YT Industries Releases Autobiographical Video, New Branding & 2018 Range

Jan 10, 2018
by YT Industries  
PRESS RELEASE: YT Industries


9 January 2018 – Forchheim, Germany

Following a series of films telling the stories of four incredible Young Talents – the 87-year-old IronNun, downhill skateboarder Ryan Farmer, Mixed Martial Arts fighter Polly Beauchamp, and reformed mob enforcer, James Giuliani – we revealed our role as teller of these empowering stories the weekend just gone.

The four non-mountain-bike related talents were joined by YT riders Aaron Gwin, Andreu Lacondeguy and Vali Höll. The campaign has served as a prelude to the unveiling of an evolved logo, strapline, and the release of an autobiographical YT documentary – chronicling our full history, from 2008 to the now. Just about when YT is heading towards our 10-year anniversary.

YT - Live Uncaged

Brand Relaunch

The evolved branding and strapline, ‘Live Uncaged’, unite the old and the new. Our youthful energy, badass confidence, and agelessness reflect the true core of our brand.

What Is Young Talent? Young Talent is what YT stands for. It’s inside us all. It’s up to each of us to find our young and undiscovered talent, to overcome conventions and pursue our dreams. This is exactly what CEO Markus Flossmann did, when he founded YT 10 years ago. YT has stayed true to that founding ideal and has always done things our own way. From selling direct and ditching the middle man to redefining the sport itself with bike breeds like the CAPRA, smashing the trail bike scene with the rule-breaking JEFFSY and writing history with Aaron Gwin dominating the World Cup on our downhill weapon Tues.

bigquotesIt’s never too late to explore your young talent. It’s never too late to try something new and find your passion.Markus Flossmann, CEO

“Over the last decade I’ve realized that Young Talent has nothing to do with age,” explains Markus. It’s this way of life that utterly defines YT and our bikes. YT is about riding. It’s about refusing to be caged. It’s about finding your passion. It’s about building the perfect tool for every kind of rider, in order to allow them unleash their own potential – bikes that let everyone do whatever they want. “And today, years later, we’re still exploring our young talents, overcoming age and conventions. All so you can uncage yours too.” You are confined only by the bars you build yourself.

YT Logo


2018 Bike Range

The new YT fleet is available now. Brand new specifications, high quality designs, and the return of the DIRT LOVE make for an exciting start to the new season.

Jeffsy 27 and 29, Tues, and Dirt Love are once again available in the exclusive flagship paintjob “Liquid Metal” and will certainly turn some heads out on trails and parks. In line with our philosophy of providing the right tool for every type of rider, there are plenty of builds available: from more affordable entry-level machines to exclusive premium race rigs, boasting a focus on maximum performance.



Eleven+

True to our core, YT again push boundaries with the component selection. Always looking for more from our components YT has defined Eleven+ as "The Drive of 2018" for the Jeffsy fleet. We exclusively use the new 1x11 e*thirteen TRS+ Cassette with a 511% gear range, outperforming traditional 12-speed transmissions by 11%. This 11speed system is not only lighter, but also distinctly more durable and much easier to adjust, making it the perfect package for at least 11% more #GoodTimes out on the trails.


Jeffsy 27 and 29

Whether you prefer 27,5” or 29” wheels – the Jeffsy represents YT’s very own definition of trail riding. With gravity DNA, Jeffsy is the most aggressive all-mountain bike on the market for all those of you, who want to ride a tad faster, more aggressive and more creative.

JEFFSY 27 CF Pro Race 2018
JEFFSY 27 CF Pro Race
JEFFSY 29 CF Pro Race 2018
JEFFSY 29 CF Pro Race

The flagship Jeffsy CF Pro Race is a bike ready to race. Every aspect is tuned for uncompromising performance. It's a premium ride with only the very best components: Kashima-coated Fox Factory suspension and Fox Transfer dropper post, SRAM Guide Ultimate brakes, Renthal cockpit and the e*thirteen TRS+ race-proven wheels and cranks to name but a few.

The Jeffsy CF Pro is equipped with equally careful selected premium components, such as the Fox Float Performance Elite suspension - offering excellent responsiveness and racing-level adjustability.

The Jeffsy CF and AL Comp models boast a Rock Shox suspension with perfect performance and easy adjustment settings. The Jeffsy AL marks the starting point for serious trail riding. Naturally, it's tailored to the needs of the ambitious entry-level rider. However, sophisticated geometry and a well thought-out, high-value parts spec are raising the performance bar in this segment making this version an enticing option for experienced riders, too.



Tues

The Tues is capable of anything. Set it against the clock and, as Aaron Gwin has been proving since 2016, it can dominate World Cup racing. Point it down the craziest slopes of the Rampage or the FEST series, on the other hand, and it's the tool for un-rideable lines, colossal jumps and loose whips.

TUES CF Pro Race 2018
TUES CF Pro Race
TUES CF 2018
TUES CF

The Tues CF Pro Race version is for all those, who would like to have a bit of World Cup taste in their garage. For the 2018 model YT is using exactly the same build Aaron Gwin is racing in the World Cup. The premium suspension package consists of the Kashima coated Fox 40 Float Factory fork and the Fox Float X2 Factory shock. With the EVOL air spring technology featured in the fork in 2018 this package truly delivers World Cup pedigree. YT furthermore specs the TRP G-Spec Quadiem brake, one of the most powerful and reliable brakes on the market. A Renthal cockpit, the e*thirteen cassette with just 180 grams and a 233% range as well as the e*thirteen LG1r Race – an incredibly light yet extremely robust downhill race crank – complete the package.

The Tues CF boats Fox 40 and Fox Float X2 suspension, with the fork also featuring the EVOL air spring technology. The new SRAM Code RS brakes have been given a complete overhaul for 2018. They combine impressive braking power with excellent modulation, and offer both bite point and reach adjustment for the levers with fade-free performance even on the longest, steepest runs. Young Talents galore: a YT must be competitive and thanks to our roots, YT understand this applies to an entry-level build as much as any other.

The Tues AL ticks this box with ease. Performance comes as standard with excellent geometry and outstanding component selection. A hell of a machine, the TUES AL offers a flying start in the downhill game.



Dirt Love

The roots of YT can be found in dirt jumping, which is why a lot of development work has flown into the DIRT LOVE and that's how technology usually only found in aluminum frames has crossed over to revolutionize the DIRT LOVE’s steel: hydroforming. We don’t do things like the mainstream. While other brands have moved to building dirt frame out of aluminium, YT keep to the steel roots for dirt frame, as the material offers more flex, while at the same time the hydroformed, double-butted CrMo frame is stronger, stiffer, and lighter than comparable steel frames.

DIRT LOVE

The Pike DJ used for the build is the designated fork for all this progression. The hardnut brother of the award-winning Pike features a sturdy 35mm chassis, yet is both light and stiff. A custom-tuned charger damper shines on any type of jump, and the similarly jump-honed Solo Air spring offers significant end-stroke ramp-up for buttery smooth landings. SRAM Level TL brakes are feather-light heavyweights that inherit well-proven tech of SRAM’s Guide trail brakes, while super strong DT Swiss 533D wheels are built to expect the odd over-rotated trick and dirty landing.


Visit www.yt-industries.com for more detailed information about the 2018 range, and visit the www.findyouryoungtalent.com microsite for more information on the campaign.


242 Comments

  • + 221
 511% is not 11% more than 500%, it's 2.2% more. Just saying.
  • + 61
 Math. Not even once.
  • + 11
 That was the exact same thing that was bugging me. I'm just assuming they meant the difference between 500 and 511. But it's still annoying.
  • + 9
 @mtbikeaddict: I guess they meant an extra or additional 11%? Devil's in the details, and is so often missed by marketing it's worrying.
  • + 56
 Yea but when you say 2.2 it sounds so... marginal. No one wants marginal; everyone wants BIG. You know what's bigger than 2.2? 11. Write that down instead.
  • + 7
 @BenPea: Yeah, thought that too. But the way it was stated they seemed so confident, it has got to be true.

The marketing thing is getting painful now. Jeffsy the most aggressive all mountain bike? The once so well defined boundaries (ehm) between xc, xxc, trail, aggressive trail, all mountain, over mountain, enduro, super enduro, etc are getting so blurred that it becomes pretty complicated to declare the most "aggressive" in class.
  • + 10
 Why do they even express it as a percentage anyway? Displaying it as a ratio makes more sense.
  • + 5
 @vinay: I have a grudging admiration for anyone with the balls to sell poop as though it were gold. Being a massive bullshitter gets you places, that much is clear.
This 11% thing is just poetic licence really and it's not as if they're trying to flog a telephone for the amount it would cost to feed a Sudanese village for a week.
YT are selling great bikes for the price of a pair of wheels from you know who, so they're ok by me. I'm just a bit of a pedant is all.
  • + 1
 @sino428: I guess it's the difference between the smallest and biggest gear ratios. Ratios of ratios ain't sexy in a press release.
  • + 6
 Why not make the smallest cog 8, so you get 46/8 = 575% range! Or, as this article would state, a 75% increase in range! WOOOOOOOO!!!!!
  • + 9
 @dhengen: Why not have the option to completely derail the chain (or a toothless cog). That'd give you infinite range. Now, that's progressive...
  • + 4
 @vinay: Friction-dependent ratios or a kind of CVT.
@dhengen: your bike would turn into a polygon, which isn't cool.
  • + 1
 I'm going to sound like an idiot, but can someone explain to me how 511% is not 11% more than 500%?

This happens to relate to a disagreement a friend has been having with management on how some sales bonuses are awarded, so it would actually be super helpful if I wrapped my head around this haha.
  • + 8
 @davemays: think of percentage as parts of 100 or 1/100

so if a cake has 100 slices and you have 500 slices you have 500% of one cake

so if you add 11 slices you 511% of one cake,

but if wont make you have 11% more of what you initaily had, just 11% more of just one cake not the 5 you had
  • + 2
 @Luneec: ahhh thank you! Then my percentage of cake increase is actually only 2.2 percent, because
((511-500)/500))*100 = 2.2 percent cake increase...
  • + 14
 511% IS 11% more than 500%!! 511 however is 2.2% more than 500..because math!
  • + 3
 @resinrider: that’s what happens when you needlessly express ratios as percentages and end up talking about percentages of percentages.
  • + 5
 @resinrider: Yes 511% IS 11% "more than" 500% . And if you ask the question "what percentage improvement" is 511 over 500 then the answer is 2.2%. So its 11% larger and that 11% represents a 2.2% improvement over the 500%. (2.2/100x500 =11)
  • + 4
 60% if th time it works every time ????

That really doesn’t make sense
  • + 4
 @AlanMcCrindle: I love the smell of mathematical semantics in the morning.

But what if the bike with Eagle is a 650b and the one with 9-46 is a 29er? Does 11% = 2.2% = zero?
  • + 2
 @BenPea: I guess that only goes if the wheelsize drops from 29" to 27.5" while you shift from 9t to 46t. Now in that Dakar rally trucks can change tire pressure on the fly so maybe when running superplusmega tires (not patented yet, be the first before SRAM takes it) inflated through hollow spokes by a hub mounted compressor (you obviously need hyperboost for that to fit) this should be easily doable. But it quite a stretch to go this way only get that 2.2% increase in the percentage of gearing back to zero.
  • + 2
 Don't expect a marketer to be good at math.
  • + 2
 Welcome to 2018, the year of marketing bullshit!
  • + 2
 @vinay: You've broken me.

Here's some more maths:
Marketing bullshit = oxymoron
  • + 1
 Your statement only holds up if a 12 speed cassette has a 500% gear range but I can not find this anywhere stated in the article.: If a 12 speed cassette has a 460% gear range the statement is completely true, the devil is in the detail.
  • + 2
 I'm going to be putting 11% larger wheels on my next bike, with boost plus 11% hub spacing and 11% plus tyres on it.
  • + 54
 That means the capra is new, with its own separate press release.... All they need to do is add 20mm to reach, stick a boost rear end on it and you have a winner....
  • + 21
 ...and cut a little off the XL seat tube...

Will they run "Eleven+" as well??? Have they not heard of the Dead Parrot effect on 9-46?
  • + 3
 You may be correct as the website says "sold out" for most of the Capra range.

Would be funny if YT changed the design of it to something more Canyonish after Canyon have made the Spectral and Torque YTish.
  • + 26
 @Travel66: He's not dead, he's resting.
  • + 13
 I guess there will be a 29er Capra
  • + 17
 @Travel66: Also, what's the dead parrot effect?
  • + 4
 @BenPea: Polygon....

look up Norwegian Blue and Python if you want to read more widely on the subject :-)
  • + 2
 ...and drop the bottom bracket ;-)
  • + 2
 @Travel66: That's where the quote above was from. I still don't get it. I'm at the stage in life where brain cells are going out the window.
  • - 9
flag Boardlife69 (Jan 10, 2018 at 4:44) (Below Threshold)
 @Travel66: only 5 more and we got the "Eleven Six". Possible encryptic message about the Capras new clothes. Please no 29er Capra.
  • + 5
 @BenPea:
Poly (parrot) Gon (Dead)
  • + 13
 @Travel66: too subtle for me. Still not 100% sure wtf you're talking about. You might as well leave me here, I'm only slowing you down. It's ok, the vultures will finish me off quickly.
@sewer-rat: yep, that wasn't the bit i didn't get ;-)
  • + 6
 @BenPea: I didn't understand either at first.... I thought that 9-46 was some sort of mathematical polygon. Though after a lot of googling apparently there's a polygon effect?? I found a reference to it here:

www.pinkbike.com/news/ethirteens-trs-race-9-46-tooth-cassette-now-available-2016.html (use ctrl+f to find "polygon" in the comments)

Apparently we're just very slow on the uptake today!
  • + 3
 @BenPea: pining for the Fjords no doubt...
  • + 4
 @Travel66: Norwegian blue ? lovely plummage...
  • + 5
 @Nicksp894: good lad.
  • + 3
 @Stizzl: I think you nailed it.
  • + 1
 Steepn up the seat angle*
  • + 1
 @Stizzl: that would be sick
  • + 1
 @Stizzl: or if the geo still worked with a 29 front/275 rear
  • + 2
 @POWsLAYER: 75°+ is modern. Hopefully more catch on.
  • + 1
 ????
  • + 1
 Where do you get the idea that they are still making a Capra?
  • + 1
 From what I've heard they are changing the capra soon to fit deluxe shocks, so since the recent trend is boost I'd expect that also.
  • + 1
 @BenPea: no he's not! He's nailed there!
  • + 1
 @Rubberelli: Because I want another one! Giving my son my 2015........
  • + 2
 @BenPea: it's an ex-parrot, it is no more... it has ceased to exist!!! Lol
  • + 1
 @endlessblockades: I would assume this release announcing their 2018 line-up, that they are not making it for this year.
  • + 2
 My feeling is YT will have a separate announcement for the Capra or replacement. I hope they offer both a 27.5 and 29 Capra or ? Rumor is Gwin hinted at a long travel 29. We'll see.
  • + 1
 @Rubberelli:


Naw.

The Goat cannot be killed

\m/
  • + 1
 @endlessblockades: How did you get your son into biking? Or did he just come around himself? I remember a while back you said he wasn't interested.
  • + 1
 @kwapik: Well....in the last year he's had a change of heart. But mainly it would be easier to justify me getting a new bike if I can frame it that way....fam politics, u know.
  • + 2
 @endlessblockades: pulled the same scam with skis. Daughter can ski now though, so value for value.
  • + 1
 @endlessblockades: Totally understand.
  • + 27
 Fair play - enjoyed the "don't give a f*ck what others say" at the end from the boss, nice to see it's a genuine company with a real story behind it. More likely to buy a YT now for sure!
  • + 0
 Just keep in mind that everything from the story they told in the video to the boss saying he doesn't give fuck, is all part of a marketing pitch. No one knows how genuine this guy or his company really is. They are simply trying to sell you that image in a 15 minute long commercial here.
  • + 8
 @sino428: not all marketing is truthful. Not all marketing is a lie either. I like his message in any case
  • + 1
 @sino428: I ride one of their bikes and it lives up to the marketing.
  • + 1
 @74NZ: I didn't mean to imply the bikes weren't good. By all accounts they are. And that is really my point. That if they make good bikes for a good price, thats why people should buy them. Not because of some marketing video or because they have convinced people how genuine they are.
  • + 26
 I just wish they would cut their seat tube length down. I find it crazy that bike makers consistently overlook those who are around 5"10 and want to be on a large. 480 is too much even for a 125mm dropper! Otherwise the bikes look sick!
  • + 1
 This right here. Wouldn't want to ride a medium with a 440mm reach, probably can't fit my legs on the large. The new Canyon Spectral is almost exactly the same.
  • + 2
 yes, this!! I'm too stubborn to give up my 150mm dropper, so I ride around with my seat set down a centimeter!
  • + 5
 Yup. With big droppers now you can make a seat tube/ post almost as long as you like. But if it’s too big to begin with you’re f*cked. It is the sole reason I have yet to own a Capra.
  • + 6
 You my friend must have tiny legs! I am also 5'10" and i ride with a 150mm dropper around 1" out of the frame.
  • + 3
 I'm 5'10" with stubby legs (32in inseam, I wear 30in pants), I ride a large Jeffsy (480mm STL) and had to downsize the stock 150mm Turbine to a 125mm Turbine. I run the post almost slammed, maybe 1cm out of the seat tube. Love the 460mm reach but agree the seat tube could be 20mm shorter!
  • + 4
 Thus...I spent my hard earned cash on a Santa Cruz HT LT: I am 5 "9 and have Hobbit-short legs and monkey-long arms. Size Large fits me perfect! 150 mm seat post, with 2 cm post out of the frame.
  • + 3
 Norco Sight
  • + 2
 @gramboh: haha I'm 6'0 with the same inseam. Short stems are not an option
  • + 1
 @friendlyfoe: short stems are overrated
  • + 1
 @hamncheez: haha brilliant. You sound a lot like myself. Only difference is I’m not crazy/ rich enough to do this to a carbon frame (yet). Good work!
  • + 2
 @ThomDawson: That wasn't me! I'm too chicken to cut my carbon frame
  • + 2
 @hamncheez: ah yes I see! Me too. I’m also too chicken to spend money on one...
  • + 2
 My Jeffsy 29 in medium is just fine with the 150 mm dropper even tho I'm just 5"4
  • + 2
 @vtracer: a quick YouTube search and the trails at pine hills, one of your listed trails, doesn't appear to be overly steep or technical.

I never understood what the big deal about dropper posts was until I moved out to Vancouver, where you need the seat slammed 90% of the time, and a dropper would be super handy for the occasional pedalling bit
  • + 2
 Yea but if the reach was 20-25mm longer you could ride a medium and you'd have a perfect length seat tube! People only hit this problem if they upsize because they want longer reach...
  • + 3
 @Richt2000: not necessarily so. I just want a reach that I’m used to, similar to the bike I’m on now which is a ‘medium’ that has an appropriate seat tube for my height. I’m not upsizing, I just want a Capra that has the same reach but to do that id have to grow 2” taller.
  • + 24
 Yt we are still waiting on the frame only option !
  • + 6
 I think I'd have a YT by now if that was an option. Too many times, I've gone on their site to look at the prices and thought, "well, if I just sold this part for that much, and that part for... @#$%, nevermind."
  • + 4
 I'm guessing not enough margin...
  • + 4
 That's not the model they operate. It would be silly to do that from a business perspective, YT's model is built on low priced direct to consumer bikes.. which look so cheap, you end up going for one of the high spec bikes because it's "Such good value".

I say that as a die hard YT fan, ha.
  • + 1
 @jamesdunford: commecal can do it with the furious why can they ?
All im saying it will be a great way to get more people into the brand
  • + 1
 @Ron-C: yep! Companies lose me when I can't buy frame only.. I have all the good parts to mix and match now.. Only buy frames!
  • + 3
 @NJrookie: Commencal are actually quite a lot more expensive in comparison... the a-la-carte deal they do is insanely expensive.
  • + 2
 @bohns1: buying 1-2 year old frames from 'older dudes that dont race' is the hot ticket..2700$ frames for like 50%
Then all the anti dentist guys will think u are a dentist..but ur just plain ol smart.
  • + 1
 @jrocksdh: you say smart, I say normal! I think nearly everyone does this! And for less than 50% off retail!
  • + 1
 @jrocksdh: Na I don't do that.. I buy the latest year frame every three seasons...Its my hobby so no biggie... I don't own ATVs, sleds, boats, trailers or motorcycles and have no desire to... I'm still ahead of the game compared to some of my buddies...haha..
  • + 14
 Getting a wider range from a 11 speed cassette than Sram did with their 12 speed sound like gaps between the gears that are simply too big, why didn't they just fit GX Eagle?
  • + 25
 u n i q u e n e s s
  • + 20
 Guessing a combination of weight and price? Maybe they got a good deal on a huge order of the e13 9-46 cassette.

There's no denying Eagle shifts well, but GX Eagle is not light. This approach gets you more range, less weight, smaller derailleur that is not as close to the ground. Personally, I don't think gear spacing is that important on a trail/enduro bike, it's much more important in XC and road.
  • + 6
 @gramboh: I would have to agree, simply because of how often I use the double shift on my shimano shifter and 11-40 cassette
  • + 8
 because you can use a "normal" cage derailleur (and not an extra long one) with 46t
  • + 5
 also the e*13 cassette allows to change just the bigger cogs (that wear out faster) separately
  • + 1
 They could make bigger ones for me! I’d like an 8 speed with 11-40 pls.
  • + 1
 @ismasan: This is huge. Having to replace X01 Eagle cassettes is not cheap (or go to GX and get the weight penalty). The e13 cassettes are also expensive but most people will probably be replacing the big rings twice as often as the smaller.
  • + 1
 @jaame: Agree. I have a Jeffsy with XT shifter and the SunRace 11-46 cassette. I'm always dumping multiple gears for quick climbs and upshifting 5-6 gears at the top of a descent.
  • + 13
 Finally...but where is the Capra?

I do have to mention that I'm impressed by the new lower prices. You can buy a base Jeffsy for $2300...outstanding.
  • + 5
 I'm guessing that the Capra has had an all new redesign as the platform is now a bit outdated, hopefully we'll see it in the next few months.
  • + 2
 Thought great, lower prices for a minute only to realise here in Australia the prices have gone up instead...
  • + 1
 @speedyjonzalas: I think you'll find they've gone up everywhere. Looks like the same price points as Canyon now. In the UK anyway.
  • + 3
 Well I first thought that is great, as I saw the US prices(my phone always redirects me there), then I got onto the EU site and was disappointed to see the exact numbers, only in euros
  • + 1
 the cheapest Jeffsy 27 went up from £1699 to £2099 in the UK.
  • + 11
 I thought YT's bikes were all named "Out of Stock" during the 2017 new-bike shopping search. Heard lots of good things, but three of us ended up with bikes we could actually ride and not just "oooh and aahhh" over their consumer-direct pricing. Paid more? Yes. Rode more? Yep.
  • + 3
 Yes, after hearing of people waiting forever for their bikes, I would hesitate to place an order on a YT that isn’t in stock.
  • + 10
 Wow!!! I bought a brand new Tues AL 3 years ago for 2,999 USD, and I thought it was a good deal at the time.

The current Tues AL sells for 2,399 USD and...

rear shock then: Kage, now: Vivid
brakes then: Guide R, now: Code R

That's two pretty nice upgrades to go with a 600 USD decrease in price.
  • + 2
 Even compared to last years prices for a little better specd components... friggin amazing.
Makes me wonder what’s going on behind the scenes that we don’t know about though.
  • + 1
 The mark up on SRAM/Rockshox must be insane. YT are probably getting a good deal from them. Canyon gave me a free Guide because I had (inevitably) problems with the one that came on the bike. I bought a Solo air for the boxxer for £120. Have you seen a Solo Air? it's got to be £5 worth of parts.

In short, as YT grow, their demand will increase and the prices will subsequently drop. SRAM & RS is cheaply made stuff.
  • + 10
 I wonder if Gwin will actually ride the new DJ bike. Every video or pic where he rides that kind of bike. He is on a blacked out P3.
  • + 1
 would make better since to be a black out Dirt Love because they can get rider feed back on geometry
  • + 1
 @femto505: Why? All that the dirt love has is a clear coat, so it should be easier to do that instead of black?
  • + 11
 11+
I'm so happy about that
finally a new standard
  • + 1
 It's also a new movie rating for viewers 11+yrs old. Full frontal nudity for no more and no less than 5 minutes. In adult movies, it means a totally different thing.
  • + 9
 "Don't give a f*** what others say." Never heard a CEO say that in an official media release haha
  • + 7
 Interesting contrast to the CEO of Enve in Vernon's (rather well-done) bit of longform video journalism the other day. I don't think she (or any of the C-titled people interviewed in that piece) would ever refer to a team rider as a badass motherf*cker in public.

As a native German living in the US for 2 1/2 decades now - there's a funny thing that happens when folks with strong German accents speak English, and it's extra funny when they throw in a fair bit of action sports lingo and expletives.
  • + 5
 Really like YT, their bikes , way of thinking and business ways, great to see!, only thing left to do is bring to market a banging set of kids bikes, DH,freestyle and Enduro at sensible money which would also fit perfectly with their ethos of young talent.. they would smash the market even more!
  • + 6
 Electrical noise at the very end of the video, and lightning in the new logo... Plus the whole thing about discovering your young talent yada yada yada, that sure smells like YT is going to go in the motorcycle industry!
  • + 8
 Mostly because I didn't read it because I'm impatient. . . But are the bikes essentially the same?
  • + 4
 No frame changes
  • + 5
 Yea, different spec components. Some things better, some things worse (IMO)
  • + 5
 They're cleaning out the swamp. Wait....what?
  • + 4
 Love my Jeffsy, great product that yt has. However I would not recommend any Canadian buy a yt bike until customer service is greatly improved. There's only one dude to manage the whole country. He's great, when you can get a hold of him. Usually it's weeks of waiting for any email or phone call response. Tread lightly on yt, fellow Canadians.
  • + 2
 I gotta disagree. Started chatting with him before Christmas when they had the 12 days of Christmas deals. Then again over the last couple of days. Haven't waited more than a couple hours for a response and he even called to respond to an email
  • + 1
 @zacrutt: yes it was the same with me until I paid for my bike. Then constant problems trying to sort out delays and warranty claims. Go check out the yt Jeffsy owners forum thread and you'll see plenty of us northerners in similar situations. Yt needs more staff in Canada, for sure. I hear they've moved from squamish to kelowna and hopefully are expanding their operations.
  • + 3
 These prices are ridiculous! As it turns out, my 2017 Jeffsy that I got for 25% off was only $500 less than the 2018 Jeffsy. Oh well, I prefer my all black Jeffsy over these new colors, and I think I prefer the SRAM drivetrain as well.
  • + 1
 Same. I just took delivery of an AL Two yesterday. Couldn't pass up the $2k price. Looks like I got it just in time too! $2,300 for the entry bike is still a screaming deal, though. I haven't run SRAM before, but it seems to shift well enough. We'll see how well it holds up on the trail. Seems like a better rep than e+13 stuff. I am a little bit jelley on the suspension though. Mostly the rear shock. For some reason I thought that the bike came with the Monarch RT, but it is just the R. Was wanting a lock out switch. Ah well!
  • + 1
 @Poulsbojohnny: Eh, I don't think you really need to lock it out. Where I currently live there are no sustained climbs, so I definitely don't need a lockout. But even on the short climbs, the Jeffsy pedals really well. I hadn't used SRAM before, either, only Shimano, but so far I like it.
  • + 5
 YT are absolutely smashing it out the park at the moment! The big brands still haven't figured out how to compete against these guys. What a great business!
  • + 5
 So they changed some components but there's no evolution of their frames???
  • + 5
 Correct. At least everything but the Capra. No news on that. But, it isn't surprising considering their price point. If they spend too much on R&D trying to keep up with the Jones's, they'll lose the ability to keep the prices down. Funny thing is, though, if you look at the Jeffsy geometry, including fork offsets, they are in year 3 now of where a company like Transition is just getting to with SBG. So, it seems like they don't need to get too excited on staying current.
  • + 0
 @Poulsbojohnny: Interesting, and it may seem bias from me as I ride a 2016 scout... But Transition came out with the Giddy Up line of bikes in 2015 (ran 3 model years) and probably could have continued them for another 2-3 years truly. I mean, even with 1/2" less than the Capra the 1st gen Patrol performs just as well as the Capra.

As far as updated or forward thinking geometry goes, Transition has been pushing it since 2015. The entire 1st generation: Scout, Smug and Patrol all have insanely low BB heights, long reach and only the Smuggler (less travel 29er) had a steeper HTA than YT bikes. As to fork offset, and TT Length, Transition approaches their bikes completely different that YT, comparing the two doesn't work as the only bikes in the 2018 line up you'll truly be able to compare w/o too much mismatch is the New Patrol and the New Capra just as I mentioned the gen 1 Patrol is as much bike as the currently available Capra.
  • + 2
 Does there need to be?
  • + 1
 @RideTahoe707: Transition is awesome and I want to try the new SBG bikes. Really it's Transition (SBG), Pivot (Mach 5.5) and Pole with the Evolink that are pushing the slack HTA, steep STA and fork offsets that are interesting. The problem is those bikes are really expensive compared to YT, especially in Canada, and that's why I ride a Jeffsy and not a Scout or Mach 5.5.
  • + 1
 seat tubes are still too long reach is still too short rest is bang on
  • + 1
 @gramboh: Hell yeah they are! the only reason I have my Scout is because I got a killer deal on the Level 3, otherwise I'd probably be riding a Jeffsy 29 as well! still thinking about the Jeffsy as a second though... looks too fun to not throw a leg over one at least once!

edit: to(o)
  • + 1
 @RideTahoe707:
Don't get me wrong, TR makes killer bikes and I love what the company is doing. I've visited the HQ in Bellingham and they are great people.

I was looking at the Smuggler, so when I was comparing numbers, that was my baseline. Although I ended up with the Jeffsy 27.5, lol.

Did a quick look up and came up with these:

Dimension Scout Jeffsy smuggler
TT Length 632 625 625
Reach 475 460 475
Stack 617 611 624
ST Length 450 480 450
CS Length 425 435 450
HT Angle 65 66.5/67 66
ST Angle 75 75/75.5 75.8
BB Drop 20 15 35
Wheelbase 1218 1200 1213
HT Length 130 125 110
BB Height 335 341/347 340
Fork Offset 37 42 43
Standover 695 752 705

So, some similarities in fork offset, reach, heat tube and seat tube angles and wheelbase. Obviously some splits on tube lengths, but the geometrys are remarkably close.

At the end of the day it was value for money for me. The close out prices on their models was too good to pass up. Would have been near $4k to do it with TR. Smile
  • + 2
 I hope they increased the headcount of their support and warranty department if they are going to be putting E13 stuff on every model... Bad decision IMO. Yes I am biased, but every E13 component in last 5 years I came into contact with had some sort of irritating failure.
  • + 11
 I've had the opposite. Both the 9-44 and 9-46 cassette(s),TRS hubs, TRS+ cranks, chainguards, and literally have never had a problem with any of it.
Currently I just have the 9-46 cass. and TRS+ cranks on one bike, and their chainguard on my DH bike.
I put almost 2kmi on the 9-44(an early one too) cassette and hubs on my '15 Enduro, then sold it to a fellow PBer, and last I heard from him, he's still enjoying the heck out of it.
I'll continue to use E13 parts on all my bikes because of the quality and reliability I've always experienced with 'em
  • - 1
 @YoKev: The 1st gen cassettes were notorious screamers. Hell there was even an PB article about it:
www.pinkbike.com/news/how-to-silence-your-creaking-ethirteen-cassette.html

Also, have you tried to remove your crank set recently? They do have a tendency to "weld" them self's together to the point where they can only get removed with an angle grinder.

The pawl springs in my freehub failed after little use and it started to slip. And I wasn't the only one. Supposedly a bad batch...

The rear hub also had a tendency to self tighten the bearing preload on the trail while riding to the point where the wheel would noticeably drag...

Their new dropper posts seems to come with "bad batch of weak springs" and there's reports about them not returning...

I'm not making this stuff up... but maybe I was just unlucky. Or maybe you were lucky?
  • + 0
 @Ferisko:

Yep, i had to cut my e thirteen cranks off with and angle grinder so i could change the main pivot bearing on my tues.

The chain guides are made from a really hard brittle plastic that brakes if it comes into contact with ant trail debris, i broke off the lower pulley in morzine, replaced it, half way through the next day looked down and it had broken off again!

Theres been much bollox about the carbon wheels being bullet proof as well, in the review on here they broke one and apparently gwin often brakes them.

I dont rate e thirteen at all. Its not fit for purpose.
  • + 0
 @StraightLineJoe: Oh yes, forgot about the chain guides. The really old ones used to be decent. But ever since they released the ones that had the tool less clips to open the top guide they have a tendency to prematurely self destruct. A guy I ride with broke one on Monday.
  • + 1
 @StraightLineJoe: isn’t it time for them to push it to F fourteen? I mean really if I wasn’t a trust fund baby I think marketing would be my thing.
  • + 2
 Opposite experience, even their wheels are lasting.....weird.
  • + 3
 E13 have had a few bad products over the years, but they seem to learn from mistakes and the stuff they make now is very well thought out. The new chain guides have a different top guide design to prevent 'exploding', the new crank sets are now self extracting, the newer cassettes are smoother, and I've personally gone back from a carbon wheelset to my old TRS+ wheels because they're so bullet proof. I really rate the tires too.
  • + 1
 @StraightLineJoe: I agree, have had nothing but issues on my Tues. The cranks started playing up, you need a special tool to remove the f**kers . Smoked the wheels the first week I had them and had been riding the same line on an enduro with Roval wheels and never had any issues. Tried to sort replacement with YT in Canada which has turned out to be the biggest waste of time. They made all the promises in the world for over 5 months then have never heard anything since. No wonder Commencal so popular in Whistler now...
  • + 0
 @StraightLineJoe: Heard the opposite, that Gwin actually went many races with the same carbon wheelset, and on races where he did break a rim, he was able to finish the run. The teams using alu rims in those races went through 6 or 7 rims where Gwin went through 1 or 2. Wheels need to hold up to win races and I think Gwin has proven the E13 carbon wheels are up to task. Even The PB review said that their test set were early sample wheels to start, and when they got the production wheels they held up to over a year of bike park and freeride abuse and are still going strong. I did hear the issue about crank removal (happened to my friend and E13 took care of him), but sounds like all new cranks come with self extractors now. I personally are loving my wheels and post. Been using both for a season and have had zero issues...E13 is on track and learning from past mistakes for sure...
  • + 0
 Working in Whistler last summer really pushed my bias against e13 products over the edge.

Every top guide we sold came with a free zip tie to keep the tool free clasp shut or they tended to open themselves up and tear half the guide off. Fortunately the clasp has been replaced with a bolt since late in the summer.

The cassettes are often a challenge to get the two halves two lock together. We had a few that needed filing down to get the two halves to start engaging each other. Once on though they worked reasonably well with most derailleurs but never quite as smooth as the Shimano and SRAM originals.

The worst by far were the cranks. Few shops had the proprietary crank puller, mostly to save themselves the pain. The crank arms would often seem to bond slightly to the spindle and the very shallow engagement of the threads on the puller would often lead to the tool stripping the threads in the crank arm. We saw too many carbon cranks die too soon that way. This was almost a weekly occurrence during peak season and left a lot of riders out of action trying to get help from YT and E13. The plastic preload adjusters on the cranks also tended to back themselves out a lot, but at least that's an easy fix every few laps, but I disagree with E13 calling them "class leading" or whatever phrase marketing used.

The alloy wheels frustrated me immensely as well but bike park abuse kills just about everything, even FR570s on occasion, so I can't complain so much about those. The carbon wheels actually seem to be pretty decent from what I've seen. Remy rode his hard and they lasted. We saw a lot of new hubs and typically the freehubs came way over greased from the factory and would cause a lot of ghost pedalling. Once they are cleaned up a bit and ridden a few times they seem to do pretty well.

On the whole they seem to be learning and I've heard some pretty good stories about the tires. But i find their products hard to love in comparison to a lot of other things already out there from other third party manufacturers like Raceface. Unfortunately YT seems to be pretty committed to bolting on E13 products to their bikes and this made me rethink getting a complete Tues. Frame only is still an option, but I wish they'd go with a threaded bottom bracket shell. Hopefully they'll do away with the weird size Acros headsets that we never seemed to be able to get bearings for as well.
  • + 1
 E13 cassette is very expensive and can creak. Friend of mine who owns a shop and rides a lot got it for his new Anthem Advanced Pro along with XT Di2 but he had to take it apart and clean few times already. 9t cog is not very durable either as smaller cogs wear faster. Shifting is not as nice as Sram 11s or Eagle.
  • + 1
 similar experience for me. If you do a lot of climbing in the smaller gears then the top 3 aluminum cogs will wear out very fast as well.
  • + 4
 I’ve had the opposite experience. Super smooth shifting, zero creaking and it’s been very durable so far. When to top teeth do wear out (as they do on XX1 and X01 Eagle as well) I’ll just replace the large cluster of the cassette. PB nominated the cassettes for component of the year and many agreed with the decision, so I think this a good move by YT. I know so many people with Eagle who have problems keeping the derailleur adjusted properly. Add to that the weight of the system, and the massive length of the derailleur and I for one am happy they are staying 11 speed!
  • + 4
 Capra has been shelved, new model is called the GOAT and they have Minnaar sponsored for 2018 #trumpnews
  • + 1
 Watching the video and hearing the CEO claim they are constantly finding ways to differentiate themselves and they basically don't give a f*ck what anyone thinks; why not be the first big brand to master the gearbox... People would go crazy for it and YT seems like the perfect brand to pull it off
  • + 5
 Schön gemacht, Jungs!! Auf die nächsten 10 Jahre. Und viele mehr.. Wink
  • + 1
 nix als alter wein in neuen schläuchen
  • + 2
 That video was awesome and inspiring! I don’t care if it’s clever marketing or what ever. I’ve spent far to much time on my road bike lately but after watching that I’m taking my Capra out for a night ride tomorrow!
  • + 1
 Good thing I bought my Jeffsy cf pro race on their Black Friday sale just for the 2018 model to be the same price as what I paid for mine, but with a build kit that I way prefer. 2017 cf pro race paint job is still better than the 2018 cf pro race paint job at least. I guess I should shut up and ride my damn bike.
  • + 1
 Same here. Love my 2017 build kit and the colors are awesome! Love the fact that YT is making a top end bike that I can afford. I could never afford to build a bike with these components on it. Very happy with my Jeffsy. Oh....customer service was awesome! I had to call them three times as there was an issue with the payment method. Each time they answered the phone right away and were more than happy to help me. My neighbor on the left owns a Jeffsy and my neighbor on the right just ordered one. Awesome!
  • + 1
 Markus, the ceo of Yt, has perfectly constructed the image of his company as the outlaw's brand and almost everybody is buying it. Nevertheless, I met Stefan (the engineering part) once and he is really passionate about bikes.
  • + 2
 Jeez. How long do we have to wait for the new Capra? I am ready to buy an enduro bike, and may have to go another route if the new Capra isnt ready soon..
  • + 4
 such a massive marketing...for new colors
  • + 1
 Good marketing will get people to buy anything
  • + 1
 These things have become awfully trendy lately, and I see nothing particularly special to make them so. I am personally saving for a Guerrilla Gravity Smash, and I ain't touching this Asian-made stuff
  • + 2
 Guerrilla Gravity is impressively cheap for something made stateside, cheaper than a lot of the Taipei specials we see from the big brands. They need to pay a real designer for their logos/image though
  • + 1
 Logos and images work for posers... companies and riders alike
  • + 2
 It was written on the Cave Rock tunnel wall in Tahoe back when I was young, "Greed and Stupidity Rule the World" that's why.
  • + 0
 Not sure how they can make the Capra that much better. The top spec is as light as an xc bike and slays it almost as well as a DH bike. I now own two YTs and the two bikes together cost the same as one top spec other non-direct sell brand. Both are miles better than the previous two bikes I owned and half the price. Their bikes arent only cheap, they are awesome too. And most importantly as a company that are highly disruptive to an industry that sell overpriced and over marketed bikes, concepts and components.
  • + 4
 Jesus these prices are unreal.

Nice work @YTIndustries !!!
  • + 4
 All this advertisement lead up for a logo.
  • + 5
 I'm guessing they're deciding to up their game and push for scale. Yep, new logo/catchphrase and all that - but between a new Capra about to come out and them having revamped their (still fledgling) US distribution, this looks like they're just trying to make a play for volume in a big way. North America is a huge market, and the sweet spot in this market is not the dirtbag riders scraping together enough coin for a bike while goofing off from high school or college, the sweet spot is families of riders. Everywhere you look, the first couple generations of mountain bikers are now parents and have well established middle class lifestyles - and are the force behind trails associations, youth programs, and advocacy. Hitting them with a brand image that doesn't turn off the kids, resonates with middle aged old farts (like myself) who want to feel good about still riding even if our back's are as creaky as a PF BB and be able to buy themselves and their kids bikes without having to take out a second mortgage.
  • + 3
 I was about to buy DJ and noticed it was sold out and got sad, but now Im so pumped to get my first Dirtjumper
  • + 4
 YT Play????? Please????? #Bringitback
  • + 5
 Yeah where’s Zink?
  • + 4
 At least he is part of the story, but there seems to be some bad blood. No more Sensus grips on the bikes as well. Sad, sad...
  • + 1
 Exactly, where are Cam Zink and Brian Regnier? Guys at YT, don't think we forget such things!
  • + 2
 Haven't you heard the owner talk: I zink, I zink, I don't give a f#ck what others zink“... so they had to cut ties with Zink ????
  • + 1
 Got so much respect for these guys. No venture capitalism, no investors, just passion and solid good products that lay down the challenge to the rest of the industry.
  • + 2
 The Jeffsy CF seems like a bloody good price for some solid components i.e. Pike RCT3 etc
  • + 3
 No mention of Zink. I guess a second place at rampage is nothing special.
  • + 4
 no and Sensus grips on their bikes any longer . I guess, they split.
  • + 2
 @T-Bot: I was wondering about this too.
  • + 2
 It was written on the Cave Rock tunnel wall in Tahoe back when I was young, "Greed and Stupidity Rule the World" that's why.
  • + 3
 @enforce: I ordered another set today, so Sensus will be ok for 7 minutes more, at least. Also picked up a sick Party Captain hat.
  • + 1
 @endlessblockades: I have them on all my bikes, love the Sensus lite especially. But I will need to try new ones on my dirt jumper, because the lock-ring in the inside hurt my hand when grabbing them to tightly. I either need slip-on or grips with a lock ring at the outer side...
  • - 1
 Cool video-I'm guessing the rebranding making Young Talent apply to any age/consumer group etc 'could' be paving the way to an eBike launch,whats that strategically placed drawing of a top shock mounted bike with a bulky crank area behind Stefan all about :-) gearbox?engine? or just a doodle?
  • + 3
 happy to have an YT, great bikes and even better spirit
  • + 3
 I actually much prefer the old logo...
  • + 1
 Tues AL is "perfect" once you drop in a charger damper. And for so little. It was such a small thing but I'm glad they finally updated the graphics on the AL too. I'm stoked
  • + 1
 Re: the e13 TRSr cassette, this PB review dated August 2017 maybe of interest: www.pinkbike.com/news/ethirteen-trsr-cassette-review-2018.html
  • + 1
 Man! What a cool video! I think marketing steps it up to another level when the things they tell are true not like other brands...
very lässig!
  • + 3
 Somehow the dirt love has already sold out... just so you guys know.
  • + 1
 I've never seen that bike not sold out for as long as I've been checking the site over the last couple years. I'm not convinced it actually exists.
  • + 1
 @bikesoverbritches: Yeah, I've never seen it available here in the US either. Over in Europe, availability date is April 18th. Hopefully they'll let us purchase one someday.
  • + 1
 I'm still waiting for an all mountain hard tail with adjustable dropouts from you so YT hurry it up before I buy a Chameleon!
  • + 1
 Yesssss. We need this from YT.
  • + 2
 that was one beautiful story! i have buyed YT bikes from them since 2012 Big Grin
  • + 1
 Good job YT! Looks like they are doing all the right stuff. Big contender for my next bike for sure!
  • + 2
 I am yet to hear anyone have a good word about e13 components.
  • + 5
 I've liked their rims...
  • + 3
 @Richt2000: I can agree, the rims were fine on my e13 wheels. Also their tubeless valve stems are really nice (though, for the price they should be self inflating or something lol).
  • + 1
 @randybadger: At least for me the service was always good. Sadly for just the wheelset I had to use it twice in 15 month of riding... Wink
  • + 1
 I like their rims, hubs, chain guides, cassettes, and cranks. There, now you've heard it.
  • + 1
 i think I spend too much time on yt Facebook pages. There seems to a lot of hate on there for droppers, spoke breakage and hub failures
  • + 2
 I'm about 7 months into a 2017 Jeffsy CF One. e13 TRS rims/hubs have been fine so far, 30mm ID sets up nicely with Maxxis WT tubeless tires. I've heard of the freehub problems but so far so good for me. Weight is fine for the price point,
  • + 2
 Great quality products from what i have tried
  • + 1
 Would like to see a yt on the ews ... is there a team ?
Long travel 29er could be interesting to !
  • + 2
 Oh, and no more sensus grips? Shame, they're my favorite now
  • + 1
 who else has mistaken Graneri for Lacondeguy in the last picture? #doubletake
  • + 1
 Dropping the low end SRAM drivetrains and EThirteen wheels is probably going to save them some money in warranty claims.
  • + 1
 @matwilliams: Nothing wrong with the current @ethirteen-components wheels...and @YTIndustries is still supplying them on quite a few models.
  • + 2
 Whats the deal with the old woman??? or am i seeing things.......
  • + 23
 That's Aaron gwin mate
  • + 4
 She got into wakeboarding at 52 and is now World Champ at 80 odd. Something like that.
  • + 5
 she's tougher than you. By a lot
  • + 1
 Markus, any place left for me in your 100 people staff ? Smile That's indeed all about Passion....
  • - 1
 The Jeffsy 29 comes with 230x65, 230x60 and 200x57mm shocks. All of them with the same amount of travel and geometry. Can someone please help me to find out whether my 2016er Jeffsy is still up to date?
  • + 2
 The Jeffsy 29 uses only a 200x57 shock, the Jeffsy 27 uses 230x60 at 150mm travel and 230x65 at 160mm travel.
  • + 2
 they sound genuine, I like.
  • + 1
 "How do we make a logo that says 'live uncaged'?" "I dunno…put a lightening bolt on it?" "GENIUS!"
  • + 1
 Summed up perfectly at the end!
  • + 0
 What a Great story..Inspired!!!..Thank you!!! Continue what you're doing..You Guys rock!!!
  • + 1
 Damn, it worked... i need a YT now
  • + 1
 How does the Tues fit for the tall fellas...im coming in at 6'5
  • + 2
 im 6 ft and got a large, they pretty big bikes. XL obviously your size.
  • + 1
 Whats up with the Fox Elite stuff? Any good?
  • + 2
 @MikeyMT: Excellent imo. The Performance Elite is the same as the Factory except for the Kashima coating.
  • + 2
 Where's my Capra?
  • + 1
 Soz just read top ......
  • + 1
 Tues-less-decal
  • + 0
 5:34 the photodude f*cked up the timing
  • + 1
 Cool culture it seems.
  • - 1
 mint...really liked this. Go YT
  • - 1
 bikes And prices aside, how fucking rediculous was that infomercial
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