Photo Story: Ian Hylands' 2020 Year in Photos

Dec 28, 2020 at 6:19
by Ian Hylands  
Jaxson Riddle in Utah


Words & Photography by Ian Hylands

Almost exactly a year ago I moved from Fort Collins, Colorado to Boise, Idaho to start a new job working with my awesome friends at Deity Components. I'd known Eric and Sadie for close to twenty years, and few of the other staff for at least ten, and I was stoked to work with them. I had some pretty big expectations for myself and what I thought I could accomplish in the first year, however due to Covid the year went nothing like I could have imagined. I'm sure your year was probably the same. I do feel like I accomplished a lot creatively in spite of all the challenges, it was just a little different than what I had expected. I had planned on doing more outdoor action photoshoots with Deity's team of amazing riders, maybe even a video edit or two. Instead I ended up spending most of my time in the studio, which was actually a beautiful experience. I'm incredibly grateful that I had the ability to work creatively in a safe controlled environment for most of the year, I know a lot of my freelance friends struggled hard this year.

Take a look through the images in this post and let me know your thoughts.





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My first Deity project, the launch of the Lockjaw and Supracush grips. We developed a few creative ideas for them that didn't turn out as planned (one of them with jello) but ended up with these 'grips in clouds' images

Kirt Voreis launches a lofty table in the California desert on his mountain bike.

Kirt Voreis launches an inward table on a rock quarterpipe in the California desert.
Kirt Voreis launches an inward table on a rock quarterpipe in the California desert.

Kirt Voreis launches an inward table on a rock quarterpipe in the California desert.
Kirt Voreis does a one handed table in the California desert at sunset on his mountain bike.

Kirt Voreis does a barspin in the California desert on his mountain bike.

Kirt Voreis in the California desert just before we found out about the pandemic.There is an entire post about this trip here if you want to see more.



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The second Deity studio project, Deftrap pedals. Eric and I had developed an idea for the launch video based on a scene in Ghostbusters, and the photos just kind of evolved with that. The idea was that they were suspended in cloud of 'ectoplasmic smoke.'







I was originally planning to shoot with Tyler McCaul and Jaxson Riddle early in the year, but then the Pandemic hit and all of a sudden the rest of the year looked like it was going to be mostly about studio work. So I spent a lot of time shooting quick creative product shots and learning how to do new things with light. Luckily I work with an amazing group of people, and as things gradually began to feel a little safer this summer I started to shoot outdoors with some of my co-workers and a few other friends. Huge props to Jason Schroeder, Luke Bradeen, Silas Hesterburg and Eric and Sadie who all ended up in front of my camera this past year. Also Austin Henderson, Kirt Voreis and Jaxson Riddle. Y'all helped to make this weird year awesome!

Jason Schroeder on Tempest Trail at Bogus Basin at sunset.

Jason Schroeder on Tempest Trail at Bogus Basin at sunset.
Jason Schroeder on Tempest Trail at Bogus Basin at sunset.


Luke Bradeen and Maygen Richmond with some fresh DEITY softgoods.

Luke Bradeen and Maygen Richmond with some fresh DEITY softgoods.
Maygen Richmond with some fresh DEITY softgoods.






In September I finally got a chance to shoot with Jaxson Riddle in Utah for a few days.






Jaxson Riddle and Peter Jamison at the end of a good session

Jaxson Riddle with a huge nac

The local Boise dirt jump scene is strong! Huge props to Austin and his friends for building this rad yard!

Jason Schroeder and Austin Smith ride the dirt jumps in Austin s back yard in Boise Idaho

Jason Schroeder rides the dirt jumps in Austin Smiths back yard in Boise Idaho
Jason Schroeder rides the dirt jumps in Austin Smiths back yard in Boise Idaho

Austin Smith rides the dirt jumps in his back yard in Boise Idaho

No Photoshop. One long exposure with Austin Smith doing a one footed table and posing in the same photo. Photography wizardry
No Photoshop. One long exposure with Austin Smith doing a one footed table and posing in the same photo. Photography wizardry!




None of this would have happened if hadn't been for Eric and Sadie, I've known them for close to 20 years. I'm so stoked to have a job where I get to work with friends and create rad stuff every day. I can't wait to see what we do in 2021!

Ian Hylands visits with Eric and Sadie Davies after the launch of Deity Components in April of 2004. Photo by Dave Silver
Hanging at the beach in Oregon after the launch of Deity Components in April 2004. Photo by Dave Silver



41 Comments

  • 13 1
 Ian, you were one of a few photographers to get my self and many other into shooting photos and paying with flashes from a very young are. Its amazing how this community has cultivated so much more then just the desire to ride bikes. Thank you for being such an influence on so many of us!
  • 5 0
 Thank you! I enjoy sharing what I know almost as much as I love creating photos, and Pinkbike has been great for both! Send me a DM if you ever have any questions, I don't check my messages as much as I should, but I get to them. Instagram ianhylands is usually quicker.
  • 2 0
 Massively inspired by your work @IanHylands. Excellent images around and glad you made the most of 2020. Deity has some of the best photo/social work going. Keen to explore product shots more myself in 2021. Would love to see some BTS of how you shoot your product shots
  • 1 0
 Thanks Denzil! It was a good year, although it took looking back through the whole year of photos to fully realize it. I'm lucky to be working with such an awesome crew at DEITY! Your Photo Annual post is amazing, so many good shots! I can't promise BTS from DEITY, we've decided to keep a bunch of that stuff private for now, but I post a bit of stuff on my Instagram and YouTube, and I'll be starting a Patreon shortly with more content and one on one and group discussion. Hit me up on Instagram DM if you want more info, or email me info@ianhylands.com. Also left a message on your post but will hopefully be making it to WA sometime once Covid restrictions are done with, I need to visit Over The Edge in Melrose. Maybe even put on a 1 or 2 day workshop.

Happy New Year!
  • 2 0
 Amazing photos @IanHylands, are you using strobes or speedlights in most of your setups? I am looking for something more powerful than speedlights but easier to pack up the hill than my AD600s. Any recommendations on lights and supports? Thanks.
  • 1 0
 @mtbpixels Thanks Randy! I'm using primarily the AD200Pro's in most of my outdoor stuff now, but I also have an Elinchrom ELB 400 and at DEITY I use a Profoto setup with B1x's. They're great in the studio, still haven't figured out how to incorporate them outdoors with my other stuff. They're too heavy to carry very far. I'll probably get and AD600Pro and maybe a 1200 as well. I love the Godox stuff right now! I post some lighting diagrams and info every (almost) Friday on my Instagram, and I'm starting a Patreon as well that will have more details and some group and one on one discussion of various subjects. Also my YouTube. Let me know if you have any questions!

Happy New Year!
  • 3 0
 You are a legend Ian! Great work as always, and looking forward to getting out with you again!
  • 2 0
 Thanks Doug, was so good to hang out and shoot with you! Looking forward to the next one! I still need to put together a post with your video and my photos from Bellingham. A little late but better late than never!
  • 3 0
 Thanks for the kind words everyone! I love creating images, and I also love sharing them. So many that never get seen!
  • 2 0
 Always quality stuff @IanHylands ! can't wait to see what next year bring for you! Hope you are feeling well and we get to rip again sometime next year!
  • 2 0
 @POWsLAYER Thank you! Feel like it's been forever since that early AM ride shoot in CO, we should do another some day, maybe with more sleep! I'm mostly well but still have shitty days now and then. Health is a process. Lets plan for at least a ride this year, are you still in Portland?
  • 1 0
 @IanHylands: I Know! literally no sleep after driving 17hrs lol!Still in PDX and I would love to do another and hang out for sure=) Happy to hear you're still making progress too friend!
  • 2 0
 Always love your stuff Ian and this was no exception. Keep up the great work and maybe I'll get lucky and run into you one day in Boise.
  • 2 0
 Thank you! You could wait to get lucky or you could just send me a message on Insta or something. I'm crazy busy but need to get out of the office for a ride every now and then. I'm close to the Eagle bike park so I ride there fairly regularly when it's nice out. Happy New Year!
  • 1 0
 @IanHylands: I had no idea.....will definitely hit you up.....would be fun to do some Sage Fright runs!
  • 2 0
 So rad Ian! Nice to see all of those studio shots a little larger than what is capable on Instagram. Looks like you pulled off a pretty amazing year in photos!
  • 1 0
 @kpaul Thanks Ken! It was a good one, although I didn't really realize the extent of it until I sat down and went through a years worth of images. Funny how that works... Happy New Year!
  • 2 0
 Looks like a good year photography-wise!! It seems like it's been a great year to re-discover some creative ideas and playing around. Good stuff Ian!!
  • 2 0
 @stupendousman Thanks Lars! It was a good year, and yes, lots of playing. Can't wait to play some more! Happy New Year! Hopefully see you someday soon once we can all travel freely again.
  • 2 0
 In a group of eye catching photos, green pants and Zion background is in a class of its own!!
  • 3 0
 The photos were stunning and damn, Kirt Voreis has style!
  • 2 0
 Thanks Gene! And yes, he does. So much fun riding and or shooting with Kirt!
  • 2 0
 Stunning work! Amazing Creativity! Awesome awesome stuff @IanHylands and @deityusa tup
  • 3 0
 I Love working with @IanHylands !! Great work, nice year in review Brosef!
  • 2 0
 Thanks @adrian-montgomery we should get some snow turns in soon!
  • 2 0
 Great work man! Super inspiring photos! Makes me want to get out there and keep learning more!
  • 1 0
 Never stop learning! Happy New Year!
  • 3 0
 best in class Ian!
  • 2 0
 Thank you!
  • 2 0
 I love Ian's passion for figuring out a great photo. Awesome work!
  • 1 0
 Thanks! That is actually one of my favorite parts, figuring out how to create what's in my head. That and seeing the finished image!
  • 2 0
 Stunners every pic. Just unreal focus everywhere.
  • 2 0
 Thank you! Happy New Year! Hope you are well!
  • 2 0
 @IanHylands: You as well old friend...
  • 2 0
 Great shots buddy. Thanks for sharing!
  • 1 0
 Thanks Ale, Happy New Year!
  • 2 1
 Deity easily makes some of the nicest mtb touch points on the market.
  • 2 1
 Get this man a doctor because he is SICK!!! Love these photos!
  • 1 0
 Thanks! Stoked you enjoyed them!
  • 2 0
 Love ya Ian!
  • 1 0
 Love you right back! Happy New Year Kirt! Can't wait for more adventures!

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