Industry Nine Welcomes Reece Wallace - Video

Apr 12, 2016 at 8:59
by Industry Nine  
Views: 27,120    Faves: 387    Comments: 25


Industry Nine is proud to welcome Canadian freeride and slopestyle athlete Reece Wallace to our team for 2016. Reece's unique, creative, and versatile style is synonymous with our brand and will make a fitting addition to our family.

Reece Wallace s Industry Nine equipped Reign. Video Media photo
  Enduro 27.5 wheel set on board Reece's Reign

Reece Wallace s Industry Nine equipped Reign. Video Media photo
  Blue on blue on blue

Reece Wallace s Industry Nine equipped Reign. Video Media photo

Reece will be riding a combination of our Enduro and Grade wheel sets among his Giant bikes this season. Be sure to follow his adventures here.

If you wish to shred the same wheels as Reece check them out here: Product Inquiries for Canadian Riders Lama Cycles & US Riders Industry Nine.

Video by Virtu Media
Industry Nine


MENTIONS: @Industry-Nine / @reecewallace / @virtumedia / @LamaCycles




121 Comments

  • 90 0
 I didnt know my ears could gasm...
  • 42 10
 That wasn't really the hub, all the sound was added post production by a foley artist. It's actually the sound of a big game fishing reel Wink
  • 8 4
 @kit-nz: But, those hubs are wickedly loud in person. I dont know nothing about editing though.
  • 10 0
 @kit-nz: you ain't gotta lie Craaaig.
  • 3 0
 @kit-nz: all I know is the sounds were normal during the slo mo shots, so yeah some level of creativity there. Don't really care because I loved the effect.
  • 3 0
 @reesty: Much LOL. It's the second Friday reference I've seen this week, I really need to go back for a well overdue re-watch.
  • 1 0
 Hockey cards in the spokes
  • 2 0
 @kit-nz: I have ID9 wheels. They sound exactly like that. Just sayin Smile
  • 36 3
 did you see one of Zink's latest post ? (fb, instagram), his hub makes ZERO sounds !!!! Riding currently on a not loud sound hub, I dont know what I would prefer, Mega loud like here or Hope, E13... or just zero for REAL raw riding ... Big Grin
  • 22 1
 When I was getting a new wheelset I was choosing between the onyx/ true precision hubs and industry nine. I chose i9, and I'm glad I did because theres just something thrilling about it. It reminds me of how when you hear a rattlesnake it makes the adrenaline pump, as if it's more than just a sound. But then again I'm completely bonkers so that may explain it
  • 22 1
 Just add some grease to your ratchets and it will mute the sound. If you want the sound back, just remove the exceeding grease. Wink
  • 3 1
 @brutalpedz: That's exactly what I do with mine. I've had a few times where older walkers on the trail got startled by the buzzing coming up behind them, even at slow speeds. Great hubs though, so easy to service.
  • 37 5
 Clearing trail hogging noobs is made easy with the gets the fuck outta my way I9 rachet.
  • 23 2
 my mom's bike has hub with zero sound...
  • 36 1
 @thook: The i9's do sound like a rattlesnake, I like it. I have hopes, and when there are hikers on the trail, I just stop pedaling and coast, and they just move out of the way when they hear my hubs. All I have to say is "Thank you" to the hikers. No need to scream "PASSING" or "BIKE" or "MOVE BITCH GET OUT WAY (ludacris)".
  • 2 0
 @brutalpedz: Does that work because I can't hear anything over my hopes?
  • 1 0
 @cooki3s: For sure it works, I did it on Hopes hubs too. Then got back but with slightly more grease than stock so that I have the same sound but a little quieter.
It's better to use bearing grease (or marine grease).
  • 19 0
 I like to think that the hubs come with my own angry bee fan club. Pump hard and the bees cheer louder, let it out and the the bees go wild, drag the brakes and they say "meh".
  • 13 1
 @hangdogr: pedal and they all die
  • 7 0
 I do a lot of night riding in the wilderness. Bring the noise! It at the least keeps me from sneaking up on a bear. Might attract mountain lions though...
  • 7 1
 I like my i9s because people hear me catching up to them and move out of the way before I have to slow down at all. That being said, if I'm just out for a spin people that don't bike often think my bike is broken from how loud it is.
  • 1 0
 @hllclmbr: That "angry bee" sound will make bears think a bee hive is nearby!
  • 1 0
 @brutalpedz: very true
  • 4 0
 I have owned/currently own I9, profiles, and other fairly loud hubs. Many of them are phenomenal pieces of engineering and fantastic components; However, I'm putting Onyx hubs (silent) on my next set of wheels, if specs match my criteria. Belt drive, gearbox bike with silent hubs and perfectly tuned suspension... talk about an eargasm
  • 2 1
 mmmm.... there's plenty of noise when I ride your mom...'s bike... ...sounds like angry bees
  • 2 0
 nothing better than the sound of my hubs alerting trail walkers 30 yards away to get out of my way.
  • 1 0
 For real the loud hubs have a practical use, avoiding trail mash ups. Silent hubs were big in the 90's but that had nothing to do with trails or mtb.
  • 27 2
 ok we all have to agree that drake t shirt is straight fire
  • 5 1
 I was waiting for the beat to drop the whole video.
  • 13 0
 I was even more happy that the edit was raw after seeing the shirt, for a moment I feared for my ears...
  • 26 3
 "Drake"
"Straight Fire"

Am I out of touch? ... No, it's the kids that are wrong
  • 7 2
 Seriously tho we just made it thru a phase where all edits had that weird emo-electro shit, please lets not start with drake and pussified rap/ dance videos
  • 4 4
 @StanMarsh: haha are you mad bro? you sound mad
  • 13 0
 I don't own a set of i9 wheels, but would love to. They're solid, great unique aesthetics, great customer service. I9 chimes in on forms to answer questions. They're not the most expensive wheels, but not super cheap either. I would still love a set. They also have a super cute girl doing marketing for them Smile
  • 9 19
flag dualsuspensiondave (Apr 13, 2016 at 4:14) (Below Threshold)
 They actually have many issues with them. Bearings wear out extremely quick (as mentioned in recent articles on them), they are really weak (I broke 4 spokes and a rim while riding XC singletrack, so have my friends that own them), and they have a ton of drag. I'm pretty sure that marketing girl is taken. The people that work there are pretty cool, but they have some serious quality issues.
  • 11 2
 @dualsuspensiondave: Ahh come on dualsuspension man dont ruin this for me. I love my i9 wheels. Never had an issue with them. Actually these are the only rims that i havent had issues with and i abuse them on a regular basis.
  • 8 2
 @dualsuspensiondave: they really don't though. You must've gotten a uniquely unfortunate pair. I've been riding I9 for a while, as well have many of my friends, and issues with them are fairly rare and no more common than any other reliable hub.
  • 6 10
flag dualsuspensiondave (Apr 13, 2016 at 5:19) (Below Threshold)
 @Ryanrobinson1984: Do you guys know what bad bearings feel like in hubs? There are even recent articles talking about the bearing issues on them. Pretty sure that it's a pinkbike article. If not, it's on vital. I have no reason to make it up. I had them on my Stumpy Evo that you can see on here. My friends that are sponsored by them had to buy bearing press and removal tools for them and keep 2 extra sets of bearings as well. They change them roughly every 3-4 weeks. They also keep about 5 spokes with them and retention the spokes after every ride in Pisgah. I know people that work there too, and they're good people. No matter how cheap I can get them for, it's not worth it. Loved the engagement, but the issues are not worth it to me.
  • 3 0
 @dualsuspensiondave: man I was literally going to order a pair this week. You got me doubting myself now. I havent been able to find a single negative thing about them. every review i have read has been excellent. has anybody else had issues? damnit
  • 12 2
 @George1220: do some homework man. Thats what i did and thats why i got them. Ive been on them for a year now with no problems. Greasing hubs and tightening spokes is a given on any wheel. There pretty sweet for the price. Don't let one pinbike rioter crush your dreams homie.
  • 3 2
 I9 makes nice stuff, their hubs are known to be pretty solid but require more regular maintenance (not as much as the Kings though). I think that the $1000 price range is a tough bracket. For that money, why buy a factory wheel set? A master wheel builder can build you any combination of hub and rim (excluding carbon) for that price, and you have a custom wheel set.
  • 5 6
 @rckon03: Not a pinkbike rioter bro. You can read all about the bearing issues and drag online. They were the least reliable wheels I've ever had and I had crankbrothers wheels at one time (I destroyed a rim with those too). And no, spokes shouldn't have to be tensioned that much.
  • 4 1
 I've owned a set of Torch Trail/Enduro, which I rode on a RIP9, a Lenz Lunchbox, and now on my NImble 9. 2+ years of pretty hard riding and I didn't have to touch them, not even to true, except to switch from the narrower Trail rims to the wider Enduro rims. I reused all but 4 spokes by I9's suggestion, and have nothing but good things to say about them.

Loved them so much I built up a set of Torch Classic hubs to Flows for my 27.5 rig. Only reason I went with J bend was to future proof the wheelset, should I decide to go carbon or something.
  • 5 0
 Owning i9 hubs are like owning a Mercedes. They are really well engineered but will likely require more maintenance than a DT 350, which is the Honda of hubs. @George1220 I owned a pair of i9's and they performed very well but required annual hub overhauls to avoid the aforementioned drag. They are great, just be ready for more maintenance. Also, they aren't going to make you faster!

After blowing up my Rovals (terrible wheels by the way) I ended up with Hope Pro 4's hand-laced, j-bend DT 1.8/2.0 butted, and dtwiss XM 481's. i9's are tempting but I wanted alloy rims at 30mm internal.

I also want to point out that most pro riders on DH and Endurobruh still rely with traditionally-built alloy rims and hubs.
  • 3 1
 @SlodownU: You're right, but nothing with fat alloy [and colored] spokes like i9 Factory wheels.
  • 2 0
 @dualsuspensiondave: I have read the about the same negative issues with these hubs. Keep in mind that the more engagement points one has the more drag said hub will have. When it comes to reliability I haven't been able to find anything the beats DT Swiss but they have a lower engagement than many of the newer hubs like i9 and Kapius. On my current wheel set I have the new Sram XO in Boost 148mm and it has been pretty solid and smooth.
  • 4 0
 @sbrdude1: I got the 54 point upgrade for dt350s. they are really quick engaging and feel solid. takes about 5 minutes to change the star ratchet.
  • 9 1
 @dualsuspensiondave: Perhaps post links to the resources. As a researcher, when someone says "studies say..." it means about as much to me as someone saying "I'm not racist but..." at a trump rally. Provide a link to the negative reviews you are referencing. I have run a pair of I9 now for about five years. I would say the ones I ride and have ridden have had slightly more drag than other hubs on the market, the straight-pull spokes require a little more attention to keep tightened and I have had to swap out bearings. However, I believe they are a better product than most I have ridden, aside from King. The engagement is top notch, the product is durable, the servicing is simple and the customer service has been phenomenal. I also ran I9 on a single speed a few years ago and was throwing on a king ring. Both I9 and King have notoriously tight tolerances and while tapping the ring on I cracked my free hub body. I9 had no obligation to do anything as I cracked the body yet had a new one in the mail with new pawls that arrived on my BC doorstep less than a week later. I have also called them about minor servicing issues and they have been fantastic. My experience with the company and the product has been great and I wouldn't hesitate to go with them again. (I have ridden King, Hope, DT, Shimano and Easton in the past and these are what I'm comparing them to).
  • 2 1
 @sbrdude1: I've experienced the same thing. My DT 350's have been awesome. That 54t ratchet is the real deal as mentioned by @adrennan. I know what you're saying about the drag with increased engagement. The mind boggling thing is how drag is avoided with Profile Elite hubs that have even more points of engagement. Those hubs are really fast, but I can't speak on their reliability as I've only ridden them.
  • 4 5
 @snl1200: First of all, I'm not touching that political nonsense. Second, you had the same experience as I and many others yet you want proof?! Google is your friend. Third, it was NSMB.http://nsmb.com/santa-cruz-bronson-cc-long-term-review/
There are others you will find as well with a quick Google search. What you experienced with your i9 hubs is not a normal thing for high end hubs. There shouldn't be those issues. My only reason for speaking up is in hopes that i9 addresses their issues and makes a higher quality sustainable product.
  • 9 0
 @dualsuspensiondave: It sounds like everything you are mentioning is about the pre-Torch system. The first generation had a finicky bearing preload collar, minimal sealing for the bearings, and a massive freehub bearing that created excessive drag. The improved Torch system is a love child of the tried and true DT Swiss design coupled with the phased instant engagement of the I9 driver (among other improvements.) The Torch eliminated the big bearing, preload collar, and brought a unique Teflon labyrinth seal to the endcaps all giving you dramatically increased bearing life with zero drag. Additionally, since the bearings are standard sizes (mostly 6804) you can/could purchase aftermarket bearings to suite your needs. Phil Wood for the wet, and ceramic for the racers. Most broken spokes were due to people shifting their chain into them only on the driveside, so their solution? Add material to the ends of the spokes for added abrasion resistance to both chains and to rocks. The Torch is a very well thought out answer to any criticism of the previous generation of hub.
  • 12 1
 @dualsuspensiondave: I live in Pisgah. Literally. If your boys are swapping bearings every 3-4 weeks they need to stop riding through the creeks, spraying their bikes every ride, and they need to find new hobbies because they're doing something wrong. I have had about six pairs since the company started making them and have never had one problem.

Your problem may be Santa Cruz bikes. I think once you go bro everything falls apart.
  • 5 0
 @rckon03: greasing hubs and tightening spokes shouldn't be a given. I have DT 240's with various rims on all my bikes. I hand built them with blue loctite as spoke prep which I've been doing for 15 years. I never have to true my wheels and never have loose spokes. I replace hub bearings maybe once every couple years. I prefer to ride my bike over working on it. Disclaimer: I have never ridden I9 hubs or wheels, just commenting on how little maintenance good wheels should require.
  • 2 5
 @Broth-Ratchurch: Incorrect. It's all new Torch issues.
  • 2 5
 @ShreddieMercury: Haha! So riding in Ohio in the dry while not using a hose will destroy bearings like that huh? When we ride Pisgah, we carry our bikes through the 20 million stream crossings. We have brains.

I think that most riders don't realize when their bearings are worn out. Just because the wheels roll, doesn't mean that the bearings are fine. Put your bike in a stand, spin the front wheel while holding the other hand around the lowers of your fork. When you feel anything reverberate into your hands, the bearings need serviced. Also, if there is any humming noise from spinning the front wheel, the bearings need serviced.

Santa Cruz bikes have nothing to do with i9 issues. They make some of the best bikes in the world and also have great customer service. Your statement reeks of ignorance.
  • 2 1
 @ryan83: People need to consider that Gwin, Rude and Graves crushed it for the past few seasons on 240s/EX471s ( I know Gwin is on e13 this season, thanks in advance. Wink )
---------------------
One of my friends has had two sets of I9 J bend hubs on his DH bikes. Loud AF even compared to my Pro2s.

But different spokes for different folks, I guess.
  • 1 2
 my spank spike28 enduros are as loud as my buddies i9's no proprietary spokes, they are just as strong, and just as loud. great option if you dont have i9 money
  • 4 0
 @cptstoney: Loud isn't a reason to buy a hub. Weight, durability, engagement, spoke type, sure...
  • 1 0
 @scvkurt03: just take the grease out and you can have a loud hub for the next week or so
  • 1 0
 @adrennan: I'm always looking for ways to quiet them down. Anyone find a thick oil they like?
  • 2 0
 @scvkurt03: the dt tar ratchet kit comes with this molycote i think they called it. my 350s are darn nea silent with it.
  • 2 0
 @scvkurt03: correct but how will someone know i have fancy wheels when i go by silently?
  • 4 0
 @cptstoney: Psssshhht. Some of the fanciest hubs are dead silent. I wouldn't mind a set of Onyx hubs...
  • 2 0
 I own both a classic set of i9 hubs and the torch series hubs. I ride pisgah/wilson creek on a regular basis and have had to replace the bearings in the classics once in the year Ive owned them. I bought them used so theres no way of knowing how long they had been in there. Once thing is for certain though.. the quality of I9 is top of the line.. replacement of the bearings was an easy task. Both sets spin for days
  • 3 1
 @dualsuspensiondave: If by same issues you mean that I am willing to swap slightly more drag for far better engagement, I had to change the bearings after three years of year round coastal abuse, and I've had to tighten a couple of spokes once or twice a season then yep...I've experienced those issues. However, I have ridden top shelf hubs in the past from most of the big boys in the game and would suggest the pros outweigh the cons. The engagement on the i9 is the best I have felt and this is a big deal to me as I love having a crisp/direct action on the pedal stroke or whilst balancing. You cannot have that level of engagement without a slight increase in drag (or I haven't found it and this includes King) but it is minimal. At the end of the day it sounds like this isn't the product for you. No biggie. There are lots of others out there that may better tickle your cranky bits. Enjoy the ride regardless.
  • 1 1
 @dualsuspensiondave: Buy Hadley's, they are quiet and bulletproof. They don't advertise like the rest of the big boys, because they don't have to.
  • 1 1
 @SlodownU: I've owned Hadley's before. They're pretty good. DT's are the most reliable hubs I've had so far. Really thinking about Profile Elites for my next hubs. More engagement points than i9 and zero drag. Hopefully they're reliable!
  • 12 1
 Never understood why people want their hubs to be loud...
  • 4 1
 it is very enduro.
  • 2 0
 I can see it if you ride trails with a lot of hikers. I have quiet hubs, so if I'm coming around a blind corner I'll shout "Coming around!" or "Coming down!" but if I had loud hubs I wouldn't have to shout.
  • 2 0
 @BullMooose: i have loud hubs and ride with a guy on i9's. we still have to yell....
  • 2 0
 Reminds them of their childhood. Riding their bike with hockey cards in the spokes. It was the sound of freedom to go anywhere by yourself. Magic
  • 7 0
 Love that crank-flip in the end!
  • 7 2
 Industry Nine welcomes Reece Wallace, Syncros welcomes Vincent Tupin, Pornhub welcomes The Minions
  • 2 0
 That video was soooooo damn good! As an Industry Nine owner, I gotta tell ya I've never been happier with a product. Have had them for 3 years now on my V10 and they've been amazing......just had their first bearing replacement last month and it cost me $35 installed. Have never had to true the wheels or even tighten a spoke, and I've checked them over the years, they just never need adjustment. Amazing stuff and I'd say I'd run them for 10 years or more but I will eventually end up with a 27.5 DH bike and will be putting these beauties on it. Keep up the great work I9!
  • 2 0
 Nice hub! Having a hub like that will clear traffic on the trail when you come screaming up from behind. Plus it keeps the hikers politely on the edge of the trail. Remember to say "thank you" when they've made way.
  • 2 0
 Great video and hubs guys!!! Haven't tried a wheel set from you guys yet but I'm looking forward to trying some in the future. My Torch hubs have been problem free, engagement is so fast, and the hubs are really light.
  • 4 0
 how smooth was that, I'm amazed!
  • 2 0
 How to spell the sound I9's make:
$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z$z
  • 3 1
 zzzzzzrrrrrrrrrrzzzzzzzzzzrrrrrrrrrr................wraaaaaaaaaaaaappppppp.........
  • 3 0
 Literally a swarm of angry bees. But those are some nice sounding bees.
  • 4 0
 Boogie Nights and bees.
  • 3 0
 Not one pedal stroke #flow
  • 4 0
 if he pedaled they wouldnt be able to market the sound of the i9s
  • 1 0
 Nice video! I love my i9 trail s wheels! They part the sea of hikers on trails because they hear me coming. Therefore I can keep going fast haah
  • 1 0
 Do hubs that tick loudly wear out quickly? I feel like there must be a nice little impact in there on each click when that happens.
  • 1 0
 Not on the I9's. Mine are 5 years old and I only just now had to replace the springs. Not the pawls or the ring they engage in, those still looked fine. And bearings, pretty normal stuff. And I9's service and website are awesome. Any hubs in the future will either be I9 again, or Chris King.
  • 3 1
 FAAAAAAKE!!! I ride a reign 2 and it sounds like a bucket of bolts in a steel wheelbarrow when it descends
  • 1 2
 because its has a low end 2x10 drivetrain, makes a difference
  • 2 0
 @rubenguibert: I'm quite aware, I was making a joke.
  • 3 0
 That dropper post cable routing needs some love
  • 2 0
 The real question is who makes those sick blue spokes and how do I get them?
  • 2 0
 Industry nine makes those sick blue spokes
  • 2 0
 This makes me miss my i9's sooo much. My new Chris Kings do sound good but there's just something wicked about the i9's!
  • 4 1
 Wow! So sexy bike!
  • 3 0
 superstar hubs?
  • 2 0
 Good job bro. You've been killin it lately.
  • 2 0
 That riding though... So smooth.
  • 2 1
 Nothing says I just peddled up a hill like a dirt jump saddle! But seriously, stoked for you Reece!
  • 1 0
 GLAD TO SEE A VIDEO -tho- WITHOUT SOME >>stupid MUSIC.. (am i the only one?)
  • 1 0
 Put heavy grease on my brand new I9's enduro and they are a lot quitter than my old dt Swiss 350
  • 1 0
 I have those swarm of nice bees on my Evil.......and really enjoy their company....! Smile
  • 2 0
 Finally some strong wheels for Reese Wallace, that kids a beast!
  • 1 3
 No music in this vid boys, we want our over pawled hubs to shine. Most IndustryNine wheels at BC Bike race had to be cracked open because there were too many pawls and every other one had to be removed, creating too much drag. Great design.
  • 3 1
 brap.
  • 2 1
 I really really want a set of Industry9 wheels - love their spokeydokage.
  • 1 0
 Yeeehaa that looked fun! Great riding, filming and trail!
  • 1 1
 It seems to be made in the giant factory...
  • 1 1
 Oh I would love some 19's to go with my Reign advanced 0 team.
  • 1 0
 Nice trail!
  • 1 2
 I like my hubs swift, silent, and deadly.
  • 1 1
 BOOGIE!
  • 1 1
 Shut the hub up.
  • 2 4
 Thousand of bees are chasing him....
  • 1 3
 how much of the bikes....very cool!!!
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