Industry Nine's April Fool's Joke Becomes Reality

Apr 16, 2020 at 14:15
by Industry Nine  


PRESS RELEASE: Industry Nine

On April Fool’s we released a video featuring our all-new Frequency Adjust Ratchet Technology Hydra hubs, offering rider adjustable volume - which naturally goes all the way up to 11.

The response to the gag video was far more than we had anticipated. We received a massive amount of requests to make the novelty endcap “knob” be a reality, even if it doesn’t really do anything aside from look rock and roll. Well, to take thing’s up to 11, we decided to do exactly that - we’re making these “Hydra FART volume adjust endcap” knobs a limited time offering. Even better, we’re donating $25 per endcap sold to a local fund setup to benefit musicians and performing artists through the Independent Arts & Music Asheville (IamAVL) musician relief fund.



Here’s how it works - Today, April 16th, through next Friday, April 24th, you can order Frequency Adjusting Ratchet Technology volume knob endcaps. These will fit Hydra and Torch rear hubs with 12x axles only, excluding 12x135 or 12x150. These FARTechnology volumizer end caps will be shipping the following week once orders have been compiled. You want one for your buddy too? Sweet - get two! You may order as many as you’d like. Once the ordering window has closed on Friday, April 25th, at 12:00am Eastern, there will not be any more orders taken. We will only make as many as are pre-ordered!





57 Comments

  • 108 0
 Sure beats putting a bottle opener on every component.
  • 3 0
 Ha!
  • 3 0
 @R-M-R but they also double as shin openers when they're on the seat tube, which is my favourite feature.
  • 41 0
 The numbers all go to 11.
  • 43 15
 Why don't you just make 10 the top number and just make it a little louder?
  • 46 0
 @Shchekich:
This one goes to eleven........
  • 7 48
flag bitterrooter (Apr 16, 2020 at 20:32) (Below Threshold)
 @Shchekich: what are you even talking about
  • 15 0
 @bitterrooter: if you haven't seen the movie you don't get any of this. lol. "This is Spinal Tap" go watch it
  • 8 0
 @h82crash

As long as it's not in D minor.

Nobody wants to feel sad when they're on their bike.
  • 32 4
 "This VOLUME KNOB does not function as a volume knob in any fashion."
  • 51 0
 You yourself have to bring the noise
  • 10 0
 @DownhillDoozy: "Chuck D not included."
  • 5 1
 @DownhillDoozy: so it’s not just me making “Braaaaaaapp” noises when I’m riding fast then
  • 3 0
 Your message is loud and clear
  • 1 0
 You are the volume, be the noise.
  • 5 2
 @yonderboy: Oh mannn how I would love to have a rear hub that screams “Flaaavoouurr Flaaaaavvvvv!!!!” when shredding down the trails........
  • 3 0
 @Ben-76:

Oh, you mean the old Hugi Sport hubs?
  • 1 0
 @DownhillDoozy: But, when you do....you are not accelerating....(hey, I am an XC guy not DH)
  • 17 2
 @Industry Nine : Oval brake rotors might be the new shit very soon; think about it ;-)
  • 15 0
 Two thumbs up, I9.
  • 11 1
 Gusti Wildhaber should really be using these on his Stereo.
  • 1 0
 haha nice!
  • 10 0
 It’s one louder, isn’t it
  • 7 0
 Ahahaha this kind of silliness cheers me up no end, I remember when I was a kid and I lived for riding my bike dicking about looking for fun and adventure and wait.. look at me I still do..
  • 5 0
 Please note our default webstore shipping is UPS. For the most economical options, USPS services tend to be the cheapest.

If you have a question on shipping, if you select "contact me about this order" we will be able to help further and find you the cheapest shipping option.

Thanks everyone for your support with this!
  • 7 0
 Can you make one for my Onyx hubs??
  • 6 0
 You know why it doesn’t go to 12? Because bikes worked really good before 12.
  • 6 0
 I think the audience here is too young to the Spinal tap reference?
  • 4 0
 These hubs are so Sustained! Just Listen
  • 2 0
 If only freight for these to me wasn't another $68, I'd be keen as
  • 23 0
 What if they added $1?
  • 1 0
 if you order 68 of them then shipping is only $1 each. Seems like a deal to me.
  • 2 0
 "Please note our default webstore shipping is UPS. For the most economical options, USPS services tend to be the cheapest.

If you have a question on shipping, if you select "contact me about this order" we will be able to help further and find you the cheapest shipping option."

Thanks everyone for your support with this!
  • 1 0
 Just watching the video was enough for me. Still one of my favorite April fools offerings.
  • 2 0
 If they started counting at zero like real engineers....
  • 1 0
 put one on, get on the gas
  • 1 0
 Damn haha no shipping to Canada
  • 1 0
 I can't do this anymore..
  • 2 1
 Bring on the gimps on the uplifts talking about their volume settings.....
  • 1 0
 ordered- stoked to be supporting IamAVL.
  • 2 1
 Noice.
  • 1 0
 So awesome!
  • 1 0
 Nice one.
  • 1 0
 Ok just tried to order one. And the shipping price is mental. $68 for shipping, not going to happen.
  • 1 0
 @adj227: I was going to do the same. Shipping prices far too high.
  • 1 0
 @adj227: What any of us pay for anything on any of our bikes would turn many folks off....I will pay $80 for a bike tire and will not pay $5 for StarSchmcks coffee....all about priorities.
  • 2 0
 @adj227: click the drop-down menu for other shipping options - USPS is generally MUCH cheaper, and they need the help rn
  • 1 0
 FARTechnology lol
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