Evolve Bikes Hit Revelstoke

Jun 30, 2017 at 11:39
by Evolve Bikes  
photo by Danny Leblanc

Hailing from Squamish, B.C., Evolve Bikes is one of Canada’s newest brands, which we’re stoked to introduce you to. We strive to be different, not only in building bikes but in building lasting relationships with our customers. So, to get you familiar with our bikes and our team, we decided to pack up and head to Revelstoke for an epic weekend of riding slabs, loose rock, and loam... sweet, sweet loam.

photo by Danny Leblanc

From its location on the banks of the Columbia River, Revelstoke has multiple mountain ranges to use as our playground. Revelstoke also happens to be the world’s largest inland rainforest, which guarantees tacky dirt, big trees, and a magical backdrop filled with lush greenery. With so many incredible options to choose from, we decided on one of the more local zones, and boy was it ever good. Perfectly combining riding from Squamish and Pemberton, this zone was definitely a favorite for the weekend.

Danny LeBlanc

The first scorching hot day was spent riding sections multiple times while being documented by local photographer Danny LeBlanc. Danny has a keen eye for mountain adventure photography and perfectly captured us doing what we love most. Chris Ricci of Influx Productions was also on hand as our talented videographer (video release coming soon). This area proved to have all kinds of potential for the coming days.


photo by Danny LeBlanc

photo by Danny LeBlanc


Once riding was done, we were beyond lucky to have our home base at Valley Retreat, a B&B that really has it all. Sure the spacious bedrooms, stellar mountain views, hot tub and fully equipped garage may have had something to do with it, but the owner/host, Ryan provides an unforgettable experience. The guy does breakfast right and makes sure to have cold ones on hand after a big day in the mountains. What more could you ask for?

photo by Danny LeBlanc

Danny LeBlanc

photo by Chris Ricci

The stoke levels were high after wrapping up two full days of shooting. Not only because of the prime trail conditions and Revstoke hospitality but all the good that’s to come in the future of Evolve Bikes. With that being said, we’ve got our own showroom with demos coming to Squamish soon. Check out evolvebikes.ca for more info.



MENTIONS: @EvolveBikesCanada



55 Comments

  • + 34
 Sooooooo... where is a shot of the bikes??
  • + 4
 Thinking the same thing, hmmmmm!!
  • + 1
 Just checked out there website, nice bikes at a good price point with great builds.
  • - 2
 Check out the website bud www.evolvebikes.ca . We also have a video dropping soon so keep your eye out for that!
  • + 18
 I think the kickback might be due to the fact that we already get blasted daily with click bait style marketing....no one wants to see that here Pinkbike. This article has zero info on the bikes or the company except that they live and work out of Squamish...and a bit of a tourism plug for Revelstoke. To find out about the bike we have to click thru to a website....click bait.
  • + 0
 I see what you're saying, but as a business owner, I'd lile to offer a different interpretation. You don't distinguish yourself from your competitors by doing the same things, so in order to have a chance to get noticed, I think it was a good idea not to follow the same template as everyone else.

Edit: I'm talking about the "our frames utilize this cutting edge, unproven technology and cost a gajillion dollars. Here are the glamour shots" approach. I don't recall seeing the "clickbait" articles you're referring to.

Furthermore, the frames aren't actually the focus. The brand is. As others have said, anyone can buy these frames, so this approach emphasizes the brand. I think it was a smart release that sends the intended message from a marketing perspective.
  • + 15
 I hate to say this, but after Vernon's 'let's start a bike copmany' video, I can't help but see all these new frame and wheels companies and wonder if these frames are just a Taiwan off-the-shelf unit with some fancy stickers and slick marketing talk.
  • + 4
 Aparantly they are. (Probably should have read all the posts first lol)
  • + 5
 You can find one of your own for about 700 CAD without shock on Alibaba. Pretty much identical frames. No cool name, paint or warranty though.
  • + 10
 Looks like they are selling open-mold frames. They may be tweaking the layup for their batches. It's a smart way to do it for a new brand. Looks quite similar to a Dengfu FM288.


Interesting counter-point to the VF "so we started a bike company" video...
  • + 5
 They're precisely an example of the "so we started a bike company" model - It's all Chinese frames, the only thing Canadian about them is their office.

They used to advertise using VPP on the NV Carbon but were hit with a bunch of 'cease and desist' letters - honestly, I'm surprised they're even allowed to sell the frame no less stay in business.
  • + 6
 @ratedgg13: I was thinking the same thing, bad timing for the start a bike company article and this launch.

No hate intended, just seems more transparent with the timing even though most companies do this now.
  • + 3
 @tigerteeuwen: that PB article was meant to be informative on the matter. We've had great feedback from the industry so far and people that have purchased our bikes are very happy with the product. We want to be transparent and not hide anything from the consumer. If you've got any questions feel free to send us an email and we'd be happy to elaborate.
  • + 2
 @EvolveBikesCanada: I guess that's true and I can appreciate that concept for sure.

Frames seem really reasonably priced as well.
  • + 5
 @ratedgg13: why so much hate on Canada day for some guys trying to make a go of it? Multiple posts calling out VPP even though patent is expired, and Asian sourcing. What about all the guys using horst link now (everyone!) what's the difference? If Evolve is taking off the shelf frames and importing good on them there's a place for that if they can hit price points and stand by their product. As opposed to say the recent article on Transition who are designing their own frames from the ground up; it all depends on what you value price or innovation. A lot of us want a good bike at a price you can live with.
  • + 2
 Just wanted to clarify; I wasn't being critical of the approach here. I think it's actually pretty cool to have a local vendor for these, since purchasing directly from these places can be tricky. Warranty at least is effectively non-existent direct from China, and I'm really suspicious about any chinese resellers dumping these for a really low price...

Dengfu is also pretty reuptable, so they're a good choice. You'd probably be surprised how many other brands are manufactured by Dengfu.
  • + 2
 @kraf: The patent expired, but not the trademark on the VPP name. To call the bikes a VPP design is trademark infringement, which is why they withdrew the VPP verbiage from their site within 24 hours of Santa Cruz being notified.
  • + 8
 @enki: As you said, it's a Dengfu FM288: US$782.37, shipped, without shock:
www.aliexpress.com/item/27-5ER-T700-ALL-MOUNTAIN-CARBON-FRAME-650B-Full-Suspension-Carbon-Bike-Frame-FM288/32775523928.html

Or maybe you'd prefer the Shenzhen Baolijia FM288: US$768.95, shipped, without shock:
www.aliexpress.com/item/27-5ER-T700-ALL-MOUNTAIN-CARBON-MTB-FRAME-650B-Full-Suspension-Carbon-AM-Bike-Frame-FM288/32773456495.html

Or the Seraph FM336: US$805.49, shipped, without shock:
www.aliexpress.com/item/full-suspension-carbon-all-mountain-bike-frame-27-5-carbon-650B-mtb-frame/32773560762.html

I'm not saying it's a bad bike - might even be a fantastic bike, though the reach is pretty short and seat tubes may be too long for a long-stroke dropper - but it's a bold move to repaint a US$699 frame, add a US$175 (OE pricing) shock, run a direct-sale model, and brand oneself as "a small mountain bike company located in beautiful British Columbia. Surrounded by stunning mountains and incredible trail networks, we’ve been inspired to build bikes that improve your riding experience without draining your bank account".
  • + 1
 @R-M-R: awesome thank you
  • + 2
 @R-M-R: You can also buy a knock off Specialized Enduro frame for $650USD
www.aliexpress.com/item/Free-shipping-Carbpm-frame-MTB-29ER-mountain-bike-full-suspension-29er-bicycle-framesuspension-carbon-frame-29e/32422561332.html

Means absolutely nothing.....what matters is the company producing the frame, the company backing there product, their customer service, involvement in the community, and the warranty.

Why don't you stop being a troll and go out and ride your bike!
  • + 1
 @EvolveBikesCanada: so how TF would you know about the root intentions of a pinkbike produced expose
  • - 1
 Selling not bikes, but your 'brand' good luck. Kinda late to the Squamish train and not exactly oozing of genuine interest, innovation or any talent or personality that is anything beyond average. Looks like a few dudes who got some deals on bike parts for hashtags and now are just getting greedy, ahem... business savvy. Basically this is waste of everyones time EXEPT the vendors in Taiwan, move those widgets...numbers are numbers
  • + 1
 @mattb1980: The difference is that no one is bringing those knock-off Enduros into North America, painting them, and claiming to be a real bike company that offers premium bikes at great prices. When someone does, I'll call them out, too.

Today's ride was incredible. Hope yours was, too!
  • + 1
 ????????
  • + 4
 Honestly surprised to see some of the negativity on here. (Also glad to see the positive comments.) It seems like some people took away a totally different message than I did from Vernon and Mike's Excellent Adventure*.

What I saw was a reinforcement that it takes more than just money and a notion to start a successful bike brand these days. You also need expertise in several areas: engineering, manufacturing, quality assurance, marketing, sales, post-sales support, business planning, plus some passion. Just because these guys chose to outsource the design and manufacturing does not mean they cannot figure out a way to add value to the raw frames! Most of us don't choose to pay extra to ride bespoke frames, so does it really matter where the design is done?

Right or wrong, I see these guys as a startup version of Transition. I can't wait to see if they have the required plan and drive, like Transition, to become something more than just a cool idea. Good luck gents!

*Not the actual article name.
  • + 5
 I'm also surprised at all the negativity here. I know how hard it is to start a new business...I've started a few. Even with all the support in the world, the odds of succeeding is low. And while you're trying to make a go of it, you're often working extremely long hours at really low pay (if you can afford to pay yourself at all).

I wish the company the best of luck. Don't let the negativity here put you down. We need more passionate brands making awesome bikes!
  • + 3
 @ratedgg13 yes we do have road frames. We actually have a road athlete that races for us.... and as far as the "cease and desist letters" I'm not sure where you heard that but it never happened. And the patent for vpp expired in 2015. Were not hiding behind the fact we have an open mould, but technology advancement and accessibility with the factories we deal with have made that an option for us. At Evolve Bikes we want to bring quality, affordable options to the industry and I believe that, so far, we're doing that.

If you've got any questions or concerns please feel free to pm us or shoot us an email. info@evolvebikes.ca
  • + 5
 I wasn't going to call you out on this, but this is too much.

Santa Cruz was notified of your use of the VPP trademark (not the design, just the name) on April 23, 2017. Your website was changed to remove all mention of VPP within 48 hours.

Plenty of companies rebadge catalog frames and many of them are perfectly good frames, so it's not too far out of line to pretend you're a real bike company and there's nothing dishonest about simply ignoring bad press, but let's not cross the line into lying.
  • + 1
 @R-M-R: Thanks for some clarity
  • + 3
 When an Evolve road frame came into the shop about a month ago, I spent too much time just admiring the thing. These guys can do bikes. I'm stoked to see what these bikes can and will do. Get on an' giv' 'er
  • - 3
 Sure you're not getting confused with Alchemy bikes? Evolve doesn't do road frames.
  • + 6
 Trust me, it was an Evolve frame. Big E on the front and EVOLVE written down the side. Check my profile it should be there: www.pinkbike.com/photo/14893809 absolutely beautiful, and I hardly ever like road frames.
  • + 2
 @Lookinforit: glad you like it! Was it black skull hydro dip with orange decals? We have a paintshop in house and are able to do custom paint or hydro dipping with 100s of prints. That one turned out really well!
  • + 2
 All of a sudden everyone thinks they're experts on catalog frames and Taiwan manufacturing just because they read Vernon's article last week. Y'all need to relax and realize that even tho Evolve is using catalog frames, they can offer warranty and support that buying straight from alibaba can't offer.
  • + 3
 google search: evolve bikes-first result is "Evolve Bikes Canada | Evolve Custom Mounain Bikes from Squamish ..."

nice spelling
  • + 0
 @tomgibson nice find, working on getting that fixed now.
  • + 1
 google search: evolve bikes ... 4th result here is correct, so certainly not bad. First three were for a bike shop in Florida
  • + 2
 The main photo of the carbon bike on the Evolve product page is so dark black on black you can't really see the bike. I'd put up a better photo if you want folks to buy the bike. Good luck with the new company.
  • + 1
 Can't you get one of these for 700 bux on alibaba? I don't get why you would buy one. I get that everyone uses China or whatever to make frames, but just to distribute and jack up the price, you've got to be pretty silly.
  • + 1
 so last week, was this the prelude to this press release? www.pinkbike.com/news/pinkbike-went-to-taiwan-and-started-a-bike-company.html
  • + 1
 Hmm. That first shot of these dweebs makes them look NOT so much evolved. Maybe more neanderthal than hominidae
  • + 1
 Bikes look killer - excited to see where you guys head from here. Keep it up!
  • + 2
 looks like DW link, but no mention of this on their website...
  • - 4
flag ratedgg13 (Jul 1, 2017 at 10:30) (Below Threshold)
 NV carbon was using VPP but they aren't licensing VPP so had to stop advertising it that way, Alchemy might be some sort of DW link but again, not licensed so they can't call it that. Not sure how they're even allowed to sell frames that use someone elses patent for suspension so who knows...
  • + 6
 @ratedgg13: As far as I know the VPP patent has expired.
  • - 1
 @madocreg2: ah makes sense
  • + 2
 @ratedgg13: "but were hit with a bunch of 'cease and desist' letters - honestly, I'm surprised they're even allowed to sell the frame no less stay in business"

"Evolve doesn't do road frames."

Maybe try not commenting with such confidence if you're gonna be spouting off on things you know little about?
  • + 1
 @tigerteeuwen not this year but if the interest grows for one then maybe! Send us an email info@evolvebikes.ca
  • + 1
 Not impressed by the article, but impressed by the website and bikes.
  • + 1
 IG account has some good pictures of the bikes.
  • + 0
 Any plans on releasing hardtail frames?
  • - 1
 Or just buy some cheap Chinese carbon bike and spray bomb it. What's the difference?
  • + 0
 Very exciting! Cool to see some great talent on the bikes!

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