Bike manufacturer YT causes quite some confusion. With the slogan #IHATEJEFFSY the company out of Forchheim is currently promoting their latest campaign. They have been pretty restrained on giving out any information about their coup. The hate-slogan in combination with some furious-looking ladies is definitely raising a lot of questions. One thing is certain, though: On April 7, 2016, the big news will be revealed. The countdown until the date has started on www.jeffsy.com.
“I really hate JEFFSY”. There could not be a more shattering judgment. On www.JEFFSY.com, one can get ready for the launch of something huge. Usually, YT sends across nothing but chilled vibes with their Good Times attitude, however with JEFFSY they seem to unleash a rather unpopular object into the mountain bike world. During the video interview, sweet Sidney explains why she hates JEFFSY’s guts. Since JEFFSY showed up, it has clearly been going downhill with her boyfriend because he'd rather spend his free time with JEFFSY than with her. Obviously, frustration is inevitable and she is definitely sick and tired of it. However, her boyfriend Trent can’t stop thinking about his new best buddy JEFFSY: All or nothing, exploring the unknown, overcoming obstacles, being on tour together and just having a good time – sounds quite like the best friend ever.
Check out:
Those who wish to participate in the HATE-LOVE debate can do so by using the hashtags #IHATEJEFFSY or #ILOVEJEFFSY on Twitter, Instagram and Facebook. YT will elect the best post and a JEFFSY will be raffled as first prize.
On the 7th of April, YT will reveal the secret about the love-hate relationship about JEFFSY. Stay tuned! More information about JEFFSY can be found on www.JEFFSY.com.
They did a press week for whatever it is last week in Madeira right? not really a slope style kind of place? its gotta be a short travel 29er, it makes too much sense.
Nah, I disagree. This pulls the usual tricks required to generate buzz, or go 'viral', the holy grail of any advertising campaign these days. I think it's a good effort without being derivative. While you say it's shit for being apathetic, it's actually quite original compared to other bike marketing campaigns out there. Therefore it's pretty good.
Whatever it is I bet it will arrive sooner than the Evil Wreckoning I've been waiting for (the same frame that Fanatik has in stock but is prohibited from shipping).
I wonder why these comments were downvoted? I would like the new bike that I ordered. If the manufacturer decides to withhold it maybe I should look elsewhere. What's wrong with that?
I'm seriously pissed off at YT for this - please tell me someone else realises how sexist this ad campaign is? And releasing it so close to international women's day is just taking the piss.
Seriously YT, as a brand you have just lost my support.
mormon girls give it up faster then that....
Seriously though, we back to shit advertising campaigns again? : /
www.facebook.com/photo.php?fbid=10154076977983969&set=p.10154076977983969&type=3&theater
#sadface
NWD 11 JEFFSY vs. CHESTER
Seriously YT, as a brand you have just lost my support.