WD-40 BIKE Company is proud to announce a new partnership with Vélirium for the UCI Mountain Bike World Cup in Mont-Sainte-Anne, Quebec.
“The partnership between WD-40 BIKE and Vélirium is a natural fit. The brand will bring an additional service and experience to the participants during the event,” said Lisa Linton, Senior Director – Partnerships and experiential. “We are all excited to work with the WD-40 BIKE staff and Cycles Lambert for our 25th anniversary!”
“The Mountain Bike World Cup stop in Mont-Sainte-Anne is legendary,” said Mike Irwin, Managing Partner of WD-40 BIKE Company. “The courses are tough and the riders are the best in the world. We’re excited to get involved and help riders make sure their bikes are ready for the race with clean and lubed bikes.”
Throughout the race, WD-40 BIKE staff will be on hand to help riders and mechanics at the self-serve bike wash stations that will be fully stocked with WD-40 BIKE products for complimentary use by racers.
WD-40 BIKE products are formulated specifically for the cycling market. Partnering with cyclists and mechanics to keep the bikes they love in top condition, WD-40 BIKE allows riders to get the most out of every pedal stroke. For product and company information, visit
www.wd40bike.com.
Vélirium and Mont-Saint-Anne will be celebrating its 25th year of hosting the UCI Mountain Bike World Cup – an unbroken record by any other stop on the circuit. More information can be found at
www.velirium.com.
WD-40 BIKE is available to Canadian bike shops exclusively through Lambert, the leading bike products distributor in the country. More information can be found at
www.cycleslambert.com.