Lapierre UK welcomes Lewis Bradley for 2021

Through the misty haze at Barry Sidings, photos by Dave Price Photography

South Wales rider Lewis Bradley joins the Lapierre UK group as a brand ambassador for 2021. Former under 21 EWS and UK Racer finished racing professionally to graduate from university in 2020. Lewis now works in the cycling industry for Litelok UK and has decided to start documenting his riding on his channels.

From Racer, to now having a new perception on how a bike benefits his lifestyle.


“I am beyond stoked to be representing Lapierre UK for 2021 and showing you their range of bikes.

I fancied a change for next year and work with a bike brand that I really like and feel I can work with well to produce some amazing content.

Next year I shall be focusing on YouTube content, social media content and having a go at some UK races. I look forward to discovering new locations and sharing them with you all ????????

I have to thank Wideopen for the last 3 years and helping me to get where I am now and everyone who has supported me, I will still be helping them at the nationals to create the team films.I also have to thank LITELOK for allowing me the opportunity along side my full time job as Retail sales Manager.

I’m inspired by some of the best guys in the business, the likes of Kilian Bron and Matt Jones are showcasing their lifestyle which is honest and unique, I like that kind of thing but I want to add my spin to it with the help of the team around me.

Here’s to 2021” - Lewis Bradley

Lewis is currently running the 2021 Lapierre Spicy 6.9, but will be working on lots of content on various bikes in 2021.

“We’re super happy to welcome Lewis to our Lapierre family, having worked with Lewis in the past it just seemed a natural fit to extend our roster with a rider that brings a wealth of talent from in front and behind the camera. We can’t wait to see where he goes with our bikes, there’s some really cool times ahead, 2021 is going to be a year for riding bikes for sure!” - Lapierre UK team


Follow lewis on Instagram on @life_of_lewisss or on his Youtube 'Lewis Bradley Films'

Other Sponsors for 2021:

Lapierre UK
Bluegrass Eagle
Stans NoTubes
Virus Brand
Mudhugger
Welsh Gravity Enduro UK
Barry Sidings Cafe
Litelok UK