Let's examine the misogynist, sexist, violent, MAGA/Qanon, and even the Nazi related offensive images YT Bikes has created and chosen to use in their advertising in recent times, along with some of their other questionable marketing choices:Sexual mysogyny themes against women in advertising The most mysogynist advertising campaign in the history of the bicycle industry
YT created the most sexually misogynistic marketing campaign in the history of the bicycle industry for its 'I hate Jeffsy' trail bike, implying that females can't enjoy the sport of mountain biking like men, and created imagery which perpetuates the absurd idea that women should be staying at home wearing a dress and high heels while being jealous of the time their boyfriends/husband's spend mountain biking, instead of enjoying the sport with them:
"Whatever this is an advert for, whatever or whoever JEFFSY is, it’s not for women, is it?
It may not contain naked women, but this advert is still sexist – unless this really is a product which only a man could use (like a penis operated dropper post). Why would a company choose to pitch its whole campaign on the basis of ‘women are going to hate this, blokes are going to love it’, excluding half the population from their potential market?"https://singletrackworld.com/2016/03/who-or-what-is-jeffsy-whatever-it-is-its-not-for-women/
"their latest marketing campaign, the ambiguously coined “I Hate Jeffsy” is some straight-up machismo bullshit. It doesn’t take a genius to figure out what’s going on here. Basically, this impossibly attractive (although notice how the female maintains her RBF throughout) couple is feuding over how much time the dude spends with his bike “Jeffsy” – cute, right? This is up there with those “I LOVE when MY WIFE let’s me go mountain biking” t-shirts, in terms of appropriating and reinforcing bullshit gender norms. If only we all should be so lucky to find partners and significant others who share similar passions and god forbid want to spend time with each other doing what they love. But I get it, some people don’t like mountain biking (hard to believe, I know!) and fall in love with people who do or vice-versa. However if you’re going to go that route, for the love of everything that is not Ted Cruz, show some sour-puss faced dudes hating on Jeffsy as well. It’s f*cking 2016 YT, time to get with the program!"http://parkcitymountainbike.com/i-hate-jeffsy/
YT's mysogynist approach to presenting women in their ads can be best summarized by saying they think women should stay at home in a dress and high heels while their boyfriends or husbands are enjoying the sport of mountain biking, rather than participate in the sport themselves. This is a very outdated treatment of women.
It also projects and promotes the false idea that women have no place in the sport of mountain biking, when women actually have made and continue to make valuable contributions to the sport in many ways.Porn-like art degrading women The most sexually degrading images in the history of the bicycle industry
-YT Bikes has created and used art of women which is very similar to porn-drawing imagery, which objectifies women and features them in a degrading situations; In a filthy basement or garage, while sitting on a dirty bucket:
What value is there for a company in presenting women like this, especially in the family-friendly sport of mountain biking, other than to degrade, demean, and objectify them?
There clearly is no positive value, this is just presenting the objectification of women, and even worse is the degrading and demeaning presentation of women. It's one thing to objectify and sexualize images of females, as several mountain bike companies have done, but presenting them in this degrading and humiliating manner as YT has, takes it to a whole new low level the sport has never previously seen.Violent imageryThe most violent imagery in the history of the bicycle industry
-YT has used of violent hostage-type imagery, even suggesting violence against women in what can be fairly interpreted as rape culture scenes. I can think of no other brand in the history of bicycling which has used such imagery:
Rather than show women in a positive light, enjoying the sport of mountain biking and contributing to it; YT has instead chosen to use women in their marketing in the most clearly mysogynist manner as possible, presented them as objectified and degraded sex symbols in a very unclassy manner, and used them as props in advertising where they are presented as victims of violence in rape culture scenes.
Again, what value is there in using women in this horrible manner in your advertising, unless this is how you view women, and think that it will help you sell mountain bikes to men?
There is also the use of threatening white male/wife beater imagery used in YT Bikes marketing, with baseball bats:
YT has even maximized its obviously perceived violent masculinity by affiliating itself with the most violent sport in existence, UFC fighting. Not only have they gone as far as involving themselves with a UFC fighter who has been accused of racist and sexist behavior, but one who has also been an outspoken supporter of former President Trump:The most closely associated with Trump company in the bicycle industry YT's affiliation with outspoken Trump supporter/UFC fighter 'Cowboy' Cerrone.
YT made a custom USA themed bike for UFC fighter Donald 'Cowboy' Cerrone, an outspoken Trump supporter who has been accused of racism and sexist behavior. The custom bike featured a Punisher-type human skull with a cowboy hat on it:https://m.pinkbike.com/news/video-cam-zink-delivers-ufc-fighter-donald-cowboy-cerrones-custom-yt-capra.htmlhttps://www.google.com/amp/s/sports.yahoo.com/amphtml/blogs/mma-cagewriter/ufc-s-donald-cerrone-denies-racist--sexist-accusations-193340163.html
That a company would choose to openly affiliate itself with an athlete who outspokenly supports the disgraced former President, who has a well documented history of allegedly sexually abusing women, is quite revealing. https://www.google.com/amp/s/www.businessinsider.com/women-accused-trump-sexual-misconduct-list-2017-12%3famp
In addition to allegedly assaulting over 20 women, Trump also has a factual, proven, and well documented history of publicly degrading women in the most humiliating ways imaginable, even while he served as President:https://apps.voxmedia.com/graphics/vox-trump-misogny-timeline/
YT chose to associate itself with Trump, who in addition to his awful treatment of women and alleged assaults against them, is also the first President in modern history to be openly supportive of white supremacist groups at times. This was made very clear after the white supremacist March in Charlottesville which led to the death of counter-protester Heather Heyer at the hands of a Trump supporter, when Trump claimed there were "fine people on both sides." https://www.npr.org/2018/08/11/637665414/a-year-after-charlottesville-not-much-has-changed-for-trumphttps://www.google.com/amp/s/amp.theatlantic.com/amp/article/579745/YT athlete Cam Zink politicizing Red Bull Rampage for Trump
What freerider would ever name their Red Bull Rampage after the political party of the disgraced Donald Trump? Oh, of course that would be YT sponsored athlete Cam Zink. Rest assured that European company Red Bull would not want to be affiliated with the orange con man insurrection inspiring liar, but perhaps American white trash brand Monster Energy would? Regardless, former YT athlete Cam Zink obnoxiously named one of his Rampage lines The Republican" while sponsored by YT, during Trump years as President. Way to obnoxiously compromise your Rampage legacy, Zink. YT's use of MAGA/Qanon Punisher-type human skull images
YT Bikes has an almost obsessive use of the Punisher-type human skull image and other skull images, which in current times is most often associated with MAGA/Qanon, white supremacists groups, and other far-right extremist groups associated with violence and dangerous, delusional conspiracy theories. The delusional Trump/Qanon conspiracy theory cult movement is more closely associated with the Punisher type skull images than any other brand or cultural movement in today's world, especially in America.
It's pretty safe to assume that in today's current America, if you've got those Punisher-type skull image stickers on your truck you likely are a devout MAGA follower who believes in at least some aspects of the delusional Qanon conspiracy theory. The Trump/Qanon movement has taken over and now owns human skull imagery, whether it's exactly like the Punisher or just similar. This imagery is also frequently associated with 2nd Amendment/assault-rifle images, or the 'Don't tread on me' images that were frequently seen in use by Trump supporters at the 1/6/21 Trump Terrorist insurrection on the US Capital building in Washington DC.
Some might react to this by saying: But YT isn't using the exact same Punisher skull as Marvel comics is.
MAGA/Qanon and the racist, violent, and terrorist white supremacist groups such as The Proud Boys and the Oath Kepers who have adopted the Punisher-type skull don't always use the exact image of the Punisher skull either, as you can see in these images, some of which are similar to the skull images YT has used in its marketing and on custom bikes.
Fact of the matter is that the MAGA/Qanon movement now owns and is more closely affiliated with human skull imagery more than any other group or political movement in the world, and if you don't want to be associated with those groups, you should avoid using it or being affiliated with it. https://www.google.com/amp/s/www.nytimes.com/2020/10/11/world/europe/qanon-is-thriving-in-germany-the-extreme-right-is-delighted.amp.html
<Deleted photo>Nazi Rune writing on YT products The most Nazi affiliated imagery company in the history of the bicycle industry
German company YT Bikes has even gone as far as using Nazi Rune writing symbols in their marketing and products, which have an even clearer association with the Nazi movement:
"The Lebensrune or "life rune" was based on the Algiz rune and was used by the Lebensborn e. V., the SS body responsible for the Lebensborn programme which supported the "racially, biologically, and hereditarily valuable families" of SS members and other "Aryans".https://en.m.wikipedia.org/wiki/Runic_insignia_of_the_Schutzstaffelhttps://sciencenordic.com/denmark-forskerzonen-history/how-the-nazis-abused-the-history-of-runes/1459227More subtle Nazi affiliations
YT has created and used images on its products and in its advertising that have subtle connections to Nazi imagery, such as the lightning bolt they have featured between the Y and T of their logo, which is associated with the Nazi SS logo, and images that appear to be styled after the Nazi Eagle used in Hitler Germany:
See any resemblance to the Nazi Eagle?
<Deleted photo> Where does the the 'S' in Nazi SS come from?
"'Nazi runes’ were part of a terrifying ideology
In Nazi ideology, the runes took on an entirely new meaning, well beyond simple characters for writing. Every single rune had its own meaning, and the Nazis believed that this meaning lay hidden in the soul of the Germanic people.
The best known Nazi rune is perhaps the s-rune, originally known as the sun rune. In 1929, it was renamed as the ‘Siegrune’ (the victory rune) and became the symbol of Hitler’s SS (Schutzstaffel)."
https://sciencenordic.com/denmark-forskerzonen-history/how-the-nazis-abused-the-history-of-runes/1459227YT logoWhite Supremacist Proud boys T Shirt
<Deleted photo>YT marketingHitler youth marching band
<Deleted photo>YT marketingHitler Youth
<Deleted photo>YT marketingHitler Youth marching band
<Deleted photo>Again, if you don't want to be affiliated with Nazi Germany or Hitler don't borrow the images.The context of a German company using Nazi affiliated symbols
What value is there in a German company using Nazi- related Rune writing images and Nazi-type symbols?
Considering the barbaric and tragic results of the Nazis in Germany, which led to the 'Final Solution', in which over 6,000,000 Jews were systematically murdered, one has to question the judgement of any person or company, let alone a German one, to have a desire to be even loosely affiliated with one of the worst episodes of history, which started inside Germany. Germany takes this so seriously that in some cases they will prosecute individuals or groups that use certain Nazi imagery, such as the swastika.
For a little more context, consider that Jake Angeli, the Qanon Shaman, prominently features a Nazi Rune tattoo above his heart which is commonly associated with white supremacist groups. His costume also features Nordic imagery:
<Deleted photo>https://www.google.com/amp/s/www.rollingstone.com/culture/culture-features/qanon-shaman-maga-capitol-riot-rune-pagan-imagery-tattoo-1111344/amp/Nordic imagery associated with Nazi/White supremacy movements
YT Bikes has consistentlt used Nordic imagery in a variety of its marketing themes, which is directly associated with Nazi Germany during WWII, when 6 million Jews were murdered by Hitler's forces who stole and adopted the Nordic symbols to help promote their twisted idea of white supremacy and fuel their destructive rampage on equality and democracy during WWII.
"The eruption of neo-Nazism and White Supremacy across the country has exposed the public to symbols, terms, and ideology drawn directly from Nazi Germany and Holocaust-era fascist movements. Some of those who attacked the US Capitol on January 6 were displaying neo-Nazi, antisemitic, and white supremacist symbols, several of which glorified the Holocaust.
The leaders of today’s Neo-Nazi and White Supremacist organizations are not Adolf Hitler, and America is not Germany, but, in order to understand their agenda, it is vital to understand the history of these code words, symbols, and ideologies."https://www.ushmm.org/antisemitism/what-is-antisemitism/origins-of-neo-nazi-and-white-supremacist-terms-and-symbols https://www.google.com/amp/s/www.rollingstone.com/culture/culture-features/qanon-shaman-maga-capitol-riot-rune-pagan-imagery-tattoo-1111344/amp/Nordic themed tattoos mixed with violence
The owner of YT Bikes, Marcus Flossmann, even has a personal tattoo featuring Nordic imagery, which he has actually chosen to associate with violence by applying a tear under the left eye, which is usually associated with the idea of murdering another inmate while spending time in prison. Interesting way for a German to express his high aspirations with a personal tatt:YT Bikes and women's racing
YT has the most non existent presence in women's racing of any major mountain bike manufacturer. Consider that the company calls its racing team 'The YT Mob', and YT has never included a female athlete on its roster. They currently sponsor exactly zero ews female athletes, confirming their advertised attitude that this is a male sport where women don't belong. They have Valli Holli minor support for a few years when she was a bargain, but as soon as she wanted to actually get paid YT said no way. The overall company image
Taken as a whole, YT's advertising shows a clear and consistent pattern of offensive and questionable behavior that should offend anybody who cares about how women are presented and treated, equality, and social justice. YT''s clear alignment with MAGA/Qanon culture, misogynistic themes, the objectification of women, violence, and Nazi symbols is hard to deny.
YT's Bikes marketing choices make it pretty clear what kind of people run this company, the questionable values they adhere to, and the sometimes awful company they choose to affiliate themselves with.
<Deleted photo>There is no value to the bicycle industry in this type of offensive marketing
Can you name any bike companies which have more mysogynist marketing than YT?
Can you name any bike companies which have more violent imagery in their marketing than YT?
Can you name any bike companies which are not closely associated with disgraced insurrectionists Trump than YT?
Can you name any bike companies which are are more closely affiliated with Nazi images than YT?
Nohttps://www.pinkbike.com/u/DoubleCrownAddict/album/Images-associated-with-Qanon--Far-Right-domestic-terrorism/Who's the biggest woman hater in MTB?
Marcus Flossmann most definitely
He pumps iron in the mirror like the classic musclehead
But his view of women in MTB is outdated and should be dead
While he's not very stoked on women in MTB
There's another thing which he seems to be his affinity
And that would be controversial Nazi imagery
What kind of man is this from the same country as Nazi Germany
Nordic tattoos and Nazi Rune affiliated closely with YT
Means he doesn't mind being associated with white supremacy
Skulls are usually associated with burnout Harley riders and Trump
The kind of people you might associate with the dump
YT and white trash go hand and hand
Anything to appeal to the stupid white man