NOBL Wheels Launch Oval Rear Wheel by NOBLwheels

Embargo: April Fools

At NOBL, building custom mountain bike wheels by hand has always been a labour of love. Today, we’re thrilled to bring that passion to the public with an exciting new product our entire team has poured their hearts and souls into.

After recognizing that improvements to bike geometry had reached a plateau in recent years, our leadership team flew down to MOAB this fall to ride bikes and search for the next great idea. The development meetings became so explosive, we never left our Airbnb.

Through what we now term “sensory-deprivation vision boarding”, we spent three days without food or water and challenged ourselves to share new ideas without speaking out loud. At the conclusion of the trip, it it was clear to everyone in attendance that the future of mountain biking is oval.

With that in mind, we’re excited to announce that we are rebranding to NOVL Wheels, effective immediately. We truly cannot wait for the rest of the industry, and our loyal customers to enjoy the oval fruits of our labour.—Christopher Arruda
Brand Manager | NOVL Wheels

Produced by: Trevor Howard & Chris Arruda
Video / Photos: Max McCulloch
Graphics: Hunter Ramey

#NOVLwheels

Author Info:

NOBLwheels

Member since Nov 19, 2015
36 articles

8 Comments

15 0

JVance (Apr 1, 2023 at 8:26)

"Rollover ability of a 29'er with the playfulness of a 27.5"

Tumal1 (Apr 1, 2023 at 9:38)

Its funny, I have that bike and I put oval chainring and didn't felt the deferent, so maybe I should oval the wheels and maybe I can fell the benefits on the oval.

rcrocha (Apr 1, 2023 at 10:25)

If you use them together they will cancel out for sure.

tylerwedman (Apr 1, 2023 at 9:07)

My wheel usually looks like that anyway. I just run lots of sag. The suspension takes up all the Undulation

Jbacon93 (May 9, 2023 at 0:09)

jokes on them, my rear has been oval for ages now!

mookmeister (Apr 2, 2023 at 0:08)

No oval inserts?

Ewensteel (Apr 1, 2023 at 9:27)

April fools

WhateverBikes (Apr 2, 2023 at 7:46)

No way! Do you really think so!?