Video: AbusOn any Saturday, BC locals are riding lines that used to be reserved strictly for ender shots in feature riding segments. Up here, “any Saturday” is everyday really. Because when an entire scene instinctually pushes their level, what was once seen as exceptional becomes average, and so the story goes.
Out here, the currency is style. And for many riders in BC, this is what drives their pursuit. Conduits of creativity, Caleb Holonko, Yoann Barelli, Kirsten Van Horne and Jesse Munden inject their unique spin into familiar and unfamiliar terrain in Pemberton, Kamloops and Vancouver’s North Shore. Losing touch, with what “normal” is, in the best possible way.
Up close and personal, there's an energy, a vitality to the scene that reveals a lot about the culture of the sport. By taking an artful look at the places where the action occurs, ABUS Mixtape series offers a modern snapshot of what’s really happening in some of the world’s most influential riding scenes.
Riders
Caleb Holonko, Yoann Barelli, Jesse Munden, Kirsten Van Horne
Locations
North Vancouver, Whistler, Pemberton, Kamloops
Creative
Good Fortune Collective
Cinematography
Andre Nutini, Liam Mullany, David Peacock
Additional cinematography
Max McCulloch
Drone pilot
Graeme Meiklejohn
Editor
David Peacock
Post production sound
Keith White Audio
Animator
Zach Rampen
Colorist
Sam Gilling
VFX
Blair Richmond
Photography
Reuben Krabbe
Music
Concave Hand Study by: Andrew Judah Provided by: Andrew Judah
Black Dress by: Insightful Provided by: Household Positive
The Spellbook (Instrumental) by: Apathy Provided by: Demigodz Enterprises
27 Comments
Yikes.
I really appreciate your comment and desire to gain more clarity about this important topic-
Yoann
And thanks for all the fun and positive vibes you bring in your videos.
After another conversation yesterday with the people I'm in touch with at Abus, this is what they said:
What was mentioned on Wikipedia references and the article written about a family member had to do with how the company was run decades ago (40+ years), by previous generations. ABUS is a 99-year-old, family-owned and operated company, now in its fifth generation of leadership. ABUS has women in global management positions, from General Managers of factories to Product Managers responsible for designing and engineering our helmets and locks. They also support women’s cycling at every level, from professional through amateur riders and will continue to do so. The company is committed to allowing everyone within the company to succeed and grow, without limitation. Here is a link to the company's mission statement. www.abus.com/us/About-ABUS/The-Brand/Mission-Statement.
From my perspective, I really like that the company is focused on changing from where they were and doing things right into the future.
See you on the trails
Yoann
What that press release sounds like it the maketing dept threading the needle here. It sound like Abus has taken some half measure of allowing other women in somewhat high positions but won't allow its women to take part the business.
Please address that.
Thank you.
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