Chromag Launches First Tech Clothing Line - First Look

Jun 12, 2017 at 14:17
by AJ Barlas  


Chromag is a name in the mountain bike community that few need an explanation for, but for those who are unaware: Chromag is a brand based out of Whistler B.C. It was founded by Ian Ritz more or less by accident. Ian simply wanted to make some steel hardtails that he wanted to ride. From their beginnings, the brand has gone from strength to strength and six years ago they began printing their Chromag logos on some blank jerseys.

However, Ian wasn’t satisfied with using someone else’s product to put his name on and with his desire to create his own products, it's a seemingly natural progression to take this to the next level. It was two years ago that the team went through the entire process of creating a jersey from scratch. They sourced materials, a cut, created graphics, even the smaller details like branded tags, all locally in B.C. That process led them to what became the brand's Horizon Jersey.

This was the beginning of what they are now revealing to the world today. At the same time as the Horizon Jersey was created, the team, headed by Ian and Claire Buchar, (Chromag’s graphic designer), began work on a full tech line of which they wanted to represent the riding community and customer demands that they familiarize themselves with. As Ian stated while showing us the line, that representation is quite broad, and they feel that the lineup will do a good job of appealing to the majority of riders out there.

bigquotesThe reason that we wanted to get into it (tech apparel) is the same reason that we make just about everything else—we have a personal connection to the use and want to make products that we like, want to use, and that relates to our community and market.Ian Ritz


The garments could be described as no-frills, with the full-zip, three-pocket jersey’s being the most detailed of the bunch, but that shouldn’t make them any less appealing (and for many, possibly more). Chromag state that the lineup is aimed at the rider who wants to remain reasonably casual on the trails, but still have the technical side of riding apparel sorted; things like moisture wicking and breathable materials, lightweight, and they’ve included some nice touches like subtle pockets on a number of the tech tee styled jerseys too. Above all else, Ian says that things like good fit and thoughtful details were of the utmost importance when developing the tech line.



The subtle hidden zip pocket on the Mission Jersey can hold a key pass etc.
The hidden zip pocket can hold a key, pass, and other special things.

Mission 3/4 Sleeve Jersey Details

• Intended use: Trail, All-Mountain, DH
• Antibacterial, moisture wicking fabric
• Environmentally friendly, EPA certified treatment
• Raglan cut
• Hidden zip pocket
• Water-based graphic
• Colours: Charcoal Heather, Kelly Green
• Sizes: XS, S, M, L, XL
• MSRP: $77 CAD

The Ambit Short features a unique take on the waist adjustment with this buckle hook system in place rather than the usual elastic and velcro.
The Ambit Short features a unique take on the waist adjustment, with this buckle/hook system in place rather than the usual elastic and velcro.

Laser perforated venting on the Ambit Short
Laser perforated venting on the Ambit Short

Ambit All Mountain Short Details

• Intended use: XC, Trail, All-Mountain, DH
• Durable two-way stretch fabric
• Laser cut venting
• Adjustable waist
• Ergonomic phone pocket
• Slim fit
• Slightly longer length to avoid punters gap.
• Colours: Black, Grey, Orange
• Sizes: 28, 30, 32, 34, 36, 38
• MSRP: $130 CAD

Chromag wanted to avoid the bunching created with many of the shorts currently on the market. This buckle system is their solution.
Chromag wanted to avoid the bunching created with many of the shorts currently on the market. This buckle system is their solution.

The Ambit Short features a single buckle with velcro for added security and three zip pockets one on either side and an ergonomically placed one on the lower right leg.
The Ambit Short features a single buckle with velcro for added security and three zip pockets.







The Dominion Long Sleeve Jersey features a mesh upper back and underarms.
The Dominion Long Sleeve Jersey's mesh upper back panel.

Dominion Long Sleeve Jersey Details

• Intended use: Trail, All-Mountain, DH
• Antibacterial, moisture wicking Fabric
• Mesh back and underarm panels
• Hidden zip pocket
• Fully sublimated graphics
 • Colours: Black, Orange, Purple
• Sizes: XS, S, M, L, XL
• MSRP: $90 CAD







Sublimated graphics on the rear.
Fully sublimated graphics (rear shown here).

Horizon Short Sleeve Jersey Details

• Intended use: Trail, All-Mountain, DH
• Antibacterial, moisture wicking Fabric
• Fully sublimated graphics
• Colours: Black, Ink Blue, Purple, Grey, Kelly Green
• Sizes: XS, S, M, L, XL
• MSRP: $66 CAD







The three-pocket back of the Legion Jersey. The Backwoods Jersey has the same pocket configuration.
The three-pocket back of the Legion Jersey.
Region Short Sleeve Zip Jersey Details

• Intended use: XC, Trail, All-Mountain
• Full-length zip
• Three back pockets, plus one small zip pocket
• Antibacterial, moisture wicking Fabric
• Mesh underarm panels
• Elastic waist with silicone strip
• Colours: Grey, Red
• Sizes: XS, S, M, L, XL
• MSRP: $90 CAD

The Legion Jersey features mesh underarms.
The Region Jersey features mesh under the arms.

The Backwoods Jersey is a long sleeve variation of the Legion Jersey. It features a full length zip three-pocket rear but forgoes the mesh under the arms.
  Backwoods Jersey.

The Backwoods Jersey is a long sleeve variation of the Region Jersey. It features three full-length zip, three-pocket rear, but forgoes the mesh under the arms. It comes in grey and forest (green) and has an MSRP of $110 CAD







The Faraway Wool Jacket features a wool blend, full zip, front and back zip pockets and elbow patches. It's more for the commute or post ride session than the dirty, wet mtb ride.

Similar three-pocket rear to regular lycra jerseys.
Similar three-pocket rear to regular lycra jerseys, but with a dual-zip closure that can be positioned wherever you choose.

Faraway Wool Jacket Details

• Intended use: Commuting / Lounging
• Wool blend soft-shell
• Full zip closure
• Front and back zip pockets
• Three-pocket back panel
• Elbow patches
• Colours: Dark Charcoal
• Sizes: XS, S, M, L, XL
• MSRP: $205 CAD

A zipper pocket on the chest for smaller items.
A zipper pocket on the chest for smaller items.

Durable elbow patches.
Durable elbow patches.


The full line is available through your local dealer now. You can also view the full range of colours on the Chromag website.



MENTIONS: @Chromagbikes




96 Comments

  • + 72
 That Faraway Wool Jacket is super nice..
  • - 39
flag HCbmx666 (Jun 20, 2017 at 6:11) (Below Threshold)
 Yeah but that's it... Frown
  • + 13
 "That Veronica Vaughn is one piece of ace, I would know"
  • + 13
 @HCbmx666: It's funny how many (some?) of us fixate on certain things as to whether or not we like something. I just can't get past their logo. I don't know why. I just find it ugly. That, and odd numbers. Don't like them either. . .
  • + 8
 I just up voted you to make it an even #. Hope that helps @rrolly:
  • + 26
 @rrolly: I'm a fan of the logo because my 8 month old son has a top with dinosaurs on as well so we can go out looking same-sies. Rawwwww.
  • + 11
 Comfortably holds 5 tins of beverage
  • + 8
 @Chromagbikes: Any plans for a wool riding jerseys / tops?
  • + 1
 @mitcht: everybody on the BUS? good GREAT GRAND
  • + 2
 would have loved it as a hoodie
  • + 3
 @rrolly: Now that you mention it....it is ugly! Looks like a 10 yr old drew a pic of a bear grabbing his junk...How did I not see this? All this time I was blinded by their excellent quality products and customer service...
  • + 9
 @resinrider: I ordered their Faraday jacket today. Had some questions before I bought it so I emailed them. Got an answer in 2 hours from Ian the owner and he put me through to Seb. This company makes me Canadian proud. Customer service is top notch. The Bear grabbing its crotch is a bonus!
  • + 2
 @Satn69: Ok, picture in your mind that you've got two buds named Ian and Seb. Now picture them two dudes drawing a logo of two bears. Man, it all makes sense now. . . Wink
  • + 2
 @rrolly: I read somewhere that it was Ian's mom who actually drew the brand logo. I like it.
  • + 1
 @mountain-life: there's no way a woman drew that logo. That's got dude all over it.
  • + 1
 @rrolly: you Fukin Genius! See you at the show and shine!!
  • + 1
 @rrolly: Ian's Mom is correct.
  • + 1
 @Satn69: Ok. A little more hostile a response than I thought I'd get from a fellow canuck. Next time I'll throw in some winky faces and maybe a few lol's to let you know I'm not serious.

Cheers!
  • + 24
 This stuff looks great. Chromag makes great stuff. Like most things in mountain biking, the worst part about these products will be the people using them. I will probably buy some. Mountain bikers are a bunch of herbs.
  • + 23
 Pinkbike need to do a review of a modern Chromag hardtail.
  • + 7
 nsmb.com has done it recently
  • + 9
 I purchased my first Chromag product, a seat, in 2007 at The Sacred Ride in Nelson after snapping my other one in half off a small wood drop on 5 Knuckle Huckle. I loved that Trailmaster seat and have since outfitted all my bikes with Chromag everything and have never regretted it. For quite a few of those years we couldn't get Chromag stuff in the States so I emailed them and Ian himself took care of the orders and shipped the stuff to me. Just a great guy and a great company and these clothes look great! I'll b in whistler tomorrow riding for 4 days and hoping I can find some of this stuff to buy ????
  • + 2
 open monday - thu from 8.30 to 5.30 (ish)
  • + 2
 @jmjosse: Thanks man.......I'll be in today!
  • + 9
 honestly nice clothing and all but the price of MTB clothing these days makes me want to puke
  • + 7
 MTB product managers: "If they see value in $5,000 bikes they'll see value in $125 mountain bike specific shorts, $60 gloves, etc, etc....."
  • + 1
 Super cheap development, ultra cheap production, no certification or regulation, no lawsuits if something breaks, no after sales service and no warranty claims makes the clothing business easy and a huge cash cow. Most major brands cross finance their real technical business - skiis, bikes, mountaineering gear etc with massive clothing prices. I for one can't for the life of me justify spending nearly 100$ on a plastic T shirt regardless of how 'technical' it may be but some folk can. Usually I wait until the stuff is end of season and reduced by 70%...at which point at lease in Zürich it is still too expensive to make sense...
  • + 2
 Ride naked that's free
  • + 8
 How is a $100+ short a no frills product, I like the range but they are up there with premium product prices, I'd call Madison clothing No frills.
  • + 4
 i dont associate "no frills" with "low price"
  • - 1
 @jaycubzz: Then why would a less technical item with less features be a premium price, like buying a designer t shirt for £60 because it's designer, no different features than a £10 tee shirt, no frills means nothing fancy!
  • + 3
 @lee-vps-savage: nothing fancy, and well made are different. I would sooner pay more for leas fancy and quality then more gimmicks and sooner to come unstitched...
  • + 3
 @lee-vps-savage: there are a lot of minimalist hardshell jackets made of high end materials (eg gore tex pro) that have like one pocket and not even any pitzips, but are highly engineered for fit and function that might set you back 500 bucks but will keep you alive on a 3k metre summit or you could go get the biggest, puffiest parka with a million pockets from walmart, spend fifty bucks and have it not keep you warm/dry and fall apart after 3 months.

your choice.
  • + 1
 and by 3k metre i meant 6k, just to make my point haha.
  • + 6
 Bravo! I think the line up looks great. I am huge fan of their logo; bears are rad creatures. Respect. I've been a fan of Chromag's saddles (Lynx) for a few years now and more recently began running their bars (BZA). I like their non-flashy looks and spot on details with their products. Cost-wise they're right with everything else and actually quite a deal if you live in the US.
  • + 4
 I carry or wear a $20 dollar Costco Canadian made merino wool (I have 6....6x20=less then 1 long sleeve wool jersey) under which ever short sleeve jersey I like (3 pocket or not) . The key is the having the wool next to skin which naturally manages body temp though out rides.
Nice stuff.....hoping some ends up as a cast off on the sale rack soon.
  • + 4
 The Costco wool shirts are awesome. I have been told the same factory makes them for MEC, which sells them for close to $100. The fabric is not as durable as merino from Smartwool or Icebreaker, but for 1/5 the price, i'll take 90% of the performance. If you can buy a nice merino wool shirt for $20 that is made in Canada, why would you buy anything else?
  • + 3
 Really like the jacket & shorts.

As for the Jerseys, I'm not a fan of the "tech tee" style. not as breathable as mesh, & I live in a furnace. If it's too cold for mesh, then generally I need more than a t-shirt. Probably rad if you ride where they live, though.
  • - 6
flag jrocksdh (Jun 20, 2017 at 7:36) (Below Threshold)
 Costco, 2 pack 32° tees for $10. Oakley performance golf shirts less than $15.
  • + 6
 The 'I've been to Whistler' starter kit just got bigger. Do like the lift pass pocket though
  • + 7
 Nice gear, steep prices.... dayum!
  • + 10
 The prices aren't that steep. Go to REI and look at the prices on any clothing that is specific to a sport. I think it is ridiculous in general but not over priced.
  • + 15
 The prices are in CAD, not that bad really
  • + 2
 I thought the opposite thing - was looking for the $300 shorts price tag. $100 USD is a competitive price point for a pair of solid riding shorts but they have to pass the test of time and abuse. If you're like me you end up wearing the shorts everywhere including bike rides so it comes out to $.01/use. All that said, materials and construction are hopefully similar to the other stuff that Chromag makes - bomber and durable.
  • + 3
 @Dano-01: so like 20 bucks here in the states
  • - 1
 @thejake: Comparing prices with other ridiculous stuff doesn't really justify anything... If you go round looking at mansions all day then a terrace house for £200k might seem good value. It isn't. The only way to know is to find out how much they cost to produce. I bet you the manufacturing cost is less than 10% of RRP.

@twozerosix : If you paid $300 for shorts you would have to use them for over 82 years before they paid you back at $0.01 per day. If they lasted 2 years they would cost you 40c a day. Doesn't sound like much of a bargain to me.
  • + 1
 @gavlaa: firstly, to compare an industry and it's pricing to real estate is shortsighted and kind of kills your point entirely. 2nd, if 40c a day isn't a bargain, I don't know what is...
  • + 1
 @VwHarman: My point doesn't really have anything to do with real estate- it was just used as an example of how humans compare prices and make a decision. Value is perceived rather than actually quantified. Id be intrigued to hear you explain how I am being short sighted??? Second, 40c a day is just that, 40c a day. If you're getting something worth more than 40c for it then yes, that is a bargain. However, paying 40c every day for 2 years just for the shorts you've got on is NOT a bargain in any way. Thirdly, why you digging up old shit?
  • + 2
 Really Nice! I would certainly like some of that kit!
But I guess it would be just our luck here in the UK that Hotlines would decide not to stock it like they did with the Chromag frames and stick with components only......

If anyone from Hotlines reads this, please explain to me why you took the decision not to stock the Chromag frames? I did phone you, but I couldn't get an answer.
  • + 1
 call chromag directly
+1 604.905.6667
we'll get you sorted
  • + 5
 Pricing is not bad, I like the understated looks, good work Chromag!
  • + 1
 got the 3/4 jersey and ambit shorts, the jersey is just perfect, have to say I love 3/4 sleeves for riding, anyway fits perfectly, comfy, the pass pocket is nice to have and yeah its on the left side, where usually the gates are...
for the shorts I had to go size bigger, it was good in waist, but bit tight around my tools, appreciate a lot the fitting system, no damned velco, it holds great! the side pocket is just right for phone or pump and some multi-tool, love it both
  • + 2
 I do understand that a majority of riders are "normal" sizes. I am not able to find my size easily in riding gear. But I'm not normal. I would like to see shorts that are 42 and XXL jerseys. That is all.
  • + 1
 If they made the jerseys out of wool they wouldn't need an "Environmentally friendly, EPA certified treatment" to make the jerseys "Antibacterial, moisture wicking"... they just would be. There needs to be more wool and less synthetics in mtb clothing. Plastic sucks. I do think the line looks pretty good, I just would like to see wool used more than just for an apres ride piece.
  • + 3
 Oh man, I live for wool! Cold weather, nothing but wool baselayers for me. Last summer bought a couple wool tshirts for riding--superb. They breath and wick very well, dry great with a breeze, and resist that permastank much better. Surly makes one, and I think the other one was from Thirty Two? I can't remember. Either way, wool rules.
  • + 3
 Thank goodness for sales. I would love to pony up $130 CAD for some shorts, but that's a tank of gas, sixer of beer, and a pair of Vans.
  • + 0
 I'm suuuuuuper picky about fit... and those shirts looks like they will do the job nicely.

But WHY the traditional crew neck on the jerseys?!?! V neck is where it's at in terms of comfort!

Great looking gear (especially the wool jacket), and I'll definitely be picking some up.
  • + 2
 Very nice clothing - I might look cool in this gear buying my craft beer after the ride, but will still smell like a changing room and my riding will be exactly the same.
  • + 3
 Not sure about the big prints on these... That green one is loud. Oh! I get it... Bear Breasts!
  • + 2
 Dear clothing companies. How about a casual fitting jersey with no zipper and pockets on the back? My stuffed shorts pockets will thank you.
  • + 3
 Always loved company from day one. Wish they had more vids like they used to. Jinya vids were pure hardtail sickness.
  • + 4
 Buying ALL Chromag from now on!!!!!! hahah Yes!
  • + 4
 Dude. Nice looking kit for sure.
  • + 4
 Quite like the shorts and the jacket, but damn it's pricey!
  • + 0
 > $100 CAD is nuts. The markup here in NA is nuts. I picked up a pair of these goo.gl/mujbnr for a fraction of that and they are just as good. As long as you are cool with the colours... They have lots of other mtb clothing as well. I've gotten jerseys and jackets that are better than product 4x the price.. ie. I use this for my winter riding.https://goo.gl/GScbgn Best jacket I've had...
  • - 1
 I like a super lightweight long sleeve button down SPF shirt; same for a henley.
And shorts that are like what u find at Vans shoes...cut off dickies look but 4 way stretch and not too short like so many are...maybe 14" so when u pedal or sit uits not a thigh show and tight crotch.
Troy lee is on the right path with circuit short but about an inch too short for large+.
  • + 2
 I own the mission jersey and ambit short. Really good quality, attention to detail and fit. No complaints.
  • + 1
 I bought a moon dt saddle but I am not sure if I will get scorne from the MTB community if I put it on my XC hardtail. What's your take chromag?
  • + 1
 sorry Chromag, i use yur pedals, bars, grips, saddle. i like yur logo too...but slinky " techwear", I leave
for the ladies & the roadies to buy.
  • + 0
 I run Chromag hardgoods on my bikes, but jesus they need to find a designer who isn't stuck in the late 90's. The quality looks great and I'll buy the shorts, but fuck are those jerseys ever corny.
  • + 2
 Im the only one who will NEVER pay more than 30$ for a riding jersey ?? Chromag gear looks super nice nonetheless.
  • + 1
 Moto shops have plenty of great jerseys for around $20 or less
  • + 1
 Oh it's for MTB? Change the logo and triple the price!
  • + 2
 Would be nice if companies would cater for larger sizes. not all of us are built like roadies.
  • + 1
 There seems to be a theme in this industry - Brand names vs. common sense

Please explain and justify this "tech" that we (well, not me) are all paying a premium for...
  • + 5
 The fabric is cut with fricken lazer beams... what more tech could you want?
  • + 2
 Dear clothing companies. How about a jersey with a zipper and no pockets on the back? My sweaty back would thank you.
  • + 2
 Chromag hit out of the park with this line up! Stuff looks deadly! Nice work Ian and Co.!
  • + 2
 I'm built like 2 roadies all tangled up in a tight peleton
  • + 2
 Can you make some for us Clydesdale sized riders?
  • + 2
 "Slightly longer length to avoid punters gap."
  • + 1
 time to pound those speakers
  • + 1
 I buy my kit at Walmart or Costco, made in China!
  • + 0
 $130 CAD for a pair of shorts? If they were full pants maybe.
  • + 0
 no belt loops no sale , just like my shoes no laces no sale .
  • + 1
 NICE
  • - 2
 So many cheap complainers riding $5k bikes, stop yer whining!
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