@beneli First of all, I'm a customer, ain't I? And in the role of a customer I have the great possibility to take my money else were. But since I actually like tisprings I thought that it could be worth the chance and tell them that I (as their customer) don't like their advertisment. I dislike it so much that I feel that I shouldn't keep buying their stuff. So now I have two possible ways. 1 I just stop buying, and they never know why I stopped. 2. I tell them that I don't like their way of advertising and hope that they'll change. We live in a market economy, and this is how it works. The responsible thing to do is to tell tisprings that I dislike what they do and hope that they stop... So that I can keep buying their stuff.
And about the woman in the add. I now know several women how have reacted against this add because they feel that they have been made an object by our sport and by tisprings. In my humble view that's enough by far... And again if they don't like the way this sport view women they'll find another sport, since I don't like that option I think that someone should raise their voice..
Oh yes! Men and women are indeed very different! I've never said anything else, that is my and have been my opinion for as long as I can remember. And sure men and women have different preferences, this is also true. I have never said anything about changing this fact. What I have said is that I do think that we can have a sport were we treat each other like equals. And this can be done even though men and women have different ways of looking at things. One way would be to stop this kind of ads... Because this thing does not help in any way when it comes to the equality of men and women. What crankworx did when they decided to give the same price money to men and women, that is helping, and to do something genuinely good for our sport in the long term... you know half of the people on this strange place we call earth are women, half of them! Maybe it's time to start recognizing this and give women the place they deserve?
of course does she not have a problem with taking part in this ad... Only a mad person would claim this... And I've never said anything about her view on the matter. Or any of the girls who take this kind of pictures of themself and post on the internetz. But I do promise you that for every girl that takes part in this sort of thing you'll find at the very least two girls who object against it since they'll have their role as an object fixed by others...
I might be fighting against something usual... But there are some other companies in this sport you might have heard about Sram, Shimano, Rockshox, Fox shocks, Hope, Raceface, Specialized, Öhlins, CRC, just to name a few, so far I've not seen an ad from any of these with a woman as their main attraction.. So apparently it can be done without a girl with very little clothing In fact most of these companys use their athlets or products as advertisment...
Finally... The conservative in this debate is you my friend, not me. You are the one standing for the oppression of women, like you said: "Whats wrong on being feminist? Maybe that they are fighting in extreme way for only their more equitable rights at the expense of men group." I only think that equality is something worth fighting for, yes we're different and we have different skills but we have the exact same right to respect and possibilities to do what we want... And neither men or women should use each others bodies to make money... What would we lose if women became our exact equal? I can't see that we would lose a single thing... except the right to this sort of ads, what a shame... And women gaining does not mean that us men will be losing.. Only a conservative and pitiful man would believe in something like that... Is that what you are? And again I'm sorry but our way of life is gaining ground not losing ground. To quote the European union: "Equality between women and men is one of the fundamental principles of Community law. The European Union�s (EU) objectives on gender equality are to ensure equal opportunities and equal treatment for men and women and to combat any form of discrimination on the grounds of gender. The EU has adopted a two-pronged approach to this issue, combining specific measures with gender mainstreaming. The issue also has a strong international dimension with regard to the fight against poverty, access to education and health services, taking part in the economy and in the decision-making process, women's rights and human rights." This can also be found in the UN...
I think your pointing your advert far to much towards men... Actually more like teenage boys. There's woman, children , and mature married men who ride bikes to ya know.
The vast majority of our customers are male. I don't think Rosi modelling one of our t-shirts with a couple of springs in her hands is really very gender specific though? #RideTi
Sadly Tisprings, its not so much how you've used a woman in a sexually intriguing way to sell you product, its the influence it provides others who are not mature enough to respect a girl from a modeling point of view. Have a quick look through some of the comments posted on this page that you have triggered..... its pretty upsetting and disrespectful and it could have been prevented if you were to choose a more original marketing technique. Say maybe a mountain bike?
Well... you lost a few customers. Most of them mature people with actual money. And you you gained a fan base consisting of 14-year olds... lucky you. I for one won't spend a cent on your products even if I like most your products. And I will tell as many as possible shopping for a new spring to give their money to another company.
Well, Marzocchi must be then true evil for you with their mostly men targeted advertising. So they should make another few ads for other groups of people like senior men or womens with childs to get no one discriminated even if they are few percents of the main targeted customers?
No I'm not a huge fan of their advertising in the past. I'm not saying that they should target another group of people. It's quite fascinating that you managed to come to that conclusion by reading my previous post. But you can advertise without a half naked girl, as have been proven over and over again. You can also do it without upsetting customers and excluding a specific group of people. I've been working in the bike industry for several years and the biggest group of customers by far is men above 25... in other words grown ups. And so far most of them have been fairly mature and since they are working they have money. And about the 14 year olds they have to ask their parents to buy it for them. I don't know, but I have a feeling that most parents wouldn't want to support this sort of thing.
@beneli will you please explain to me the nonsense in this. And if you don't have to prove anything why are you answering?
Lets just sum it up. I have reacted against this picture because it provides a strange view on women. And it makes it hard for women to take part in this sport on equal terms as men. I have also protested against using a pretty girl to sell a product she have no relation to.
For some reason you reacted on this and argued with me, why? You have referred to Marzocchi and their way of selling things, what was the point? I have never denied that others do the exact same thing as tisprings... I'm well aware that it happens over and over again. And that is why I think it's a good idea to work against. why should we accept it? In what way is this picture (or any like it) a good thing? I would like to know how your thoughts on the matter... And finally what is wrong with beeing a feminist?
Give this some real thought beneli before you answer....maybe show your girlfriend this pic and all the comments and see what goes down? REAL WOMEN DONE APPRECIATE THIS! And btw Zokes, as we used to call them, have had failure after failure because of the lack of quality in their product. I personally would never buy another fork from them after spending over $1600 on a fork to have it Creek and fail less than a year later. They lost my business....and a lot of REAL riders don't don't trust their made in Taiwan crap.
I reacted because I am allergic to it when someone would like to dictate someone how to do things correctly. Its even more ridiculous that you have problem with advertising of a product for mostly men customers. Are you a woman that you know the best they are that affected by showing women in ads?
Equal terms as man? Are they women and men the same? When you re fighting that hard for the equality of women in this sport, then you should know women has different preferences then men. How do you want to solve this? To give them equal chance? Grow them pair of balls? Or what? Advertising with half naked rider machos only?. How do you know this women has no relation to this sport? She does not look like she has problem with being a model for selling good products.
Why is this bad idea? As I said this sport is mainly men based so targeting on men is quite good idea huh ( its called marketing)? Do you think single photo of a spring would attract so many people? They are not selling sports cars just piece of metal. More sales more money = more products. Why is Avon brand so much targeted on woman while they have also few men customers? You're fighting against something absolutely usual.
How on earth could such pic discourage other women from being part in this sport? When If someones is that affectible then its not problem of the advertisement.
What strange view? I've seen tons of photos where girls shot themselves in such situations voluntarily because of they want to be the object of the interest. And I don't see anything bad about this. Of course there's always few ultra conservative people hating something and fighting against bad like you. Glorification of women actually helps them to more easily join this sport because women on mountain bikes has always so much more respect just because of that they are women in such rough sport no matter of skills. Is this respect based on experience?
Whats wrong on being feminist? Maybe that they are fighting in extreme way for only their more equitable rights at the expense of men group. But i thought you're fighting for completely equivalent world. Save your feminist thoughts for future, when you Swedes, will become minority against all the medieval religious immigrants which will have more rights than you.
Let people do what they want and they will choose what they like.
My last post here, because I spent way too much time about this nonsense discussion.
@mtnbikemike No sense for humor together with taking things too seriously is way to hell.
@beneli First of all, I'm a customer, ain't I? And in the role of a customer I have the great possibility to take my money else were. But since I actually like tisprings I thought that it could be worth the chance and tell them that I (as their customer) don't like their advertisment. I dislike it so much that I feel that I shouldn't keep buying their stuff. So now I have two possible ways. 1 I just stop buying, and they never know why I stopped. 2. I tell them that I don't like their way of advertising and hope that they'll change. We live in a market economy, and this is how it works. The responsible thing to do is to tell tisprings that I dislike what they do and hope that they stop... So that I can keep buying their stuff.
And about the woman in the add. I now know several women how have reacted against this add because they feel that they have been made an object by our sport and by tisprings. In my humble view that's enough by far... And again if they don't like the way this sport view women they'll find another sport, since I don't like that option I think that someone should raise their voice..
Oh yes! Men and women are indeed very different! I've never said anything else, that is my and have been my opinion for as long as I can remember. And sure men and women have different preferences, this is also true. I have never said anything about changing this fact. What I have said is that I do think that we can have a sport were we treat each other like equals. And this can be done even though men and women have different ways of looking at things. One way would be to stop this kind of ads... Because this thing does not help in any way when it comes to the equality of men and women. What crankworx did when they decided to give the same price money to men and women, that is helping, and to do something genuinely good for our sport in the long term... you know half of the people on this strange place we call earth are women, half of them! Maybe it's time to start recognizing this and give women the place they deserve?
of course does she not have a problem with taking part in this ad... Only a mad person would claim this... And I've never said anything about her view on the matter. Or any of the girls who take this kind of pictures of themself and post on the internetz. But I do promise you that for every girl that takes part in this sort of thing you'll find at the very least two girls who object against it since they'll have their role as an object fixed by others...
I might be fighting against something usual... But there are some other companies in this sport you might have heard about Sram, Shimano, Rockshox, Fox shocks, Hope, Raceface, Specialized, Öhlins, CRC, just to name a few, so far I've not seen an ad from any of these with a woman as their main attraction.. So apparently it can be done without a girl with very little clothing Smile In fact most of these companys use their athlets or products as advertisment...
Finally... The conservative in this debate is you my friend, not me. You are the one standing for the oppression of women, like you said: "Whats wrong on being feminist? Maybe that they are fighting in extreme way for only their more equitable rights at the expense of men group." I only think that equality is something worth fighting for, yes we're different and we have different skills but we have the exact same right to respect and possibilities to do what we want... And neither men or women should use each others bodies to make money... What would we lose if women became our exact equal? I can't see that we would lose a single thing... except the right to this sort of ads, what a shame... And women gaining does not mean that us men will be losing.. Only a conservative and pitiful man would believe in something like that... Is that what you are? And again I'm sorry but our way of life is gaining ground not losing ground. To quote the European union: "Equality between women and men is one of the fundamental principles of Community law. The European Union�s (EU) objectives on gender equality are to ensure equal opportunities and equal treatment for men and women and to combat any form of discrimination on the grounds of gender. The EU has adopted a two-pronged approach to this issue, combining specific measures with gender mainstreaming. The issue also has a strong international dimension with regard to the fight against poverty, access to education and health services, taking part in the economy and in the decision-making process, women's rights and human rights." This can also be found in the UN...
in what way is this a good idea? I fail to see the conection between the girl and your products. Please be a serious company and stop. Your products are good enough to speak for themselves..
Or...A Man who has a mother and a daughter and a sister and sees this as objectifying woman? Grow up! Is it about the product that's quality or about barely legal model and yeah...hmmm no bike....No test rider...No relation to a bike at all. If I wasn't a rider...I would have no idea what I'm supposed to buy here!? Great job Douchebags! Way to make it harder for my daughter to get respect based on her talents! Wow!!!
@mtnbikemike +1 you are dead right, thank you! @tisprings it's a bad idea because you are making it harder for Girls to take part in this sport and to get recognition for anything except their looks, and thats not what our sport needs. I have introduced a few girls to downhill and I don't like the fact that every now and then I have to explain that not all of the guys in this sport view them as objects. But as you and many of the people commenting on this picture have proven: some do view girls as objects. thank you for making our sport a bit more inaccessible for half of the population.
to clarify, there is nothing wrong in finding a girl attractive, most people do. The problem begins when you use the body of a attractive girl to sell things... You have effectively made a beautiful girl into an object, a thing used to sell other things. This contributes to a really strange view on women. A view I want us to get rid of. Most of you probably wouldn't want anyone to view your sister or girlfriend as an object, since she's not an object, she's a very real person. So why is this okay?
@mankebab Attractive girl hanging bike springs, what other way would you want to get new potential female riders to join this sport. This photo clearly says come one girls, its easy. BTW, it seems like you just mistook words object and model. Because modeling is pretty common profession.
You sure don't get it....This isn't 1979 Snap on tools! This is a person and I don't appreciate this kind of advertising.....maybe ask your mother or your sister....or maybe your girlfriend and see if they agree with you? You are part of the problem here if you perpetuate this and why this site has become about as immature as romper room! Get off your high horse and start treating people as humans...not Material objects! And then idiots make comments like is the girl for sale....and that kinda of comment actually is getting left on here! Way to set women back 100 years!!!
@beneli You really think this picture is a good way of geting girls into this sport?! "it's easy all you have to do is accept that people look at you as if you were an object, welcome to mountainbiking!" "oh.. you don't want to modell without pants holding some rrandom bike parts, well maybe you should find another sport.." or whats your point? And no I'm not mixing up model and object. Asking if the girl is for sale that is mixing up model and object. Why is the girl in the picture? Is she a well known rider? If the answer is that she is attractive, and thats the only answer well then she has been made an object. @tisprings again, why is this a good idea?