Why not see how it performs first? I mean, comapanys have to start somewhere. I am not saying that its going to be better than whats out there. But a big company that puts time and effort into it can make good bikes because they have funding to produce it.
HEAd has so much money for R&D they actually could produce a good product. not saying this is a top notch bike and im not saying it isn't. but i will say the dual rotor in the front is dumb. but its probably just to attract attention. which it seems to be doing. i've seen pics of their bikes everywhere