Who is JEFFSY?

Mar 7, 2016
by YT Industries  
I Hate Jeffsy

Bike manufacturer YT causes quite some confusion. With the slogan #IHATEJEFFSY the company out of Forchheim is currently promoting their latest campaign. They have been pretty restrained on giving out any information about their coup. The hate-slogan in combination with some furious-looking ladies is definitely raising a lot of questions. One thing is certain, though: On April 7, 2016, the big news will be revealed. The countdown until the date has started on www.jeffsy.com.

I really hate JEFFSY”. There could not be a more shattering judgment. On www.JEFFSY.com, one can get ready for the launch of something huge. Usually, YT sends across nothing but chilled vibes with their Good Times attitude, however with JEFFSY they seem to unleash a rather unpopular object into the mountain bike world. During the video interview, sweet Sidney explains why she hates JEFFSY’s guts. Since JEFFSY showed up, it has clearly been going downhill with her boyfriend because he'd rather spend his free time with JEFFSY than with her. Obviously, frustration is inevitable and she is definitely sick and tired of it. However, her boyfriend Trent can’t stop thinking about his new best buddy JEFFSY: All or nothing, exploring the unknown, overcoming obstacles, being on tour together and just having a good time – sounds quite like the best friend ever.

Check out:

Those who wish to participate in the HATE-LOVE debate can do so by using the hashtags #IHATEJEFFSY or #ILOVEJEFFSY on Twitter, Instagram and Facebook. YT will elect the best post and a JEFFSY will be raffled as first prize.

On the 7th of April, YT will reveal the secret about the love-hate relationship about JEFFSY. Stay tuned! More information about JEFFSY can be found on www.JEFFSY.com.

MENTIONS: @YTIndustries

Posted In:
Press Releases


  • 155 11
 2 months of teasing?

mormon girls give it up faster then that....
  • 51 4
 At least Jeffsy doesn't want your mortal soul and ten percent of everything else.
  • 12 1
 I'm so over this. Pinkbike will remind me in a month.
  • 5 5
 Utah girls give it up after a few hours at the local pub!
  • 5 0
 i think its a new bike!!!! hahaha xD
  • 4 0
 27.5+ all mountain do it all bike with probably 140-150mm of travel.
  • 2 1
 Hey, it could be worse, just look at DVO...
  • 1 1
 LOL from a fellow Utah'rd, this made my day Smile
  • 3 0
 29er on the way #Ilovejeffsy
  • 105 1
 My prediction- Jeffsy is a trail bike from YT with either 140mm or 150mm of travel
  • 19 7
 I think its a road bike for sure
  • 16 3
 short travel 29´er?
  • 4 2
 nah. i'm pretty sure they won't make a road bike in the near future. i go with @sampolicky
  • 2 0
 Ahahahah yes! Exactly what I was gonna say.
  • 32 0
 solar powered carbon recumbent with full roll cage
  • 17 1
 Long travel 36er?
  • 6 1
 Dual suspension ciclocross plus bike. Thats jeffsy
  • 27 3
 I wish they could be more black and YT about this matter. #StopPlayingWithOurHeads
  • 8 3
 Is it wrong to hope for a freeride bike or a long travel 29er? Or long travel freeride 29er?
  • 4 6
 My bet is they're releasing a long travel 29er, both fun and rocket fast
  • 30 1
 You're all wrong. Jeffsy is the new rear hub standard, 138.5mm. You hate Jeffsy.
  • 5 1
 Jeffsy is slopestyle
  • 2 0
 You might be on to something, I saw cam zink at Woodward a few weeks ago on a yt slope bike he said it should be available to the public next season
  • 2 0
 Ya that's what it was
  • 1 0
 +69 like for you to do it with JEFFSY
  • 1 0
 #ILoveJeffsy, because I wanted to buy a new slope bike anyway... Wink
  • 3 1
 They did a press week for whatever it is last week in Madeira right? not really a slope style kind of place? its gotta be a short travel 29er, it makes too much sense.
  • 110 8
 That girl is hot
  • 17 68
flag molloser (Mar 7, 2016 at 13:00) (Below Threshold)
 So shallow, man...
  • 41 2
 I like redheads.
  • 7 35
flag c0linmetz (Mar 7, 2016 at 13:33) (Below Threshold)
 Am I the only one that disagrees
  • 15 82
flag molloser (Mar 7, 2016 at 13:44) (Below Threshold)
 Because I actually have morals I get neg propped. Great job, that totally makes sense.
  • 11 0
 "its pretty much going downhill" new dh fr bike
  • 11 2
 @FlowMasterO maybe a 26er ? That'd be pretty cool !
  • 31 2
 I know @molloser How dare anyone say they think another human being is hot! You guys are all savages and ought to be ashamed of yourselves.
  • 7 8
 Cuz why so serious? Now go troll and respond to everything YOU find immoral on the Internet. Get over it!
  • 3 1
 1. It's a bike. 2. That bloke is Steve Smith's brother!
  • 66 13
 I hate JEFFSY, well this shit advertising campaign at least. I'm completely apathetic towards whatever JEFFSY actually is.
  • 3 1
 And I suppose it comes with all the hate standards such as boost in the first place
  • 12 1
 Welcome to Pinkbike, where people complain about a free bike give away.
  • 18 0
 Who is Chester?
  • 7 5
 It's actually probably one of the best bike launch campaigns ever, with all this mystery they've created so much hype, much like the Aaron Gwin news.
  • 4 1
 Nah, I disagree. This pulls the usual tricks required to generate buzz, or go 'viral', the holy grail of any advertising campaign these days. I think it's a good effort without being derivative. While you say it's shit for being apathetic, it's actually quite original compared to other bike marketing campaigns out there. Therefore it's pretty good.
  • 4 0
 Based on your comment their marketing campaign already succeeded.
  • 2 0
 Well said dude I feel the exact same way.
  • 4 0
 I feel a bit bad as I was only being a smart arse and I don't want to insult someone's hard work. Sorry YT marketing person(s).
  • 46 2
 Who is Chester? Who is Jeffsy? Who the f*ck are you talking about?
  • 83 2
 WHERE THE F*CK IS WALDO!!! Who cares about JEFFSY while Waldo is still missing!
  • 15 1
 Chester hates Jeffsy
  • 2 0
 But who's worse, CHESTER or JEFFSY, there's only one way to find out........FIGHT!

Seriously though, we back to shit advertising campaigns again? : /
  • 3 0
 @wonkypazza I don't know where waldo is but I remember finding wally.
  • 2 0
 Same person I know!
  • 26 4
  • 28 3
 E-fatbike 29er with a gearbox and electronics
  • 3 0
 Yeah, pretty sure it is gonna be an aggressive / long travel 29er. Something like the wreckoning or hightower probably.
  • 23 4
 German knockoff of banksy no doubt.
  • 22 3
 Specialized. For sure it's Specialized.
  • 17 2
  • 1 0
 you beat me to it! nice reference game son
  • 15 1
 gingers ???
  • 12 0
 Meh...I think its clever. New trail bike I hope. Love YT stuff...that said I hope they finally bring apparel to the US
  • 13 1
 Angry ladies and "I hate", sounds like my ex's
  • 15 3
 I really couldn't care
  • 13 3
 130mm slack long 29er. suitable for 650b plus. boosted. fox suspension.
  • 24 15
 Swing and a miss. YT trying to be cute and funny but it's just lame.
  • 7 0
 just bought a new capra as my first trail bike. I swear guys if this thing is a more dialed trail bike I'm gonna be so bummed
  • 4 1
 It's a slope style bike
  • 9 0
 Sounds like a new hybrid sativa/indica weed strain.
  • 9 0
 It's a bike I guess...
  • 5 0
 Maybe their carbon slope bike? I though I had seen an interview where they said they where going to release it for public sale.
  • 3 1
  • 7 0
 ive heard that Chester doesn't even know who Jefsy is
  • 6 1
 I hope the bike will be less maintenance then the women in the video seems to be
  • 8 2
 "Brings out my manliness", says the guy with a man bun.
  • 8 2
 Carbon robot dog?
  • 4 1
 Release is right before the 1st World Cup in France (9. - 10. April). But i don´t think we will see Gwin on something new. But who know´s....
  • 5 2
 Whatever it is I bet it will arrive sooner than the Evil Wreckoning I've been waiting for (the same frame that Fanatik has in stock but is prohibited from shipping).
  • 4 1
 My friend is planning on ordering one. It's not even my bike and I'm upset it's taking so long
  • 4 0
 I wonder why these comments were downvoted? I would like the new bike that I ordered. If the manufacturer decides to withhold it maybe I should look elsewhere. What's wrong with that?
  • 3 0
 JEFFSY?? is dat some skinny Long Legged Ladies, with HUMONGOUS booty and flat chest? 29er Fatbike with 100mm travel. YAP! #IHATEJEFFSY
  • 2 0
 No joke this is was my ex-girlfriend. She started withholding the more I rode, which made me ride even more! If only bikes could only put out....
  • 2 0
 And I was thinking if I won the rafflle , "Jeffsy" was the Girl and she would come to my house and do the cleaning in a maids uniform .

  • 3 1
 WHEELSET / COMPONENT GROUP? I guess the real question is who wins in a fight JEFFSY or CHESTER?

  • 3 2
 Probably not gonna be, but I hope for a sick ass steel or ti hardtail, probably plus sized and heaps of fun??? Bring on Jeff, he sounds rad!
  • 2 0
 My guess is downduro bike. 150mm travel with DH geometry but no dropper post routing.
  • 2 0
 Jeffsy is that carbon BB pivot slope bike that has been in testing for absolutely ages I reckon
  • 3 1
 I hope its not a boring roadbike range. Stick with mtb's please!
  • 2 0
 I think they are bringing back the super monster t is what i gathered.
  • 2 0
 I wish it was the slopestyle bike, but I'm sure it's not.
  • 1 2
 Slope style it is
  • 2 0
 I think they're talking about my dog
  • 6 4
 Come on 29er e bike
  • 4 3
 29er Full Suss, pics in the capra thread in the forum.
  • 3 2
 Judging by the current hype of new bikes lately I'm thinking its a 29er
  • 4 3
 Haha I like your style YT! Beer
  • 3 2
 Jeffsy is a 26" mid-fat DH bike.
  • 2 1
 Or is Lenosky finally ditching GIANT?
  • 2 1
 lol that would actually be cool. But hes such a super nice dude that i cant imagine anyone hating on him.
  • 3 2
 Definitely a new trail bike, possibly a 29er?
  • 3 1
  • 4 2
 A new 29er in YT lineup.
  • 1 1
 its a 160 travel E bike, Red heads hate those and hair farmers love them. Razz
  • 1 1
 God dammit they've had more time building up the news than gwin. I'm guessing a knew DH bike??? #IHATEJEFFSY
  • 1 1
 Hoping for a 29er trail bike that's similar geometry to the SC Hightower with a better spec for the price.
  • 3 0
 And an adult-sized XL that has a longer seat tube than a BMX bike.
  • 1 0
 JEFFSY is what JEFFSY does. Infuriate the ladies.
  • 1 0
 There was a bike involved in that?
  • 2 0
 Load of Bollocks.
  • 3 2
 29"?? beurk
  • 2 1
 Fat bike?
  • 1 1
 if JEFFSY was an ebike, I'd hate him too
  • 2 1
 Slopestyle bike maybe?
  • 1 0
 Maybe womens's bikes?
  • 1 0
 Remus also hates Jeffsy
  • 1 1
 Jeffsy is..., hold on a second...: a FATBIKE! What a surprise Wink
  • 1 1
 A big fat motherhuckin plus+ bike
  • 1 1
 Ok Ok . Its a carbon hardtail fat bike . Believe.
  • 1 1
 Jeffsy is a FATTY!~!!!!!!!
  • 1 1
 150mm optional + size trail bike like mojo 3
  • 4 5
 YT is going to 29inch, not bad!
  • 1 1
 It's a new recumbent
  • 1 2
 #jeffsy #aint #shit #if #it #aint #downduro #bro #hashtag #on #hashtag
  • 3 5
  • 9 4
 Not just any e-bike, a 29+ e-bike with 203mm of travel that shoots rainbows out of its headtube badge
  • 7 2
  • 2 0
 I want it, the rainbows but anyway then it could be a pony rollydash
  • 1 4
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