would all end in tears.
  • 3 0
 @Rhymer: Only Death is Real, but I do like my Black Metalier as well.
  • 63 1
 Possibly the most perfect match in the business. Congrats Yoann!
  • 9 0
 I think so. Great brand, awesome product (and customer service) and now Yoann will be laughing all day long!
  • 2 0
 Yeah, this is awesome! Stoked for both Yoann and GG!
  • 1 0
 I never saw this coming, but yeah, a perfect match indeed!
  • 47 1
 On April 1st GG anounces they are licensing the GD design from PB and launching a WC downhill team!
  • 1 0
 who have you been talking too?
  • 1 0
 August 7th 2021: GG shows up to EWS Chile with PB Grim Donut custom geometry!
  • 37 0
 Boy oh boy i hope this means that there are new episodes of "into the gnar" incoming ! Love it and whish all the best !
  • 53 1
 Do you mean "Eeen to za narr"?
  • 3 1
 @bishopsmike: LOL that's accurate
  • 1 0
 @bishopsmike: Fair enough eh
  • 31 1
 What GG and Revel are doing with carbon is really good news for the industry and environment. Also, their bikes are sick.
  • 3 0
 What is Revel doing? Are they recycling as well?
  • 11 4
 @ryan189: revel turns their broken carbon rims into tire levers. I love my revel rail and recommend their bikes to anyone whos in the market, but idk about the environmental claims.
  • 4 4
 I dont either company is shredding their waste and turning it back into frames, but the technology is there to do so if desired.
  • 3 0
 @diegosk: I go through at most a few percent of the mass of tire levers as I do rims. Just saying....
  • 5 0
 GG is the really the brand to go to if you want reliable carbon. They use a CNC machine to do the layups which is a lot more consistent and reliable, relying a lot less on likely underpaid foreign workers w.r.t to how much the companies charge for carbon frames.
  • 1 0
 @sspiff: except only a very very tiny percentage of the huge number of people who buy tire levers, also buy carbon rims.
  • 8 7
 There is nothing good for the environment about mountain biking full stop, let alone carbon ones. That won’t stop me enjoying it but there is a level of hypocrisy trying to pretend any of it is green
  • 3 1
 @CM999: thank f*ck somebody said it.
  • 7 1
 @CM999: Sure, but the only way we make it better is by moving to a more local production and logistics setup where we can actually control the waste and pollution regulations of those manufacturers. People seem to use this justification of "there is nothing better about what Guerrilla Gravity is doing so I'll go buy a Santa Cruz" but that's just not true.
  • 26 0
 I can't wait to watch YB ride his GG in ways I can only dream about. Smart move GG. Smart move. YB's bike stoke dial starts at 11 and only goes up from there! Wink
  • 22 2
 When does Remy announce he is on GG too? This will be so sick.
  • 9 0
 If I'm a relatively young frame producer, I might be scared to let Remy abuse my bikes.
  • 2 0
 oh damn didnt even think about that. they can barely keep up with production as it is
  • 12 0
 Too much gnar, Gnar must be handle with extreme care. The world would implode if those two were on the same team.
  • 4 0
 @Hogfly: eh I’m sure they can work a clause into the contract saying no pics or press of broken bikes.
  • 7 0
 @Jcolis1904: They both alluded to it in the comments to Remy's Instagram post saying goodbye to Cube.
  • 2 1
 @PTyliszczak: yep, pretty sure its happening
  • 2 0
 @deeeeeb: think they could afford two big names?
  • 10 0
 The Baguette Bros on GG together? Think of the buddy video possibilities! BB x GG would be legendary.
  • 2 1
 @stubs179: Investment wise Remy's input would be awesome for the company, that man knows a thing or two about bikes.
  • 2 0
 @Hogfly: The GG carbon bikes are not light. They're overbuilt and can likely take more abuse than most bikes on the market today.
  • 1 0
 @TobiasHandcock: just listened to a podcast interview with YB and sounds like he’s doing some deal where he’s not just on a lump sum payment contract? Maybe they could work out an affordable option for them but that’s still a lot of money for a little company.
  • 16 0
 WOW! Congrats Will and Matt!!!! What a signing, probably the one rider I would have loved you to sign! Kudos!
  • 16 1
 Yoann is a great role model imo. Doesn’t just talk about being more eco-friendly on the side, but follows through on everything and puts it at the front of his agenda.
  • 3 8
flag CM999 (Jan 8, 2021 at 15:22) (Below Threshold)
 Apart from his job is to travel round the world selling carbon mountain bikes. There is nothing eco friendly about his choice of how to earn his living
  • 2 1
 @CM999: nobody told you? Riding bikes is good for the environment!

BURN THE WITCH!
  • 4 0
 @CM999: just by living you already have a carbon footprint. Doesn’t mean you can’t work to minimize it as much as possible while still doing the things you like.
  • 1 4
 @Upduro: the point is the irony of having the image of "WE all need to be more conscious of our environmental impact" yet flies millions of miles for a hobby.
  • 1 3
 @Upduro: very true. But yoann says being eco is important to him but makes his living by selling carbon bikes made thousands of km away from him. He now has a business that relies on customers travelling hundreds of km to ride with him. None of this is even vaguely close to being eco
  • 7 1
 @RonSauce: idk how good the American education system is but do you have an estimate idea of how much millions of miles are and how much time you would have to spend in a plane to rack up that much?

I think it’s ok to not expect someone to change his line of work if he’s good at it and is enjoying and tries to do it in the most environmental-friendly way possible.

@CM999: that argument is kinda flawed. I don’t know too much about how local GG sources their materials but by that logic he also wouldn’t be allowed to do an office job with a laptop that is made in China, or wear clothing made in Vietnam. The people would travel anyways because tourism is a thing.

You gotta draw the line somewhere, and total abstinence isn’t really possible in this globalized world. But you can try to lessen the impact and support brands who try to do the same, which is what YB does.
  • 1 4
 Nobody is saying he isnt allowed to ride. Being preached to about the environment when you dont do environmentally friendly work is stupid.

"The American education system" has nothing to do with anything, the guy travels excessively to promote and excessive hobby, as many do. Its as stupid as a racecar driver trying to preach about fuel efficient cars.

Mountain biking and especially mountain bikers need to quit acting like the are champions of the environment. Every industry strives to be more efficient and less wasteful, this isn't groundbreaking heroics, its basic marketing.
  • 5 0
 @RonSauce: Yoann is actually drastically reducing his travel to be more environmentally friendly. He is not racing as much and making fewer trips. You shouldn't make remarks about things you are obviously not informed about.
  • 17 2
 really great bikes, really great guy. can't wait to see him freeride the hell out of them, cackling his way down the trail
  • 15 0
 Put him on a pedalhead with super monster Ts. That is the way!
  • 3 0
 Love my Pedalhead, such a rad bike.
  • 3 0
 @chacou: I just sold mine but that thing took a beating! I raced the GRG with guerilla gravity on mine at angel fire
  • 4 0
 This is the way.
  • 1 0
 @adrennan: I'll bet your buyer will be thrilled to read your post!
  • 2 0
 @RayDolor: pretty sure I told them that before selling lol
  • 13 2
 Was so stoked to see this. My favorite rider on my favorite bike. And don't worry Yoan, I can verify the shotgun seat fits on the GG for your daughter too. My daughter loves it too!
  • 7 0
 Yep! I have a Mac Ride on my Gnarvana as well. My daughter is super stoked to ride on it.
  • 7 0
 Right there with you! Favorite rider, favorite brand. What a perfect matchup. Also, got my(self) daughter a Mac ride for Christmas with the Shotgun kids bars and Shotgun's Shred til Bed book. Stoking the gnar and can't wait til spring to get her out on the Shred Dogg with me!
  • 14 0
 Rad as fuck.
  • 9 0
 My roommate just picked up a smash and I'm currently building up a shred dogg. I was super stoked to get a local bike company that takes their environmental impact seriously. Huge for GG that YB signed and can't wait to see the content they put out together.
  • 8 0
 I just bought a Shred dogg yesterday!
  • 6 0
 @ryan189: Hell yeah! Have a gin and juice in celebration. It's a super fun bike - poppy and playful, but super stable through the chunk.
  • 3 0
 Watch out, I bought an alloy shred dogg and it led me to into riding stuff that was way over my pay grade. To the extent that I changed it into a Megatrail and am now happily riding crap that would've scared me a few years ago.
  • 11 0
 2nd best news of '21. We might be able to turn it around!
  • 2 0
 Yes!
  • 1 0
 @schofell84: You bet!
  • 9 0
 This is so awesome. I was literally wondering yesterday what Yoann was going to do. Guerrilla!
  • 11 1
 I’m hearing the Gnarvana is faster than the Donut?
  • 7 0
 Guerilla Gravity's Gnarvana seem quite fitting with Yoann's "Into The Gnar" series. His next bike-check video could now be called "Into The Gnarvana".
  • 2 0
 Definitely needs to be the title for a bike check video!
  • 7 0
 @GG I already was curious about your bikes but now I'm going to absolutely make one my next bike purchase to make sure Yoann gets paid Smile
  • 4 0
 Hell yeah guys! This is so rad!!! We’ve always loved riding and selling bikes from a local brand that we believe in and now our favorite rider to watch is part of the family. Definitely rewatching all the “Into the Gnar” episodes on the big screen at the shop today!
  • 7 0
 I am here for this partnership. GG is a cool group of people that definitely know how to make fast bikes.
  • 8 0
 If you're not stoked on this there is something wrong with you!
  • 7 0
 Big move for GG and Yoann!
  • 7 0
 Awesome, didn't see it coming but matches as fuck!
  • 6 0
 Going this big with an open helmet I can't imagine the trails where Yoann puts his full-face on :O
  • 3 0
 They all start out as full faces, but one laugh from him and the chin bar blows off from all the vibes.
  • 7 0
 Welcome Yoann!!
  • 6 0
 Congratulations to GG! Big move, keep crushin
  • 6 0
 This is a super awesome pairing! Congrats to both parties!
  • 6 0
 Looking forward to his signature bike: The Bagnarna
  • 6 0
 Some of you guys need to learn how to spell!!! Guerrilla Gravity!!! Haaa
  • 7 5
 I'm open-minded to have a conversation about it, and I'm not trying to come off as a jerk, but how does a partnership like this help the environment or reduce consumption?

I mean, realistically, this partnership is to raise GG's profile further with Yoann's social media reach, and interest people in purchasing bikes from GG, so it will serve to *increase* consumption, not decrease it. Yoann talks of being able to put together multiple bikes on one GG front triangle. That would require purchasing (consuming) multiple shocks, forks, wheels, seat/chain stays as opposed to my, and I assume many other's, current set up of one bike and nothing else.

And it's recyclable carbon. Sure, great, but who recycles their bike when they're done with it? I mean, my previous aluminum frame is recyclable as well, but I sold it as a complete bike to afford my new one. Yes it's "non-recyclable" carbon this time, but I will treat it well, ride it, and then sell it eventually to get a new bike. Literally no one I know buys a bike new, rides it, recycles it like a pop can, and then buys another new bike.

I appreciate Yoann's concerns about the environment. As a relatively new parent myself, I share those same concerns. I, however, remain skeptical of the 'enviro/consumption' message of this sponsorship.
  • 11 0
 Professional riders already have multiple bikes. They are already purchasing (consuming) multiple components. With regards to the average rider, you are right, many people only have one bike. But say you've got the gnarvana (160 mm enduro machine), and it's more bike than you need, it is much easier and requires less consumption and waste to get the seat stay kit for the smash (145 mm trail bike). Chances are you can reuse most of your components and really the only thing you're getting rid off is the seat stay kit, which I believe you can return to GG. Additionally, in having all the same front triangle, there is significantly less waste in fabrication.

Just because you sold your last bike doesn't mean every bike will always be sold. At a certain point, they hit the end of their life cycle, and they can be scrapped for parts and material. You can also sell the bike to a material scrapper and they'll pay you for it. Then GG can get the recycled carbon for cheaper than new carbon, keeping the cost to the buyer down.

Finally, they're locally made. I suppose if you were to buy one in New Zealand, the carbon footprint of getting the bike there will be significant. But it's much more environmentally friendly to ship from Denver to B.C. than Taiwan to B.C.

The reality of the situation is that very few companies, if any, that produce consumer goods will be of no detriment to the environment. However building up, and in Yoann's case partnering with, companies like GG that are taking demonstrable steps to reduce their carbon footprint is better than the "business as usual" attitude that many people have.
  • 17 0
 It's "reduce, reuse, recycle" in that order.

GG reduces environmental impact by sourcing (relatively) local materials and building bikes with a very efficient, in-house manufacturing process. Shipping overseas is horrible for the environment.

All of their bikes use the same front triangle for a given size, further reducing number of SKUs needed to create a full lineup. Less parts manufactured = less environmental impact.

Most riders change up their bikes every year or two, but GG allows you reuse the front triangle by purchasing kits which change the travel and geo easily. A seatstay, shock, and fork air spring are a lot less impact on the environment that a complete bike.

The ability to recycle the frames is just the icing on the cake.

Also, it's much better to sell an old bike or frame to someone who will use it that recycle it. The best thing any of us can do for the environment is keep using stuff until it can't be used anymore, rather than constantly replacing it.
  • 6 0
 Yeah its an interesting topic. Play the environmental card, but the entire agreement is based on advertising the bike and pushing more sales both locally and then globally. I dont think many people who buy new bikes want to create more waste in the world. But the majority of people will buy what they want and what suits their budget. The amount of people I see on direct sales bikes now is a lot more then 10 years ago. But it is small steps in the right direction.

The other thing I find funny is that all these athlete speed countless hours (maybe not in 2020), travelling around the world to sell the products at trade shows and races. Very few athletes would stay local to avoid increasing their carbon footprint.
  • 8 1
 People will continue to buy bikes regardless of how they're made. Buying a bike with less environmental impact is a net benefit. When people buy bikes based on environmental considerations it will eat away at traditionally manufacturers market share. Those traditional manufacturers will take notice and the industry will change. Guerrilla Gravity is the first, their will be more. Look at what Tesla is doing to the automotive industry.
  • 3 1
 *THERE ugh
  • 16 0
 Hey @ScandiumRider

Thanks for your post. Marshal, the Marketing Director at GG, here. I just wanted to point out a few quick things on the recyclability stuff.

1). GG is working to recycle flash and manufacturing drop (rather than throw it away)
2). Next, GG will recycle warranty returns and un-rideable blem frames
3). Non-warranty post-consumer use bikes at the end of their life are not the focus of the recycling efforts today as that, as you point out, is rather impractical and a very long horizon. We'd rather just build great riding bikes that last a long time.

The reality is that essentially everything is, in some way, destructive to the environment. There is no silver bullet other than simply doing what you can and solving small problems one at a time. For GG, that means reducing what goes into the garbage at our own factory, because every factory puts an awful lot of stuff into landfills.
  • 2 0
 @olson44: are there plans for a “buy back” program in the future? For instance, when you guys change the front triangle, giving a % off for people that want to send their old frame in for a new one?
  • 5 0
 Great match, awesome for GG and perfect for YB!
  • 5 0
 Well its kind of a Grim Doughnut...
  • 4 0
 The perfect combination of rider and brand does not exi..... oh. I see. Nevermind. Such a raid pairing!
  • 6 1
 2020: never would ride a guerilla
2021: I absolutely need a guerilla
  • 5 0
 Game changer of a brand/athlete combination. Awesome.
  • 5 1
 Yoann seems like a pretty ideal rider to have repping your bikes, so that's rad for both of them!
  • 3 0
 Congratulations Yoann and Guerrilla Gravity team! Great combo. Looking forward to seeing all the great stuff that comes out of this relationship.
  • 3 0
 The most unique and fun loving rider out there riding for one of the most unique and fun loving companies? This is the good shit I like.
  • 4 0
 Into The Gnarvana! Had to say it since no one had yet. Congrats Yoann!
  • 5 1
 Not so fast, my friend. I said it in my comment on the article about him leaving commencal. Still works though.
  • 4 0
 I’m aping these sentiments
  • 5 1
 So January 7. Whatcha been doin PB???
  • 5 0
 Yoann went full gnar
  • 4 0
 Dudes! Super cool news. Congrats team Denver! Congrats Yoann!
  • 3 0
 Awesome rider, and awesome brand! Now someone buy my GG Revved Smash Size 3 posted in the classifieds Wink
  • 4 0
 Can we expect a production grim donut from GG now?
  • 4 0
 Does it mean Yoan won’t join Peloton? I want Yoan spin classes ;-)
  • 4 0
 scHWEET HOPE when covid is over he's out in Colorado!
  • 4 0
 This combo is true Gnarvana.
  • 3 2
 I've never heard of GG, although I have now, so I guess that's a positive for the brand. I'm not so sure it's a positive for the wild man of mountainbiking. Meh, but what do I know.
  • 3 0
 Without a doubt THE BEST return on marketing ever. YB is a beast, GG is lucky!
  • 4 0
 Big Time! Love it GG!
  • 6 3
 GG is joining the big dogs. Great to see.
  • 8 8
 I wish GG would release data that actually proves their Revved carbon is any stronger than traditional carbon (and no, a video of a watermelon being chucked at a downtube doesn't count).
  • 9 1
 There is some video of them being struck with a sledgehammer, but to do a proper test youd need to take some new carbon frames and be willing to sacrifice them to the same impacts. Lets say you took 5 currently available frames using “traditional” matte layup, budgeting $3000 per frame (no shock) equally $15,000. You destructively test them. Then, you’d likely have tons of people saying “well what about this or what about that frame its not a fair test if you dont compare this or that blah blah blah.” GG has now produced probably hundred if not thousands of Revved bikes, and you can search far and wide on internet and struggle to find any evidence of someone fatally damaging the carbon while riding. Mine has got all kinds of gashes and scratches and has no worries about its structural strength.
  • 3 4
 @PHeller: I would be happy with a whitepaper. I don't even need a video of destroyed frame. When I asked, they pointed me to a Boeing/Northrop Grumman whitepaper that talked about the advantages of thermoplastic carbon. Not helpful.

And I live in Denver so a lot of GG bikes around. I know two people who have broken GG frames and have seen a third broken one at the trailhead.
  • 6 0
 @fullendurbro: Revved front triangles? Non-headset issues?

The rear chainstays were known to have problems on the alloy bikes. Headsets have been problematic on some Revved bikes.

To my knowledge, nobody has cracked a frame on the trail (although I did see a bike that had a crack in the top tube, somehow).

Again, I think what you're looking for in terms of data is something outside the realm the of a bike manufacturer to do. They pointed you towards the whitepapers produced by the aerospace industry because those companies have the money to do research and lab testing of different composites. If the whitepaper said "this recipe of carbon thermoplastic, manufactured in this way, is 300% more impact resistant than the old way of producing composites" and Guerrilla Gravity replicated that manufacturing method for their frames, would we not think the 300% claim is at least somewhat accurate based on the manufacturing method similarities?

Good luck convincing anyone in the industry to give up catchy marketing claims about efficiency, lightness, strength, etc. At least GG can prove one easy fact - they are only mass produced carbon full suspension MTB frames in America.
  • 3 2
 @fullendurbro: FYI you won't find too many structural thermoplastic parts on commercial or military aircraft because the performance is worse than thermosets. fact.

That doesn't mean GG's process can't produce a frame that will meet whatever any customer throws at it but it will be heavier if you compare apples to apples.
  • 1 0
 @fullendurbro: I call bullshite on this, I’ve not heard of a single Revved carbon frame being damaged beyond some top coat chipping from rock hits. These Revved frames are bomber!
  • 2 3
 @nurseben: you could be right but the point is to make it that string requires alot more material than a traditional carbon technique. You can make the frame very strong if you don’t mind it being super heavy. Once you do that then you might as well stick to aluminium as that is easy to recycle and you have lost the benefit of carbon
  • 2 0
 @CM999: GG made great aluminum frames, I’d be happy with that too, but carbon is what they do.

I’m pretty familiar with thermo layups, I paddled whitewater with a thermo paddle out of Canada.

Due to stricter environmental laws in the USA, GG can’t pollute the way you can in places like Taiwan, China, S Korea.

So yeah, I’m pretty sure GG’s process is overall more efficient and better for the environment than having frames made overseas.

In terms of waste, I believe they reuse leftovers, though I don’t imagine they have much waste.

Folks can always find fault, but what GG is going is doubtless worth respect.
  • 1 2
 @PHeller: Yep, one broke at the junction of the seat tube and top tube and had horrifying shards of carbon that looked capable of neutering a fellow. The other was a downtube crack. Not sure what happened, but both were early on in their transition to Revved. The third was chainstay as you correctly predicted.

And Santa Cruz has a video of them testing their carbon V-10. Why can't GG do the same or similar? Boeing and Northrop can produce insanely strong thermoplastic carbon because they have access to billions of dollars of capital. I don't doubt that it's possible to produce a better bike frame with thermoplastics, but I do doubt that Eric, a dude who owns a small volume bike company and has a bad reputation for cutting corners, can produce a better bike frame using thermoplastic technology.
  • 1 1
 @nurseben: Well, I mean if you haven't heard of it, clearly it isn't possible! I mean, as you said these frames are bomber, and the opinion of nurseben is just as good as peer reviewed lab data.
  • 1 0
 @fullendurbro: Interesting. I had not heard of this failures through the grapevine. It interesting about the seat-tube/top-tube junction though because I had seen that, although through a second owner who didn't know how the crack would've gotten there.

In either case, I'm not too concerned, because unlike a lot of other carbon frames who's failure mode is basically rip apart, the Revved frame construction is more likely to splinter but stay in one piece.

The lifetime warranty for original owners also gives me piece of mind.
  • 3 0
 Awesome news! Congrats @GuerrillaGravity
  • 3 0
 Mega stoked for Yoann and GG!! ????????????????????
  • 3 0
 Damn!!! Yes GG, awesome move, love Yoann.
  • 3 0
 it was cool to learn about the reusable frame material. unreal.
  • 2 0
 Into the Gnarilla?

Yoann would totally pass as Che tfipost.com/wp-content/uploads/2016/10/Che-500x375.jpg
  • 3 0
 Into the Gnar-vana....
  • 3 0
 Damn, now I'm going to look even slower on my GG lol
  • 2 0
 I still think Yoann saying the grim donut is faster was his way of giving Canyon the bird as he went out the door XD
  • 1 0
 You just said he won't be on the Donut "Full Time" so you're saying he'll be on it part time?
  • 1 0
 Great stuff, Yoann! Congrats. Let us know if you need another Mac Ride front mount for your new set upSmile
  • 3 1
 Word is he was set to sign for PB aboard the donut till the HT fell of
  • 3 0
 GNAR*GNAR
  • 2 0
 I kind of love this match-up.
  • 2 0
 This is such a sick combo!
  • 3 1
 Is @mikelevy too busy stuffing his face with donuts to comment?
  • 11 1
 PB gonna be so pissed if I wreck another computer by dropping jelly donut on the keyboard.
  • 2 1
 cool ambassador, cool approach, cool bikes, cool brand...only thing missing would be cool design!
  • 2 0
 Did not expect this but it really couldn’t be any better!
  • 2 0
 Damn that's a super cool fit for ya Barelli, Nice one
  • 2 0
 Seems like a great fit, stoked for both GG and Yoann! MTB wins today =)
  • 1 0
 Match made in heaven, really happy for both parties here, and I think this will be a great fit for both.
  • 2 1
 I see this relationship lasting about as long as Brian Lopes' time with Ellsworth.
  • 1 0
 Should be sponsored by pinkbike, ripping the grim doughnut!
  • 2 2
 Should probably edit out the 2x coerced "its good" by the filmer next time lol
  • 1 0
 just his laugh makes me want to buy this bike ❤❤❤✌
  • 2 0
 yes.
  • 1 0
 Can Carbon Fiber be recycled?
  • 5 1
 Guerilla Gravity's can *If* it ever breaks
  • 4 0
 They can, apparently. It's a resin thing, done in a mold. (Rather than layers).
  • 4 1
 most cannot. It can be repurposed by shredding it and then they make different things with that material, I heard air plane seats can be made from old carbon fibre. It is the resin in the carbon that is the issue. From this article, it sounds like the resin GG is using can be reheated and reformed into something else, which is recycling.
  • 3 0
 @ryan189: partly correct. It is in the resin. It's a thermoplastic resin rather than the traditional thermoset resin. Thermoplastic resin (ie. soda bottles) can be reheated to reshape/reform as the polymerization is not permanent but it's not like you can just remove the resin from the impregnated carbon fibers, certainly not efficiently, so there isn't a high level of recyclability that most might be thinking but it is "recyclable" to an extent. Thermoset resins (ie. those hard plastic dinner plates that get hot AF in the microwave) have permanent polymerization, stay hard and solid when heated therefore have much lower recyclability.
  • 2 1
 @szed3: this man knows what's up.
  • 2 0
 this is quite cool
  • 2 0
 This is awesome
  • 1 1
 Thought you liked watching him do things you can't do? Here's him doing it on a bike you can't have!
  • 2 0
 rad matchup
  • 1 0
 i thought u said rad catchup at first glance. which is still rad.
  • 1 0
 Did not expect that but glad it's happened.
  • 1 0
 Is it faster than the GD? I want to see the head to head in 2021!
  • 1 0
 Aha he wants to be like Honza!
  • 1 0
 Guerilla Yoan, sounds about right.
  • 1 0
 Awesome rider for an awesome brand
  • 1 0
 gnarelli (gnarly+barelli) thats going to be a specialy bike set-up for GG
  • 1 0
 kind of reminds me of a new cg.
  • 1 0
 No grim doughnut. :.(
  • 1 0
 "full time"
  • 1 0
 Bien fait!
  • 1 0
 I knew it!
  • 1 1
 The comment section is gonna explode over this Wink
  • 1 1
 I will not allow it, Grim Donut or nothing Yoann !
  • 7 7
 First time he says shredquarters or rad I’m unfollowing.
  • 5 2
 That's rad
  • 1 0
 @Frontrange: I couldn't not say it!
  • 1 0
 OUI!
  • 1 0
 Is that raw?
  • 1 0
 Ambassador of Stoke!
  • 1 0
 Gnyarvana.
  • 21 22
 Oh wow, a sponsored rider loves his new bike?
  • 14 5
 a sponsored rider that just about every bike company would want riding their bikes, that went with
an independent local to him bike company, and you think it's just about the dollar? interesting...
  • 5 6
 @Uncled: they are hardly local. They are 3,000 km away. That’s the same as the U.K. to New York
  • 5 2
 @CM999: when he says local, what he’s saying is made domestically, local sourced materials, locally sourced labor.

This is kind of a big deal, think about the reduction the “carbon footprint”.

I think it’s amazing that Guerilla Gravity can do this ^ without charging outrageous prices and still providing quality customer service.

More companies could learn by this model. Truly, all of us need to support companies like GG and STOP supporting big box companies.
  • 4 6
 That music was hideous. Like the McDonalds of sound.
  • 1 0
 McDonald's? Try "gas station food."
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