NOBL Announces New TR35 Carbon Wheels

Aug 22, 2022 at 18:04
by NOBL Wheels  
NOBL TR35 Downcountry XC Trail Rim tr35


NOBL is proud to announce the latest addition to our Sinewave collection, the TR35. Sharing the same design principles as the TR32 but in a wider format for more aggressive XC or “downcountry” riding, NOBL TR35’s are front and rear specific with 3.0mm hookless lips on the rear rims and 2.5mm hookless lips on the front. This creates a more balanced feel between wheels and works great for 2.3”-2.6” tires. Think “downcountry”, modern aggressive XC, trail riding.

TR35’s are 28h specific, come in 29” only, and have a sloped and slightly oversized bead seat for a reliable tubeless fit. A flat area at the valve is built into the mold for improved seating of the valve collar. Prices for the TR35 wheelset vary depending on the hub - they start at $1,300 USD with DT Swiss 350 hubs, and go up to $1,900 USD with DT Swiss 180 hubs. Industry Nine, Chris King, and Onyx hub options are also available.

How does it compare?

TR35’s have more side stiffness compared to the TR32’s and less vertical stiffness than the TR37’s. Coupled with the lower hole count and wide format, their ride-feel sits right in between the TR32’s and TR37’s. A pair of TR35 rims weigh 80 grams more than a pair of TR32’s, but are 135 grams lighter than the TR37’s (also in 29”).

The nearest comparable offering in our Legacy series is the TR36. A pair of TR35’s weigh 50 grams less than a pair of TR36’s and are not nearly as vertically stiff. Heavier riders may still prefer the TR36’s due to the increase in wheel stiffness and ability to run 32h as an option.

NOBL TR35 Downcountry XC Trail Rim tr35

How is it made?
Using a thinner carbon fiber material allowed us to introduce lighter and stiffer T-800 fabric strategically in key areas of the rim. If you introduce this kind of material WITHOUT adjusting the fiber aerial weight (FAW) and resin content of your layers, rims can become brittle and prone to damage. We are able to tune the layup more effectively by using more layers of a thinner pre-preg. A Pre-preg is a fancy word for carbon fiber that has been pre-impregnated with a resin system.

The majority of our TR35’s use Toray’s T-700, with a Unidirectional interior plus a tiny amount of glass fiber around the holes to prevent tear out.

We use a 3k twill fabric on the center channel and a smooth finish UD on the exterior to eliminate the need for wet sanding. With this method, the outer layer of resin on the rim is preserved and there is no need to re-heat the rims because no sanding and spraying is performed like on many competitors' rims which seek to hide imperfections.

Spoke holes are offset at the nipple bed in order to create more even spoke tension. We drill our spoke holes at angles to prevent stress risers in the rim or at the spoke/nipple interface and a special bit is used to prevent tear out. We vary the speed as the bit wears, and monitor the
temperature at the holes to prevent scorching. These fine details will lengthen rim lifespan and create stronger spoke holes than other manufacturing methods.

As with our other Sinewave rims, our TR35 rims carry a lifetime warranty to the original purchaser. If you break it while riding the rims’ intended use, you will get a replacement rim free of charge. If you missed the notice, we’ve also allowed our 5-year warranty on our Legacy series of rims to be upgraded to a lifetime warranty for a nominal fee at checkout.

NOBL TR35 Downcountry XC Trail Rim tr35


  • 53 6
 Who still names their wheels after the useless outside rim width? These guys apparently.
  • 8 29
flag gticket (Aug 23, 2022 at 19:47) (Below Threshold)
 Who still buys tires based on useless diameter?
  • 22 1
 @gticket: I mean, @JohanG has a point, the 35mm outside rim width is a strange reason to name your rim the 35….when the more meaningful measure would be inner rim width
Where the 29” in a 29 x 2.5 seems fairly important, given that you could buy a 275 by accident
  • 6 5
 @onawalk: have you and yohan ever measured the actual patty weight of a quarter pounder at McDonalds?
  • 4 0
With cheese gonna mess with the weight spec... Width is another story but tastes mo betta. Carbon Fibber pickles put it over the top.
  • 7 0
 @Grosey: never had the inclination, you see a 1/3lb burger should be ever so slightly bigger than a 1/4lb burger, and since I’m comparing the two, on the menu, that’s really the only context I need. Keep that in mind, that’s important.
When I look at a Santa Cruz wheel, looks like my options are 28, 30, 31, imma give you 3 guesses what those numbers relate too.
Or WTB, 23, 30, 35, same 3 guesses, first two don’t count.
You see how they emphasize what is considered the important detail right in the name of their product, makes it almost too easy to determine what the inner width of the rim might be.
Hope Fortus, 23, 26, 30, I might be crazy, but that might just catch on.

What is important to know about the Nobl 35, is that the inside rim width is not 35, however the outer rim width is 35.5, so the 35 means nothing in particular. Oh, and the inner rim width varies between front and rear, between 29.5 and 30.5
However that’s their naming convention, and good for them for sticking to it, but you can see where @JohanG was coming from.
  • 3 1
 @onawalk: Or DT, where you literally have to memorize the lineup to know what is what.
  • 3 0
 @onawalk: Numbers? Who uses those? I buy my wheels based only on color. They don't always fit the best, but that's what the warranty is for, right?
  • 6 0
 @Grosey: Also, didn’t A&W discontinue their 1/3lb burger in the US cause they found the majority of people thought the 1/4lb burger was bigger?
  • 7 0
 So you think a better name would be TR30.5F29.5R
  • 6 0
 @TheOriginalTwoTone: TR30ish could work
  • 4 0
 @TheOriginalTwoTone: TR29.99 really pops to my eye.
  • 1 0
 @gticket: 2007 called, they want you back.
  • 1 0
 @JohanG: I like it,
I’m Onawalk and I approve this message
  • 25 0
 Wheelset weights would be helpful.
  • 8 0
 I'm with you. But the link for the wheels took me to this: Specs (front/rear): 29″ – Weight: 395g/435g
  • 4 0
 Yeah, I always want the instant gratification of the weight of wheelsets, but they offer customizable options with hubs, spokes, nipples, brake rotor mount, etc, so the weight varies.
  • 2 22
flag FUbob (Aug 23, 2022 at 21:40) (Below Threshold)
Not sure about "want the instant gratification". Sounds like a personal issue. Most wheel manufacturers offer a range of wheelset weights depending on builds which this release from Nobl has not provided. That's all.
  • 9 0
 @FUbob: Personal issue? Lol. You are overanalyzing that idle comment.
  • 3 0
 @tacklingdummy: Someone failed math.
  • 21 2
 "A pair of TR35 rims weigh 80 grams more than a pair of TR32’s, but are 135 grams lighter than the TR37’s" - oh cool, a riddle!
Seriously, if you are going to the trouble of writing a press release about your new carbon wheels and can't even be bothered to state the weight of either a full set or at least the rims, then why do anything at all?
  • 1 2
 But you missed the fact that the front and back would apparently each be a different weight due to the thickness of the hookless lips - 2.5 mm vs 3mm. Honestly, people are always joking about always changing standards, and here's another - you need wider lips on the rear rim vs front? And we wonder why prices are so stupid with bikes; now you can't even use the same rim front and back. Come on - just pick one or the other 2.5 or 3mm lips.
  • 13 0
 Thanks for the feedback. Here are the rim weights:

TR35 Front Rim: 29” 395g The slightly wider 30.5mm internal width results in 40g of weight savings compared to the rear.

TR35 Rear Rim: 29” 435g The hookless bead “lips” in the rear rim are thicker than the front, at 3mm, for more impact protection, resulting in a 29.5mm internal width. This creates a more balanced feel between wheels and works great for 2.3” – 2.6” tires.
  • 2 3
 Maybe they don't think weight is the most important factor? Perhaps you need to go and look at other wheels because these aren't for you?
  • 14 3
 Is it true that NOBL is just rebranded Light Bicycle for the North American market?
  • 8 3
 Yes, exactly.
  • 7 2
 Yes. It’s how We Are One got started.
  • 12 7
 @somebody-else: That makes it sound like NOBL started WAO or they WAO started as rebadged Chinese rims. MY understanding is Dustin left NOBL believing he could make better wheels on home turf. And succeeded as far as I can tell. Not sure why anyone would pick NOBL over WAO, eh?
  • 5 0
 Ï had a set of enduro wheels from Light Bicycle laced to hope hubs, pretty fair price and the only troubles I had was some nipples got destroyed probably by a sealant, otherwise they were bombproof, just maybe a bit too much stiff.
  • 3 0
 @BiNARYBiKE: I bought a set of Nobl 41s because of price, availability of what I wanted (onyx hubs), and a lifetime warranty. They’ve been going strong for over a year. I’d buy them again. That’s why for me.
  • 2 1
 @solarplex: so, these are Chinaaa rims?
  • 6 0
 @somebody-else: we are one has always made their own rims in Canada. Dustin invested in nobl, but left and started We Are One when his suggestion of making wheels in Canada wasn’t taken seriously.
  • 1 1
 @BiNARYBiKE: $$s.

Two WAO Union rims cost $950 USD. Two Legacy Nobl TR36's will run you $800.

A Nobl TR37 fully-built wheelset with a lifetime warranty and a Hydra is $1,550. The equivalent from WeAreOne is $1,740.

I love WAO and like being able to support local manufacturing. I'm also glad that there are other companies with somewhat cheaper options. Though, I will say that Nobl is in a bit of an awkward position when their cheapest "AM" wheelset is $1,300 (with a 1/1) and Silt is selling a $1K wheelset that people seem to like.
  • 1 0
 @atourgates: I have Agents, Factions and Union wheelsets. The last two have DT350's. Definitely not as fancy as Hydras but they bring the value and durability for me. The Factions cost me $1350 which I felt was pretty reasonable for rims made in Canada.
  • 4 1
 @atourgates: Well then I am glad to have WAO rims. Besides the benefits inherent to designing a rim to not fail, offering detailed build-up advice and quality wheel builds, it’s always a good thing to rely less on Chinese/Taiwanese manufacturing. More ethical treatment of workers, better responsiveness to customer issues, less money wasted on shipping overseas, less labor cost on product finishing (though it sounds like NOBL are working to change that)… I wonder why, if it’s true that NOBL rims are LB rims, that they don’t proudly advertise that?
  • 9 1
 Purchased TR 32 in 2017. Years of Downhill and all mountain riding. Still running strait and never have had to true. Purchased another set of TR 37 for mainly park riding a few years ago and still same reliable performance. Great product
  • 2 1
 I've been doing years of all mountain riding on some 30mm Nextie $250/pr ebay specials. Never even trued them.
  • 3 0
 This is an excellent breakdown of how these rims compare to other NOBL rims. I wish more brands would do this so that the rider can decide where they want to position themselves in the strength vs weight vs compliance vs price spectrum. Really annoying just seeing stuff (particularly with a lifetime warranty) as either 'XC' or 'Trail' etc
  • 1 0
 Well, if that were true - where's the weight? And where's the actual details (strength, weight, compliance) on the 2.5mm lips vs 3.0mm lips? Maybe someone would want both 2.5, or both 3.0 - but without knowing any details other than 2.5mm vs 3.0mm - whose to know if it is even significant enough to have bothered or if it's just a marketing gimmick.
  • 3 1
 BTW since NOBL does not build their rims, it seems pretty likely they are Light Bicycle rims. We have been really happy with the AM930. That said, my mechanic has broken 2 of the new AM930S rims in short order. The replacement rim broke after 5 rides so I'd stay away from them. I don't see a rim of that exact profile on the Nobl page but FWIW maybe the new fancy profile rims are best kept to gravel/road.
  • 6 0
 I think I read somewhere that they are built in Light Racings factory, but they're built on different molds and to different specs than just the normal Light rims. I'm probably going to go with a set of these as they seem to be perfect for me between the XC and Enduro rims.
  • 4 2
 Love seeing more downcountry options on the market! I love downcountry. I hope it becomes it's own segment of the sport. The downcountry world champs??? Hell yeah!
  • 1 2
 Its* duh
  • 1 0
 @ruckuswithani: a downcountry world champs could actually be pretty cool to watch - nasty techy climbs and near enduro descents would really push the riders and bikes. Though to be fair, modern XC courses seem to have started putting in features that most riders think they need a 170mm monster truck to ride...
  • 2 1
 psf, downduro is clearly the future
  • 3 0
 Down gravel is the future. Keep up.
  • 2 0
 I have TR37 on Hydra hubs. The latest stock black decals are water slide, so no stickers peeling up. Two years of riding with zero issues.
  • 2 0
 Just an O away from being the official wheel partner of the CLLCTV!
  • 2 1
 These wheels ride really great, precise and efficient without being harsh and slicing tires.
  • 4 0
 I have 4 sets of 2022 NOBLE wheels (TR32, 33, 36 and 37) with 4 different hubs (Onyx. I9, Hope, and Chris king). And each is on a separate bike. So if ntgung wkwwC I hav
  • 9 0
 @cmmnsnse: Are you OK? It looks like you had a stroke.
  • 1 0
 @mjscyclery: He accidentally watched the new Matrix movie. Happens sometimes.
  • 1 0
 I love my TR41's! But the stickers are the worst in the business and look like crap and fell off.
  • 1 0
 I’m with you, love my 37s but yeah, the decals start looking average quickly.
  • 5 3
 We Are One for life. Enough said. ;@)
  • 5 0
 Support products made near where you live. Reduces freight, pays people in your community, and better environmental oversight.
  • 2 4
 I bet they still include the awesome feature of breaking super easily

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