Video: An Inside Look at the We Are One x 77designz Cockpit Collaboration

Jun 18, 2019
by Giacomo Gro├čehagenbrock  

PRESS RELEASE: 77designz

Maybe you already heard of the collaboration between We Are One Composites and 77designz. We joined our forces to design and manufacture the lightest (DH level tested) enduro cockpit that you can buy. We wanted a 35mm carbon handlebar that is not over stiff, so you don┬┤t get tired and your arms remain fresh even on long runs. To achieve that we use an aluminum sleeve which also protects the carbon from constriction and makes the handlebar easy to mount with our 1 piece stem. We Are One has enriched the handlebar with the small retention nipple which holds the aluminum ring in position. A patent has been filed for this idea. We are One Composites from Kamloops / BC in Canada is the manufacturer of our handlebars and distributes a conceptually identical cockpit in North America. In the video below we walk you through the product and its benefits and also gives you some insights into the testing and development process.

Former DH World Cup rider and President of We Are One Dustin Adams operates the CNC Mill

Fraser engineered the layup and designed the mold to produce the handlebar

Fraser is setting up the test rig to get the first prototypes tested on downhill level

Tested on the rig and our bikes

Giacomo at the first test session in Squamish

Getting rowdy in the gnarly sections, the bar feels just perfect

The proud team behind the Cockpit stoked on the first passed DH Level Test

Production has already kicked off and we will be ready to accept orders on both platforms and this week.


  • 3 0
 Sweet !

Cool that they make up all their own tooling in house on the HAAS VMC
Made In Canada right on ! Good fit for a Made In Canada Devinci rig.

Um, is that a laptop on top of the transformer ? Smile
  • 2 1
 Been waiting for this to match up to my We Are One rims, but I see if I order from 77 designs I get their logo on the bar instead of the WAO logo and my OCD wont let me do it. (Sorry 77) cost of shipping to the UK from Canada is crazy - can I get a bar with WAO logo if I order from 77 ??? More than happy with the 77 logo on the stem!
  • 1 0
 @Giacomo77; Can I get the we are one branded bar from you with a 77 branded stem???
  • 1 0
 @rjwspeedjunkie: That would be an unbranded bar from us than ;-)
  • 1 0
 @Giacomo77: I'll go ahead and order on your site, I'm happy either way, the bar and stem look awesome so I clearly need then regardless ;-)
  • 1 0
 @rjwspeedjunkie: good to hear anyways the bar is the exact same product ;-)
  • 1 0
 I've been looking to get 'less stiff' bars for a little while now. I'll be purchasing 100%. @Giacomo77 so I need to purchase the 'new' stem or can I still use my 37/35 stem I bought from 77designz last year?
  • 1 0
 This is designed and tested as a combo, we allow the stem to be used with other bars but the handlebar is only allowed to be used with our 1 Piece Stem. The reason is that the sleeve is tapered so the clamping area is exactly designed to fit our stem.
  • 2 0
 Jeah.. totally love what 77desingz is doing since i know them! Go on Giaco! love to see your stuff
  • 1 0
 Nice one Dustin! Congrats on the partnership and new product ????????????????????
  • 1 0
 Probably going to buy this to put on my Chromag!! Canadian build all the way!
  • 2 0
 braaaaap!!! u guys rock!!!
  • 2 0
 Hell yeah!
  • 1 0
 Is that not the Grace Intend stem?
  • 1 0
 German humor! Awesome!
  • 1 0
 Awesome work guys!!!

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