Freeride's Godfather Deepens Family Ties

Feb 1, 2012
by Race Face  
Wade Simmons January 2012 signs clothing deal with RaceFace

Photo by Sterling Lorence


Race Face Performance Products Inc., a global leader in premium mountain bike components, apparel, and protection, has signed North Shore legend Wade Simmons to a multi-year cockpit, apparel and protection contract.

Widely hailed as one of the original pioneers of freeride, Simmons has been rocking Race Face armour since the very beginning. It would seem that the man who’s so smooth that his old friends call him ‘Swade’ wouldn’t need protection, but it has saved his Canadian bacon quite a few times over the years.

bigquotesHaving worked with Race Face since its inception, I am super stoked to see my old friend Chris Tutton take the company to new heights. Race Face has always been staffed by passionate riders, and their products reflect that. Race Face (and back in the day, Roach!) armour has protected my legs and arms my entire career, and I've put a lot of faith in that protection. Now, I consider myself privileged to help Race Face develop the best riding apparel as well! We are lucky to have the North Shore's unparalleled testing grounds as our backyard. Let's get to work! - Wade Simmons

Wade Simmons January 2012 signs clothing deal with RaceFace

Photo by Sterling Lorence


Wade’s easygoing demeanour is indicative of his trademark style on the bike, which has been showcased in countless videos and magazine covers over the years, both in North America and around the world. Underneath his ‘laid-backness’ is a deep passion for riding, and that is what will fuel Wade’s input into the Race Face protection and apparel designs in the future.

bigquotesWade has been a key athlete for Race Face for many years. It's hard to measure the impact that he's had on the sport, but the word pioneer sums it up. We've wanted him in our apparel for some time, but more importantly, feel proud to be forging closer ties to a good friend and one of the most respected and well known riders in the world. These are exciting times at Race Face and this is yet another great day in our brand's rebirth. - Chris Tutton, Managing Director

Follow Wade and many other contributing voices to Race Face online by liking facebook.com/RacefacePerformance and on Twitter @RaceFace2012

About Race Face Performance Products
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit raceface.com.


38 Comments

  • 28 1
 The entire MTB community was thrilled to hear that Race Face was going to continue to thrive. With such a fundamental company in the progression of the sport matched up with a legendary rider like Wade, it doesnt get much better. Glad to hear the relationship between the two is still strong
  • 1 0
 These two are the bread and butter of freeride that's for sure
  • 7 0
 I wanna see him shred on that "XC" bike the Element. Would love to see the build detailed.
  • 3 0
 I am just finishing the build of my 2012 carbon Nomad and where I can put Race Face I am. Running SIXC Bar and cranks with a Turbine seat post, stem and rings. To me these components represent the BEST money can buy. The saying should be “Nothin says bling like Race Face and King”…
  • 2 0
 Well, I would go for a Thomson stem and seatpost any day over Race Faces' ... but other than that, Race Face is awesome! Love the bars and cranks mainly. Good to see RF is back on track, anyways.
  • 6 0
 Wade is pure class, great to see the support!
  • 2 0
 Aye, and I am on the respond bar/stem combo with the slime green colourings, and running the evolve DH crank and bb.... wonderful product and I will stick with Raceface when I need a change up as well.
  • 3 0
 So happy to hear that Race Face is alive and healthy after that scare we all got a while ago!
  • 3 0
 faceface is part of mountain biking. can not imagine it without RF. and.........wade is so fuking cool
  • 2 0
 haha, "faceface" you are both wrong yet so right.
  • 2 0
 Race Face is legit. Still rockin' the older Diabolus cranks, Diabolus stem, and Atlas bars!
  • 5 1
 All hale the godfather
  • 4 0
 " HAIL THE GODFATHER "....
  • 1 0
 hands down
  • 2 0
 NICE. Glad to see this, it's a sign of wishful thinking backed by buildable promises!
  • 2 0
 where can i get these shorts in the UK?
  • 2 0
 contact silver-fish uk
  • 1 0
 Yeah, those are the 2012 Race Face Ambush shorts - They will be available in April! Your local shop will be able to order them from our UK distributor Silverfish.
  • 1 0
 Are raceface still doing 3/4 length shorts.
  • 1 0
 Marquis- We discontinued our 3/4 DH short when we designed and released our Ambush shorts...same burly, tough construction and materials in a slightly shorter length. If you need something longer you can look to our Ambush pants. Thanks
  • 1 0
 Will do cheers.
  • 1 0
 i was wondering about the green ones i can only find ocean and gravel
  • 1 0
 The Green Ambush shorts that Wade is wearing are part of the 2012 Race Face Ambush Kit - will be able to hook those up in April 2012. The Ocean and Gravel Ambush are from the 2011 Ambush Kit. The 2012 Ambush Shorts will be available in Black, Green, and Gravel.....get some!
  • 2 0
 Respond bars, Race rings, and lightweight bash. Race Face all the way!
  • 1 0
 24/36/bash
  • 1 0
 22/34/bash
  • 1 0
 Wade, if you read this - how about a signed poster for my kids? Hey , it's a chance.
  • 1 0
 IF you get one of the Locals' Guide to North Shore RIdes, he'll sign it!
  • 1 0
 Right on getting it dialled………better than before! Wade knows what's best. Congrates
  • 1 0
 "Swade" lol, I love it. Also, I want that outfit...did that just sound kinda gey?
  • 2 0
 Wicked gear and sweet mudguard!
  • 1 0
 This makes me HAPPY - Support and recognition of brand - rider - and the sport. Very very happy for both !
  • 2 0
 So stoked to read this!
  • 1 0
 Congrats Wade - welcome news for RaceFace
  • 1 0
 Wades World !
  • 1 2
 grats, but its such a wear out to see the same people in the news, this would far more exciting it was a random grom
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