Video: Norco Factory Racing at Val di Sole

It is the dream of many racers, to win a World Cup. With times tighter than ever realizing this dream has become incredibly hard, but that does not stop Norco Factory Racing riders Sam Blenkinsop, Joe Smith and Henry Fitzgerald from trying. 'Every year, every time I race, I try hard', Joe says. 'I try as hard as I can.'

2018 has been a strong season for the team with Sam and Joe both having one the best starts to a season ever with a 4th and 15th place at the first round of the World Cup in Losinj, Croatia. Additionally, Sam is also close to claiming the King of Crankworx title and won the Oceania Championships. In the meantime, young gun Henry Fitzgerald has been climbing the ranks fast claiming his first top-25 this year and got on the podium at the Canadian Championships. A fresh World Cup win, however, is yet to be taken.

In Norco Factory Racing’s latest video Race Day we follow Sam, Joe and Henry in their pursuit of the top step at one of the hardest races of the year, Val di Sole, which this year proved even more challenging due to the treacherous weather conditions. The team gives a detailed look into their preparation in the days leading up to the race and talks about all the things that have to click in order to win a World Cup: from line choice to mental state and from training to bike set-up. Because like Sam says: ‘It can be a click here or a click there and you’ll be on the money. Winning.’

Joe and Henry getting their lines dialed. (Photos: Keith 'Phunkt' Valentine)