PRESS RELEASE: AKTA MTBIntroducing Akta – Another MTB Company
Akta is a MTB apparel company based in North Vancouver. We are a new brand, but we are the product of extensive experience and retrospection.
Our story is simple – after many years working for the big players in the industry, we wanted to create a line that answers to the riders. Our products have been designed from the ground up based on a foundation of premium eco-friendly fabrics. We’ve refined our product through constant feedback from our team, countless test sessions and meticulous rewrites.
We are stoked to be collaborating with a faction of incredible athletes including Ace Hayden, Forrest Riesco, Ben Wallace, Natasha Miller, Cole Nicole, and Liam Baylis.
Akta is reminiscent of a time when mountains were seen as blank canvases, and when riders spent hours in the woods creating trails for a sport that didn’t even exist yet. We’ve worked hard on creating a balance between functionality and imagination.
We are stoked to share Akta with you. We are listening.
Travis Bilton & Jesse Brandt - Co-Founders
Thanks for taking a look! For more info
click here.
181 Comments
go design and produce your own sustainable bike gear and get back to me on cost.
Couple of quick counter points, brought to the fore by the recent Rampage/ESPN debacle.
When you support the lowest cost/greatest profiteering option, you’re using your money to reinforce the choices and decisions made by those corporations. Those companies might, but not likely give back directly to the communities that you live, work, play.
Supporting those smaller, admittedly sometimes pie in the sky thinking small companies (Alta, 7mesh, etc) you are, a lot of the time directly supporting those communities.
Those companies might be going out of their way to produce a less harmful product, paying their employees a better wage, supporting their athletes well, etc
I’m not gonna judge, you can definitely find reliable gear cheaper, just want to nudge you into another direction with your hard earned money. It might not go as far, but you can feel confident while standing with me on this soapbox…….all in good fun,
Keep fit, and have fun out there.
Then all that's left is to get some bids from production facilities and have a few meetings about sustainable fabrics/cost/optics/etc.
As for me doing it...startup capital is a b.
Almost forgot...gotta have a catchy name that'll appeal to the folks wearing skinny jeans without annoying normal folks too much. Like "genuine" or "real" (akta means this, btw...lol).
However, no one should be mad that you can ride in some knock-off TayLD shorts for $10 or build a 6kg road bike for less than a couple grand. Not everyone needs or wants $200 shorts that could be grated on your very next ride. And if you can get what you want for $10-$20, then I'm not sure inflation is the problem, it's that you and your $10-$20 item have serendipitously found your way to each other after you decided not to pay $200 and someone else decided they can, through whatever their process, sell what you want for $10-$20.
You just described me,but my road bike is 6.3kg.
For the price of a pair of these shorts I have a full drawer of clothes,say what you will but someone who doesn't make much money and wants in on this sport has got to make compromises.
what you rather 10 Cents from the every Mountain biker or 40/50 from a few hundreds,. I choose the the first make quality a good prices makes and you get fame and fortune!
www.aliexpress.com/wholesale?catId=0&initiative_id=SB_20221025133436&SearchText=mtb+shorts&spm=a2g0o.productlist.1000002.0
Yeah but NF is actually made in Vancouver and they will repair their stuff. Plus fit and fabric is exceptional (especially their wool).
Are these actually made in Canada?
When I had no money I was just buying my kit second hand, end of season sales, or just non sport specific clothes. Let's not pretend like any of the current crop of jerseys and pants are required to enjoy mountain biking. Don't make another humans life a misery so you can have the latest flashy delicateFOX TrendWear.
Most people working in those factories have a way better life than when they were starving surviving on basic agriculture in undeveloped regions across the country.
I don't like buying a counterfeit article,but I also don't like giving someone a profit of 80%+ just for them to shake the affordable/cheaply made image on their product.
Because most of these brands gear is not worth the money they ask.
There is a reason that the cheap stuff is SO cheap. You don't have to pay for the fashion brands like TLD and Fox, but Endura etc are putting out cheaper but quality products and (hopefully) auditing their factories, unlike the AliExpress crap.
- Product is made in North America.... can't imagine how the price could be as low as other brands manufacturing in China.
- Products seems to be well thought.
- Recycled material + using less water in production (good job on that!).
- We don't know much about quality yet as this is a new brand, but I would guess they also made material choices taking this in consideration.
I sure will take them in consideration when I need new MTB apparels.
(and I'm not a dentist..... just a regular guy riding bikes and having fun)
Where did you find out the manufacturing location info? I was looking for it on their website, didn't see it, and assumed they're producing in Asia.
One correction, our product isn't produced in North America. It is all in Asia. There seems to be a misconception that just because something is made "locally" it is better quality, or better working conditions. From a designer perspective, I've seen the spectrum of quality, and sadly it is not directly correlated to its price or where it is made. The same applies to working conditions. We are incredibly proud of our manufacturing partners, one of which I've had a relationship with for over 15 years!
Cheers, Travis
I wish you good luck and much success with your business.
Fair point, but I’ll still shop local when I can. Some companies are doing it all (made in Canada, eco friendly, sustainable fabrics, and durable). Would’ve cool if you could do some pieces local to dip your toes in the water.
I don't think it's negative to say I found the marketing video annoying with a lack of useful product info, that others have concerns about finding info on the sustainability and origin, and that a lot of people make pricing a priority consideration when looking for new gear/bikes.
In this context these are empirical, quantitative things that can be debated. I agree with you, and am not surprised by, other subjects and conjecture that fill up with mean-spirited bad actors. I just don't think that gear pricing and marketing is that kind of subject. Looking forward to your ride report when you finally consider and buy some Akta gear.
Ok so please elaborate what you use and how there is an ecological improvement over other fabrics
Also, why should we buy your products? Where exactly are they better than others or are they cheaper?
here copy and past this in your browser ----->>>>>> aktamtb.com/pages/sustainability
I’ll be honest, from the first paragraph my eyes rolled back at the idea that any of this was any more special than any other mtb specific piece of clothing, but I did a quick check, a little browse, and low and behold, some decent info was to be found.
@taskmgr noted they can’t write you a novel with every press release, so if you have questions, you can either try to seek answers……or type away in the comments about how they haven’t met your needs with the press release. You made your choice, but you can always change it
Hearing and seeing who the people of this company are, who "wanted to create a line that answers to the riders. Our products have been designed from the ground up based on a foundation of premium eco-friendly fabrics. We’ve refined our product through constant feedback from our team, countless test sessions and meticulous rewrites", telling their story instead of just another ride edit would get me way closer to their website and an order.
But that's just me. YMMV.
"Bluesign is an independent auditor that ensures fabrics pass the highest environmental standards along its entire production process. " How can I be sure this is not just some PR mumbo-jumbo ?
e.g. Food produced in Switzerland with BIO/organic certificate has a way higher standard than the EU has. So the question is what is the standard. Just passing the standard does not tell you how high this standard is.
If someone tries to sell me something I want facts not a good story. And if I have to dig too deep to get these facts I'm out of the game.
I am not saying the product is bad. The information is not readily available, that's all.
For those who aren’t aware, there’s decades of experience and research from big players in the bike industry that have gone into these clothes. I’ve watched this passion grow for over 15 years and know that there are no corners cut at Akta when it comes to quality, fit and value. Very excited to see what’s in the future for this company, and very stoked that recycled materials are at the forefront of their first line - something most big players still can’t seem to get right. Nice work gents - also great team!
TRAIL COLLECTION
LS Jersey: $109.00
SS Jersey: $94.00
Pants: $209.00
Shorts: $174.00
Knee Pads: $144.00
Gloves: $44.00
ABC Warpstreme slim pants. Best and most comfortable riding pants I’ve ever found and all the way up to the 37” inseam I wear
I think it’s really impressive that they have set up a company in North Vancouver. It’s so it expensive just to live here and these guys have decided to go for it , using saving and most likely getting a loan and going into the red to pursue a passion. Small businesses are key for the local economy. Best of luck, I hope you exceed all your goals.
All the negative people can go suck a lemon.
FWIW I'm 6ft tall, 180lbs, 33" inseam, and the large pads fit perfectly.
Same Travis Bilton. Pretty sick return.
aktamtb.com
There is nothing more aligned for me with the premise of mTb in nature and respect for nature that goes along with trail building, at least on the north shore, than clothes made out of recycled fabrics.
F ya! I’ll wear some second hand water bottles! hope the quality holds up too.
Hopefully this marketing company can survive this recession
Looking at the specs, every single material/trim choice in the current market incurs a 10-15% increase over non-recycled variants not including near monthly increases in fabric/trim costs from suppliers. I wouldn't be surprised if these were coming in at $40-45 landed cost which puts their pricing as appropriate when you factor in overhead and their profit targets.
People who want to wear something different, identify with this messaging of sustainability and not buy from Aliexpress and ride it into the ground for a decade (literal example cited in the comments already) will buy this brand.
Some people ride cheap aluminum wheels and wear nice clothes, some prefer nicer wheels and many prefer to have both.
Imagine if every person on earth was the same height and varied only by waist size - that's the world you're designing for.
Oh wait, you vary the pants inseam by size. Huh. Why does it make sense to vary pants but not shorts?
Really selling me on your uniqueness in a crowded market there lol
Inseams on mtb pants are ridiculous… a 30 inseam on a size XL is absurd. I’d be riding in capris…
labeled as mtb wear and it doesnt cost silly money, plus I have a sewing machine : )
youtu.be/YE7fPjII4ME?t=109
best of luck
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