YT Bikes Are Now Available in the US, Canada, New Zealand and Australia
Kapow - the race is on! YT Bikes are now available in the US, Canada, New Zealand and Australia. For this expanded distribution the Gravity Mountain Bike specialists teamed up with new partners.
Cameron Zink, the man with the biggest balls in the MTB business will represent YT Industries with his brother Howie in the US and Canada. “YT Industries builds bikes for bikers, hence it was vital for us to find partners in these markets who represent that and are dedicated bikers themselves”, says Markus Flossmann, founder and director of YT Industries.
Cam and Howie have proven track records in business from running their own core company, Sensus. The last 12 years of Cam's life were shaped by his love for mountain biking and YT has now offered him the chance to stay true to his roots and follow his passion even after his active career is over – even though that's not going to happen any time soon.
In New Zealand and Australia, NZ local Solon Payne will be heading up the distribution. He was one of the first overseas customers to try and order a YT bike. But since YT Industries hadn't found an adequate partner yet, they refrained from selling into these markets. So in 2014 Solon decided to take this on himself and bagged the full services and distribution deal for Oceania.
With this expansion, YT Industries is now available in all Member States of the EU, Switzerland, Israel, USA, Canada, New Zealand and Australia.
Also in these new markets YT stays true to their concept of direct sales, as this allows them to save immense costs that are created through regular distribution channels including wholesale and retail margins. This price advantage is directly benefitting the customer.
From production to distribution, the mountain bike manufacturer continues to focus fully on the development of new bikes and the saving of unnecessary costs.
But that's still not it: after a successful test run the new website went live today! With this new online presence YT Industries emphasize their innovative strength and international standing. “YT Industries is growing rapidly. This dynamic is now mirrored by our representation online and in social media”, says CEO Markus Flossmann.
About YT INDUSTRIES
In 2008 the Gravity Mountain Bike specialists sold and delivered the first Dirt Bike in Germany. Since then, YT Industries steadily refined their direct marketing portfolio. Next to Dirt Bikes the focus now also includes Downhill and Enduro Bikes, like the TUES and CAPRA models. Through high quality, innovative new technologies in frame building and last but not least the excellent price-performance ratio, YT Industries made a name for themselves in the scene and beyond. Test victories and awards from the very beginning prove the exceeding quality and function of their bikes, that pro riders like Andreu Lacondeguy, Yannick Granieri, Cam Zink and Kelly McGarry trust in. www.yt-industries.com
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And, people who wanted to get a alu. bike might consider getting a CF bike from YT for the same price. it could disrupt their sales.
Anyway, I salute the German invasion to the States this way Santa Cruz maybe lowering their prices so I can buy one!!!
The big companies like Specialized, Trek, and Giant etc are gonna feel this big time in their medium to high end sales and with a huge fixed cost base of sales reps and trade investment they are going to have to look long and hard at the idea of making a move to the direct model with their concept stores being used as showrooms.
YT has gotten more expensive every year.
Dont get me wrong I love what their doing i just thought id point it out.
Its sad they stopped with the Tues Limited (for those of you that dont know they had 24 Limitied on sale you could only order on the 24. of december (i think it was) for an even cheaper price and better spec than the PRO model) i wouldve loved to get one of those for this year
Solid got not so solid reviews...
imo some bikes, brands I really like others not so much, but they all have theyre strengths and weaknesses, prices and support. And more and better competion is good.
Euro bikes are where its at for me right now, prefer the ride characterisitcs, US bikes very slow to change nothing really new, but still great bikes coming, Yeti, Ibis etc
www.specialized.com/us/en/news/latest-news/20664?intcmp=homePromo4TrailHunter
Good advice at 3:12
Also the 'free trade' in the EU-zone is the biggest mistake they ever made...
Actually, the €uro is so low right now, that it should be a bargain for you North Americans.
You better be quick, I bet the Swiss will be buying up that stash in no time haha!
So YT just hiked their prices across their whole bike line in the US. The base model aluminum Capra is no longer $2899, it is now $3564. The base model aluminum Tues has recieved the same increase. Then add another $150 for shipping. That's a price increase of f*cking 20%. Not insignicant. The rate of increase goes up in the higher end models. This is a real shame. It seems like have hiked their prices in the US to increase margins when they have been more than succesful in the Euro market at a lower price point. I was interested in the base Capra, but now I can confidently say YT will not be getting my business. After a 20% increase it is simply too steep for my financial situation, i'll keep my 8 year old frame.
Canyon needs to make a move now too.
anybody buying a yt who lives in the usa, I strongly advise getting a few spare parts at the same time you order your bike
Cam - Massive props. Killing it on the athlete side and the business side.
They simply charge what their bikes are worth. No more, no less.This is the reason why their top of the line Tues (German for "do it", btw.) sells for like 3k5 and a decent Session sells for +7k or the S-Works Demo for 9k+. Not just because of the brand name. And not just because they have to support a dealer network. Because their bikes are worth it, because people pay that kind of money for a good bike.
There's more to a bike than the sum of its components or the specs of the components. But obviously there are far to many overly credulous people on here. Time will tell ... I'd rather buy a used Session for the price of a new Tues...
And that really sums it up, from a purely economic perspective - if you have the time and skill to do all your wrenching yourself, then going direct makes sense. If you don't, it's not that great a deal anymore. And that's before you take into account stuff like warranties (good LBSs tend to help their customers get back on the trail more quickly, like with loaners while you're waiting for warranty parts and such).
Beyond that, of course, there are other considerations. A good LBS tends to support local trails associations, build community (group rides, skills clinics), and generally contribute to your overall mountain biking life. But even on just the economics, the whole direct thing isn't always as cut and dry as it first appears for most people (who don't want to do all their own bike work).
YT is a direct-to-consumer model, meaning rather than selling to dealers (bike shops) at 'dealer price,' they are selling directly to YOU at close to 'dealer price.' They make the same money (probably more) by selling to you, than bike shops.
Applaud them for skipping bike shops, and stuffing money into their own pockets. This means fewer bike shops make money, more bike shops close, and the community itself dissolves just a bit more.
You're just a cheap ass consumer who hasn't even worked in the industry. Go ahead, buy cheap shit online, and then you can make like all the other dumbass Americans and cry a river in 5 years, asking "where did all the jobs go?"
Retail is the middle man, and it's particularly important in the bike world. What you don't realize, because you are too busy chasing a cheap dollar, is that removing the retail industry removes jobs. It removes service. It removes customer care.
Bike shops will turn into simply repair shops, and less will exist because there is small money in that. You won't ever be able to test ride a YT bike, nor will any shops around you work on them. Innovation becomes smaller, and businesses consolidate into bigger ones. Prices go down, but jobs and wages are lost.
Nobody wants to toss money to a middleman.... Dumbass
No, many people need a middleman, they just are cheap and unwilling to pay for it. Work a day in a shop. Then you can come talk to me.
Then those shops deserve to go out of business!
They are put out of business, they don't deserve it. Do you understand how the industry works, or do you just like cheap product at the expense of others?
This is just like car dealerships that everyone f*cking hates bitching about tesla not wanting to go through thier rape system
You really are clueless. Go work in a bike shop, before you put your foot in your mouth again.
If they refuse to work on bikes then they are putting themselves out of business, last time I checked, there is no special parts on a YT that a bike shop couldn't source, bearings are pretty universal across the board, as for components, and good shop can source them. If you have a warranty issue then YT will sort it out and on most occasions faster than a local LBS.
Ps, no I don't like cheep products but I am smart with "my" money, I don't own a YT, I own another company direct sales bike and I also own one that I bought from an LBS who is also willing to work on my direct sales bike should I ask them to. Why, because they are not stuck in the past and realize that they needed to adapt to survive in this modern world.
I'm guessing you don't even know the difference between mark up and profit margin.
Go back to school.
Never? Thought so. That's because distributors have been cutting prices, so people move online. You can chalk it up to "it's the change bro", but you act like consumer direct brands don't make shops lose money. How do the other bike shops compete with the pricing of YT without stepping on their dealers?
In order to compete, they drop prices, lower profit margins for dealers, and ultimately you see less bikes on the floor at a bike shop as a result. No different than how you rarely see bike parts in a shop now. You're defending cheap prices for you, and nothing more.
The whole world is trending this way, in all sorts of markets. And it kills jobs, every day. One day, what you do in your career will be sourced directly, and I hope there is someone there telling you to "get with the times."
And I'm smart enough to know how to calculate a 200% mark up, or even know what a mark up is.
More than we can say about you, Mr. "I know the prices."
I work in the engineering industry and we have to "get with the times" on a regular basis
ps. no offence to anyone. just making a point or two haha
And I already stated, I don't work in a bike shop, I work in the industry. I work with shops on a daily basis. And it's funny how all of you shit on bike shops, as if you've never used them or they didn't help you in some way down the road.
us.yt-industries.com/products/bikes/downhill/224/tues-al-comp?c=261
www.trekbikes.com/us/en/bikes/mountain/gravity/session/session_88_dh_27/
It will be intersting to see if pricing by YT in these markets is similar or because of Disti channels will increase?
I'm not calling everyone a dumbass; I specified who I was calling out. Most of the idiots here don't understand the general business principles that go into any industry. For most, the only understanding they care about is the price they pay upfront.
The pricing for mountain biking is NOT absurd. All of you 12 year old brats want a Ferrari for a bike because you grew up being spoon fed everything and never once were you told no. Of course you want a 10,000 bike, and even more, of course you think your entitled to it. The $2,000 mid end aluminium bike isn't good enough for you.
None of you would bitch about the insane price of a high end Audi, why? Because you're paying for performance and know you're getting quality. But for bikes, nah, you just deserve the best and at a cheap price. You don't appreciate what goes into it, because if you did, you'd fork up the cash.
There are plenty of affordable bikes out there. All of you are just crying because you want the best, most expensive bike, but you can't afford it. Of course you'll all cheer that you get bikes at the same cost as industry employees get them; one of the few perks they get for working in the industry. Just don't sit here and tell my YT gives a shit about you; they are making MORE money off of you than they do selling to a bike shop.
With an Audi, you can drive it for at least 5 years before having issues, any issues, and even longer if you get extended warranty. Where's the warranty on bike parts? lol you have so many lame arguments. My audi's tires also dont wear out in a weekend AND on top of it, the oil changes and regular maintenance have longer intervals and are cheaper than a MTB!
I give up collielaxer. you are right about everything and know what everyone wants and how shitty everyone is. DO you pay full price working at a bike shop? I didn't think so. Maybe if you paid FULL PRICE for things you would understand how the general public feel.
Plenty of money is still made off high end bikes. Margins are smaller sure; but the over all number is bigger. Parts? No one sells parts anymore, save chain rings and chains, sometimes a busted shifter. But no one comes into a bike shop asking them to upgrade their bike. Most service departments break even. It's tough to make money because you constantly have to give discounts out to customers who want a bike that works but aren't willing to pay for the work to get it done. Service departments do more to establish credit than they do anything else.
@makripper, if you could only last 4 rides on a $2,000 bike, you're just a really shitty rider. People were rocking fully rigid steel frames for decades before you're ass came into the game. Weird how they made it. But thanks for solidifying my point you're just spoiled. Oh, before working in the industry I paid full price for everything. I bought cheaper bikes that got me along just fine, and my love of the sport took me into the industry. I don't expect you to understand, you're just a customer. You think a fork rebuild is insane, meanwhile you have absolutely no idea what wrenches have to do to be able to help you with your bike. They go to classes and courses, and constantly have to stay up to date on their skills....but punks like you don't care. You're just utterly unaware. Your whole argument is based in ignorance, so really I don't care what you have to say.
'Global unemployment rises above 200 million'
www.wsws.org/en/articles/2014/01/21/jobs-j21.html
And can you tell me what a fake engineering company looks like? I wouldn't last in an engineering company because I'm not an engineer haha, just as you wouldn't last a day in the cycling industry because you'd piss off your dealers with your commentary. Good luck telling your customers "just adapt dude" :-)
Anyway, i'm done with this, you've not done yourself or the industry any good and enjoy living in the past "dude"
What would you do? Would LOVE to hear your expertise on it.
You just think you're the only one representing the industry here.
How do you know?
One things for certain though.
You are representing the industry poorly.
And I won't be surprised when it's time for you to pack it all in.
It will take some out of the box thinking to change the industry.
You won't be doing any of that.
The fact is, you can't answer my question. You wouldn't even know where to begin. I'd want to back out too if I couldn't answer a basic question, which would prove or disprove how full of shit I am.
@xCri, how am I representing the industry poorly? Because I'm advocating for dealers? Advocating for jobs? Advocating for bike shops? Advocating for companies like Transition? And Santa Cruz? And Niner? Because I don't support the idea of a company undercutting prices and deflating the market? By calling out cheap piece of shit customers? If that means I'm representing the industry poorly, haha, so be it.
And I know I'm the only one representing them in this conversation, because I know what and how the industry feels. I would encourage you to go talk to a manager or owner of your local bike shop about their business. I talk with bike shops every day, I deal with them every hour of my day. How do I know there aren't industry folks in here? Because the things they tell me they struggle with is representing by everyone's commentary here.
It's not hard to pick up. Idiots who pretend they know what mark up is, or how to calculate it... Or how about @makripper who just plainly tells bike shops to adapt, but when pressed to explain how they can adapt with zero product to sell, he cowardly backs out. It's easy to tell.
I will buy some bike parts online today just because. I dont even need anything right now haha.
oh yea and we all noticed how you dont pay full price for things so shut the hell up until you do and get your head out of your ass. or just keep it up there and die ok? thanks!
Funny how butt hurt you've gotten. Not a coincidence I asked you to prove yourself by answering my question; but you can't. And you know you can't, which is why you've become so agitated haha.
@schwaaa31, what's my solution? If you have a product that can compete side by side with the rest, sell to dealers and bike shops. They wouldn't be selling bikes if they were selling to dealers, not the way they are now. YT has mouths to feed? You're talking about a company likely no larger than 12-15 employees. I'm talking about putting 4000 bike shops out of business in the long run...
oh so you're sticking up for a bike company known for having a shitty reputation! good job lol! what next, Huffy is the best brand in the world and we should all support walmart?
you didn't answer my question 3 times now. Do you pay full cost that a customer pays for bikes and equipment? nope. so you have no valid argument as you are a hypocrite.
I'm not saying YT itself will end bike shops. But it is a very slippery slope. Apparel is so tough for shops to sell anymore because of how much is available for cheap online. As a result, fewer and fewer shops are carrying it. Same goes for components and hard goods. Why buy a derailleur at a shop, when Uk-based CRC (Chain Reaction Cycles) blows out prices as a result of very poor economic laws and regulations limiting such actions.
Let's take a step outside of the bike industry. Let's look at retail as a whole... it's dying quickly. Fewer and fewer shops are around, and the remaining ones are consolidating. Sure, the customer wins initially with cheap prices; but ultimately it's hard to suggest its better for the community and local economics.
Look at Wal-Mart... some people will cheer their low prices; but can we even begin to calculate the amount of jobs Wal-Mart has taken out of the economy? Same goes for Amazon. This consumer revolution comes at a price of the job of the consumer. And if you look at unemployment and income levels over the past 50 years in the U.S., it's not hard to see the middle class is hurting, and slowly but surely getting more poor.
Of course YT's model is working good. They are offering bikes at dealer cost at an attractive 50% lower than anyone else. That isn't genius. That isn't hard. And it isn't a testament to quality or reputation. People are buying because it's cheap, and that's it. And as I said, that savings comes as a cost somewhere else. Saving money for the consumer while making the consumer's economy smaller... arguably the savings don't outweigh the costs.
You are basically just regurgitating everyones points hahahaha this is so amazing!
this isn't a "consumer revolution" it a natural evolution that coincides with technology.
Retail will never die. you are hilarous for saying that too! man the shit you come up with!! what will he say next?
YT is providing people with jobs. good on them and it's not 50% lower than everyone else.. after shipping and all, a YT Tues is just over 5000 CAD, the same build devinci wilson is 5300... not a huge difference. This is there best chance at being competitive. If they went through useless tits like you with your useless markup for building a bike lol you'd be charging $8000 for it. Thanks but no thanks.
SOOOO.... you don't pay full retail for bikes? shut up and move on then.
And how does me working in the industry and getting a perk for doing so make me a hypocrite? Before I worked in the industry I paid full price for everything... What's your point? That you deserve pricing that I get for working in the industry? Haha, okay kiddo.
For the record: @makripper is now messaging me personally trying to 'make fun of me,' I guess if that's what you call it? If you aren't butt hurt, why would you bother? For someone who is 'done with talking,' you sure have a lot of dribble and bullshit coming out of your mouth. It won't heal your butt hurt brotha.
*sigh*
You can't relate to consumers because you're getting "perks" pretty obvious dude. stop being a little whiner when people dont agree with you and grow up.
Giants warranty sucks. I tried to warranty my 3 month old cracked glory and it took forever! this was in 2013. who keeps a bike for more than a few seasons and worries about warranty anyways? no one!
basically this is pretty fun still so you can keep this up all you want. i'm sure you have alll day to chat because your shitty shop isn't busy!
www.pinkbike.com/photo/11861170
Also, if a person is willing to buy last year's products, he can make a very favourable deal. I just bought a 2014 model from my LBS and they took 20% off the price. Factor in front of the line service and it's tough to beat!
Good luck, though, YT. I'm sure it will be a success.
Guess I will be buying Devinci or Norco
That being said, I shouldn't complain as I'm having a blast on my Trek Slash
And yet still no Tues Carbon and still use DT YT2020 (i hope this wheels strong enough this year).
- Commencal Supreme DH V3 Comp Essential 2015
or
- YT TuEs AL Comp 2015?
Hm?? What's you opinion?
Progressive or linear rear? Shock curve rate etc? What's design similair to?
Which denonair tune does it come with?
Price just went up 15% with import tax and gst. Might have to looking buying in NZ next I'm over the ditch.
Canyon beats YT in any bike
What's the pricing on the Capra in US?