Why Do Luxury Brands Keep Producing Crappy Mountain Bikes?

Sep 11, 2020
by James Smurthwaite  

With Across the Pond Beaver in full swing, we've been covering all manner of new mountain bikes that have been released in a frenzy of activity this past week. There's one bike we resisted covering though, until now. That is the AMD Custom mountain bike pictured above. AMD is best known for producing computer processors, but this week decided to step into the world of bikes with a mountain bike and a cruiser.

A cursory glance will tell you that this bike will serve you about as well as one of their microchips out in the mountains, but its press release merrily boasts of the bike's "twist grip Shimano index shifting, linear pull MTB brakes, dual suspension frame, and a comfortable Mountain bike saddle" regardless (no, we're not sure why Mountain is capitalized either). The kicker is that this thing retails for $299, which isn't that expensive as mountain bikes go, but the equivalent level of bike from Walmart is half that price.

AMD is hardly the first company to brand up a cheap catalog frame and flog it to the masses who don't know any better. Car brands are the usual culprits, and we've seen some howlers from Alfa Romeo, Porsche, Ferrari and other tech brands like Sony in the past.



But the real question is, why do brands do this? To anybody with a modicum of knowledge about bikes, it's patently obvious that they are a waste of time and money but they still keep cropping up. Let's take a look at some of the reasons.

Publicity

Sure, no mountain bike publications picked up on the AMD bikes but they were reported on by PC GamesN, PC Mag, PC Gamer, Benzinga and other tech publications. It put AMD back in the conversation, and then yesterday it was announced that it was preparing to launch updated versions of the Ryzen CPU and Radeon GPU products, despite having reportedly been quiet since the spring.

A small run of a novelty product has got people talking about the brand again and probably did no harm to the algorithms that will thrust its latest piece of news to the top of Google search results and social media feeds.

Selling a lifestyle

While brands don't participate in mountain biking directly, they definitely do want to align themselves with what it stands for. If you go into a Jeep dealership and see a Jeep branded mountain bike on top of a Wrangler, you don't have to know the difference between a Horst Link and VPP to understand that it means the car is as rugged and adventurous as the bike.

In that respect, it's no different to car commercials featuring mountain bikers or Audi sponsoring the Nines competition, or Mercedes the World Cups. Arguably Red Bull has become one of the biggest drinks companies in the world by smartly aligning itself with the right sports and athletes.


It works both ways too. As much as brands want to align themselves with lifestyles, people want to align themselves with brands. Some of us might want to buy a T-shirt representing our favorite rock band or mountain bike media outlet and in the same way, some people will buy a bike based on the brand it represents.

For a lot of people, a bike is a bike is a bike and how the bike looks will be their number one priority when buying one. If you love Ferraris but can't stump up the hundreds of thousands of dollars needed to buy one, maybe a bike is the next best way to feel like you're a part of that brand. In that sense, these bikes are just merch, no different from a branded bottle opener or baseball cap.

Ferrari bike check. Keep an eye out for this 400HP gun coming to a ripping DH course near you....

People actually buy them

That brings us on to our last point. Why do they make them? Because people buy them. Simple as that. If you want proof, the AMD monstrosity that we started off the article talking about has already sold out. Of course, AMD probably didn't order a huge production run, but it has managed to get all the benefits listed above, and still probably made money while doing it too.


When it's done right

At this point, it's worth saying that these things don't always have to end in disaster. The most famous example of a car brand making a mountain bike is the Honda RN-01, which ended up being a World Cup winning frame that captivated the imagination of race fans for years.


We've also recently seen Santa Cruz and Supreme team up on a custom Chameleon hardtail. Yes, there was plenty of eye-rolling in the comments for that one, but at least you know the hype beasts that bought it won't end up with a broken bike the first time it's pointed off road. Other examples include Specialized and MacLaren or Lamborghini and Cervelo producing road bikes or Lotus and Hope's track bike that's set to be raced by Team GB next Olympics.

Supreme.Santa Cruz Chameleon

It's clear that these luxury brands can genuinely produce a decent bike by either collaborating with a brand already established in the mountain bike world, hiring a mountain bike consultant (yes, they exist) or even hiring some engineers to design a bike for you; the problem is they don't have to or need to. If all their customers want is a simple bike with a badge slapped on it to cycle around the park 3 or 4 times a year, why try harder? Why put in all the effort to design a bike that's on modern and capable when buying a bulk load in cheap will be simpler and profitable? Unfortunately, these brands are giving their customers exactly what they want and probably charging a premium for it too. That's why we're seeing all these crappy bikes and we'll probably see plenty more in future too.

Posted In:
Stories Op Ed



211 Comments

  • 361 3
 Why hire a mountain bike consultant when you can read the comment section here? Big Grin
  • 12 1
 Comment of the week ^^^
  • 41 0
 Anyone else read this article and immediately think “my cassette costs more than that bike?”

That bike sucks, but damn good stuff is expensive
  • 11 1
 @mtallman2: i recently was thinking about which parts on my bike cost LESS than my first mountain bike and the list was short.. handlebar, stem, brake rotors, grips, tires. ouch
  • 6 0
 @twonsarelli: On point!

I have friends that wants to get into mountainbiking, and they typically want to spend less on a whole bike than the fork on my bike cost.

A hardtail with slack geometry would actually make that possible though...
  • 12 0
 PB has the world biggest catalogue of MTB consultants!
(Guys, don't forget to edit your skillset on LinkedIn)
  • 29 0
 Hahah! If they listened to the comments section the bike would be impossible to build. It'd have to have two of everything on the components so they don't make the apparently obvious mistake of speccing 'the wrong one'. It'd also have to be short, playful, extra long, stable, pops in the air, sticks to the gound with exciting colours that are plain and dark and small sizes for big riders and big sizes for small riders.
  • 12 0
 @DidNotSendIt: Doesn't that explain the Grim Donut? Smile
  • 1 0
 @korev: pretty much. I was actually going to write it sounded like that but forgot to add it.
  • 4 0
 Its amazing how many people who dont actually work in the industry speak with such authority on said industry
  • 2 0
 @usmbc-co-uk: Which industry? The actual mountain bike industry? The broader bike industry? Or the branded crappy merch industry?
  • 2 0
 Looks like further sanctions on China made shit bikes are in order, passing this to the powers that do things. Thanks for the heads bucked.
  • 2 0
 Do What I do; Co/Re-Brand stuff all the time by slapping on a well made sticker over the label I don't like
  • 1 0
 @thevids: My coworkers get upset about the idea of paying HALF...HALF the MSRP of my fork ($1250).

$500 if over the line.
  • 9 0
 The Santa Cruz/Supreme collaboration had an untold amount of urban label know-it-all douchebags (i.e.Supreme f*ck bois), hyping it up all over social media. Keeping in mind none of them had ever heard of Santa Cruz beforehand.

Number of Santa Cruz/Supreme Chameleons that have been ridden on trails? 0

Number of Santa Cruz/Supreme Chameleons that are still hanging on walls in some douchebags loft? All of them.
  • 4 0
 @korev: we all contributed to the Grim Donut. Must remember to update CV accordingly.
  • 2 0
 Was reading through the article in preparation of shitting on Supreme in the comments and then there it was.

Same as that Louis Vouitton wrapped bike that popped up at one of the bike shows a good while ago.

500 quid for a phone cover!?

Get f*cked and eat my shit while you're at it.
  • 1 0
 @excavator666: woah... some really strong feelings there buddy...
  • 2 0
 @twonsarelli: a decent tire now costs more around as much as my first bmx in the 80s. At the rate I’m riding now, I’m going thru probly 5-6 80s bmxes a year......
  • 2 0
 @streetkvnt-kvlt: iT's A cOlLeCtAbLe BrO!
  • 1 0
 @Finlay09: hahahaha thanks for that laugh out loud moment man! ????
  • 69 0
 Will never forget seeing Minaar ride that RN01 at Deer Valley. Bike still looks amazing....if I had one it'd be on a lighted, rotating display in my living room :-)
  • 10 0
 That RN01 is awesome! Honda makes great MX bikes, so not just a car company making a MTB.
  • 6 0
 Note: this Honda is clearly not the car one.
  • 5 0
 So sad they destroyed them Frown
  • 4 0
 @davemays: Except one hanging on GM's bike shop wall.
  • 1 0
 @pioterski: really? gonna go check that later
  • 6 0
 @davemays: nope
Minnaar has one
The Honda museum has 1 or 2 - you can see it in videos / photos folk have taken
The guy who designed it has 1 in his personal collection
There is one that was stolen without the gearbox somewhere
There is rumoured to be one in the US
So not al were destroyed
  • 1 0
 Is there any bike you'd take over the RN-01 if given the choice?
  • 1 0
 @Craigatdescentworld: there was at least 2 4x non gearbox honda bike too
  • 1 0
 I’m going to find one just to make sure you follow through with the display in your living room.
  • 39 1
 I always love it when I see someone selling a 'rare' Porsche or BMW bike claiming that it's was worth like $10k new and they're selling it for the bargain price of $5k or so when they'd be lucky to get half that, unless they find another sucker like themselves to sell it to.
  • 16 0
 It will have scratch marks on the oddly shaped tubes from being crammed into the folded-down seats of their X5 or Cayenne. People do this and I cannot understand how they can spend $100K on a car, and not think about a hitch rack.
  • 55 0
 @twozerosix: because they couldn’t finance the hitch rack into the price of the car...
  • 1 0
 Aren't the Porsche bikes made by a proper MTB manufacturer that said? Sure there was an article on here about them a while back.
  • 2 0
 @alexhyland: I think they used to have bikes by Votec
  • 5 0
 @twozerosix: cant. It hurts the aero bro Razz
  • 4 0
 lol yep. I've had a Corona and a Jeep bike. I didn't buy them they came in a lot from the auction! The corona one was so crappy (the beer btw not the virus) that it makes the AMD look good.
  • 1 0
 @swassskier: yes, votec/porsche bike was nice
  • 1 0
 @fracasnoxteam: it was a collection of high end components but in a bit of a weird mix if I remember it right? Basically a neutered MTB or a heavy/slow flat bar road bike?
  • 1 0
 @twozerosix: Watching people with convertibles scratching their heads with a bunch of huge foam boards they just rented from the surf shop on the way to the beach is brilliant entertainment.

Although i have seen actual surfers holding their boards down in the car as they drive to the beach with the top down. I mean, if i'm buying a car, can i get the boards on the roof is a priority in the decision making process.
  • 1 0
 @lambypie: I mostly remember super massive frame tubes and weird double crown fork, german style
  • 1 0
 Rotwild did a collaboration with Mercedes for an actually capable "branded" bike. I'd imagine one of those might have held some value for collectors
  • 3 0
 @Aquapussy: Haha! Back in the 80's I bought my first actual purpose built MTB (had a few used prior). It was branded Bridgestone (a tire company). Shimano oval-tech Bio-Pace, plastic head set, bottom bracket mounted plastic shimano brakes. I saved all my money for a year of mowing lawns, the sweet ride cost about $450 USD, it was TITs!! Still laying in my uncles yard. I'm gonna retrieve it one day... I boasts "Narrow handlebars for instant control"

here it is...

www.sheldonbrown.com/bridgestone/1988/pages/bridgestone-1988-09.htm
  • 4 0
 @TW80: Bridgestone actually has a small bicycle division. They make road and track bikes as well with their own factory in Japan. Their vintage road frames are somewhat sought after here because of their rarity. Your bike is more legit than these other cross brands.
  • 2 0
 @TW80: I have a 1985 Bridgestone road bike. THey are legit bikes. It's in pieces right now, but I would like to keep it retro and continue riding it.
  • 2 0
 I love reading craigslist ads for these types of bikes. "Ultra rare", almost as amusing as seeing those Schwinn cruiser prices.
  • 32 0
 I had a Jeep branded mountain bike as a kid, at 12 years old I just assumed anything branded Jeep must be the shit! I'm sure any clueless tech dad sees AMD making a bicycle and assumes that's just what his kid needs, after all if you can design a micro processor how hard can it be to design a bicycle eh?
  • 5 0
 i had one also for about a week before i realized it was a POS, returned it to sears and bought a trek 4300 from LBS.
  • 14 0
 I had a 20” Jeep single speed “mountain bike” as a kid. Put a bunch of GT and Dyno parts on it to make it a BMX. First ride I dropped off the sidewalk and the head tube came right off.
  • 3 0
 I'm a tech dad. And, hell no! My kids aren't super into bikes, but my son has always gotten my hand me downs. Worn but functional real mountain bikes. SMH
  • 17 0
 I have a Fuji/Marlborough bike that my neighbor gave me. It sits unused in my shed. It is a wonder what if any input Fuji had with the bike. Boat anchor crap.

Anyway, I tried to give it to my 10 year old, but she smokes Newports and wouldn't touch the thing.
  • 1 0
 @viccuus: hahahaha thank you for being a real parent.
  • 25 0
 Commonly these kinds of bikes with brand names on them are licensing deals. The brands themselves dont develop the bikes at all. They sell the right to use their name to a third party who then sells the bikes. The third party is likely a company who's niche is selling licensed brands on random products. Not sure about the AMD deal, but for sure the car company bikes like GMC and Cadillac fall into this category.
  • 8 0
 Exactly. PB missed this. 100% these are licensing plays. I worked for a company this is king of this, Kent International. License a brand and build bikes with their name on them.
  • 2 0
 In a different lifetime I worked for a large company in their recruiting/marketing area. I could open up a catalog from one of our suppliers and get stuff like this. Nike golf polo? That would look great with our logo on the other side of the chest and we can sell it to visitors in the gift shop.. Drinkware, teddy bears, jigsaw puzzles, cycling jerseys, all with the company logo. These bikes are no different. A cheap stock bike customized with whatever graphics for the purpose of promoting X brand.
  • 1 0
 @mikealive: or you could do this... spend a f*ck TON of money to get a special bike made to promote your brand... this project was kind of insane.... www.bloomberg.com/news/articles/2013-10-11/why-this-11-000-bicycle-makes-sense-for-hermes
  • 1 0
 @eriksaun: That is.. that's f*cking nuts. To be fair, that is a very nicely made city bike and I'd say it falls in line with their 'luxury brand' or what not. It's roughly 10x over priced for what it is though, wow.
  • 23 0
 Just for a look at the scale of AMD: in 2019 and did 6.73 billion USD in revenue. That’s approx 750K per hour.

If they sell 10 000 of these bikes that equals 4 hours of normal sales. Furthering the question “why bother?”
  • 22 0
 Especially when you already have a good product(name), why put it on junk.
  • 24 0
 That's almost more than Pinkbike makes off their calendars!
  • 16 0
 Maybe for a tax break or some sneaky accountant shit. Or a sneaky way of taking over production real estate in China?
Its not because they wanted to enter the bike biz, thats for sure
  • 3 0
 swag for the fanboys?
  • 17 0
 It's obvious and the article clearly answered your question "why bother?" Selling these bikes has nothing to do with the profit made off the bikes themselves, if there even was any profit. It's a marketing campaign, not much different than making a TV commercial or sponsoring a sports team so they can put their logo on the jerseys. What makes this slightly more clever than many other types of marketing is that even if the sales revenue from the bikes is just enough to cover the production costs so AMD breaks even, they have essentially made a large scale advertisement for free. Each of these bikes is like a little billboard with their logo on it and soon they will be scattered all over the world. Not to mention every publication that writes an article about these bike, such as this website, is giving AMD an additional advertisement for free. Any profit made off the bikes is meaningless pennies and just a tiny extra bonus. AMD just created a multi-media worldwide advertisement and they got their customers and their customer's favorite websites to pay for it. That's why they bother.
  • 6 0
 It does not compute!
  • 5 0
 @robw515: exactly, check out how many times AMD has been mentioned on this page alone
  • 2 0
 @jrocksdh: the funny part is that one of the biggest tech reviewers also is an MTB guy. I heard from him about this shitty bike and was shocked that he actually rides DH....
  • 1 0
 @jrocksdh: this was my reaction - they are absolutely destroying intel right now; maybe this is an intentional move to dial back the hubris so they don't get cocky. Smart management move...
  • 1 0
 @robw515: I do not think it is for advertising. Brands like this usually put out very sleek and professional ads that hold to the high standards of the brand itself. Brands are very careful of guarding their image because it has actual dollar value.

These bikes are cheap looking and I am sure they ride poorly and fall apart quickly. Having thousands of these bikes laying broken and discarded across urban centers does not provide the publicity they are looking for.

I am guessing now that it was a friend or relative of an executive who just wanted a pet project so they launched their own bike.
  • 2 0
 @davevdw: We don't really know how many they made. Could be thousands, could be 100. All bought by AMD to stay at their factory to be ridden by employees and falsely made to look like they are for the public.

Who knows?
  • 1 0
 @Serpentras: do u have a link?
  • 1 0
 @robw515: Yup, this. Any publicizing (good or bad) is still advertising, and that equals good to the company.
  • 25 0
 That Honda really is a special bike. Absolutely beautiful!
  • 15 7
 I know I'm going to get insane hate for this, but the Santa Cruz Supreme bike is kinda lit
  • 5 0
 @DaFreerider44: It's a cool paintjob... but if I'm remembering correctly they cost way more than the normal bike for no logical reason
  • 12 0
 Isn't that Supreme's business model?
  • 2 0
 @gtill9000: Never even heard of Supreme. What are they?
  • 3 0
 @JSTootell: really really expensive designer tshirts and the like. www.supremenewyork.com/shop
  • 2 0
 @DaFreerider44: needs a dropper
  • 2 0
 @lognar: Between my mountain biker gear, roadie spandex, and horse sweat covered jeans, I don't think I am their target demographic.
  • 20 0
 The mention Honda being a car company but hasn’t Honda been making dirt bikes for like 100 years?
  • 12 0
 And robots, and scooters, and lawn equipment, and jet engines, and this fun unicycles from the Ok Go video, and, and...
  • 2 0
 I used to own a '99 CR250. Since I was not up to the power it had I sold it. One of the worst descisions I ever made...
  • 5 0
 Honda is an engine company. They put the engine in things. These things tend to run very well for years with minimal maintenance costs.
  • 2 0
 @Muckal: I minute of silence is due.
  • 17 0
 Other companies: Lets just cash on in brand value with cheap rebadged frames.

Honda: *Builds the greatest mtb ever created*
  • 6 0
 That's kinda how Honda does things. They are either 100% committed, or zero.

Except...superbikes.
  • 16 0
 AMD = All Mountain Downcountry

With those genre bending capabilities, it's no wonder it sold out
  • 16 1
 They build crappy bikes because those brands aren't supposed to build bikes
  • 27 0
 Imagine Specialized trying to build a processor.
  • 28 1
 @Ryan2949: out of all bike companies, they’re the most qualified. They already have lawyers, a ceo who microdoses and silicon valley drones riding Kenovos ;pp
  • 3 0
 @Ryan2949:

?? brain shock??

Case in point
  • 3 0
 @enis: The problem with Brain is that it *doesn't* have a microprocessor. Its pure mechanical approach is too slow and too dumb.
  • 15 0
 26 ain't dead!
  • 10 0
 I understand why cheapo, big-box store bikes have to be full suspension for marketing purposes even though (at least in theory) if they were just simple hardtails they might have better, more durable, and more rideable components. But could you do a feature where we get to see how those garbage, big box store full suspension bikes are designed and built? Like who is the dude on the forefront of Walmart fs bike design?
  • 11 0
 Not only did Honda build a killer bike, they also had the sense to build a competitive team to race said bike. No half a$$ing on their part!
  • 4 0
 I'm gonna take a leap and say compared to the other bikes displayed in this article the development of the Honda was a bit more expensive as well
  • 1 0
 @leopaul: You would hope! Otherwise some "bike" designer at Ferrari is a smooth talker! lol
  • 9 0
 AMD needed something to get the conversation away from Nvidias recent announcements of killer graphics prices, some at shockingly good prices and they decided that.... mountain bikes...? was how to do it.
  • 10 0
 that Honda still looks fully gangsta now. Showa forks blingin.
  • 2 0
 That Honda has nothin’ on the Yamaha Motobike my younger brother had in the ‘70’s
  • 5 0
 Anyone remember the kona branded ford focus? I think it had a small Kona logo the side molding and came with a decent kona hardtail and roof rack. I never was a fan of the focus, but I do think that is a much better way to do it compared to the brands discussed in this article. Although I wouldn't ever call ford a luxury brand.
  • 1 0
 The molding going down the side of the car did have a Kona logo. The molding also was made to look like tire tread. I'm not sure what bike they came with, but I definitely remember it being a real Kona out of the normal mountain bike line. I had a buddy that bought one second hand. Decent car and kind of cool marketing. He didn't get the rack or bike in the sale.
  • 1 0
 And don’t forget the Kona stage 1 Colin McRae limited edition mountain bike. That had some Ford branding on it as well.
  • 1 0
 I remember the VW Jetta Trek. My first exposure to mountain biking, if I remember right.
  • 4 0
 I used to work in a shop that carried Colnago. I built a few of the Ferrari bikes (2005ish) - they were kinda heavy, but otherwise pretty sweet. I think they were painted alongside the cars in Italy with the same paint? They seemed a little nicer than the cobbled China frame w/ brand logo than this article is talking about though.
  • 7 0
 Pinkbike should try to license the Grim Donut to a clueless tech or car company...
  • 7 0
 Mercedes AMP bikes were actually pretty cool back in the day
  • 7 0
 AMP bike with Mercedes logo was top end then.....
  • 4 0
 Companies that did proper high end spec bikes. Recently Lambourghini, and Aston Martin.
www2.astonmartin.com/live/news/2017/11/02/aston-martin-unveils-special-edition-storck-bicycle
  • 4 0
 BMW actually did quite a novel one, BMW Q6.S?? It had the sort of linkage/telescopic forks from their motorbikes, telelever I think?
www.retrobike.co.uk/forum/viewtopic.php?f=41&t=402804
  • 3 0
 As a "hypebeast" I really wanted this bike and I still do, I'd update the components and ride the shit outta it.
  • 5 0
 Yes, it's a gravel bike, but here's an example of a brand affiliation done right:
blog.3t.bike/2020/03/13551/3t-for-bmw-exploro
  • 3 0
 Do cheap shitty bikes that cost more then they should actually turn people off to biking? The go and spend couple hundred bucks on a bike that should have cost $50 and it is no fun to ride. They probably don’t think hey my shitty bikes sucks, they think man, bikes and biking just suck. Food for thought or for a podcast???
  • 3 0
 Brands do such products in order to protect their registered trademark. If they don’t cover a wide range of product (usually close to their core business i.e transportation for car companies), their name can be used by third parties without any royalties.
  • 3 0
 I honestly thought the AMD bike was a joke or at least a cleaver marketing strategy from Nvidia or something. Oops.


On a similar level of effort to the Honda, there was the Audi Ebike concept/prototype. At least some serious engineering and budget went into that. Although, it's not going to be entered into EWSE (or whatever they're calling it) anytime soon.
  • 6 0
 Classic F1 Merch, low cost, high margin shit that no-one needs.
  • 1 0
 Been to two F1 races here in the States. I can vouch for most of the merch being department store level...nothing special or worth the crazy prices.
  • 4 0
 This illustrates how many bullshit jobs that exist in the corporate ecosystem. Someone was paid career money to make these crappers come to market.
  • 2 0
 Producing crappy bicycles allows is often a tokenistic approach by companies to show their commitment to lowering carbon emissions.

Historically the motor car industry (motordom) has been largely anti bicycle, they don't want to produce bikes people will enjoy riding, because then they might ride to work and be less likely to buy that second car.
  • 5 0
 Cuz a lot of wealthy people are cheap cunts and they think bikes are supposed to be worth about 300 bucks.
  • 1 0
 Cents? 2 cents
  • 8 4
 I drive a Toyota for its reliability, and ride the Toyota of bikes: Banshee.
  • 21 2
 Pfffff Banshee what are you smoking? Would have to be Giant
  • 1 0
 @housem8d: You consider Giant Bikes Reliable? I guess my friends bikes are just lemons then. . .
  • 4 0
 @housem8d: Yeah I love Banshee as a company, but they're way too rare to be the Toyota of bikes.
  • 1 0
 @wmoody54: I was just referring to the reliability factor, I've had mine since 2013 and haven't needed to touch my bearings, and have had zero failures on the frame, My Tacoma is also from 2013 and besides fluids I haven't needed to fix anything.
  • 1 0
 @unrooted: I mean, my 165000 mile 2012 Ford Fiesta has had zero repairs either.

Okay, I cracked the oil pan taking it off road. But I am still driving it that way. Also taken it to the track.
  • 2 0
 @JSTootell: my other car is an 05’ Toyota Matrix with 220,000 and zero issues.
  • 2 0
 @unrooted: Unfortunately, the F150 had a cow rip the mirror off. But duct tape is still working.

(true story)
  • 1 0
 @JSTootell: You are one of the blessed few as most have bad trannys by 80k.
  • 1 0
 @housem8d: I agree, Toyota is 1000% percent Giant. Reliable but average
  • 1 0
 @trails801: If you are referring to the Fiesta, you're right. Ford KNOWINGLY put in a shit auto transmission and then kept right on going with it, denying the whole thing. Pretty f*cked.

On the other hand...my is a manual transmission Smile
  • 2 1
 Because most people who buy luxery items do it to feel cool and show off. They won't need the power or performance or a Porsche. Same with the bike, it's a pos but slap a sticker on it & joe blow will just see the brand, buy it and garage it. AMD's bike must be aimed towards the aging married out of shape gamer crowd. Fat hubby says to wife "Sweety if I can buy the new 24 core cpu I swear I'll start excersizing" One stop shop.
  • 5 0
 It’s McLaren, not MacLaren.
  • 1 0
 They sell because the buyers don't know any better. AMD is a multi-billion dollar global company, so you might expect some kind of due diligence to ensure they're putting their quite valuable brand on something at least just decent. But really all that matters is the branding, getting the branding out there in front or more eyeballs, giving the impression that someone somewhere inside AMD cares about something besides boring-ass computer chips, just like us!

Same reason PB blasts their logo all over a bunch of merch. I've never even looked at the PB store, but I would assume if I got a bandana or t-shirt with the logo on it, that it should be at least halfway to decent since people would likely try to wear it riding so it has to hold up a little bit. But I also wouldn't be surprised if it was some $1 wholesale piece of crap t-shirt that would fit in well at a Walmart and disintegrate in 2 months, because _the branding is the point_, not the actual product.
  • 1 0
 Hahaha, yeah. Also Jeep mountain bikes have been notoriously shitty throughout history. You think they can engineer, and make a Jeep, but then they take a Wal-Mart BSO, and slap Jeep logos on it usually. Apart from their most recent ones. Oh well. I absolutely love how they plugged Jeep in this article, like the last 30 years didn't happen. At the end of the day, "oh f*cking well".
  • 2 0
 I know a lot of people who will say "I love my Jeep, but...not the best quality".

I would not ride a Jeep engineered bike.
  • 1 0
 What is worse than these is the annoying habit of some consumer goods retailers handing out freebie "mountain bikes" along with any purchase worth more than a couple of hundred. Not only they are worthless as bicycles (my neighbor has two laying in his garden, both missing major components) they also litter every bike related buy/sell forum (usually in the box or unridden, the fork assembled the wrong way more often than not). Just complete waste in every level imaginable.
  • 1 0
 "these bikes are just merch, no different from a branded bottle opener or baseball cap."

Do you think there are baseball cap nerds laughing about how dreadful a Ferrari cap is?
the worst ones are where they are actually very expensive. Ive had people, who are not bike people, but know i am abike person, show me this "sweet, super expensive" bike, or ask me if i would consider buying this super expensive Porsche, or BMW, or whatever. The bike is like, £10k and i've struggled to explain to them that there is barely 500 quids worth of bike there and just a glance at the geometry tells you it will ride like a bag of ass.
  • 1 0
 To offset their tax? Is probably the most likely answer. Tax is only paid after expenses. So they buy/set a cheap 'crappy bike company' add their logo.. sell a few crappy bikes to make up for their costs and make a bucket is tax savings..

Everyone else is doing it.. look at amazon.. I am sure if you look further away these large companies own a lot of 'crapy products' companies to the same effect.
  • 1 0
 BMW is still doing this, too. The bikes are shit.

Essentially a company comes along and says: "we want to make a BMW bicycle." There's then a little bit of talking, some lunches, about 5000 unnecessary meetings and then someone finally says: "sure, we'll take your money. Just stop bothering us."
  • 2 0
 We need to gather up all these brand name bikes and have a brand names on shit bikes world cup! First bike to make it down the hill, or furthest, with the most components still intact, or attached, wins!
  • 2 0
 My guess: it's cheap bike brands paying licensing fees to sell cheap bikes for more money with branding that buyers are sure to recognize.
  • 3 0
 Because no outside industry understands cyclists. If you don't ride you don't get it.
  • 4 0
 I just want one run on that Honda.
  • 3 0
 You and me both
  • 3 0
 Please can you guys do a field test of these bikes? Genuinely curious to see which brands actually did their homework...
  • 2 0
 If you check out GamersNexus on YouTube, the host is an avid mountain biker. They also produce some of the best computer tech reviews on YouTube.
  • 4 0
 I almost bought a Ferrari bike, meant to call Fezzari.
  • 4 0
 Read title ---> straight to comments
  • 3 0
 can't wait for the specialized GPU dropping in 2020, using a $10 desktop calculator.
  • 1 0
 The guy in the Tuareg is carrying a fair amount of timber. Do you think VW meant to recruit a presenter that basically said fat unfit people drive their cars? I mean they do so maybe they did.
  • 1 0
 just an 'everyman' representing! bro plus he fit in with the whole comedy gag thing they had going
  • 3 0
 My computer just crashed, it’s probably that crappy Santa Cruz processor I used.
  • 3 0
 Waiting for the branded Grim Donut. Tim Hortons model for Canada, Dunkin for the USA.
  • 2 0
 I once had a guy at Home Depot look me dead in the eye and say very proudly, "My friend gave me a bike made by, FERRRARRRI."
:Thats cool", was my response.
  • 1 0
 Growing up, a buddy of mine use to have a Porshe Hardtail that had Dh looking forks on. I think it was called the Type S or something. It was actually cool for that era. Id say around 99-01.
  • 1 0
 Tbf, the Land rover frame I had was amazing (once it had proper parts on it, including a fork 60mm longer travel than what it came with).
  • 3 0
 I’m still waiting for the Honda to be released lol
  • 2 0
 Their gearboxed ebike could spur the ebike development, if it was any good.
  • 2 0
 Funny the Renault bike doesn't have the NRS suspension Renault designed for Giant, now that the FSR patent has expired.
  • 1 0
 I kind of miss the look of those older Maxxis Minions on that Honda. Kinda wish they would also offer throwback graphics, something less flashy, as an alternative.
  • 1 0
 Honestly, I think they did at one point- check the rear tire on Luca Shaw's V10 out

www.pinkbike.com/news/bike-check-luca-shaws-mullet-santa-cruz-v10-downhill-southeast-windrock-2020.html
  • 3 0
 They may be duffers but this still warrants a group test.
  • 3 0
 Forget about the Grim Donut. It is time for Pinkbike to develop a car.
  • 1 0
 We had a BMW bike in the shop and was a piece of garbage. I was only slightly better than a department store bike, which is hardly praise.
  • 1 0
 The SUPREME bike should've been a brick or bag of Sh!t with "MTB" on the side, probably would've sold for more than the Ferrari bike for Supreme fanboys.
  • 1 0
 To be fair, nobody ever made a full suspension folding mountainbike before Ferrari as far as I know. There probably is a reason for that though...
  • 1 0
 I wouldn't buy any of those bikes. But I would not those dahm expensive bikes either! You could buy dahm car, yes it's not new but still.
  • 1 0
 Don't forget the Ducati MIG-RR! Granted, its not a Ducati, but it is a sweet e-bike!
  • 2 0
 to be fair though...Minaar could have probably won on a huffy...so...
  • 1 0
 Wish that V8 TDI Touareg was available state side.
On and what about those hawt KTMs ?
  • 1 1
 NA doesnt deserve a proper diesel market lmao Hopefully they will get the same hype awd systems are getting these days, creating variety
  • 1 0
 Fun fact: Ferrari mountain bikes were made under license by Turbo,in Mexico.
  • 2 0
 At first glance that BMW bike just looks like it was hit by a bus
  • 1 0
 Just like their cars then
  • 2 0
 As a proud owner of a Santa Cruz Chameleon I am deeply offended by this
  • 1 0
 at least the alfa romeo seems to be specced decently, although I just looked it up and it cost $5k so never mind
  • 1 0
 Honda wing logo makes me think it came from their motorcycle division, not from cars
  • 2 0
 Give us a Pinkbike branded bike!
  • 1 0
 i was hoping to see honda here. still looks great. i wonder at what level would it be if they continued!
  • 1 0
 You can slap a Supreme logo on anything and charge 100x more than it's worth.
  • 1 0
 Nice sly move pushing a link to branded PinkBike shirts!
  • 1 0
 actually theres one in the pic up there, doh
  • 1 0
 What does the rear shock consist of on the Sheridia? And that head angle!
  • 1 0
 But where are the huck-to-flat tests?
  • 1 0
 Where can you buy those orange tires? Asking for a friend.
  • 1 1
 I've been using AMD parts in my pc's for years. Thinking of reconsidering...
  • 1 0
 would anyone here buy any
  • 1 0
 My mum has a 30 yr old pushie made by Toyota that has drum brakes....
  • 1 0
 AMP Research making lux car branded bikes in the 90s
  • 1 0
 The Mercedes AMP at the time one of the best!
  • 1 0
 Supercycles in the housssssse
  • 2 1
 The AMD mountain bike, 'Incel Inside'.
  • 1 0
 they are built for Carshows and expos not function.
  • 1 0
 Let's go to bike park with this bike
  • 1 0
 Just imagine if AMD did the same thing to their Formula 1 team...
  • 1 0
 Man I want a media outlet t-shirt all of a sudden.
  • 1 0
 The quick release on the BMW bikes shock.... YIKES!!!!!
  • 1 0
 Isn't that Ferrari an old Marin Mantra with a hinge?
  • 1 0
 Hell yeah
  • 1 0
 Pms bikes)))

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