Think back to the last time you had the feelings of excitement, pride, and honor when you first got your new bike. You may have ponied up and purchased it off the retail floor, from a buddy, seller online or maybe even a hand-me-down. Regardless of the generation of ownership it was new to you and stoke levels were high; not because you have a cool new toy to look at, but because of the anticipation of heading out for a ride... even if you didn't know what kind of experience was yet to come.
Think for a second, what if you didn't have a place to ride your new bike? What if there were no trails, bike parks or local riding spots? What if your only refuge in the saddle were on dusty roads and industrial pavement?
Builders. They help us come full circle on the joy and excitement of bike ownership and experience. If it wasn't for dedicated builders who dig trails or push the boundaries of bike parks we would not be so stoked on what biking is to us, individually.
At Knolly Bikes we appreciate the hard work, inspiration, and collaboration required to put a section of trail together for riders to enjoy. We're a growing company and we create an incredibly sophisticated product with tons of room for growth. As we continue to grow we look for ways to support the building community which is why we are launching the Knolly Knation Builder Program. How it works?
We will sponsor builders globally. Similar platform to our Knation Grassroots Racing program we will be signing up dedicated builders and trail associations that want to be part of the program. Sponsored Knation builders will have access to our Builder packages which will include deals on our bikes along with gear from our like-minded partners.
Applications will be treated the same way as athlete sponsorships, they will be reviewed and considered for the program. We want to focus this on the dedicated trail builders working hard not for the spotlight, but for a high five, for a beer at the end of the day, or for the simple pleasure of first tread on a self-built trail. This program is aimed at the unsung heroes that deserve respect and an opportunity to be rewarded for their efforts.
Team rider Garett Buehler is no stranger to building his own lines. He's a pro and arguably his job is to build but he puts in his time on local trails that he never shoots on. Only a few would likely hit this handcrafted beauty with this much style. Photo: Margus Riga
We will have two categories for sponsorship. First is individual, Local Heroes. Applications need to have some examples of your work and minimum two references. Second are those who are registered builders with trail associations. Once the association is registered every builder on their list will be eligible for the program. For trail associations, we encourage the president/acting manager to reach out to submit the application.
EVOC's Trail Worker Suit is a great compliment to the Builder Bag. Photo: Staronphoto.com
Locally based in Vancouver with the Knolly brand being born on the North Shore we're happy to be working with the NSMBA as our first signed association. All members of the NSMBA are eligible for the program and have been signed up.
“Trail Builders are the life force behind all trail networks, builders are part craftsmen & women, part artist and part visionary. They are always 100% invested in creating and improving our experiences as riders. Their collective and individual imagination, dedication and relentless work ethic enable us to ride and push ourselves and our bikes into realms sometimes not imagined. They provide excitement, trepidation and “that” feeling which only comes when you are one with your bike.
The North Shore Mountain Bike Association (NSMBA) is proud to partner with the Knolly Knation Builder Program to support, thank and express our gratitude for the commitment each of you bring to the North Shore
” - Vince Beasse – NSMBA President Board of Directors
Showing that the program has Global reach we are also partners with Brain Terrain operation out of Austria doing some great work. Check them out at www.brain-terrain.com
Reaching park crews will be a key focus for the program. Photo: Staronphoto.com
“We have been footballing the idea of how to support builders for a couple years. We’re excited to launch this program as the first step of a larger commitment to support trail builders globally. We have mad respect for anyone who is engaged in the craft and while this program may not work for everyone, we hope it will support anyone who seeks to enjoy its benefits.
” - Ryan Berrecloth
Next steps for application
The EVOC Builder pack with a sturdy design and construction allow you enjoy the rip into your building zone. Photo: Margus Riga
- Local Heroes: send email to firstname.lastname@example.org including who you are, where you build and examples of your work.
- Trail Associations: send email to email@example.com listing your association name, location, how many members and where your group is focussed on working. Examples of the work are encouraged.
- In the subject line please put "Knation Builder Program Application".
- Ryan will review all applications and work directly with each applicant.
- Sponsored builders will then work directly with our sales team to finish the play.
Important to note that any sponsorship deals where the builder lives within a 10-mile radius of an authorized Knolly dealer will be brokered through the dealer.
Team rider James Doerfling builds lines very few would have the courage to tackle. Seen here building one of his lines for his segment in "Builder." Pro riders that build their own lines are a solid motivation for some to pick up a shovel and build to their own skill level. Photo: Margus Riga
We have five EVOC Builder Bags up for grabs. The first five sponsored builders that jump into a deal will get a bag for free! For the other members will are working with EVOC to provide a sponsorship deal on their bags and trail worker suits. Further details will be provided once you are signed to the program.
There it is folks. If you are a builder and you want to join the program send your application to firstname.lastname@example.org
. See you on the trails!!!!
For all builders out there, a big thanks from the crew at Knolly!
James being James on a unique move he built then mastered for our viewing entertainment. Photo: Margus Riga
/ @jim77 / @evocsports