shimano is making rims but on the base of mavic (mavic with shimano stickers) and mavic are good rims... so why try re-invent a rim if mavic has a grat base?
yea, they tried a few different manufacturers like dt swiss etc to see which they preffered, and it seems theyve stuck with mavic. also pinkbike users seriously dont understand the concept of props. 6 negative props for stating the correct thing. mature.