This YT Bikes marketing image seems like a strange way to appeal to women who might be interested in purchasing a mountain bike. 

https://www.albany.edu/faculty/jhobson/wss281/lsharabi.htm

https://www.researchgate.net/publication/261644282_The_Impact_of_Violence_Against_Women_in_Advertisements
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This YT Bikes marketing image seems like a strange way to appeal to women who might be interested in purchasing a mountain bike. https://www.albany.edu/faculty/jhobson/wss281/lsharabi.htm https://www.researchgate.net/publication/261644282_The_Impact_of_Violence_Against_Women_in_Advertisements

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