There is a lot that goes into putting on a World Cup race, from the initial planning to the actual execution. The Mont Saint Anne World Cup is organized by Gestev, a small company from Quebec City. Gestev have put on the Mont Saint Anne Mountain Bike World Cup every year since the beginning of the series in 1991, and they pay a lot of attention to details. It's important for them to have everything perfect, and because of that they've consistently ranked in the top 2 in the IMTTO event rankings, winning the 'Event of the Year' title in 2009. They've also won the UCI Rainbow award for 'Best stop on the World Cup Circuit', and this year Patrice Drouin and Chantal Lachance of Gestev were inducted into the Mountain Bike Hall of Fame.
In this first of several behind the scenes posts we talk to Gestev's Isabelle Leclerc about the awards ceremonies at Mont Saint Anne. Isabelle was in charge of social media and the awards ceremonies this year, and she was also this years podium girl. The podium girl or girls are responsible for the delivery of the flowers, jerseys, medals, and champagne to the podium where they are handed out to the athletes.
|It's really important for us to have a great awards ceremony, so all the details are really important. This year our main sponsor was Videotron, so everything has a yellow accent. Yellow shoes, yellow flowers, yellow nails...|
|Last year for World Championships we did a big brainstorming session and came up with the idea for the "Canadian Girls". We wanted something really special that would represent Canada and look Canadian, but still fit with our style.|
|We've had the wooden plates since 1998 I think, the last World Championships here...|
Keep your eyes peeled for further posts as we take a look into what goes into producing a world class World Cup event...