World Premier of Brandon Semenuk's Rad Company Draws All-Star Crowd

Jun 7, 2014

by Red Bull Bike

From today on, mountain bikers and cinema fans around the globe will be able to enjoy the excitement of the world premiere of Brandon Semenuk’s RAD COMPANY, as the latest cinematic creation from Red Bull Media House and NWD Films’ goes on-sale at www.redbull.com/radcompany.

The crowd inside the Shipyards building at Lonsdale Quay in North Vancouver went nuts as the red carpet welcomed mountain biking's biggest stars that included the film's leading man Brandon Semenuk, along with co-stars and friends Logan Peat, Matty Miles, Ryan Howard, James Doerfling and Graham Agassiz among others. The inaugural screening of Brandon Semenuk’s RAD COMPANY drew a crowd of mountain biking’s finest to the sold-out venue in North Vancouver. “The venue was unreal. We packed this whole place full of people and it was a good vibe, everyone was stoked,” says the evenings star Brandon Semenuk.

Brandon Semenuk’s RAD COMPANY chronicles mountain bike icon Brandon Semenuk as he and his handpicked team of riders push the limits of freeride mountain biking and showcase their skills on never-before-seen terrain. The movie features an eclectic soundtrack that flows like your favorite mix tape, while seamlessly meshing all disciplines of mountain biking. Utilizing all custom built trails and features in locations such as Fiji, Retallack BC and Utah; the film takes the viewer on an unparalleled cinematic trip showing the beauty, power and depth of mountain biking at its best.

Brandon Semenuk performs on his mountain bike at Retallack Lodge near Nelson BC Canada on August 1st 2013. Scott Serfas Red Bull Content Pool P-20140416-00027 Usage for editorial use only Please go to www.redbullcontentpool.com for further information.

“While it is full of top notch riding, this film is not your average shred flick. We've gone out of our way to add never before seen creative touches to each segment of the film and wanted the world premiere to do the same for the people attending. We had to abandon the traditional theatre and find someplace awesome,” says the films Executive Producer Derek Westerlund about the World Premiere venue choice. Taking place in a large, empty warehouse on the shores of beautiful North Vancouver in Shipbuilders’ square, audio/visual experts, lighting companies, food and beverage vendors, artists and other creative types worked hard to build this movie premiere and after-party from the ground up.

Brandon Semenuk rides a trail in the rain during the filming of Rad Company in Sunshine Coast BC Canada on 5 April 2014. Scott Markewitz Red Bull Content Pool P-20140604-00426 Usage for editorial use only Please go to www.redbullcontentpool.com for further information.

If you If you couldn’t join the adventure of Brandon Semenuk’s RAD COMPANY world premiere, get the movie now on DVD, Blu-ray™, iTunes, and Google Play. The 3-in-1 Collector’s Edition, including DVD, Blu-Ray, and Digital Download, is available in the USA and Canada now and available globally beginning June 15 via www.RedBullShop.com. Beginning today, the film is also available for Digital Download through X-Box, Playstation and VUDU and will be available on Comcast in the US starting July 9th.

Check out the trailer and stay up to date on the film at RedBull.com/RadCompany.

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82 Comments

128 8

amosmo (Jun 9, 2014 at 11:52)

Hey what about us PB trolls? What about the online premiere? I want some free sh*t bro!!

19 2

rockyflowtbay (Jun 9, 2014 at 14:21)

This is why there are so few full length videos now, just a sign of the times. Its worth the 13 bucks....

11 2

chriskneeland (Jun 9, 2014 at 18:22)

It's $13...and worth every cent. The level of riding (and crashing) in this film is insane.

chyu (Jun 9, 2014 at 22:48)

I'm from a third world country. I want some free sh*t bro!

34 2

tomneedham (Jun 9, 2014 at 11:52)

Just watched it on iTunes and my brain melted

14 1

wipz07 (Jun 9, 2014 at 11:57)

me too, this are some good old NWD style clips

hardyk (Jun 9, 2014 at 14:19)

how long is the movie ?

bigandybikes FL (Jun 9, 2014 at 14:43)

49 minutes of awesome.

cesc (Jun 9, 2014 at 14:48)

49 minuts, i think...

hardyk (Jun 9, 2014 at 14:48)

nice buying it now

12 1

alexshirley (Jun 9, 2014 at 12:27)

Downloaded and watched it as soon as it was available on Itunes last night, so stoked! The Utah segment is unreal.

12 4

fferreiraleite (Jun 9, 2014 at 14:24)

The riding is truly amazing, but the fake rain segment was a bit too much for me.

webbe (Jun 9, 2014 at 15:55)

Totally agree, the rest was awesome, but that bit was a letdown. Still, I guess you've got to let film makers experiment to allow progress, and it was a pretty small blip in what was otherwise a next level production with some unbelievable riding. Good work guys!

bobby-owen (Jun 9, 2014 at 16:17)

The rain was fake?

webbe (Jun 9, 2014 at 16:24)

I'm not sure it was fake, but certainly heavily modified in post-production. I guess it becomes pretty arbitrary what classes as truly fake. Either way, it seemed a bit over-edited and as a result was the only part of the film which seemed to detract from the awesome riding.

fferreiraleite (Jun 9, 2014 at 16:52)

To be honest it seemed to me like it wasn't even raining. It looked too heavy and in some angles you can see it was only falling on a small part of the track. Maybe some kind of hose was installed up above to create the "rain".

Cuyler31 (Jun 9, 2014 at 17:20)

I thought it was as sick segment. It was definitely artificial rain, I can't imagine how hard it would be to shoot in such conditions, especially since it was artificially lit. I thought it was successful in its attempt to create a different atmosphere and emotion to the film.

bobby-owen (Jun 9, 2014 at 17:25)

Fake or not it was pretty sick to me

fooses (Jun 9, 2014 at 13:31)

if this movie is to freeride what wont back down was to racing, this could be a banner year for mtb film industry

way2fast4u FL (Jun 9, 2014 at 12:08)

Downloaded it this morning. Would recommend it thoroughly.

jbam19 (Jun 9, 2014 at 17:25)

Bought it, watched it, my only question is: Is Cam Zink riding a "Hyper" Ticket S during the junkyard scene? I know the freeride stuff was shot in between his bike switch but I paused it a few times and the bike he is on looks way too similar to McCaul's and Brandon's on top of looking different to the hyper prototype? did anyone else notice?

devon827 (Jun 9, 2014 at 19:00)

same as in the rampage that he ate it on the canyon gap he basically rode a hyper session 88

jezzah (Jun 9, 2014 at 22:43)

No.. it was a Hype prototype that year at rampage! ep1.pinkbike.org/p5pb8748664/p5pb8748664.jpg

jbam19 (Jun 10, 2014 at 7:28)

not the red hyper, I know that, im talking about the black slope one in the junkyard scene...its different from the one he crashed on in the crash clip compilation. I am thinking he broke his in the crash and borrowed a spare ticket S from Brandon or McCaul.

NickMT FL (Jun 9, 2014 at 20:47)

I wish to personally thank the utter genius who decided to serve pulled pork sliders, spring rolls and popcorn on saturday night. And buy the dang movie, its incredible.

Theblackrider (Jun 9, 2014 at 22:45)

I spend all my money for eating at school this week for be able to see Rad Cmpany!
10€ isn't expansive for the quality of filming and riding!
But now i think my stomach will regret this purchase all week...

jawnsie (Jun 9, 2014 at 20:10)

Loved it but could seriously do with a little/a lot less slow motion.

jayjayjee (Jun 9, 2014 at 13:41)

This is waiting on my computer to be watched. WORK IS SO LONG TODAY

TimRidesBikes (Jun 9, 2014 at 16:29)

Cool, 44 of 49 minutes in slo-mo.

steezysam FL (Jun 9, 2014 at 17:23)

that was, quite possibly, the sickest mtb film I've ever seen. If you're on the fence for some reason, BUY IT NOW!!

ScandiumRider (Jun 9, 2014 at 22:30)

Unreal movie and a great soundtrack! Good to hear some proper music with the riding. Stoked on hearing some old school Misfits in there! The standout moment for me was Zink's slo-mo nothing to seat grab in the junkyard. Something with the angle, music and the trick. Really clicked.

henk96 (Jun 9, 2014 at 21:16)

Painful watching that much slo-mo. Enjoyed the making of it a lot more.

MattTomlinson (Jun 10, 2014 at 4:28)

Is there a making of video somewhere? or are just talking about LBB?

henk96 (Jun 10, 2014 at 6:53)

Yeah, just talking about the LBB.

burnbern (Jun 9, 2014 at 15:12)

RedBull wants $28 to ship the Blue-ray to Canada? You have got to be kidding me...

wavesailr (Jun 10, 2014 at 0:29)

I guess I should be happy about the $21.98 they want for shipping to Hawaii.

ihatetomatoes (Jun 9, 2014 at 15:38)

Not available in Canada for Google play?! Uhg, don't do iTunes but want to download. Last movie wasn't available on amazon video in Canada either. Are we really that insignificant?

rigodon777 (Jun 9, 2014 at 17:36)

Same here. Can't do Itunes (Chromebook) And I can only wishlist it on my google play!

Taran-Barkman (Jun 9, 2014 at 18:02)

It sucls because a majority of the riders are Canadian the premiere was in Canada and a few of the locations! Jesus

neubiker (Jun 9, 2014 at 20:39)

Yah, pretty lame. Thankfully I run everything through a VPN, and hooked my google play account to be US based. Was able to download it this way. Can't stand itunes :/

scblurlt (Jun 10, 2014 at 0:52)

Checked into hotel on pier sat night , saw Brandon in the bar !! Got free pass to a great night and a great movie !!!!
Kicked off a great few days on the shore ;-)

frankiegarza (Jun 9, 2014 at 13:02)

not seeing it up on VUDU pretty bummed out

retroskimike (Jun 9, 2014 at 16:51)

sweet riding but I wish the was more of brandons backyard and kamloops in it

bmar (Jun 9, 2014 at 12:53)

Is it really available through Amazon Instant Video? Its listed on the Rad Company Redbull page but I cant find it.

Boonsa (Jun 10, 2014 at 7:30)

If the slo-mo segments, of which there are many, were played at full speed then the film would only be 9 minutes long.

wavesailr (Jun 10, 2014 at 0:27)

Are you kidding me with $21.98 to ship a $30 DVD to Hawaii? Seriously?

DHDH (Jun 9, 2014 at 12:48)

I definitely had one too many vodka RBs that night. Awesome movie. Worth the wait.

nsteele (Jun 9, 2014 at 14:38)

All killer, no filler! 49 min of full-on stoke. Worth the $10 (SD version). Gotta go ride now- and then watch it again.

NineOneSix (Jun 10, 2014 at 3:26)

Not available in my country on google play, WTF

lennoxrider (Jun 10, 2014 at 7:16)

glad to see it's not just me. Hopefully they will sort it soon

NineOneSix (Jun 10, 2014 at 12:35)

Hope so, can't wait to see it

RedBurn (Jun 9, 2014 at 11:49)

If you too, wanted to be there, you must know that I'm feeling the same way. Cant wait to watch it !

l-Naz-l (Jun 9, 2014 at 14:13)

Riding was pretty awesome but didnt think the film was put together the greatest, average soundtrack.

T-Bot FL (Jun 9, 2014 at 16:00)

Good movie but didn't get me pumped to ride. Seen maybe 90% on LBB. Because of that it didn't jump out at me.

I still get pumped up to ride when I think about mudcows 2 and that was 15 years ago. This will not be the same.

Good but not great.

phil-mclean (Jun 9, 2014 at 19:11)

Definately would've been way more exciting if LBB hadn't been focused on all the filming trips, but was still next level riding wise!

T-Bot FL (Jun 9, 2014 at 21:14)

So true. The ridding is top level. He is probably the most naturally gifted ridder but I had seen it all before.

Satn69 (Jun 9, 2014 at 20:53)

Awesome night. Pretended to be a VIP and got a free T !!

ltotheyall (Jun 9, 2014 at 13:48)

Out of curiosity how long is it ???

officiallyquestionable (Jun 9, 2014 at 19:26)

Such a sick movie!

KieferEvans (Jun 9, 2014 at 14:00)

On a scale of 1 - RAD, how RAD is Rad Company? Pretty freakin' RAD.

Fastjohn1 FL (Jun 9, 2014 at 19:16)

Rad!

Bdusty1 (Jun 9, 2014 at 17:32)

how many mins is the vid???????????? anyone..........

Quebec2010DH (Jun 10, 2014 at 5:45)

As long as you want it to be...just buy the damn movie

Bdusty1 (Jun 10, 2014 at 7:06)

hahaha o I am soooon...............

Clausset (Jun 9, 2014 at 12:16)

Epic,sick, knarly piece of riding art. A must have!!!!!

Bdusty1 (Jun 9, 2014 at 13:51)

cant wait to get that bitch!!!!!!! haha

Below threshold threads are hidden

2 10

BikeTrials (Jun 9, 2014 at 12:18)

I clicked expecting pictures of hot women.

2 10

Medacus (Jun 9, 2014 at 13:40)

I fell asleep watching it

Bdusty1 (Jun 9, 2014 at 13:50)

so ur tryin to say..................

Medacus (Jun 9, 2014 at 14:54)

Not trying to say anything, what I DID say was "I fell asleep watching it"

2 10

Islandbear (Jun 9, 2014 at 15:54)

Sweet movie, but the chick is retarded.

theedon FL (Jun 9, 2014 at 20:21)

Maybe you should think about the words you say? Senselessly offensive

NickMT FL (Jun 9, 2014 at 20:40)

Talk to someone before you judge them. She is super friendly, and was a damn fine DJ saturday night.

Islandbear (Jun 10, 2014 at 7:20)

What I mean, is that the chick was annoying. Clearly she isn't retarded. Look back to "Ride To The Hills" vinyl transition, I to sections have all ready been done "jessy Roberts" part in that film. I just didn't like the chicks voice..... It's just my two cents. The video other then that, was awesome!

4 18

jissse (Jun 9, 2014 at 11:56)

12€ for a digital download you can only view on Itunes ? Well i guess I'll get it on pirate bay until I can order the dvd...

aldago (Jun 9, 2014 at 11:58)

It's worth it just fot the Utah segment, the junkyard segment (OMFG), the final segment (OMFG again) and basically the rest of the movie

mdg3d (Jun 9, 2014 at 11:59)

I purchased it on Google play and then they told me I could only view it on certain devices. I was just about to finalize the purchase on the Blu-Ray/DVD/Digital combo and they wanted $12 for shipping and were going to charge me tax. So it would have been $45. I got a refund from Google and I didn't place the order with Redbull. Just give me an mp4 for $12, f*ck.

z-man FL (Jun 9, 2014 at 12:02)

Who the hell uses hard copy forms of media these days. You buy it as an MP4, you can then put it on what ever you want. Learn how to use a PC then you might be aloud to make a*shole comments like this. mountain bike movies aren't huge budget blockbusters, they rely on us as paying consumers for a living. The movie was unreal and was worth way more than the 15$ i paid to watch it.

aldago (Jun 9, 2014 at 12:03)

Yep, they've should make it available on vimeo too so you could watch it anywhere.

waterfall99 (Jun 9, 2014 at 12:06)

Buy it on Itunes then

kdstones (Jun 9, 2014 at 20:45)

@mdg3d hope this doesn't give you buyer's remorse, but there's a site called "sports flicks.com" that offers the same 3 in 1 pack for 26 bucks w/ free shipping. If anybody is interested in buying the hardcopy, head over there instead of paying the ridiculous Red Bull shipping fees.

mdg3d (Jun 10, 2014 at 4:55)

@kdstones Nope, I still purchased it. I was just commenting on the ridiculous ways digital content is handled and outrageous shipping charges. Thanks for the tip on the other site though. Can't wait to watch it.