Fjords, Strawberries and World-Class Riding: Norway's Western Coast

Apr 16, 2018 at 4:00
by Iselinnaess  
Riding Norway s western coast

Valldal is a small village on the West Coast of Norway known for its amazingly juicy strawberries is also a world-class mountain biking destination. It's a natural choice for our Sweet Protection photo shoot. Last summer you might have seen Sweet Protection ambassador Mads “Makken” Haugen biking on what looks like the edge of the world in Norway’s west coast town of Geirangerfjorden. Playing host to some of the most dramatic landscapes anywhere, Geirangerfjorden is a popular tourist attraction with its unique fjords, abundant waterfalls and towering mountains.

Riding Norway s western coast

Riding Norway s western coast

Riding Norway s western coast

However, less than an hour away you can escape the throngs of cruise ship tourists for a quieter place with world-class mountain biking and the juiciest strawberries you will ever taste. Some would say it's mountain bike paradise on Earth, others just call it Valldal.

Riding Norway s western coast

Riding Norway s western coast

Placed between the two main tourist attractions of Trollstigen and Geirangerfjorden, Valldal was for a long time a hidden gem mostly enjoyed by the locals. Due to its location in a small valley away from the coast, Valldal is often a couple of degrees warmer than its neighbors (hence the extraordinary strawberry situation), making it the perfect summer outdoor adventure location. And indeed, it is. At least if you enjoy mountain biking.

Riding Norway s western coast

Riding Norway s western coast

Riding Norway s western coast

Mountain biking on the West Coast is tough. There are no lifts to take you to the top. And with some climbs rising so quickly, this is definitely hike-a-bike territory, meaning you’ll have to earn your turns in the summertime, too. However, riding on the West Coast is spectacular and well worth the effort. If you aren´t convinced by the views at the top, the ride down is guaranteed to win you over.

Riding Norway s western coast


Riding Norway s western coast

Riding Norway s western coast

Whether you prefer smooth, flowy trail or a more technical ride, Valldal offers it all. The quality ride, small-town coffee shop, strawberry fields, fjords and unique mountain views make it sound like a cliché, but it´s not. It´s Valldal.

Riding Norway s western coast

Riding Norway s western coast

Riding Norway s western coast

Hike-a-bike territory.

Riding Norway s western coast

But definitely worth the effort.

Riding Norway s western coast

Riding Norway s western coast

There's no such thing as bad weather. Every day is a single-track kind of day!

Riding Norway s western coast

Riding Norway s western coast

Riding Norway s western coast

Don't let a little rain stop you. Try the Hunter series from Sweet Protection if you´re in need of an upgrade.

Riding Norway s western coast

This was the perfect location for our Sweet Protection photo shoot. We wanted the views, the unique terrain and the best trails. Here captured in front of the famous Romsdal´s Horn.

Riding Norway s western coast

Riding Norway s western coast

Another upside of our choice of location, is the fact that you will never run out of water. Waterfalls are not a rare sight, and the water quality is first class.

Riding Norway s western coast

Riding Norway s western coast

All photos taken by Dan Milner for the Norwegian brand Sweet Protection.


MENTIONS: @sweetprotection



36 Comments

  • + 37
 Wallpaper porn.
  • + 15
 I wish I could afjord to go there!
  • + 4
 There's NorWay I can either...
  • + 0
 Short flight for you! Make it happen!
  • + 13
 There’s noway they could have messed up spelling Norway in the title
  • + 25
 You saw nothing. Nothing!
  • + 7
 "Brand Stories" - Here's your link sweetprotection.com

Here's your product description - sweetprotection.com/sp_no/bike

Just saying - SEO 101
  • + 1
 In the 3rd picture down I can see the hotel I stayed in. We were there in late October (not cruise ship tourist season) and it was the most amazing place I've ever been.

Me and the wifey got engaged there too, på toppen av verden
  • + 4
 you are all welcome to come. I'll guide you around
www.mountainbikeworldwide.com/bike-tours/norway
  • + 2
 So, do you need an extra guide? English/German/Portuguese
  • + 1
 No openings at the moment I’m afraid @brodoyouevenbike:
  • + 2
 My grand parents on my mother side both came from Norway and yet I've not been there. It's certainly on the bucket list. The bare rocks, mountains, water falls, fiords, etc, is to say the truth stunning for sure.
  • + 1
 In these advertising articles, i assume that most people take it for granted that not all pictures are taken on the best location for actual riding. It is just some piece of trail which looks good for, well, the 10 meters included in the picture, with some stunning scenery in the background. And that’s OK, it’s advertising. These people have to earn their salaries too. And when used in a product catalouge or as a poster in a store, who cares. The only problem is that I have met bikers in the area that are looking for this particular spot, and I have to tell them that there is no point in going there. At least not with your bike. So if you plan to go to western Norway on a bike trip, don’t be disappointed, because there is no point in bringing your bike to many of the places seen in these photos. But there are good trails to be found in the area, and the scenery is just as spectacular as the photos show.
  • + 1
 Well, you hit the nail on the head there - it was a photoshoot first and foremost, based in the Valldal. Which as you say means that photo locations aren't necessarily the best trails - but thats the story even on some of the wildest adventure trips too. Some bits of trail are just so scenic and inspirational that you have to shoot them, even if its a 10 metre section in between carnage - ask any photographer. We'd not have a job otherwise. People have won photo of the year awards shooting a 10 metre bit of trail, as the photo captures the essence of riding and is heavily inspirational, not because the trail itself has won best trail of the year. You'd get the same with a kicker shot, where a hit has been built just for a photo session. Get the idea? It;'s just how it works. But we did actually ride some amazing bits of trail too, and we saw plenty more leading off from where we were shooting, like one heading off towards the right of the very first picture. I'd say check trailforks and/or hook up with a local or a guided trip like H+I's to score the best riding of course!
  • + 1
 Only thing i see is a well polished advertisement. These people are riding AM in the Norwegian wilderness and are so clean and well polished as if they were in their bedroom. Whom are you kidding?
  • + 1
 ha ha, actually we we scored some amazing weather there for the few days, with a wind that dried out every bit of trail too. We just didn't have mud. Not atleast til the last day when it p!ssed down! Some of those shots needed some long pushes and hike--a-bike to get to as well. Amazing trails though.
  • + 3
 ... and it's the home of Høgne O, the finest imperial Stout I've ever had in my mouth.
  • + 1
 Nøgne ØWink
  • + 1
 @JBSDesigns: indeed... Bollocks spell check
  • + 1
 I had the good fortune to ride Trondheim, Oppdal, and Rondane a few years ago...some of your pics are just off the charts scenery.
  • + 4
 Wow. Need to be there
  • + 1
 I have a trip planned to this area and the Lofoten islands in August, but am struggling to find trail info. Anyone have any tips?
  • + 2
 Norwegian brand: launching a "bad weather line" in may.
  • + 1
 In norway the trails are hard to find. I only go to places with trails on trailfork.
  • + 1
 Has the word "Norway" in the title- that's all i need in order to click!
Stellar photos, really!
  • + 1
 Spectacular Pics! Stunning place!
  • + 2
 No strawberry pics?
  • - 1
 Time for a trip back to the motherland! Aaaannnnd can I get the blonde's phone number? Anyone?... C'mon...someone help a guy out here!
  • + 1
 I dig those sweet ........ helmets.
  • + 1
 Dan Milner is such a good photographer and Norway is a beautiful country.
  • + 1
 wow stunning scenery
  • + 1
 Hush!
  • + 1
 incredible scenery!
  • + 1
 Stunning!!!!!!!
  • + 1
 Amazing pics!!
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