Another reason this photo works is because of the leading lines of the Shimano tape. We have a tendency to follow lines in pictures, especially lines that lead left to right, like reading a book. You probably didn't realize that your eyes followed the tape to the rider when first glancing at this shot.
There showas. It's a famous, well known mx fork company. They been making very good forks and shocks for mx for a long time now. They must be getting into mountain bikes!!!!