Chromag Launches 'Dig For Victory' Program & Beer to Support the Trails

PRESS RELEASE: Chromag

It's always nice to come up with new and interesting ways to get involved and give back to the trail networks. Since riding bikes, drinking beer and cool art are three of our favourite things, the Dig for Victory program seemed like the perfect way to meld these things together and have a positive impact. This year we had the opportunity to do a collab with our local brewery, Coast Mountain Brewing, for our Dig for Victory idea. We put our heads together and after a great deal of product testing and product research, devised the most thirst quenching crispy boi you could fathom. And what's more, it's made from 100% real loam.*





Alongside the amber nectar, we've also designed a line of tech tees and caps, all of which feature the insanely detailed DFV artwork spawned from the melon of Mr Tom Bunney himself.


Here's the best bit, proceeds from all DFV items go right back into the trails so you can shred, slap and tickle your way up and down the mountain to your hearts' content, safe in the knowledge there will always be a little piece of your heart(money) devoted to it.


The DFV clothing line will be available online at chromagbikes.com, Chromag HQ and select dealers.
You can pick up the beer at select bars and liquor stores in the Sea to Sky region for a limited time only.

We really appreciate your support! (and so do the trails).