Desires and Reality - Video
It’s not an easy task to be Santa Claus. To make people happy is a pretty tough job. Going from house to house with thousands of presents. Especially if everyone desires something else. But did anyone ever wonder what Santa Clause desires for himself? Maybe he’s just a simple person like you and I and the only thing that he really desires at Christmas time is riding his bike and to chill out while watching MTB movies with a beer in hand.
Rider: Majo Škultéty
Special thanks to Šimon and Mirka for the hospitality!
MENTIONS: @EwiaProduction / @ride100percent
Author Info:
Member since May 13, 2012
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When I'm too busy to click everything there is on Pinkbike, but I want to be entertained by something, the last thing I want to settle for is a press release of Rocky Mountain's Carbon Fatbike, but at least I know what I'm going to be getting. If it weren't for the fact that I couldn't sleep at 2am, I might have skipped this article altogether, and its one of the best I've seen in a while. The photos are amazing, the riding is sick and the video angles are superb. I'd hate to know how many people missed that opportunity because a title does a poor job to stick out in a crowd of bullshit. Maybe it'd be easier to stick out by trying to advertise the unique product that you have: winter freeride in Slovakia.
Now to address the critics:
No, I'm not being pedantic. Transaction costs are a major barrier that are considered in any sale. If a product is 10 bucks, with 50 dollar shipping, the transaction cost can be too large for the sale to take place. Similarly, if information is too hard to access (a bigger thing prior to the internet) then a sale can also have too high of a price associated with it (both monetary and time-investment) to be worthwhile. In this day and age of the internet, it is important to recognize the significance of transaction costs. Although there was an expectation that the internet would be a technology to make information easier to access, the fake articles and clickbait on the internet are making things head in the direction of being just as hard as they've always been. If you have an article that is actually worth reading, and you want an article to be read, you have to give the potential customer the smallest possible transaction cost as you can, otherwise they might just click something different. You don't want your article to compete with all of the fake shit in the world. Something this great doesn't need to be sold under a title for something it isn't.