The Enduro World Series (EWS) is delighted to announce it’s coming to a TV screen near you thanks to a new partnership with IMG for mainstream television distribution of its race highlight shows. IMG are one of the world’s largest distributors of sports media and so will be able to bring enduro to a whole new TV audience across the globe. The three-year deal will see the EWS create a 24-minute highlight show from each of this year’s races exclusively for IMG distribution, as well as an end of season round up video.
These new IMG shows will be in addition to the online videos produced at every round by the in-house EWS team and in partnership with Pinkbike. This year’s Pinkbike shows will undergo a bit of a transformation, with some more tech-focused content and two new presenters. Ric McLaughlin, who viewers will recognise from UCI Downhill World Cup coverage, will head up the presenting team. And joining him at select European rounds will be none other than Tracy Moseley, three-time Enduro World Champion and one of the most decorated mountain bikers in the sport.
The Enduro World Series kicks off its 2017 season next month with the Giant Toa Enduro at Crankworx Rotorua in New Zealand. With 31 teams and a record 43 nationalities taking part, the fifth year of the Enduro World Series looks to be the biggest yet.