Race the Leadville 100 On Us

Season 2 of "From The Ground Up" is here and once again we are partnering with professional cyclists Ryan Petry & Alexy Vermeulen, as well as other industry leading brands, to support and document the journey of three entry level riders as they take on one of the hardest endurance cycling events in the world - The Leadville 100. The Leadville 100 is a 100 mile mountain bike race that starts at 10,000 ft and requires 11,000ft of elevation gain through thin air and steep, rugged mountains. Most simply aim to finish in under 12 hours.


The main objective is to help shorten the learning curve in cycling while helping guide the new wave of riders coming into the sport. The process of preparing for a race as hard as Leadville is not just physical, it’s mental. You will come out the other side with a renewed desire to take on goals that once seemed out of reach.