Video: B.C. Mixtape with Caleb Holonko, Yoann Barelli & Crew

Mar 17, 2023 at 12:20
by ABUSNA  

Video: Abus

On any Saturday, BC locals are riding lines that used to be reserved strictly for ender shots in feature riding segments. Up here, “any Saturday” is everyday really. Because when an entire scene instinctually pushes their level, what was once seen as exceptional becomes average, and so the story goes.

Out here, the currency is style. And for many riders in BC, this is what drives their pursuit. Conduits of creativity, Caleb Holonko, Yoann Barelli, Kirsten Van Horne and Jesse Munden inject their unique spin into familiar and unfamiliar terrain in Pemberton, Kamloops and Vancouver’s North Shore. Losing touch, with what “normal” is, in the best possible way.

Up close and personal, there's an energy, a vitality to the scene that reveals a lot about the culture of the sport. By taking an artful look at the places where the action occurs, ABUS Mixtape series offers a modern snapshot of what’s really happening in some of the world’s most influential riding scenes.

The AirDrop MIPS (L) and CliffHanger MIPS (R). For more info on the helmets worn in Mixtape 01 click Here

ABUS Sponsored Rider Caleb Holonko, follow Caleb Here

ABUS Sponsored Rider Yoann Barelli, follow Yoann Here

Kirsten Van Horne, follow Kirsten Here

Jesse Munden, follow Jesse Here

Riders
Caleb Holonko, Yoann Barelli, Jesse Munden, Kirsten Van Horne
Locations
North Vancouver, Whistler, Pemberton, Kamloops
Creative
Good Fortune Collective
Cinematography
Andre Nutini, Liam Mullany, David Peacock
Additional cinematography
Max McCulloch
Drone pilot
Graeme Meiklejohn
Editor
David Peacock
Post production sound
Keith White Audio
Animator
Zach Rampen
Colorist
Sam Gilling
VFX
Blair Richmond
Photography
Reuben Krabbe
Music
Concave Hand Study by: Andrew Judah Provided by: Andrew Judah
Black Dress by: Insightful Provided by: Household Positive
The Spellbook (Instrumental) by: Apathy Provided by: Demigodz Enterprises


27 Comments

  • 33 6
 Abus: the company that doesn't allow women in leadership positions. Cool video though
  • 6 0
 I was about to mention their views from the dark ages too
  • 9 1
 Company with views I thoroughly disapprove of sponsors my favorite Mtb media figure. I feel torn. @yoanbarrelli I know you need to pay the rent but there must be other companies that want to put their helmets on you!
  • 17 0
 @ak-77: Thank you for raising this. Based on my conversations about this with Abus before joining their team, I understand that big changes are underway presently and that this information no longer reflects the company today. I joined with the understanding that the company was making moves in the right direction. I have contacted the company to verify and make an official comment.

I really appreciate your comment and desire to gain more clarity about this important topic-

Yoann
  • 2 0
 @yoannbarelli: great to read words directly from you good Statement!
  • 2 0
 @yoannbarelli: Great to hear that change is on its way. Thank you for staying on top of the topic..Making real changes can be difficult, even if it is obvious to many of us what the right thing to do is.
And thanks for all the fun and positive vibes you bring in your videos.
  • 2 0
 Thanks again for raising this,
After another conversation yesterday with the people I'm in touch with at Abus, this is what they said:

What was mentioned on Wikipedia references and the article written about a family member had to do with how the company was run decades ago (40+ years), by previous generations. ABUS is a 99-year-old, family-owned and operated company, now in its fifth generation of leadership. ABUS has women in global management positions, from General Managers of factories to Product Managers responsible for designing and engineering our helmets and locks. They also support women’s cycling at every level, from professional through amateur riders and will continue to do so. The company is committed to allowing everyone within the company to succeed and grow, without limitation. Here is a link to the company's mission statement. www.abus.com/us/About-ABUS/The-Brand/Mission-Statement.

From my perspective, I really like that the company is focused on changing from where they were and doing things right into the future.

See you on the trails
Yoann
  • 2 0
 @yoannbarelli: ... the statement doesn't address the accusation. Abus is a family owned business that does not allow any women in the family to have a stake or a seat at the board because of their extremist regious beliefs.

What that press release sounds like it the maketing dept threading the needle here. It sound like Abus has taken some half measure of allowing other women in somewhat high positions but won't allow its women to take part the business.

Please address that.

Thank you.
  • 1 0
 @yoannbarelli: here's an easy way to get to the heart of this matter. Ask your contacts at ABUS how many women from the Bremicker family own shares in the company or are members of its C Suite.
  • 1 0
 @yoannbarelli: thanks for looking into it. The statement is very corporate, but I'm willing to give them the benefit of the doubt: it sounds like it's a fine company with weird owners. There are certainly some of those companies in the US also. Hope to see you on the trails some time
  • 1 0
 ....
  • 9 0
 Style is currency....surely. Otherwise there would be a hella load of Stylish Yeti riders out there!
  • 6 0
 Solid mixtape! Good looking team of riders!
  • 4 0
 thats an edit. just clips of humans killing it and no bs
  • 4 0
 The editing on this is out of this world. Incredible job all involved!
  • 1 0
 I was transported away from my daily life. Thank you for renewing the desire to ride, jump, do freeride. Very successful video.
  • 2 0
 Great video! Keep it up
  • 2 0
 sick edit !
  • 1 0
 Some of these transitions were just so good. Definitely an above par video
  • 1 0
 word on the street is that all their riders get free padlocks
  • 1 0
 that was rad
  • 1 0
 Must Watch!
  • 1 0
 Solid video.
  • 1 0
 That was excellent.
  • 1 0
 Great to watch!





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