Wiggle and Chain Reaction Cycles Merge Confirmed

Feb 12, 2016 at 6:50
Feb 12, 2016
by Pinkbike Staff  
 
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Wiggle and Chain Reaction Cycles announce today that they are to merge to further strengthen their position in the global online retailing world of cycling, running, swimming and triathlon (tri-sports) products and accessories. The transaction is subject to a number of regulatory approvals, including merger control clearance from the Competition and Markets Authority (CMA).

Together the combined business will be able to supply a broader offering and a stronger platform with which to attract new brands and compete in the wider cycling and accessories market. Financially, the combined business will have revenues in excess of £300m.

Wiggle and Chain Reaction Cycles

Stefan Barden, Chief Executive Officer of Wiggle, said:

In the global online retailing market in which we operate, there is a compelling industrial logic for our two businesses to come together to become a stronger force. We have long respected Chain Reaction Cycles as a business and share its values and commitment to delivering the best possible price and first class service for its customers. Like us they have a deep seated love of cycling. The combined business will offer all customers an extended range of brands and products, with Wiggle’s strength in tri-sports and road cycling complemented by Chain Reaction Cycles’ strength in mountain biking, BMX and road cycling too. The deal propels Wiggle faster towards its objective of building a global online champion and a major British export success story.”

Chris Watson, Managing Director of Chain Reaction Cycles, said:

This is an exciting new chapter for the Chain Reaction Cycles brand. Since the business started in 1984, we’ve grown strongly from our mountain bike origins in Northern Ireland to meet the needs of more MTB, BMX and road cyclists across more countries. Coming together with Wiggle is a great way to continue that growth, as a global force in cycling and a leader in technology, eCommerce and innovation.”


MENTIONS: @ChainReactionCycles

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171 Comments

  • + 163
 To everyone who's gonna chime in screaming "SUPPORT YOUR LOCAL BIKE SHOP!!!1!11!!!1": You may not realize this, but times are changing. Shops need to change their business model and adapt to this new world in order to survive. Don't ask me how they should do that, because I don't f*cking know. All I know is that there is no reason for me to go to an LBS to get a Zee derailleur and shifter when I can get the entire drivetrain minus the cranks and the cassette tools I need to install it for less money. Old industries and businesses are being taken by storm in the new world of the internet. We're seeing it with taxis/uber, and we'll see it with LBS's/CRC-Wiggle. Adapt or die.
  • + 30
 Most lbs' in Australia are competitive in price with online now. A few years ago they weren't and a lot of peoples habit has become online shopping. I used to be online only and now I'm pretty much back to the shop, and I honestly don't think it costs me anything
  • + 60
 Bikes shops will learn to adapt. My local shop has been willing to negotiate pricing on certain items enough to keep me coming back. For me, dealing with a good local shop has enough benefits to make buying from them worth the extra price most of the time. Besides that, Chain Reaction Cycles and Jenson USA aren't gonna tell you where the good trails are and invite you to the back of the shop for a beer.
  • + 32
 The thing with a bike shop is they need to play to their strength, which is immediacy. I can get down there and pick up some quicklinks/stans fluid/a tyre/tubes/whatever I need - right now, if i need it for a trip or upcoming ride or whatever. With online I have to wait a couple of days or pay through the nose for express shipment. I feel that sometimes when I've gone to my lbs in a hurry I left wishing they were better stocked with consumables. I know they can't stock everything, but I mean, things like stan's fluid are just obvious, no?
  • + 26
 My closest shop is run by mennonites...and even those guys are doing fine. I give them all the work I can toss their way, because they do a great job and are very nice guys, but I rarely buy parts. However, when I do, they are generally pretty dang competitive. Bought a M980 XTR rear mech from that shop for $5 less than CRC. I even told them i'd pay an extra $10 for the convenience of having the part right away, but they wouldn't take it.

I hate building wheels, so they get lots of wheel builds from me, and not only are they one of the cheapest wheel builders i've ever found, but their builds are comparable to the best i've seen.

It seems to me that the local LBS's best opportunity to remain relevant and competitive lies in service, not in product.
  • + 16
 One definite way to atract customers is getting people who knows bikes and actually rides them. there is nothing more infuriating tha. going into your lbs just to listen to a canned sales speech. I can freaking read it online! give me actual advice like what tires are good for the area, tell me where the trails are, sell me things according to my ability. thats why the good lbs are usually the one run by cyclists they make it an actual enjoyable experience to go there. you learn stuff that you would not online, but the more corporate bike shops go the faster they will end.
  • + 5
 CRC is my lbs but still too dear. Theres cheaper online shops now.. Its handy to go to when need something sameday but..
  • + 22
 How about selling bikes at reasonable prices and rendering awesome f#cking customer service. In 20+ years of mtn biking I can count on one hand the number of bike shops that have impressed me.
  • + 3
 To be fair the shop at side of crc warehouse is very good, their workshop and staff are biker based and the stock they have is unreal... Smile
  • - 3
 My lbs' s all are online, for good pricing you have to wait for the right time I admit. We do have an outlet store tho with regularly 50% off everything
  • + 4
 @TheRaven, you hit it spot on in your last paragraph, I work a full time 50+hours a week job and than work part time at my LBS as a wrench in the summer for discounts on parts. However the shop I work for is all about service, service, and customer service. We help those in need who can't afford new parts or service but rely on the bike for their job. I live in a country who's dollar is shit and the province I live in is one of the poorest in the country, our shop is going strong and we hardly ever sell a zee or even XT grade components. But once again 80% of the bikes we service are all under 800$.
  • + 18
 Ill third the service mention. I'll never be a bike mechanic, nor do I want to be. I'll change tires/chains & simple shit, but I maybe need a fork serviced once or twice a year; a wheel built every two years; why spend the time messing up learnin these skills when I can hand it to a pro who's done it a thousand times? I'm at point in my life where 50 bucks here in there is forgotten, but a bike ride being ruined by my ineptitude in bike mechanics is never forgotten. My shop gives me good prices too, so unless it's 40+% off on CRC then it's not worth it to use them. Shops will always be around, but the ones that stock tonnes of gear will become fewer and far between. I don't think that's the end of the world.
  • - 1
 ....
  • - 35
flag mattfitz (Feb 12, 2016 at 9:27) (Below Threshold)
 A Canadian bemoaning the cost of things? Cry us a river mate, you still live in a very rich country.
  • + 4
 @JesseE - damned site won't let me like that reply 1000 times, as it deserves.
  • + 7
 @robwhynot yeah!

@mattfitz everything American is like 30-40% more expensive than it was last year, so compared to the other developed countries, yeah, we're whining about bike prices. That said, you've gotta assume 99% of the users on this site enough spend a poor country's average salary on bike shit just for fun, so this site's demo is generally quite privileged.
  • + 8
 Working at a bikeshop, to be honest, we aren't incredibly worried about our future of having to compete with these businesses. Maybe its our customer demographic that we're fortunate to have, but if there is one thing we have experienced that we can stand by as fact, more times than less, people who buy parts for a good deal online often buy either the wrong parts, or they buy the big things that they think is everything they need, while leaving out all the small things that they don't even know are bike parts. And then where do they come after scratching their heads? You guessed it.

We like giving advice to people when they are looking to upgrade, but if there is anything that will hurt a small business, its spending the 30 min to an hour (sometimes 2) of our valuable time explaining build kits, fork servicing, etc, to people who will turn around and go buy from somewhere else. And granted, our biggest customer base is the person using their bike for commuting, and when it comes to re-gearing or changing handlebars, they have no idea what to do or how to do it. Of course we would rather have people buy parts through us (and they do), but when business is done the right way, the online giants aren't killing us.

And it also is more appealing when our suppliers can get us the part in a couple days and the customer pays no shipping.
  • + 5
 What is an LBS for when you have been your own mechanic for 15yrs+
I use them for emergency parts sometimes.
We need CRC stores set up like an Argos for bikers in each major town.
Then LBS shops for people that don't do their own wrenching and need more support.
Or emergencies as I don't mind paying a premium for a component when I need something to save a day out.
  • + 2
 All my local bike shops suck. I built my entire bike online. It's one thing to find exactly what you want and get it in 4-5 days, it's another to walk into a LBS saying "I need this" only to have them say "we're just a middle man but we can order it for you and it'll take 2 to 3 weeks". And then have them proceed to tell me that I should buy "this other kind" instead. Good parts are always out of stock, offerings are always slim, it's a really terrible time to be in the business of a LBS. The next gen of local bike shops will have very very thorough and strong online ordering systems, warehouses & shipping/receiving centers, & well built and easy to navigate websites that have real time inventory systems. A lot of LBS websites are atrocious.
  • + 2
 The reason to support your LBS these days is for the service they provide both with maintenance and human interaction. The problem is that this new business model, if they’re to have one, is usually severely lacking in not just the technical expertise but regular, commonsense service 101 etiquette. Yes, I’m talking about general friendliness, smiling, listening, not referring to a customer whom they’ve never met as “man” or “bro,” greeting them and if busy, make sure they know you’ll be getting to them asap. Just basic stuff but unfortunately people that work in shops have often never received this kind of training. If I’m not gonna get good service and they’re gonna screw up my bike why wouldn’t I order online exclusively?
  • + 3
 I always check with my LBS first. I basically send them the link from the online shop and if they have the part , and I can get a good price from them, even if it`s more expensive I will buy locally. If they don`t have it or, it will take longer than 20 days to get in the shop I will buy online. I was once a die hard fan of CRC until I found other online retailers that have better prices on a regular base than CRC when they are on sale. It`s my money I decide where to spend it. Bike24 and Probikeshop have far better prices than CRC, don`t know about Wiggle though... never bought anything from them.

P.S. Usually when they throw around the term "competitive" it means cutting jobs to increase profit...
  • + 1
 Local bikes shops cant compete because online companies get sent components from manufactures at a lower price than many shops buy at trade. If anything goes wrong with your product it is much easier to deal with a bike shop than an online company, thats time and money wasted by sending it off rather than your shop giving you a new product. Many people don't have the ability to service and fit parts to their bike, some may think they are experts but in fact can make simple errors. Reading an article online on fitting is nothing compared to someone who has done that job over 100 times and the tools they use are less likely to damage components. Most instructions now say to have a professional fit it. Dont get me wrong online deals can be better than staff discounts from suppliers but you will always need a local bike shop. Not everyone is a keyboard warrior on pinkbike and claims to know everything possible. Some people prefer the personal level of a bike shop and you wont get free servicing with a bike you get online.
  • + 1
 Using the whole service angle is weird to me, because I'm not exactly brilliant when it comes to turning a wrench but I was able to figure out what tools I needed and how to service everything on my bike just using online articles and youtube videos. I also had no problem connecting the dots between frame/part specs and choosing sizes for components online. It's not the same caliber as needing a mechanic to service a car, bikes are so much simpler by nature. Now obviously I can't speak for everyone when it comes to servicing their own bike, but I can absolutely refute your claim that everyone is going to need their local bike shop at some point.
  • + 4
 The Internet challenged the LBS well before online shopping took off. Customers realising bikes are not complicated through doing their own research is the biggest issue the LBS faced. Bikes are simple machines, and most parts are designed to be easy to install and maintain. The internet prices are the nail in the coffin.
  • + 4
 @mattfitz dude "rich" countries aren't filled with rich people. A country may be well developed, but wages within any country are a byproduct of the economy and cost of living within it. Canada is a great place to live, and Canadians are lucky to live here, but it ain't that cut and dry.
  • + 1
 Service quality price You know what to do
  • + 1
 @WasatchEnduro Never a truer word spoken, the sheer lack of customer service is the huge driving factor me going to an online retailer. Maybe two bike shops here that have seriously legit service, the rest are piss poor. Customer service is a forgotten art.
  • + 1
 shimano is cutting their prices on slx and above parts. hasn't crc used their oem position to buy shimano parts to resell at those cheaper prices?
  • + 0
 hey i hope Sam Hill does not need to sing the horrible song . "wiggle wiggle.. wiggle wiggle.."
  • + 3
 Local bike shops are alive and growing here. Modern mountain bikes aren't cheap and people who can afford them is rarely the online-deal, self-servicing type of guy. As much as pinkbike commenters would like to believe, I'm afraid we're not a representative sample of current mountain-bike customer demographic.
  • + 1
 There it is. I often give my lbs a chance. It usually ends with, " you don't want that"or "we can order it". I do want it and i'll order it myself, thanks anyway.
  • + 2
 I just dragged my face down a brick wall.... that was more fun than another LBS vs Online discussion. Anyone care to join me for another face drag. It's cheaper to do than buying parts from your LBS and has a higher moral standing than ordering online. ... and chicks dig scars.
  • + 1
 Let us all simply hope for even lower costs, as we all know more buying power and higher volumes decrease costs, hopefully this'll be passed to the end user as a lot of the time the wholesalers keep the extra profit...
  • + 3
 You should put some poly sporan on those scratches so they don't get infected. If you order online you can get a way better price than your local pharmacy
  • + 1
 Hey @TheRaven you must be speaking of Shirks Bike Shop....great shop!
  • + 1
 Most importantly, A lot of Mechanics and sales help at shops seem bitter at times. This is a big turn off for me and can make shoppers balk at a purchase or service. There tends to be a liberal, clique like environment; and they shun you when not fitting there mold. BAD BUSINESS ETHICS!!
  • + 74
 I don't really care unless I stop getting free bags of Haribo with my orders from Wiggle
  • + 27
 seriously? why didn't anyone tell me this before?
  • + 23
 Honestly? That's the best thing I've ever heard of. I can always be bought with gummies.
  • + 9
 damn dudes, I ain't even mad anymore.
  • + 4
 Haribos are the best.
  • + 3
 On that there is no debate.
  • + 5
 The only reason that you could be mad when you get free haribo is if they're the sugar free gummy bears
  • + 6
 amen brother, gastrointestinal distress is all that awaits those who eat sugar free gummies.
  • + 2
 With any luck CRC will start doing them... Wheres my god damn tangfastics CRC?!
  • + 1
 Star Mix gets my vote
  • + 0
 We don't have those here. I'm always fascinated with all the different Haribo's for different markets.
  • - 3
 Bertie bassetts liquorice all sorts.old skool. haribos for hipsters.
  • + 1
 Company I used to work for sent them out with every order, the range of mixes was crazy, I knew of 1 or 2 but there are loads. Got pretty sick of them and only worked there for a few months
  • + 1
 Superstar send haribo with every order too! Check em out!!!
  • + 54
 Let me re-word that press release into plain english: "EU customers are leaving both wiggle and CRC in their droves to buy from the German's because the Germans beat us hands-down on price. Our only hope of survival is to merge."
  • + 6
 nail on head there..
  • + 12
 "Investment banker owned Wiggle merges with largest competitor to offshore profits and maximise investor returns."


I'll continue to support my LBS.
  • + 1
 Maybe the question is why are the Germans cheaper then crc/wiggle?
  • - 1
 Do they merge to lower their prices and compete with the Germans? I'm not sure about that.
One of the reasons why CRC and Wiggle are unable to match the German prices is the additional costs involved in converting euros to pounds. For example, paypal charges a 3% currency conversion fee, which is 3 euros for every 100 spent (I'd rather pay for my Highrollers 3 euros less and have a couple of beers after using them), and that amount isn't nonsense. If CRG and Wiggle have a turnover of say 10k euros a day, they'd have to pay a 300 euros conversion fee, meaning 9k a month, meaning 108k a year. A lot of money.
  • + 4
 Main reason the Germans are cheaper right now because of the pound \ euro exchange rate and that's on the slide. Some things do seem a lot cheaper there, Shimano chain rings being one, way cheaper, Madison explain!
  • + 4
 #enduroFactory Exchange rate, euro/Sterling pretty simple really.
  • + 0
 haha, three guys with the same thought typing it at the same time. Sorry, I was the quickest this time.
  • + 4
 Germans have always been cheaper, at least since 4-5 years. Exchange rate is bullshit, they have different models: CRC has high prices with exceptionally good clearance sale prices to lure you in, Germans don't do much clearance sales but they have nice prices all the time on the whole catalog. You should look also at probikeshop.com and alltricks.fr, sometimes they're even better than the germans (mostly on OEM parts).
  • - 9
flag badpotato (Feb 12, 2016 at 11:55) (Below Threshold)
 euro/dollar rate blah blah blah....
We all know that Germans do it cheaper cause they feel they owe rest of the world for things they did to Poles and Jews back in the day ;]
All their aluminum frames are probably made from remaining MP40 they stash in their basements ;]
  • + 3
 Bad potato! (I feel kinda guilty for LMAO for that comment)
  • + 1
 Exchange rate has a small impact, there are goods cheaper in uk then Germany. Pretty sure there's price fixing with some brands.
  • + 1
 The way i see it is that the bigger they get the more expensive is their operation, they have more costs so they cannot bring the margins too low. A medium sized well organized online shop will always beat the big ones. The german webstores are a good example.
  • + 0
 @badpotato you made me lol! Obviously nobody else got your humour but I gave you props! Mad props!! :-D
  • + 40
 This is how Skynet starts.
  • + 20
 Wiggle has become self aware!!
  • + 0
 @bennyt11 did you write this comment lol
  • + 20
 I own a lbs and definitely have noticed the difference of Crc and have had to adapt to be more service oriented especially when customers buy the wrong stuff online!
2 bike stores near mine closed this winter definitely probably due to online taking over. It's crazy that Crc is actually cheaper then Shimano Canada (who just raised prices)and cycles Lambert... Not a little cheaper a lot cheaper ultegra cassette is 55 Crc free shipping, Lambert is $70 plus shipping. Crc also has more in stock.
I buy all the stuff from Crc now and keeps the consumers happy. It's crazy that whole sets of brakes are only slightly more than just the brake pads.
I think some big distributers will fall and a lot of the middle men of this industry will be put out and the consumers should enjoy better prices all around which will be good in the long run
Kinda like the Yt model which will be the next huge thing bagging me in the nuts
. Already alot of people I know are buying Yt bikes
I can hardly wait to fix them
Changing world and the only thing you can't get online is service so that's where Lbs better shine
"the bike industry, where there is hundreds to be made"
  • + 1
 Shimano parts kill my LBS. He usually gives me a great deal on parts I order from him, but for Shimano he says to buy online. Some brakes and pedals I bought recently were only $2 higher on CRC than his cost from Shimano and he would have had to pay shipping.

Shimano is totally screwing over the LBS.
  • + 0
 I'm surprised as a bike shop owner, you aren't aware of the recent drop in Shimano pricing at the wholesale level (up to 40%) announced today. And on the flip side, one of my LBS's was complaining that Lambert, NOT Shimano direct, was a lot more money now. So who is fleecing who? Order direct from Shimano Canada?
  • + 0
 The announced Shimano price drop was US, I didn't see mention of Shimano Canada also dropping price.
  • + 1
 My local good shop is now just a service workshop, they're 'kin good at it as well. Even they buy parts from the German retailers because it's cheaper than the UK distributors will sell to them.
  • + 0
 Hmm our weak dollar then is likely causing the increase at Lambert....so if this doesn't apply to Canada (I thought the article referred to NA), yay expect an increase?!
  • + 1
 Same in Australia, shimano wholesale prices here are often with in a few dollars of CRC retail prices and all I've herd from shimano when I've approached them about it over the last few years is "we're aware of the situation"
Concept stores here are taking off and weather or not that works in the Aussie market place time will tell, all I know is that we're going more into servicing and with the Australian consumer sentiment getting worse as the economy falters it'll be a fun trip down the rabbit hole for use..
  • + 24
 chain wiggle?
  • + 61
 Wiggle-action
  • - 1
 Yess!!!! ????
  • + 7
 chain wiggle action (sounds like a clutch mech is needed to sort out that problem)
  • + 0
 ChainWiggle Cycles fits best.
  • + 15
 Chainless Reaction.
  • + 26
 Soon to sponsor Aaron Gwin.
  • - 10
flag iwasjustridingalong (Feb 12, 2016 at 8:32) (Below Threshold)
 they've had teams before, w Chris Kovarik, i know I'm old
  • + 8
 Most of the things I've ever wanted to buy at Wiggle are usually out of stock, Chain Reaction has never let me down. I hope Wiggle gets the good points of CRC like delivery, returns and amount of choice available without having to wait 4-6 weeks, and there's a return of the bargain sales CRC were so good at a few years ago but have sadly dried up of late.
  • + 6
 I wouldn't be surprised if the competition's commission have the final say on this one. Competition in the marketplace is what improves customer service and pricing. We don't just want one super sized online retailer that calls the shots for Mountain bike, Road cycling and even Tri disciplines that has so much buying power no other bike shop will be able to compete.
  • + 2
 It wouldn't have made it this far if they didn't think it would pass.
  • + 0
 er ... confirmed means it's going ahead and has not been contested by the Monopolies Commission. The 2 companies aren't big enough to even remotely attract the commission's attention.
  • - 1
 The merger has been agreed by the 2 parties, the competition commission now needs to review the situation and see if it's fair. 3-5 months.
  • + 4
 So many questions not answered:

- Will they be taking on Nukeproof & Vitus & Hotlines distribution?
- Will the companies merge or stay seperate and perhaps streamline (wiggle more towards road etc, CRC to MTB)
- If the companies do merge, is this the end of CRC in Ireland and the 500 jobs it provides.
  • + 2
 I'd be more worried about them shifting exports out of northern Ireland! 450 jobs in that place! Plus the fact I can order stuff at 2pm and have it in my hand next day at noon!!!!

How will it affect both nukeproof and virus brands?
  • + 2
 I just buy what I need for the lowest price I can find so I spend the rest on adventures. Sometimes I buy it from shop, sometimes I get my stuff online, and I'm always a split ticket voter. I educate myself and then make the decision. Wait what?
  • + 2
 I always start at CRC when I'm looking for some parts and then move over to the German sites to see whats the best price. With the Germans you have to add postage of 10e so a lot of times its around the same, but sometimes its way cheaper there. I got recently Spank handlebars and stem, plus a seat clamp. Price at CRC was 147e, price at bike-components.de came to 98e. I bought 1 item from Wiggle. I do sometimes use my LBS, but mostly for service, rarely for parts.

Shops I use from Germany:

bike-components.de
rosebikes.de
bikemailorder.de
bike24.de
bike-discount.de
  • + 0
 Yep when looking for stuff online I always find it cheaper from the German sites. I've stopped price checking it against CRC as it's never cheaper at CRC even after factoring in shipping.
  • + 1
 For the same price or a little more id rather encourage lbs but when i used to have a saint derr. Couple year ago it was more than twice the price in my lbs vs crc and they have to order it... in my opinion it the middle man fault distributor rape lbs not us the poor rider who have a couple bike to maintain
  • + 1
 Always used to use Crc until about 18 months ago. Bike-discount.de all the way now... Significantly cheaper and great service.

I use my lbs for service and installation, but prices here for parts in an lbs are 40% over Crc/German sites on big items.
  • + 1
 Wish I had good things to say about my local lbs'. Took them 3 weeks to replace a spoke on my wheel, broke the next ride, tried another lbs in town, told me that my shimano derailleur was not compatible with my shimano cassette, gave me a ghetto rigging. I was able to fix it with a youtube video and about 5 minutes. Ill take my $70 back please. Scary that these guys are putting peoples bikes together. Everything is cheaper online and with a better selection. If you know how to work on your own bike there are very Few reasons to ever go to a lbs other than to meet likeminded people.
  • + 1
 its a shame if LBS goes completely but this may be the case they don't have the buying power to start off with plus they buy in at a higher rate from main suppliers not really a level playing field. We are all to happy to have a faceless transaction to the extent ever thing it typed ( ironic) there is nothing personal anymore, all we seem to get is thank you for your order and can you review your product. If I review the product the masses read it purchase from the online retailer and they make the money I don't receive no commission all I'm doing is feed the animal at least in the lbs I get a cup of coffee.
  • + 2
 Notwithstanding the fact that Wiggle has inferior customer service, this move is bad news for the consumer - it must be stopped by the CMA! If you're listening CRC, you're loosing a customer if you go through with this...
  • + 1
 When I look at the future of bike shops, I still see a strong market. Maybe not in the sales department as far as bikes go with how many shops are slowly going the consumer direct route, but in service. Look how many car dealers are around, then look how many car repair centers are around. Repair shops are what I see happening in the bike world. A local place to fix broken stuff, stock small parts such as tires, chains, derailleurs to a point etc... and regular maintenance/cleaning supplies, I can see many shops doing well in this aspect, as they do not have the overhead as far as bike orders, expensive items not being sold, and high inventory. I may buy online, but when it comes to service, a shop with a history for great service, as well as customer service, will always receive money for me for the things I can not do on my own.
  • + 2
 300 Million in Revenue?? who is their closest competitor? Jenson is around 10 to 15M in revenue so is definitely not them, this merging will probably result in monopoly controlling the pricing soon.
  • + 1
 Holy shit man. That's going to be nuts. I wonder if it will drive their prices down even more. I concur with the guy at the top plus I hate going to the bike shop. Bike shop people are always so pretentious. At least they are when I talk to them and their prices for labor are outrageous.
  • + 1
 I ride mainly with a guy from my lbs, i hang around there a lot, fit my own stuff there, price match stuff if possible but they can rarely compete..
Anyway they asked me to do some carpentry work, saying they wanted to price match against Wiggle and ze Germans lol
  • + 1
 Us that work in local bike stores just love when people come in telling us they can get stuff at certain prices online that sometimes cannot be matched for price. A majority of the time they order wrong gear then expect us to sort it for them.Then you have ones who want you to build up a fresh rig from all online parts which is no problem to us but then they have a little whine when they get charged for the job done. Or have the cheek to ask for sponsorship etc when they buy most stuff online.Support your local B's cos the Internet won't fix or setup your bike for you it's a no brainier
  • + 2
 So, from the two who is in "real"financial problems ,cause merges like this is only to make new fictional numbers in economical terms ,1+1=3 or even 4 in this wonderful world we live on.
  • + 1
 Wiggle is usually cheaper than CRC, but is frequently out of stock and has far less variety of mtb items. The German websites appear cheaper but once you factor in the exchange rate and shipping costs,CRC or Wiggle are often better value for Canadians. In Europe it seems to be the opposite Of course there are always exceptions, so its best to check out all costs before ordering anything. My XT m8000 drivetrain and hope hub were cheaper at CRC than any of the German retailers. But Pike forks ,for example, are cheaper at sites like Bike 24.
  • + 1
 I used to be a CRC fan boy until I discovered Wiggle - definitely cheaper although not the same range of products as CRC. Wiggle's shipping is cheaper too (free on $100 NZD purchases for Wiggle but 100 GBP for CRC). I'm not convinced this merger is going to be good for the consumer?
  • + 1
 Ok, this is big news and whether it is a good thing or a bad thing overall I don't know. What I do know though is there is 1 particular LBS that made a difference in my 25 years as a rider and that I still hold dear - Mud Dock (Bristol).

What made a difference here, well they weren't just a bike shop, they were a home for my lifestyle. I could go there and browse, which was fine, actually encouraged, I bought stuff like grips and inner tubes, not much else but the staff still actually wanted to talk to me which was..... nice.

Once I'd bought my, essentials I'd guess you'd call them I'd pop up stairs for a steak sandwich and read a newspaper, then I'd have a coffee and chill out for a bit before returning to Mud Dock in the evening for possibly once of the best alternative club nights in Bristol.

Now its wasn't a big set up at all but it did have people who called it a home, somewhere to chill, somewhere that you could belong. I don't get this from 95% of all the LBS I visit now and its why I do most of my gear and component shopping online.

Now if anyone wants to use the strategy that Mud Dock used then I'd welcome it because an LBS just being an LBS is waaay long gone. Good luck to CRC and Wiggle in their merger but I'll still be looking for something different when I go shopping.
  • + 1
 I've owned shops, run an import business, raced, owned teams, manufactured, been a journo, was a cycle messenger, still hate roadies and managed to rub up half the Aussie Industry with 'out of the square thinking'. You know what, everyone has to adapt to growth and change... regardless of the industry they are in... and if u can't do that, give away free shit.. Look at MBUK magazine. To an international reader I think that magazine is junk.... but i've bought it before because of the sticker pack... In business you don't make friends or popularity, you buy them.
  • + 1
 Most people who don't get a good deal at there local shop . Are usually the guys who walk in ask one question and don't like the answer or say it's cheaper and leave . Or who have never got to know the shop staff Shops remember you . Now to be fair not all shops are good or knowledgeable of all the latest items Or can stock eveything . And some are just dumb But there are amazing shops that built this industry and they deserve support.
  • + 1
 Honestly, it allows wiggle to offshore profits and be competitive in Europe. Allows them both greater reach and economies of scale on logistics. Allows them greater price bargaining power with suppliers and if we're lucky consumers might not get screwed. People might want to save a few quid on parts. But honestly the value of your local lbs is far greater than the bit you might save.
  • + 5
 This is the New World Order that Nostradamus prophecised.
  • + 3
 New World = Internet order
  • + 5
 Now they can try and keep up with German online retailer in lower prices.
  • + 1
 Did anyone consider that the future of local bike shops might not be in retail? But in servicing, fitting and advice. Smaller shops will be needed, so less rent. Parts and bikes are cheaper from anywhere online, so no need to pay extra to buy local. Just pump up the price to repair, build and fit people and do it for bikes and parts that they bring, or will bring, to you. Custom customer profiles that you manage and advise are the way forward.
  • + 5
 To be renamed 'Wiggle Dat Chain'.... Hopefully.
  • + 4
 can we have now the old chain reaction prices back again???
  • + 1
 Do you know that CRC have a price book per country. CRC overcharge some countries up to +12%. Try yourself. Check the price for your own country and then UK. I order now from french and german shops (ei alltricks). One price book, no surprise, way cheaper
  • + 2
 well... didn´t know that. thanks
  • + 1
 CRC is not the only one doing that. Try buying the same item in Probikeshop or RCZ Bike Shop to Europe is more expensive than to US.
  • + 1
 makes sense. trying to even the delivery costs
  • + 1
 Why would I buy something more money at a bike shop when I can get the part cheaper online and Save money I understand that ya support your local bike shop but shits expensive .
  • + 2
 bye bye competition Frown going to be rubbish in the long run for the bikers as they can flatten any other chain or online retailer.
  • + 6
 The German online retailers crush either of these guys on price. I don't even bother to check CRC prices anymore.
  • + 1
 Which German online retailers?
I have only used CRC and Jenson (when CAD was fairing better)
  • + 5
 not always they don't.
  • + 1
 ...
  • + 1
 the first online web i check for canadian

www.tbsbikeparts.com

usually the best pricing when they sold the items you want. Not a lot of choice but mostly just the good one
  • + 2
 www.google.de is my best friend followed by www.google.fr
  • + 2
 The bike shop usually doesn't have anything you want in stock...if you have to order it anyways might as well get it for cheaper....
  • + 1
 ^^^A men^^^^ That ^^^^right there.
  • + 2
 It's just like 27.5" wheels and Boost hubs.....They should have asked US first!!! I knew when everything went Enduro that the MTB world was going all to Hell.
  • + 1
 It isn't all on the LBS, their hands have been tied based on manufacturer cost. This should help: www.bicycleretailer.com/north-america/2016/02/10/shimano-slashes-component-pricing#.Vr3-y_krLIU
  • + 1
 So howzabout we let all the online fans shop online, and let all the LBS fans shop at the LBS.
We all end up hanging out on two wheels at the end of the day, who cares where the goods came from?
  • + 2
 Why is it even a big deal? It’s not like bike-components.de have ceased to exist, or lots of other competitors.
  • + 1
 This is my next fave shop after CRC.
  • + 1
 Mine adapted by selling cube bikes, haha. Terrible decision from my point of view but it seems to work out pretty well, people love cheap colourful bikes.
  • + 3
 If Wiggle bought me, I'd just fuck off and ride everywhere forever.
  • + 3
 What's next, team wiggle ?
  • + 3
 I hope turns out to be a good thing.
  • + 1
 Shouldn't be too hard for lbs to compete know, since I'm guessing crc and wiggle will be popping there prices back up a little now they have less real competition!!!!!
  • + 2
 can't wait for team wiggle-reaction nukeproof
  • + 1
 Really disappointed not to see a porno-style icon of the two "merging". Where is the creativity these days?
  • + 1
 I have bought Big stuff from Germany but chiggle destroys them on small stuff due to postage
  • + 2
 but wiggles site is crap.....
  • + 2
 But Wiggle suck rancid salty monkey nuts compared to CRC
  • + 2
 those deals are hard to beat, its a good thing I'm a sh*t mechanic
  • + 2
 Bike shops good for bread and butter
  • + 1
 I wanna see you wiggle it, just a little bit - www.youtube.com/watch?v=p2PGNA2u_HI
  • + 1
 I couldn't give two shits. I get most if not all of my stuff from Germany or lbs.
  • + 1
 CRC is rarely cheap nowadays. I buy most of my components from German sites.
  • + 1
 I get all my stuff from bike24 since long ago so i dont care too much
  • - 1
 Without the local bike shop how do new riders reliably get involved in the sport? If rider numbers drop over time then the sport will die.
  • + 1
 Good bye to the competition and welcome hudh prices
  • + 1
 And this is the western TPP route to monopoly
  • + 1
 Chain Wiggle Cycles
  • + 1
 Free postage?
  • + 1
 All about stif cycles m8
  • + 0
 hopefully it will bring prices down! and i agree with mnorris122
  • + 1
 Hope this works out
  • + 1
 Jenson for my online fix
  • + 1
 Fuck my Life!
  • + 1
 This sucks
  • + 1
 Noooo !
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